Using Sport and 2012 to regenerate Newham

Fiona MileyLondon Borough of Newham

Newham

Newham

Population: 243,891 rising to 300,000+Ethnicity:60% non-WhiteAge: 42% under 25, over 50% under 30 years oldHealth: Male life expectancy in Newham 73 years,

Westminster 80 yearsEmployment: 41% of population economically inactivePoverty: 64% of Newham’s children live in poverty

49% of Newham’s residents do not own a carEducation: 50% A-C at GCSE, 53% nationally

Sport and Culture

• Connecting with our Community– Making young people stakeholders

• Tackling crime and ASB– Through crime diversion activities

• Improving educational attainment– Through whole life learning

• Developing healthy & active communities– By combating barriers to

participation • Regenerating our Borough

– Through social and physical regeneration

• Having Fun!

Agreeing Youth Diversion Priorities

• Political Commitment, led by Mayor• Community Strategy• Innovative, prepared to take risks• Programmes devised across service units:

– Culture– Youth Offending Team– Community Education– Crime and Anti-Social Behaviour

• Local Strategic Partnership approval

Estate Based Sports

• Youth Justice Board identify tackling boredom and alienation as key to reducing youth crime

• Estate based sports:– 190 hours of free sport every week– 66% of participants from low income groups– 95% young people say the sessions give them a “buzz”– British Transport Police now a funding partner– Involvement of NGB’s eg; Amateur Boxing Association & FA

• Vast majority live less than 10 minutes walk from sessions• Reward regular participants with coaching courses, leading to

employment and running sessions• 72% think recent sport and culture have made Newham a safer

place to live

2006-2012 Priorities

• Connection through consultation and involvement of local people

• Education and employment opportunities taken up locally• Health through:

– more active people– explosion in sports clubs, volunteers, participation

• Continued impact on youth Crime • Sustainable Regeneration:

– Venues and infrastructure secured– Plan to change local facilities to complement step change

• Talent– opportunity for talent, challenge to agencies not currently engaging

Ingredients for Success

• Member / Political Support

• Relevant for young people

• Strong community delivery partners

• Culture part of approach to tackle community priorities

• Partnership with Youth Offending Team

• Work with External Partners

• Innovative marketing

• Investment in impact research - Gold Cards / Ecotec

• Money:– £1m per annum, but challenged existing funding and mainstreamed– Not for sport but for the impact on crime

• Olympics

“This is all great for Newham….

• … but how is it relevant for us”• None of the 10 ingredients for success are

unique to Newham• Grab the chance, build partnerships• Don’t wait for others to fund & deliver for you