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SMALL BUSINESS SATURDAY AUGUST 4, 2012

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Why Small Business Saturday Headlines Today Weak retail in June raises back-to-school stakes Retail Stocks (MarketWatch) Economy Hitting Stall Speed, Again (WSJ) US retail sales fall for 3 rd straight month (LA Times) Grocery prices headed higher as drought lingers NBC Nightly News Our Small Businesses Need Help Small Business Saturday will attract consumers and allow our business owners to do what they do best provide great products and exceptional service

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Why Small Business Saturday Headlines Today Weak retail in June raises back-to-school stakes Retail Stocks (MarketWatch) Economy Hitting Stall Speed, Again (WSJ) US retail sales fall for 3 rd straight month (LA Times) Grocery prices headed higher as drought lingers NBC Nightly News Our Small Businesses Need Help Small Business Saturday will attract consumers and allow our business owners to do what they do best provide great products and exceptional service Are We Part of the Problem or Part of the Solution Small businesses need our help and the 36,000 households in Flagler County (2010 Census) can make a difference Flagler County is home for over 97,000 people Our small business owners employee our citizens, pay local taxes, and their children attend local schools. Small businesses create 75% of net new jobs in the US economy (US Govt recent statistics)

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Why Small Business Saturday Headlines Today Weak retail in June raises back-to-school stakes Retail Stocks (MarketWatch) Economy Hitting Stall Speed, Again (WSJ) US retail sales fall for 3 rd straight month (LA Times) Grocery prices headed higher as drought lingers NBC Nightly News Our Small Businesses Need Help Small Business Saturday will attract consumers and allow our business owners to do what they do best provide great products and exceptional service Are We Part of the Problem or Part of the Solution Small businesses need our help and the 45,000 households in Flagler County can make a difference Our small business owners employee our citizens, pay local taxes, and their children attend local schools. Small businesses create 75% of net new jobs in the US economy The Solution Identify the small businesses throughout Flagler County Encourage Flagler County residents to spend $25 each month at 1, 2, or 3 of these businesses

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What Do We Hope To Accomplish Create a Positive Environment We can create our own economic headlines and put aside the doom and gloom reports about State, National, or the Global Economy Allow residents to show appreciation for the small businesses that CREATE AND RETAIN the local jobs Allow business owners to develop marketing and promotional strategies designed to attract our residents and tourists to their stores

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How Will We Measure Success $$$$ Net change in sales revenue from August 6, 2011

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How Consumers Will Identify Participating Businesses Advertising Beach 92.7 BAC Update (every Monday on 106.3 FM and 1550 AM) Daytona News Journal Palm Coast Observer Day of Event Event signage at entrances to locations with participating small businesses Window sign (same as event signage) at participating business Palm Coast BAC Website www.palmcoastbac.com/sbs www.palmcoastbac.com/sbs Open Small Business Saturday tab and open list of participating businesses. Business address and contact information along with any deal/promotion/discount being offered. This list is printable. Palm Coast BAC Facebook Consumers provide feedback on their favorite small business, and overall thoughts on the event and how to make it better.

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Sign Copy

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