SMALL BUSINESSES ON FACEBOOK

SOCIAL MEDIA

FACEBOOK

Activities on Facebook

• As a Communication Channel?

• Sharing thoughts, moods and/or information?

• Follow a famous personality?

• Read/Watch something of interest?

• News

• Spy on your GF/BF/Ex? :D

• Get coupons and offers from businesses on FB?

• Make Purchase on FB?

SMB’s on Facebook

• More than 100 million users in India

• 9 million SMB’s in India

• 30% of the total SMB’s worldwide.

• 3,000 Crore revenue in 2013-14 of online ads.

Research and Buying Factors

Cont.

Facebook Marketplace