Design for Industry

Charles SkenderS3196655

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CONTENTS

3. Task 1A & 4A

12. Task 1B

20. Task 1C

25. Task 2

32. Task 3

37. Task 4B

38. Task 4C

44. Task 4D

46. Appendix

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TASK 1A & 4A: IDENTIFY AND RESEARCH EXISTING PRACTICES AND PRACTITIONERS

A list of 10 design consultancies and 10 corporate in-house design practices.

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frog design.http://www.frogdesign.com/Location: InternationalSize: Large (13 design locations worldwide)Products: Consumer, Communications, Medical, Automotive, Media, Entertainment, Education, Finance, Retail and FashionRecruitment: Advertises positions on their website at www.frogdesign.com/careers. They also offer internship positions. Applications are collected at http://www.frogdesign.com/careers/internships.html.

Foundered in 1969 in Germany, frog design is an international design consultancy made up of an interdisciplinary team of more than 1600 designers, strategists and software engineers. frog works across a broad spectrum of industries including consumer electronics, telecommunications, healthcare, energy, automotive, media, entertainment, education, finance, retail, and fashion.

CONSULTANCY

D + I (Design + Industry).http://www.design-industry.com.au/Location: Sydney and MelbourneSize: Medium (2 design locations in Australia)Products: Medical, Technology, Communications, Consumer and RuggedisedRecruitment: Enquiries about positions collected via email at jobs@design-industry.com.au

Operating for over 25 years, D + I is one of Australia's largest industrial design consultancies made up of an international design team consisting of 35 designers and engineers. Since partnering with Smart Design in 2008 its combined team has expanded to 175 designers and engineers. D + I specialise in a number of design disciplines including medical product design, business/technology products, communications product design, banking hardware design, ruggedised product design and consumer product design.

Design Resource.http://www.designresource.com.au/Location: SydneySize: Small (1 design location worldwide)Products: Consumer, Medical, Graphics, Retail, Ergonomics and TransportRecruitment: Does not have a jobs page however can be contacted via an online form at http://www.designresource.com.au/DR/ContactUs.aspx

Founded in 1980, Design Resource is the centre of an international design network established by John Brown. Design Resource is based in Sydney with locations in the USA, United Kingdom, Japan and China forming its affiliated design teams and partners. Design Resource services specialise in consumer product design, medical product design, graphics and signage design, retail design, ergonomics and transportation design through TDI (Transport Design International), its transport design division.

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LUNAR.http://www.lunar.com/Location: InternationalSize: Medium (4 design locations worldwide)Products: Industrial, Packaging, Graphics, Strategy and InteractionRecruitment: Advertises positions on their website at http://www.lunar.com/careers.html. They also offer internship positions. Applications can be submitted electronically through a PDF (no more than 6MB) or by sending a URL where it can be viewed. Cd’s and hard copies are not accepted. Resumes and portfolios can be sent to hr@lunar.com with Industrial Design Intern as the subject.

Foundered in 1984 by Jeff Smith, Gerard Furbershaw and Robert Brunner in California, LUNAR focuses on consumer goods, technology products and medical equipment. LUNAR works over a broad spectrum of design practices including industrial design, packaging design, graphic design, strategy design and interaction design.

Continuum.http://continuuminnovation.com/Location: InternationalSize: Medium (5 design locations worldwide)Products:IIndustrial, Strategy, Service, Interaction, Sustainable, ErgonomicsRecruitment: Advertises positions on their website at http://continuuminnovation.com/Careers/Open-Positions.aspx. They also offer internship positions. Position involves researching, analysing, designing, prototyping and more.

Founded in 1983 at its headquarters in Boston, Continuum is an international design and innovation consultancy made up of nearly 140 employees. It has 5 locations worldwide including Boston, Los Angeles, Milan, Seoul and Shanghai. Continuum’s core design disciplines include industrial design, strategy design, service design, interaction design, sustainable design and ergonomics.

