SketchDeck — How we work
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Transcript of SketchDeck — How we work
Guide to SketchDeck
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WelcomeHello,
SketchDeck is different.
We are a design agency built on software and staffed by a diverse, remote team.We built SketchDeck this way to make design work better for business.
This guide introduces how we work so you can see if we will be a good fit for your needs.
We look forward to working with you soon.
Thanks,
Chris FinneralCEO & Co-Founder
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strengthen your brandby bringing designto everyone
Our goal is to
I N T R O D U C T I O N
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The membership experience
A G E T T I N G S T A R T E D
B D E S I G N F O R E V E R Y O N E
C A C C O U N T A N D B R A N D S U C C E S S
GETTINGSTARTEDA
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What happens when you join?
Setup takes 1-2 weeks
G E T T I N G S T A R T E D
01 We curate a design team that matches your needs
02 Send us your brand assets, brand book and example uses
We set up your brand usage guidelines and flag any gaps we find
We introduce SketchDeck to your team at the kick-off
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01 Your design team
Account Delivery Manager
Ensures overall account and
brand success
Project Quality Manager
Manages your projects day-to-day and
ensures they meet our high quality standards
DesignDirector
Your brand expert, and lead designer
Designers
Your team of skilled designers, trained on
your brand
G E T T I N G S T A R T E D
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02 Brand assets
• Company mission & vision
• Logo assets
• Brand colors (including RGB + CMYK values)
• Fonts
• Brand guidelines
• Brand usage examples
• Templates
To understand and design to your brand successfully, we need the following:
If you do not havethese, we can create these with you
G E T T I N G S T A R T E D
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03 We create brand usage guidelines from your assetsThis is a practical guide for our design team to work with your brand
G E T T I N G S T A R T E D
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04 Kick-off
The pilot kick-off is for your whole team to attend • Meet each other• Share how we work
• Set goals for success
G E T T I N G S T A R T E D
DESIGN FOR EVERYONEB
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01 We can work on all of your design needs
02 We have two levels of service: design & production
How we design
03 You can start a project any time through our platform
We design iteratively - feedback is visual and collaborative
Credits are your currency for design
All your projects are stored on your dashboard for easy access by you and your team
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D E S I G N F O R E V E R Y O N E
01 We cover all your design needs
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INFOGRAPHICPRESENTATION DOCUMENT POSTER
D E S I G N F O R E V E R Y O N E
WEB ADREBRAND EMAIL AND MANY MORE
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02 We have two service levels for projects:design and production
D E S I G N
P R O D U C T I O N
DefinitionFor new materials and creative exploration
For fast, consistent outcomes following an established style and specific directions
Style discovery Design
Creative review & qualitycontrol
Complete
Iteration
Start fromtemplate Production Quality
control Complete
D E S I G N F O R E V E R Y O N E
03 You can start a project any time through our platform
P R E S E N T A T I O N P O S T E R / I L L U S T R A T I O N
O N E - P A G E R
E V E N T B O O T H S I G N A G E
W E B A D I N F O G R A P H I C
D O C U M E N T / E B O O K
C A S E S T U D Y
What would you like?
D E S I G N F O R E V E R Y O N E
P R E S E N T A T I O N
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04 We design iterativelyFeedback is visual and collaborative
D E S I G N F O R E V E R Y O N E
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05 Credits are the currency of designYou and your team use these to start projects
D E S I G N F O R E V E R Y O N E
Each month your account gets credits. You get more credits on larger plans.I
Before you start a project, we tell you how many credits you need.II
Unused credits rollover for two months - supporting quiet and busy times for your team. If you need more credits, you can top up.
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Check your available credits at any time from your organization page. On business and enterprise plans you can allocate credits to team.
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06 All your projects are stored on your dashboard* for easy access by you and your team
D E S I G N F O R E V E R Y O N E
*Upgraded dashboard coming soon!
P R E S E N T A T I O N D O C U M E N T / E B O O K O N E - P A G E R
ACCOUNT AND BRAND SUCCESSC
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Business reviews and brand maintenanceA C C O U N T A N D B R A N D S U C C E S S
01 Bringing long term impact: the business review
02 Brand maintenance(business plans only)
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01 Bringing long term impact: the business review
This is our chance to look at the progress we’ve made, set goals for the future and make changes to how we work together.
A C C O U N T A N D B R A N D S U C C E S S
We conduct these between every quarter and every year depending on your plan.
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01 Business review agenda
i W E L C O M E & I N T R O D U C T I O N S
ii R E V I E W W O R K T O G E T H E R
iii S K E T C H D E C K U P D A T E S
iv Y O U R U P D A T E S
v P R O J E C T & B R A N D G O A L S
vi F U T U R E E X P L O R A T I O N
A C C O U N T A N D B R A N D S U C C E S S
vii W R A P U P & N E X T S T E P S
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Brand is at the heart of your design -bad brand will lead to bad design. Brand maintenance keeps the quality of your brand high and avoids the need for expensive, frequent branding exercises.
A C C O U N T A N D B R A N D S U C C E S S
02 Brand maintenance: why is this important?
24RE
BRA
ND
N
EED
ED
QU
ALIT
YA C C E P T A B L E
B R A N D S T A N D A R D
TIME
Brand refresh every 1-3 years
Unmaintained brands: decay quickly
QU
ALIT
Y
TIME
Brand refresh every 3-10 years
Maintained brands: stay fresh
A C C O U N T A N D B R A N D S U C C E S S
A C C E P T A B L E B R A N D
S T A N D A R D
02 The unmaintained brand
Outcome :
02 How we maintain your brand
We proactively explore brand as part
of your design projects
We review the best ideas with you and incorporate
these into your brand usage guidelines
In our business reviews we establish goals for the brand
A C C O U N T A N D B R A N D S U C C E S S
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S T R E N G T HMore brand consistency + A P P E A L
Your brand improves over time
Business plans only
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Closing thoughts
We hope you found this guide useful. We have refined this process over thousands of design projects and hundreds of clients.
Working with SketchDeck will:
• Provide high quality design for all your needs
• Strengthen your brand
• Bring more impact to your business
Get in touch with us at [email protected] for help getting started.We look forward to working with you.
Thanks,SketchDeck team
Thank you