SmackMyTweetUp
24
SmackMyTweetUp 24 hours on Twitter
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A case study of a 24-hour Twitter project created for Valentine's Day 2009.
Transcript of SmackMyTweetUp
SmackMyTweetUp24 hours on Twitter
The idea
48 hours later…
First tweet
Then a retweet
A retweeted retweet
And so on…
The app itself is social
Completely organic
Word of mouth
It’s all in a name
What the …
Meet an influencer
The Mashable effect
FAIL
Not so anonymous
We came back
0.00 GMT
So how did it go?
350+ messages sent
mashable
1,500+ visitors
5,800+ clicks
Now what?
Get on Twitter!Thank you.
