Skoda Octavia Estate - Marketing Plan
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“MARKETING IS NOT THE ART OF FINDING CLEVER WAYS TO DISPOSE OF WHAT YOU MAKE. IT IS THE ART OF CREATING GENUINE CUSTOMER VALUE.” - Philip Kotler By Leonardo Pizarro OCTAVIA ESTATE 3 RD GEN.
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Transcript of Skoda Octavia Estate - Marketing Plan
“MARKETING IS NOT THE ART OF
FINDING CLEVER WAYS TO DISPOSE
OF WHAT YOU MAKE. IT IS THE ART
OF CREATING GENUINE CUSTOMER
VALUE.”
- Phil ip Kotler
By Leonardo Pizarro
OCTAVIA ESTATE 3RD
GEN.
P a g e | 1
1
Contents
1
P a g e | 2
2
Challenges What problems are we facing?
2
P a g e | 3
3
Objectives What are we trying to achieve?
3
P a g e | 4
4
Understanding
Our Market Preparation for our strategy formulation
4
P a g e | 5
5
Strategy How can we achieve our Objectives?
5
P a g e | 6
6
Implementation
6
P a g e | 7
7
Resource
Implications
7
P a g e | 8
8
StrengthsWeaknesses
Opportunities Threats
Appendix A
ŠKODA Octavia Estate SWOT Analysis
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P a g e | 9
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Appendix B The Strategic Characterization Matrix
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