What is Sky Sports 1?• Sky Sports is a British based television channel and is aired only within the UK and Ireland, also it is owned by BSkyB.

• Sky Sports is the dominant sports brand subscription television in the UK and Ireland.

• Sky Sports shows a huge variety of different sports these sports are: football, cricket, rugby, golf, tennis, darts, ice hockey, boxing, WWE, motorsport and American football.

• There 6 main Sky Sports channels; Sky Sports 1, 2, 3 and 4. Also there is Sky sports news and finally the most recent channel to be added is Sky F1.

• Beyond these 6 main channels is the red button service that Sky provide, using the red button can allow the user to many different things, one of the main reason is to access other football matches that aren’t being shown on the main channels, this

gives sky users variety and flexibility when it comes to viewing.

• Another way to access Sky television is via the app that they have, they have the app called Sky Go, this allows Sky users to watch live Sky television on the go, so the

user can never miss a show.

Why Sky Sports 1?

• We have chosen Sky Sports 1 to broadcast our documentary for the reasons that Sky Sports is the most dominantly subscribed sports television in the UK and Ireland. As it the most subscribed therefore we know that it is going to generate a lot of views.

• The dominant gender that watches Sky Sports is male, also the average of people that watch Sky Sports is 15 – 65. Our target audience was always going to be male, however finding out there average viewing ages helped us decide what our target age would be.

• Originally we were going to broadcast our documentary on to Sky 1, however we feel it will be more appropriate broadcast on Sky Sports 1 as it will find a better suited audience to our documentary. Sky Sports 1 is such a high profile channel it will give us a good opportunity to be noticed and maybe air another documentary after this one.