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Marketing and Sales Plans for Deployment of FTTH, LTE and Wi-Fi Presented to the Sri Lanka Telecom Technology Sub-Committee 07/11/2013

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Marketing and Sales Plans for Deployment of FTTH, LTE and Wi-FiPresented to the Sri Lanka Telecom Technology Sub-Committee07/11/2013Product DefinitionsMegalineTriple play services delivered over a wired connectionCan be provided over Copper or FiberBroadbandHigh Speed Internet Access over any access mediaCan be provided over xDSL, FTTx, LTE or any othersPeoTVHDTV and SDTV services delivered via SLT IP networkCan be provided over xDSL, FTTx, LTE or any othersVoLTE Need to define new productMain Consumer Product Driving Sales will be Broadband2Fixed Broadband Target Market in 20163Item End 2013 End 2016RemarksPopulation20,435,72621,054,949Based on 2012 Census Data and constant population growth rate of 1.00%Total Households5,239,9305,398,707Based on 2012 Census Data and constant average household size of 3.9Percentage of Households with Electricity90.00%100.00%Increase to 100% in 2016 based on vision outlined in Mahinda ChinthanaHouseholds with Electricity 4,715,9375,398,7072016 figure based on vision outlined in Mahinda ChinthanaNo. of Internet Connections1,475,6266,000,0002013 Figure based on Telecommunication statistics published by TRCSL - July 2013Percentage of Population using Internet7.22%28.50%Percentage of Households with Internet 28.16%111.15%Percentage of Population using Fixed Broadband2.14%10.00%State of Broadband 2013 report by The Broadband Commission (ITU/UNESCO)2013 Figures: Global Average: 9.8%; Developed Countries: 27.2%; Developing Countries: 6.1%Percentage of Households with Fixed Broadband 8.35%39.00%Based on average household size of 3.9Number of Fixed Broadband Connections437,7252,105,4962013 Figure based on Telecommunication statistics published by TRCSL - July 2013Market Fixed Broadband Share to SLT81.58%80.00%Number of SLT Fixed Broadband Connections357,0591,684,3432013 Customer Base for Broadband based on June MI-4 reportsFixed Broadband Target Market in 20164RegionHouseholds (2016)Fixed BB HH Penetration (2016)Target Fixed BB Market in 2016Expected SLT Fixed BB Market Share in 2016Target SLT Fixed BB Connections 2016SLT BB Subscribers as at 2013 (Sep)Fixed BB Net Growth between 2014-2016Metro798,41564%514,28380%411,426170,408241,018Region I1,920,06337%714,75080%571,800108,525463,275Region II2,021,98633%671,49380%537,19484,246452,948Region III658,31132%209,44080%167,55234,840132,712All Island5,398,77539%2,109,96680%1,687,973398,0191,289,954Megaline Sales Plan for 2014Type of ConnectionExisting NWNew NWTotalMegaline New Connections (Voice + PeoTV)10,0005,00015,000Megaline New Connections (Voice + Broadband)55,00020,00075,000Megaline New Connections (Voice Only)20,00020,000Megaline New Connections (Voice + Broadband +PeoTV)10,0005,00015,00095,00030,000125,0005Network Resources for New Megaline connections:New Copper Loops from Small Scale Developments = 20,000 (with 75% utilization in 2014)New Copper Loops from Cable Re-farming = 20,000 (with 75% utilization in 2014)Recovery of Faulty Loops through Rehabilitation = 5,000Other connections provided on existing Copper PlantRegion wise Distribution of Megaline TargetRegion wise Breakdown of TargetsMetroR