The IAB's Kieron Matthews' presentation at the Digital Talent Roadshow in Bournemouth

New to onlineKieron Matthews - Marketing Director

Thursday, 4 March 2010

Who we are

To help marketers find the best role for online advertising and mobile, to engage

customers and build their brands


Who

Media Owners

Agencies

Advertisers


How

EDUCATIONTraining

Brand sessionsCase studies

Events

INSPIRATIONCreative Showcase

Case studiesPresentations

www

POLICY STEERINGCouncils

StandardsBest practice

IASHRegulatory affairs

RESEARCHInsightsAdspend

Case studiesGuides

NETWORKINGEvents

DebatesCouncils

PROMOTIONPublications

SpeecheswwwPR

Event sponsorship


% share of revenues for H1 2009

1%3%

4.4%5%11.0%

12%

18.5%

21.9%

23.5%

InternetTelevisionPress DisplayDirect MailPress ClassifiedOutdoorDirectoriesRadioCinema

Total advertisingmarket

£7.466bn

Source: PricewaterhouseCoopers / Internet Advertising Bureau / WARC


H1 2009 Online only medium showing growth in H1 2009

Press Classified Directories Outdoor Press Display TV Radio Direct Mail Cinema Internet

4.60%

-7.8%

-14.5%-15.6%-16.1%

-20.4%-22.0%

-25.0%

-37.3%

Total advertising market growth = -16.6%


Tips

10Thursday, 4 March 2010

READ


Public

PublicThursday, 4 March 2010

G e t o u t


Be digital

Be digitalBe digital

Be digitalBe digital

Be digital Be digital

Be d

igit

al

Be digital

Be digital


Love

brands


Don’t broadcast


detail


e x e r c i s e


be surprising


lead


Thank [email protected]

#kieronm


The IAB's Kieron Matthews' presentation at the Digital Talent Roadshow in Bournemouth

Career

Transcript of The IAB's Kieron Matthews' presentation at the Digital Talent Roadshow in Bournemouth