SM 435: MGoPro Combine
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21-Oct-2014 -
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Transcript of SM 435: MGoPro Combine
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MGOPRO COMBINE: QUICK HITS
• Student event • Modeled after NFL Combine • Includes skills challenges • Involves all Kinesiology departments • Charitable component
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EVENT SYNOPSIS
• Who? • What? • Where? • When? • Why?
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TARGET MARKET
• Health-conscious students • Sports fans – specifically NFL • Male and female • IM Sports participants 21%
79%
No Yes
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KINESIOLOGY INVOLVEMENT
• Sport Management • Event planning, Wonderlic testing
• Movement Science • Physical tests, exercise consultations
• Athletic training • Participant care
• Physical Education • Exercise consultations, skills challenges
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MGOPRO COMBINE EVENTS
• Physical testing • Skills challenges • Wonderlic testing • Personal workout consultations
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PHYSICAL TESTING
• Conducted by Move Sci Students • Tests:
• 40-yard dash • Bench press • Vertical jump • Broad jump • 20-yard shuttle • 60-yard shuttle
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# Question Will Not Participate
Unlikely to Participate
Undecided Likely to Participate
Will Participate
Mean
1 40-yd Dash 7 9 6 35 43 3.98
2 Bench Press 19 13 35 22 12 2.95
3 Vertical Jump 7 7 10 30 47 4.02
4 Broad Jump 6 10 13 48 24 3.73
5 20-yd Shuttle 8 10 21 43 19 3.54
6 3 cone drill 7 15 30 34 15 3.35
7 60-yd Shuttle 8 12 25 39 16 3.43
PARTICIPATION DATA
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SKILLS CHALLENGES
• Conducted by Physical Education students
• Events: • Quarterback competition • Field goal kicking • Wide receiver “hands challenge” • Obstacle course
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OBSTACLE C O U R S E EXAMPLES
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PARTICIPATION DATA
# Question Will Not Participate
Unlikely to Participate
Undecided Likely to Participate
Will Participate
Mean
1 Quarterback Competition
10 17 12 50 12 3.37
2 Kicking Competition
9 14 24 41 13 3.35
3 Wide Receiver "Hands" Challenge
9 12 18 38 24 3.55
4 Obstacle Course 6 7 4 44 40 4.04
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WHEN?
• September 2013
• Highest student involvement
• Students are in best shape
• Prior to IM football season
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WHERE?
• Glick Fieldhouse, ideally
• Oosterbaan, if necessary
• School of Kinesiology relationship with Athletic Department and IM Sports
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WHY DO THIS?
• Fun, creative, interactive way for Kinesiology to build its brand
• Emphasizes physical fitness • Test yourself • NFL Combine popularity
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NFL COMBINE POPULARITY
NFL Combine Sets Viewership Record • “Seven hours of coverage of the 2012 NFL Combineearned 450,000
viewers on NFL Network Sunday afternoon, up 11% from last year (406k), up 62% from 2010 (277k), and the most-viewed NFL Combine telecast ever.”
• “For the second consecutive year, more than 6.5 million viewers tuned in to NFL Network’s exclusive coverage of the 2012 NFL Scouting Combine.”
• “The audience on the NFL’s digital media properties including NFL.com, NFL Mobile, and other mobile outlets jumped 37% for full Combine coverage with unique users from Sunday’s workout coverage spiking 39%.”
Via Fangs Bites – http://fangsbites.com/2012/03/nfl-scouting-combine-gets-another-big-viewing-audience/
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CHARITABLE COMPONENT
• $15 participation fee • Participants receive shirt
• $5 entrance fee, for non-participants
• Proceeds go to Mott Children Hospital
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SURVEY DATA • Survey Location • Types of Questions • Demographics • Hypotheses
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SURVEY LOCATIONS
• CCRB • IMSB • Intramural Games • Mitchell Field • Elbel Field
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TYPES OF QUESTIONS
• Past Involvement • Current Involvement • Knowledge of NFL Combine • Personal Feelings
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DEMOGRAPHICS
• Gender • 71 Males • 31 Females
• Year
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DEMOGRAPHICS
• School/College
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HYPOTHESES
• Participants would be more inclined to participate based on personal rather than social benefits
• Participants would be more inclined to participate for “fun” rather than “competition”
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HYPOTHESIS 1 Participants would be more inclined to participate based on
personal rather than social benefits
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HYPOTHESIS 2 Participants would be more inclined to participate for “fun”
rather than “competition”
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CLASS CONCEPTS: HIERARCHY OF NEEDS
Charitable
Competition/Results
Social Aspect
Health & Fitness
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CLASS CONCEPTS: IDENTITY Identity
Personal
Physical Psychological
Social
0% 20% 40% 60% 80% 100%
Personal Benefits
Social Benefits
Sounds Like Fun
Test Myself
Compare Myself
Strongly Disagree Disagree Neither Agree nor Disagree Agree Strongly Agree
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MARKETING PLAN
• Targeting students • Active
• Appeal to Gen Y • Online • Social Media • Quick Information
• Highlight certain events • Obstacle course • 40-yard dash • Vertical Jump
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WEBSITE
• Central place to get information • What • When • Where
• Registration • Links to Mott and Kinesiology websites
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SOCIAL MEDIA
• Facebook • Twitter
• Live tweet during event • #MGoPro
• Basic event information • Registration information
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PROMOTIONAL VIDEO
• Show at Michigan sporting events • Basketball • Hockey • Football
• MGoBlue.com
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FLYERING
• Around Campus § CCRB § IM Building § NCRB § South Campus
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ANY QUESTIONS?