IR IIR IIIAll IslandMegaline New Connections (Voice + PeoTV)4,5604,4104,1701,86015,000Megaline New Connections (Voice + Broadband)22,80022,05020,8509,30075,000Megaline New Connections (Voice Only)6,0805,8805,5602,48020,000Megaline New Connections (Voice + Broadband +PeoTV)4,5604,4104,1701,86015,000All Types38,00036,75034,75015,500125,0006Broadband Sales Plan for 2014Type of ConnectionExisting NWNew NWTotalFiber-to-the-Home50,00050,000Megaline New Connections (Voice + Broadband)55,00020,00075,000Megaline New Connections (Voice + Broadband +PeoTV)10,0005,00015,000Megaline Voice Only to Broadband Upgrade25,00025,000Megaline Voice Only to Broadband + PeoTV Upgrade10,00010,000(Voice + PeoTV) to (Voice + Broadband + PeoTV) Upgrade5,0005,000105,00075,000180,0007Ports for Broadband Connections:NGN Migration Phase V 650,000 New Ports NGN Migration Phase IV 73,000 currently commissionedExpansion of existing network elementsRegion wise Distribution of Broadband Target Region wise Breakdown of TargetsMetroR IR IIR IIIAllIslandMegaline New Connections (Voice + Broadband)23,07721,34620,19210,38474,999Megaline New Connections (Voice + Broadband +PeoTV)4,6154,2694,0382,07714,999Megaline Voice Only to Broadband Upgrade7,6937,1166,7313,46225,002Megaline Voice Only to Broadband + PeoTV Upgrade3,0772,8462,6931,38510,001(Voice + PeoTV) to (Voice + Broadband + PeoTV) Upgrade1,5381,4231,3466924,999Copper Based Connections40,00037,00035,00018,000130,0008PeoTV Sales Plan for 2014Type of ConnectionExisting NWNew NWTotalFTTH20,00020,000Megaline New Connections (Voice + PeoTV)10,0005,00015,000Megaline New Connections (Voice + Broadband +PeoTV)10,0005,00015,000Megaline Voice Only to PeoTV Upgrade10,00010,000Megaline Voice Only to Broadband + PeoTV Upgrade16,00016,000(Voice + Broadband) to (Voice + Broadband + PeoTV) Upgrade5,0005,00051,00030,00081,0009Target may be changed if the new PeoTV Platform is not commissioned on schedule.Region wise Distribution of PeoTV TargetRegion wise Breakdown of TargetsMetroR IR IIR IIIAll Island Megaline New Connections (Voice + Broadband)4,9094,3644,3641,36415,001Megaline New Connections (Voice + Broadband +PeoTV)4,9094,3644,3641,36415,001Megaline Voice Only to Broadband Upgrade3,2732,9092,90990910,000Megaline Voice Only to Broadband + PeoTV Upgrade523746554655145516002(Voice + PeoTV) to (Voice + Broadband + PeoTV) Upgrade1,6361,4551,4554555,001ADSL Based Connections19,96417,74717,7475,54761,00510Region wise Distribution of FTTH TargetFTTH All New Connections in 201450,000Metro30,000Region I9,000Region II8,000Region III3,00011FTTx Network Deployment:Fiber network to be deployed to cover 100,000 households within 2014Network Equipment capacity to be planned to cater min. 150,000 FTTH connections by 2016.LTE Deployment PlanLinear Curve for GrowthMonthScenario 2Commence Dec 134Q20131Q20142Q20143Q20144Q201420152016Additions8,07024,21132,28132,28132,281201,755395,440Cumulative by end 8,07032,28164,56296,842129,123330,878726,318Scenario 1Commence Nov 134Q20131Q20142Q20143Q20144Q201420152016Additions16,14026,90132,28132,28137,661212,515368,539Cumulative by end 16,14043,04175,322107,603145,264357,779726,318(A) District (B) Area SqKM(C) HH(D) % HH with Electricity(E) Feasible HH (F) Potential HH for Fixed BB[ (E) * 75% ](G) HH served by Megalines(H) Potential HH for Fixed LTE BB[ (F) (G) ] (I) HH to be served with Fixed