SKGF_Presentation_Left Turns Only - Making Sense of Nanotech IP Strategy_2004
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© 2003, Sterne, Kessler, Goldstein & Fox P.L.L.C. Making Sense of Nanotech IP Strategy Donald J. Featherstone Director Sterne, Kessler, Goldstein & Fox [email protected] Michael D. Specht Attorney Sterne, Kessler, Goldstein & Fox [email protected] Presented at: International Engineering Consortium NanoEngineering World Forum June 23, 2003 - Marlborough, MA
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Transcript of SKGF_Presentation_Left Turns Only - Making Sense of Nanotech IP Strategy_2004
© 2003, Sterne, Kessler, Goldstein & Fox P.L.L.C.
Making Sense of Nanotech IP Strategy
Donald J. FeatherstoneDirector Sterne, Kessler, Goldstein & [email protected]
Michael D. SpechtAttorneySterne, Kessler, Goldstein & [email protected]
Presented at:International Engineering ConsortiumNanoEngineering World ForumJune 23, 2003 - Marlborough, MA
11 © 2003, Sterne, Kessler, Goldstein & Fox P.L.L.C.
“Innovative companies have been thrust into an intellectual property arms race.”
- from Ideas to Assets
22 © 2003, Sterne, Kessler, Goldstein & Fox P.L.L.C.
No. . . Just a Horse Race . . .
With Winners, Losers and Some No Shows.
33 © 2003, Sterne, Kessler, Goldstein & Fox P.L.L.C.
Business strategy drives IP strategy, not the other way around.
Nanotechnology is no different.
44 © 2003, Sterne, Kessler, Goldstein & Fox P.L.L.C.
l Technology Enablerl primarily provides nanotechnology to others (e.g., Nanosys, Quantum Dot, Nanotek)
l Application Providerl primarily produces a product or service based on nanotechnology (e.g., Nanoink)
l Technology Adopterl primarily adopts nanotechnology from others to enhance products (e.g., Levi’s)
55 © 2003, Sterne, Kessler, Goldstein & Fox P.L.L.C.
l Intellectual (and Revenue) Capital Builder (e.g., MIT, Northwestern, Harvard)
l primarily develops fundamental nanotechnology for intellectual and revenue stimulation
l The Government
66 © 2003, Sterne, Kessler, Goldstein & Fox P.L.L.C.
Intellectual Asset Management Strategy
l IP Value Generation Foundation
l IP Value Generation Process
77 © 2003, Sterne, Kessler, Goldstein & Fox P.L.L.C.
IP Value GenerationFoundation
Preparation Education
Identify
Value
Protect
Leverage
IP Value GenerationProcess
88 © 2003, Sterne, Kessler, Goldstein & Fox P.L.L.C.
l Engage experienced IP advisors– Shortage of experienced IP advisors in Nano
l Maintain an IP Strategy and Plan– Recognized importance in Nano
l Maintain an Employee IP Incentive System– Not much in early stage nano, still driven by emerging nature of technology
l Know what you own, own what you know
99 © 2003, Sterne, Kessler, Goldstein & Fox P.L.L.C.
l Communicate your IP Strategy & Plan– Internal– External – Give notice that you are a player (when you are a player)
l Educate Team Members and Stakeholders on IP Basics
– Patent barring events– Timetables for patents to issue– Don’t pretend to be patent attorneys
1010 © 2003, Sterne, Kessler, Goldstein & Fox P.L.L.C.
l Internal– Invention Disclosure Forms– Engineering Brainstorming– Marketing Brainstorming
l External– VC Bumblebees– External IP Identification Tools
EngineeringMarketing
Really Good Stuff
1111 © 2003, Sterne, Kessler, Goldstein & Fox P.L.L.C.
l Assess value to your business strategy
l Assess value to others (if not within your business strategy)
– Cross Licensing Potential– Revenue Potential– Defensive Value
1212 © 2003, Sterne, Kessler, Goldstein & Fox P.L.L.C.
l What is the right form of IP Protection?
l Pursue IP Protection
l License In – Level of Exclusivity, Future Development, Term, Field of Use
1313 © 2003, Sterne, Kessler, Goldstein & Fox P.L.L.C.
l Enhance the value of your productl License outl Cross Licensel Basis for Fundingl Company Credibility
