Small Business and Community: What They Bring and How We Can Support
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Glenn Muske Rural and Agribusiness Enterprise Development Specialist [email protected] Small Business and Community CCV Webinar Wednesday April 27, 2016
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Transcript of Small Business and Community: What They Bring and How We Can Support
Glenn Muske
Rural and Agribusiness Enterprise Development Specialist
Small Business and CommunityCCV Webinar Wednesday
April 27, 2016
Small Busin
ess
Ruled the World!!
And the story is still true!
ND Story
67, 677 Small Businesses (96%)+
18,561 farms/ranches (59%)(under $100,000 in sales)
2008 Data*May be in both categories
US Average21%
Proprietors*/# of employees
2008 Data
Average Entrepreneur Income
US Average$28,638
What’s a small business?
And how do small biz differ from entrepreneurs??
And which do we want?Answers1. Small business – A common measure: Less than 500
employees
2. 4 common elements: Innovation and planning behaviors + lifestyle and risk attitudes - Terms used interchangeably.
3. Both
Goal: Enhance Economic Engine of ND
CARES ModelCreateAttractRetainExpandSuccess
Economic Sector Objectives:
Jobs$$
CSRAccess to products and services
Quality of lifeBuild communities that attract
Add value
Jobs
• 182,314 jobs – 60% of the private workforce• 95.9% of all state’s employers
$$$• Money spent outside of community - $0 return• Money spent local chains/franchises - $.43 sticks
around• Money spent in local businesses - $.68 sticks around
And the funds that stay around, circulate 1.6 to 2.4 times
CSR Defined(Community/Corporate Social Responsibility)Corporate social responsibility (CSR) is a business approach that contributes to sustainable development by delivering economic, social and environmental benefits for all stakeholders.
• 3 Dimensions• Responsibility to consumers, employees and shareholders• Responsibility to environment• Responsibility to broader community
• Theoretical Perspective – Enlightened Self-Interest Model• Big issue - Free rider problem
CSR Measured
• Gauged by:• Business commitment to community*• Personal leadership in the community• Community collective action• Business support**
* - Areas where financial support comes into play
CSR Brings to Business:
RecognitionGoodwill
Higher employee moraleEnhanced ability to attract
new customersEnhanced ability to attract
new employees
Increased collaborationMore customers
More return customersCustomers as ambassadorsGreater feelings of success
CSR Brings to Community:
Individuals and FamiliesCommunity Morale
Services and ProductsQuality of Life
Elected OfficialsVolunteersNew Ideas
Access to products and servicesQuality of lifeBuild communities that attract
Add Value
One Role for Extension: Help with
Second Role for Extension
Be an Ambassador!Market!!
Traditional Marketing Online Marketing
Promotion
PaidPR
One-on-one & Networking
Word-of-mouth & ReviewsReputation
YOUMarketing:
Use All the Tools
Third Role for Extension: Ignite the Passion
Fourth Role for Extension: Facilitate Learning –Any Time and Any Place
Eliminate the MythsFree MoneyGet Rich Quick!If you build it, they will come.You have to be born an entrepreneur“I’ll have all this free time…”It gets easier.
Other Potential Roles• Awareness and promotion of the small business role • Watching for ideas and opportunities• Networking and connecting – i.e., Chamber of Commerce, Industry contacts• Market development• Resource gathering - $$, data, people, etc. • Mentoring• Locating support services
• Best if on-going and long-term• Possibilities include:
• Coach• Mentor• Friend• Sounding board• Advisor
ResourcesNDSU• Center for Community Vitality – Growing Economies• Manufacturing Extension• Small Business• https://www.ag.ndsu.edu/smallbusiness
• Starting Your Own Food Business in North Dakota • Carrington Research Station• Extension Horticulturist Specialists and Others• High Tunnel Project
More ResourcesNorth Dakota• ND Dept of Agriculture• ND Farmers Market and Growers Association• ND Dept of Commerce• State Bank of ND• ND Sec of State• ND Division of Tourism• Entrepreneurial Center for Horticulture• ND Health Dept.• ND Tax Commissioner
Federal• USDA Rural Development• Small Business Administration – SCORE – Small Business Development Centers
Glenn MuskeRural and Agribusiness Enterprise Development Specialist
[email protected], 2016
Comments?? Questions??