LTE BB [ 30% of (H)]CE 86 69,127 98% 67,634 50,726 47,601 3,125 937 HK 50 40,039 98% 39,174 29,381 27,571 1,810 543 KX 123 98,122 98% 96,003 72,002 67,567 4,435 1,331 MD 113 90,594 98% 88,637 66,478 62383 4,095 1,228 WT 79 63,028 98% 61,667 46,250 43,401 2,849 855 ND 126 100,898 98% 98,718 74,039 69,478 4,561 1,368 RM 121 96,946 98% 94,852 71,139 66,757 4,382 1,315 Gampaha 1,387 593,317 97% 573,085 429,814 111,969 317,845 95,353 Kalutara 1,598 300,402 94% 282,468 211,851 71,693 140,158 42,047 kandy 1,940 344,681 93% 320,588 240,441 70,062 170,378 51,114 Matale 1,993 127,884 85% 108,522 81,392 18,613 62,779 18,834 Nuwara - Eliya 1,741 177,420 89% 157,762 118,321 26,518 91,804 27,541 Galle 1,652 269,740 94% 253,798 190,349 28,645 161,704 48,511 Matara 1,283 204,194 94% 192,126 144,095 32,318 111,776 33,533 Hambantota 2,609 155,299 89% 138,589 103,942 14,015 89,927 26,978 Jaffna 1,025 137,503 73% 100,858 75,644 21,559 54,085 16,225 Mannar 1,996 23,783 64% 15,188 11,391 2,682 8,709 2,613 District Wise HHs to be served by Fixed LTE BB (End 2016 Target)19%20%10% 9%16%(A) District (B) Area SqKM(C) HH(D) % HH with Electricity(E) Feasible HH (F) Potential HH for Fixed BB[ (E) * 75% ](G) HH served by Megalines(H) Potential HH for Fixed LTE BB [ (F) (G) ](I) HH to be served with Fixed LTE BB [30% of (H)]District Wise HH to be served by Fixed LTE BB (End 2016 Target) Vavuniya 1,967 41,214 71% 29,254 21,940 6,170 15,770 4,731 Mullaitivu 2,617 24,334 24% 5,753 4,314 - 4,314 1,294 Kilinochchi 1,279 28,304 10% 2,873 2,155 - 2,155 646 Batticaloa 2,854 133,795 68% 90,312 67,734 30,072 37,661 11,298 Ampara 4,415 163,388 82% 133,700 100,275 4,247 96,029 28,809 Trincomalee 2,727 95,871 78% 74,914 56,185 10,088 46,097 13,829 Kurunegala 4,816 439,065 86% 377,947 283,460 46,540 236,920 71,076 Puttalam 3,072 200,784 84% 168,538 126,404 20,792 105,612 31,684 Anuradhapura 7,179 228,304 83% 190,406 142,804 16,937 125,867 37,760 Polonnaruwa 3,293 110,476 84% 92,402 69,302 8,453 60,848 18,255 Badulla 2,861 212,510 87% 183,885 137,914 11,039 126,875 38,062 Moneragala 5,639 117,935 71% 83,274 62,455 - 62,455 18,737 Ratnapura 3,275 280,581 84% 234,285 175,714 33,898 141,816 42,545 Kegalle 1,693 218,508 89% 193,664 145,248 21,027 124,220 37,266 65,610 5,188,047 4,550,876 3,413,157 992,095 2,421,061 726,318 20%10%12%19%eNodeB Deployment plan takes a high-level view; based on districtsFinal number of eNodeBs required in a district is based on 30% of potential HH for fixed BB in that District 60 to 75 % of that requirement is provided in phases 0 ,1 & 2 combined in high requirement areas and around 5 to 10 % in low requirement areasExact locations of the eNodeBs are decided by the distribution of such potential HH in the district (marketing input), availability of sharable sites and the radio design - subject to the integrated access technology utilization plan for BB However, outcome of above need to ensure that the overall target set for Fixed LTE BB is achievable

Basis For eNodeB (BTS) DeploymentOverall eNodeB Deployment PlanLinear Curve for Growth1Q20132Q20133Q20134Q2013Additions00063Cumulativeby end 000631Q20142Q20143Q20144Q2014Additions36507340Cumulativeby end 4284281,163

1,1631Q20152Q20153Q20154Q2015Additions000709Cumulativeby end 1,163

1,1631,163

1,8711Q20162Q20163Q20164Q2016Additions0000Cumulativeby end 1,8711,8711,8711,871eNodeB Deployment Plan Phase 0 + Phase 1

