Slides from ISD Digital Roadshow @IOE 29th June 2016, 'Lecturecast'
Slides from ISD Digital Roadshow @IOE 29th June 2016 - 'Your digital footprint'
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Transcript of Slides from ISD Digital Roadshow @IOE 29th June 2016 - 'Your digital footprint'
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What's your Digital Footprint?
Using social media in your job hunt
Jessica GrampDigital Education
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What’s a digital footprint?
• When you go online you leave a ‘footprint’ of personal information behind you.
• Some of this can be seen by others and is often referred to as your ‘online presence’.
• This workshop will help you identify your own digital footprint and suggest ways to improve it.
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How can social media help you find a job?
• Create your “online brand”.• Show off your skills.• Network.• Backup your qualifications and experience.
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How can social media help you find a job?
Employers are increasingly realising the benefits of utilising social media in the workplace*.
BUT
“Many job seekers are device savvy - but not in a business context!”
– IT employer, 2014
* Jue, A.L. (2010) Social media at work: how networking tools propel organizational performance. 1st ed. San Francisco, CA, Jossey-Bass.
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Tales from the real world
Youth Police Commissioner resigns… !
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People who’ve lost jobs through social media blunders!
http://mashable.com/2011/06/16/weinergate-social-media-job-loss/
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What’s ok to tweet?
A. Keep it purely professional.
B. Mix of professional & uncontroversial personal topics.
C. Controversial opinions using a pseudo name.
D. Controversial opinions using your real name.
Keep it purely professi
onal.
Mix of professi
onal & un...
Controve
rsial o
pinions us...
Controve
rsial o
pinions usi..
11%
28%
0%
61%# *
!?&@ %
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Why is your online presence important?
• 93% of hiring managers (surveyed by Jobvite) review a candidate’s social profile before hiring.
• Contentious topics to avoid include:– illegal drugs (83%).– sexual posts (70%).– profanity (67%).– alcohol (44%).
http://time.com/money/3510967/jobvite-social-media-profiles-job-applicants
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Why is your online presence important?
• A 2014 study found 51% of employers rejected candidates after checking their online profiles:– Provocative images / text (46%).– Drinking & using drugs (41%).– Lying (38%).– Badmouthing their company/colleagues (36%).– Poor communication skills (32%).– Discrimination (28%).
http://www.careerbuilder.co.uk/share/aboutus/pressreleasesdetail.aspx?sd=6%2F26%2F2014&id=pr829&ed=12%2F31%2F2014
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Why is your online presence important?
• The same study found 23% of employers hired candidates based on their online profiles, which conveyed:– personality (46%).– confirmed professional qualifications (45%).– professionalism (43%).– wide range of interests (40%).– strong communication skills (40%).– creativity (36%).– good references from others (20%).– interaction with company social media (24%).
http://www.careerbuilder.co.uk/share/aboutus/pressreleasesdetail.aspx?sd=6%2F26%2F2014&id=pr829&ed=12%2F31%2F2014
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What social media tools do you use?
A. Facebook.B. Google+C. LinkedIn.D. Twitter.E. WordPress.F. Blogger.G. YouTube. H. Instagram.I. Pinterest.J. Others…
A. B. C. D. E. F. G. H. I. J.
18%
7%
9%
14%
6%
8%
7%
18%
0%
13%
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What’s your digital footprint?Now it’s time to find out
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Have you googled yourself?
A. TrueB. False
A. B.
10%
90%
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What did I find when I did this?
• *My address!• *My age :o• *Who I’ve lived with in the UK But also:• Blog posts.• My public LinkedIn, Google+ & Facebook profiles.• Academia.edu papers.• Conference presentations.• My websites.
*On www.192.com – you can request this information is removed
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What do you think you’ll find?
http://www.barbarapachtersblog.com/2013/11/on-job-search-avoid-these-6-social_20.html
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Try googling yourself (also check images and videos)
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Keep your personal profiles private#1
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A. Yes.B. No.
Yes. No.
15%
85%
Have you locked down your Facebook account?
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Keeping Facebook private
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Do you manually approve your friends tagging you and posting to your wall on Facebook?
A. Yes.B. No.
Yes. No.
67%
33%
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Keeping Facebook private
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Tales from the real world
A friend asked to remove (innocent) content that she was not comfortable being public…
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Check your Facebook profile!
Of 220 surveyed doctors who had Facebook accounts*:– 63% had activated their privacy options.– 37% had publicly available accounts. Of these:• 46% showed photos of the users drinking alcohol.• 43% indicated their relationship status.• 37% revealed users’ sexual orientation.• 16% revealed their religious views.• 10% showed photos of the users intoxicated.
*MacDonald, Joanna, Sangsu Sohn and Pete Ellis. 2010. "Privacy, professionalism and Facebook: a dilemma for young doctors." Medical Education 44(8):805-813.
http://equilibriumnetwork.co.uk/facebook-should-you-lead-a-double-life/facebook-logo/
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Use LinkedIn to market yourself and network
Improve your online profile.
#2
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• Used by 95% of employers to search and contact candidates*.
• Over 433 million members in over 200 countries and territories#.
• Students and recent graduates are LinkedIn's fastest-growing demographic with over 40 million currently#.
*https://timedotcom.files.wordpress.com/2014/09/jobvite_socialrecruiting_survey2014.pdf#https://press.linkedin.com/about-linkedin
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Advice from LinkedIn
Use keywords to be found!
Look at job descriptions for your dream job. • What skills are listed as requirements? • What job titles are they using? • What specific terms are listed in these descriptions? • Is the same concept listed three different ways by three
different companies?
Make sure your resume incorporates popular ways way of saying the same thing.
https://www.linkedin.com/pulse/20140401012957-460284-5-things-jobseekers-need-to-know-about-linkedin
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Lynda.com
• Video tutorials for software, creative & business skills.• Free to UCL staff and students.• Display completed courses on your LinkedIn profile.• Learning paths for particular careers.• www.ucl.ac.uk/Lynda
Learning Paths
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LinkedIn is not the full story…But remember that
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Create (or curate) online content to showcase your skills
You should also…
#3
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Top social networks (UK)
http://wearesocial.com/uk/special-reports/digital-in-2016 - slide 491
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What content might you create or curate?
• Tweets.• Blog posts.• Discussion forum posts.• Images.• Videos.• Portfolios.• Websites.
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Tales from the real world
There was an apprentice who…
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UCL Student Blog
*minimum contributions required
Want to get started with developing your digital footprint? We’re looking for students and staff to get involved. Sign up to the UCL Student Blogging project:– Write video reviews for your modules.– Write app reviews to help others at UCL.– Receive writing support and guidance.– Get recognition with HEAR*.
Register interest:https://blogs.ucl.ac.uk/ucl-student-blog
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Tips for improving your online profile
#1. Keep personal profiles private.
#2. Use LinkedIn to market yourself & network.
#3. Create (or curate) online content to showcase your skills:
E.g. tweets, blogs, discussion forum posts, images, videos, portfolios, websites.
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Social Media Examples
• Blog– Anthony Finkelstein - Dean of UCL Engineering until 2015:
http://blog.prof.so
• Twitter– Melissa Terras – Director, UCL Centre for Digital Humanities
https://twitter.com/melissaterras
• Video– Matt Jenner – UCL Distance Learning Facilitator:
http://www.youtube.com/user/shangrulawhatnow/videos
• Portfolio– Domi Sinclair – UCL Learning Technologist:
https://myportfolio.ucl.ac.uk/user/view.php?id=5094