Slideshow

Max Rozenoerminimumviable.ioFebruary 2016

Blog

The true scarce commodity is increasingly

human attention.

– Satya Nadella, CEO of Microsoft

The average attention span of a human today is

8 seconds.

( 2013 study by Microsoft )

This is

4 seconds lessthan fifteen years ago.

Our ability to focus isdeteriorating

.

The amount of text we can read without

is getting smaller and smaller.

distraction

This means that the conventional writing we have learned in school, with its sophisticated sentence and narrative structure and long-

winded, aesthetically pleasing turns of phrase worthy of Shakespeare isd e a

d.

We can’t write like we used to,

because we can no longer focusfor long enough to read it.

What can we still read?

concisely stated, bite-sized chunks of thought.

The narrative form of the near future will consist of

We’ve been digesting these chunkson our twitter and

facebook feeds.

What we humans crave

But something was missing.

are stories.

Stories have two important qualities

DevelopmentStructure.

and

that are lacking in the feeds:

plot development

As we read,

is that which keeps us interested,

narrative structure

and

is that which shows how the pieces fit together to produce

meaning.

a chain of bite-sized thoughts assembled into a narrative structure.

What we want is

How lucky that this already exists!It’s

called a Slidesh

ow.

The conventional blog is dead - long live

the...

Slideshow

Max Rozenoerminimumviable.ioFebruary 2016

Blog