DistrictNo. of eNodeBColombo22 + 0 = 22Gampaha21 + 46 = 67Kalutara8 + 22 = 30Kandy 1 + 35 = 36Matale11Nuwara - Eliya20Galle34Matara24Hambantota*1 + 23 = 24Jaffna3 + 09 = 12Mannar1Vavuniya1 + 0 = 1Mullaitivu1Kilinochchi1Batticaloa1Ampara2Trincomalee*1 + 1 = 2Kurunegala1 + 46 = 47Puttalam*10Anuradhapura3Polonnaruwa2Badulla22Moneragala*1Ratnapura24Kegalle4 + 26 = 30Total428Note:- Shown in red are existing BTS (Phase 0)eNodeB Deployment Plan Under Phase 2

DistrictNo. of eNodeBColombo*10Gampaha120Kalutara54Kandy65Matale20Nuwara - Eliya35Galle62Matara44Hambantota*38Jaffna22Mannar1Vavuniya1Mullaitivu1Kilinochchi1Batticaloa2Ampara3Trincomalee*4Kurunegala90Puttalam*13Anuradhapura4Polonnaruwa2Badulla43Moneragala2Ratnapura49Kegalle48Total734Region wise Distribution of LTE TargetLTE All New Connections in 2014129,200Metro13,500Region I50,800Region II51,500Region III13,40019LTE Network Deployment: Base station deployment to get 129,200 customers in 2014Wi-Fi Site Deployment Plan All IslandYear Indoor SitesOutdoor SitesCumulative Hotspot Sites2013/14985114920141600*300*20492015640**120**28092016640**120**35692017640**120**4389Wi-Fi Location may have one or many sites - e,g. A2 , A4 etc* - Requirement provided by Marketing** - Estimate provided by MarketingTHE ENDRTOM Area wise Fixed Broadband TargetsRegion wise SummaryAreaHouseholds with Elec. (2016)Fixed BB HH Penetration (2016)Target Fixed BB Market in 2016Target SLT Fixed BB Connections 2016BB Customer Base (Sep 2013)BB NC to be provided between 2014-2016Revised LTE TargetsRevised DSL + FTTH TargetsDSL+FTTH 2014DSL+FTTH 2015DSL+FTTH 2016Metro798,41564%510,986407,797170,408237,389102,000135,38961,31251,09422,983Region I1,920,06337%710,424571,800108,525463,275347,300115,97552,52043,76619,688Region II2,021,98633%667,256537,19484,246452,948349,200103,74846,98339,15117,612Region III658,31132%210,660167,55234,840132,71290,35042,36219,18415,9877,191All Island5,398,77539%2,105,5231,684,343398,0191,286,324888,850397,474179,999149,99867,474MetroAreaHouseholds with Elec. (2016)Fixed BB HH Penetration (2016)Target Fixed BB Market in 2016Target SLT Fixed BB Connections 2016BB Customer Base (Sep 2013)BB NC to be provided between 2014-2016Revised LTE TargetsRevised DSL + FTTH TargetsDSL+FTTH 2014DSL+FTTH 2015DSL+FTTH 2016Havelock Town90,72580%72,58058,06430,41127,6535,00022,65310,2598,5493,846Kotte153,70760%92,22573,78034,45539,32515,00024,32511,0169,1804,129Metro Central244,43267%163,770131,84464,86666,97820,00046,97821,27517,7297,975Maradana184,74760%110,84988,67922,78665,89342,00023,89310,8209,0174,056Wattala98,08160%58,84947,07918,99428,08512,50015,5857,0585,8822,646Metro North282,82860%169,697135,75841,78093,97854,50039,47817,87814,8996,702Nugegoda125,49270%87,84570,27634,79835,47813,25022,22810,0668,3883,773Ratmalana145,66360%87,39869,91828,96440,95414,25026,70412,09310,0784,533Metro South271,15565%176,251140,19463,76276,43227,50048,93222,15918,4668,306Metro Region798,41564%510,986407,797170,408237,389102,000135,38961,31251,09422,983Region IAreaHouseholds with Elec. (2016)Fixed BB HH Penetration (2016)Target Fixed BB Market in 2016Target SLT Fixed BB Connections 2016BB Customer Base (Sep 2013)BB NC to be provided between 2014-2016Revised LTE TargetsRevised DSL + FTTH TargetsDSL+FTTH 2014DSL+FTTH 2015DSL+FTTH 