Skyhubber - Future of Retail - L*unchBox Workshop 2014

2014: the future of retail

experiences and environments

http://www.launchboxworkshop.eu/

http://www.mines-stetienne.fr/

http://www.brunel.ac.uk/

http://www.design.polimi.it/?lang=en

http://www.auburn.edu/

http://portail.univ-st-etienne.fr/bienvenue/presentation/master-prospectives-design-413666.kjsp?RH=iseag

IRENE • REMI • LUCAS • YUNCHEN - LAUNCHBOX WORKSHOP 2014SKYHUBBER

Hello • Bonjour • Ciao


Remi MackovcinMaster of Prospective DesignJean Monnet University, France

Lucas Massoni SguerraComputer EngineeringEMSE-ICM, France

Irene Kencana WikantaMA Design & Branding StrategyBrunel University, United Kingdom

Yunchen ZangMaster of Interior DesignPolitecnico di Milano, Italy


THE FUTURE OF FRESH FOOD RETAIL27 March 2014

SAINT ETIENNE, FRANCE

BRINGS YOUR GREEN TO THE SKY

Irene Kencana Wikanta • Brunel University

Remi Mackovcin • Jean Monnet University

Lucas Massoni Sguerra • EMSE-ICM

Yunchen Zang • Politecnico di Milano

Facilitator: Nadim Twal

SKYHUBBER

IMAGE SOURCED FROMGARDENS BY THE BAY SINGAPORE, 2014


Skyhubber is an organic food retailerthat provides experience of locally growingand harvesting fresh fruits and vegetablesthat has simbiotic relationship with acommunity and the environment.

About Skyhubber


User

primary target:

• 25-45 years old

• working and living in a

big city

• active lifestyle

• concerned about eating

habits and environment

secondary target:

• kids - for education

• ageing people who needs

entertainment


US News, Health & Wellness

Context

“consumers want to eat in ways that leave less of a carbon footprint”

Healthy living

Entertainment on the tower

local food


Farming init iat ives

Community Garden, Saint Etienne - France

Eco Neighbourhood, Europe Urbanfarmers, America

Cultivate London, United Kingdom


foodretailers

foodretailers

communitygarden

+adequate

space

+adequate

space

communitygarden

What is missing?

BUSINESS OPPORTUNITY

X


How does i t work?

vegetables andplants that needsspecial temperaturesto grow

Local fruit trees


How does i t work?

tropical area

tree spaces

elevator

face recognition scanner

windmill and solar panel asenergy resources

rainwater irrigation

bridge connectors

vegetable dome


How does i t work?

tropical area

solar panel

tree spaces

elevator

face recognition scanner

energy resources

rainwater irrigation

bridge connectors

vegetable dome

and... here is waldo!


single, 25 years old

looking for partner

tech-savvy(comfortable with techno-

logical devices)

engineer in Google

working from 8-7

cares about theenvironment

Persona


single, 25 years oldWAKES UP

GOES UP WALKS TO HIS GARDEN GRAB AN APPLE

RECEIVES NOTIFICATION BREAKFAST

breakfast

Scenario

Good morning, Lucas!

You sold 8 apples yesterday. Check out how much your earned!


single, 25 years oldCYCLES TO WORK

CYCLES BACK HOME

WORKING LUNCH

breakfast

Scenario

Hi Lucas!

Today’s price for tomatoes are ____

Your neighbour Remi harvested plenty of potatoes, so there is a 10% discount on them today.

Don’t forget to visit the garden later!

Oh no!

Your tree is dying, it needs watering and more fertilizer.

How about doing an exercise in the garden later...


EXERCISE

Scenario

single, 25 years oldMONITORING SOCIALISE

breakfast

WATER SOIL FERTILIZER

PURCHASE PAYMENT END OF DAY


calculate amounts of fruits and vegetables produced through wi-fi sensor

alert you when it is taken from the tree/plant

from wi-fi sensor to smart devices

MONITORING

Technology

single, 25 years old

PLANT SENSOR APP NOTIFICATION


ENERGY

PRODUCE CLIMATE REGULATION

Technology

windmill

solar roof gardens by the bay concept


Technology

WATER IRRIGATION


2014 2015

ROOF PROTECTION

MONITORING PLANTFACE RECOGNITION SYSTEM

CLIMATE CONTROL

SOLAR ROOF

PRE-TESTTRIAL EVENT

2016 2017 2018 2019 2020

SKYHUBBER

Timeline


Business Model

KEY PARTNERS VALUE PREP.

KEY ACTIVITIES

COSTS REVENUE

CUSTOMER

KEY RESOURCES

Retailers

Specialists

Suppliers

Healthy lifestyle

Easy accessto food

Educationfor kids

Greenery

Sharing

FRESH FOOD RETAILING

building • maintenance - products- monitoring services

- access to the rooftop- subscriptions

community

simbiotic customer relationship

becoming part of

AgricultureFarmers

SKYHUBBER


Conclusion


Thank you • Merci • Grazie

Skyhubber - Future of Retail - L*unchBox Workshop 2014

Design

Transcript of Skyhubber - Future of Retail - L*unchBox Workshop 2014