2016Gampola140,80240%56,32145,0578,04737,01027,9009,1104,1253,4381,546Kandy240,80740%96,32377,05821,55155,50735,00020,5079,2877,7393,481Matale140,51335%49,18039,3447,06432,28023,2509,0304,0893,4081,533Central522,12239%203,628161,45936,662124,79786,15038,64717,50114,5856,560Anuradhapura240,87035%84,30567,4444,67262,77254,7508,0223,6333,0271,362Chilaw233,25235%81,63965,3117,24558,06651,0007,0663,2002,6671,200Kurunegala425,14735%148,802119,04214,438104,60488,00016,6047,5196,2662,819Polonnaruwa131,28620%26,25821,0062,46218,54415,6502,8941,3111,092491NC&NW1,030,55533%340,084272,80328,817243,986209,40034,58615,66313,0525,872Gampaha235,44745%105,95284,76218,43666,32646,75019,5768,8657,3873,323Negombo131,93950%65,97052,77624,61028,1665,00023,16610,4918,7423,933Western North367,38647%172,672137,53843,04694,49251,75042,74219,35616,1297,256Region I1,920,06337%710,424571,800108,525463,275347,300115,97552,52043,76619,688Region IIAreaHouseholds with Elec. (2016)Fixed BB HH Penetration (2016)Target Fixed BB Market in 2016Target SLT Fixed BB Connections 2016BB Customer Base (Sep 2013)BB NC to be provided between 2014-2016Revised LTE TargetsRevised DSL + FTTH TargetsDSL+FTTH 2014DSL+FTTH 2015DSL+FTTH 2016Awissawella132,89235%46,51337,2104,64332,56726,0006,5672,9742,4781,115Kegalle146,33335%51,21740,9747,84033,13424,4508,6843,9323,2771,474Ratnapura236,78640%94,71575,7725,98269,79062,1007,6903,4822,9021,305Sabaragamuwa516,01137%190,925153,95618,465135,491112,55022,94110,3888,6573,894Galle267,70040%107,08085,66411,43874,22661,00013,2265,9904,9912,245Hambantota222,03130%66,61053,2884,11249,17643,1506,0262,7292,2741,023Matara212,48635%74,37159,49712,16247,33530,50016,8357,6246,3532,858Southern702,21735%245,776198,44927,712170,737134,65036,08716,34313,6186,126Badulla151,45920%30,29224,2343,22221,01216,5004,5122,0431,703766Bandarawela142,98630%42,89634,3173,95330,36424,9005,4642,4742,062928Hatton78,07015%11,7119,3692,0727,2974,5002,7971,2671,055475Nuwara Eliya105,64315%15,84712,6781,80810,8708,5002,3701,073894402Uva478,15821%100,41480,59711,05569,54254,40015,1426,8575,7142,571Kalutara192,57440%77,03061,62411,68549,93936,40013,5396,1315,1092,298Panadura133,02640%53,21142,56915,32927,24011,20016,0407,2646,0532,723Western South325,60040%130,240104,19327,01477,17947,60029,57913,39511,1625,021Region II2,021,98633%667,256537,19484,246452,948349,200103,74846,98339,15117,612Region IIIAreaHouseholds with Elec. (2016)Fixed BB HH Penetration (2016)Target Fixed BB Market in 2016Target SLT Fixed BB Connections 2016BB Customer Base (Sep 2013)BB NC to be provided between 2014-2016Revised LTE TargetsRevised DSL + FTTH TargetsDSL+FTTH 2014DSL+FTTH 2015DSL+FTTH 2016Ampara70,04020%14,00811,2061,20310,0037,8002,203998832374Batticaloa139,22925%34,80827,8466,97920,86712,3508,5173,8573,2141,446Kalmunai87,06740%34,82727,8624,36123,50118,1005,4012,4462,038917Eastern296,33628%82,97566,91412,54354,37138,25016,1217,3016,0842,737Mannar24,75140%9,9017,9211,0646,8575,0001,857841701315Trincomalee96,47225%24,11819,2943,56115,73311,5004,2331,9171,598719Vavuniya45,23930%13,57210,8583,7447,1142,6004,5142,0441,703766North East Central166,46229%48,27438,0738,36929,70419,10010,6044,8024,0021,800Jaffna + Killinochchi195,51340%78,20662,56513,92848,63733,00015,6377,0815,9012,654Northern195,51340%78,20662,56513,92848,63733,00015,6377,0815,9012,654Region III658,31132%210,660167,55234,840132,71290,35042,36219,18415,9877,191