IDEO.http://www.ideo.com/Location: InternationalSize: Large (12 design locations worldwide)Products: Brand, Service, Spaces and InteractionRecruitment: Advertises positions on their website at http://www.ideo.com/careers. They also offer internship positions. The process is all through online application. This involves submitting your cover letter, resume, portfolio and/or additional materials as a “Resume Attachment” in the resume attachment section which is located in the Career Centre of your application page. Attachments must be formatted as an Adobe "text based" PDF, PowerPoint, or Word document.

Founded in 1991 at it’s headquarters in California, IDEO is an international design consultancy established by a merger of three existing design firms; David Kelley Design, ID Two and Matrix Product Design. It is made up of a team of over 550 designers specialising in ergonomics, mechanical, electrical and software engineering, industrial design and communication design. It has 12 locations worldwide including San Francisco, Palo Alto, Chicago, New York, Boston, London, Munich, Mumbai, Singapore, Shanghai, Seoul and Tokyo. IDEO specialises in a human centred design approach when designing companies and brands, products services, spaces and interactive experiences.

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Charlwood.http://www.charlwood.com.au/Location: MelbourneSize: Small (1 design location)Products: Medical, Consumer, Industrial, Furniture, Sport and AutomotiveRecruitment: Does not mention anything about job applications on site however can be contacted via email at info@charlwood.com.au.

Founded in 1993 at its headquarters in Melbourne, Charlwood specialises in medical, consumer, industrial, furniture, sport and automotive design. Charlwood provides a complete product development process from research and planning to tooling and production. It’s services include industrial design, product design, electronics design, interface design, packaging design, sustainable design, strategic design, prototyping and CAD engineering.

Outerspace Design.http://www.outerspacedesign.com/Location: MelbourneSize: Small (1 design location)Products: Industrial, Consumer, Packaging and GraphicsRecruitment: Outerspace advertises positions on their website at http://www.outerspacedesign.com/index.php?s=careers. Applications can be made through http://www.seek.com.au/. They also offer internship positions.

Based in Melbourne, Outerspace is made up of over 22 industrial designers and engineers. They offer a full range of services including research and development, industrial design, product engineering, prototyping, packaging and product graphics. The consultancy specialises in medical products with a history of success in medical therapeutic and diagnostic equipment.

D3 Design.http://www.d3design.com.au/Location: SydneySize: Small (1 design location)Products: Industrial, Consumer, Sustainable, Packaging, ToolingRecruitment: Advertises positions on their website at http://www.d3design.com.au/. They also offer internship positions.

Based in Sydney, D3 Design is a packaging and product design consultancy with its own range of in-house designed products (Mint product range). It is made up of a team of 6 designers which includes recent design graduates and creative directors. Capabilities of D3 include concept development, prototyping, CAD engineering, sustainable design, tooling package, off-tool samples assessments and technical illustrations.

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Seymour Powell.http://www.seymourpowell.com/Location: LondonSize: Medium (1 design location with 90 employees)Products: Transportation, Consumer, GraphicsRecruitment: Advertises positions on their website at http://www.seymourpowell.com/company/join. A CV can be submitted online.

Founded in 1984 by Richard Seymour and Dick Powell, Seymour Powell is a London based design consultancy. Its team consists of 90 people combining a design studio, research centre, materials library and prototyping workshop. Seymour Powell offer a wide range of services including transportation design, ethnographic user research, product development, product design and graphic design.

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1 Philips (n.d.), Our Approach. Retrieved May 7th, 2012 from: http://www.design.philips.com/philips/sites/philipsdesign/about/design/aboutus/approach.page

Phillips Design.http://www.design.philips.com/Location: NetherlandsSize: Large (8 design locations worldwide)Products: Electronic ProductsRecruitment: Advertises positions on their website at https://philips.taleo.net/careersection/2/jobsearch.ftl?lang=en&jobfield=6170452932.

Based at its headquarters in Eindhoven, Phillips Design is an international company with offices in 8 locations across 3 continents. This includes offices in Andover, Hong Kong, Amsterdam, Seattle, Singapore, New Delhi and Shanghai. Its design approach centres around a High Design Process. This is “a practical approach to design that helps create commercially successful products and solutions that support people in accomplishing and experiencing things in natural, intuitive ways.”1

In-HOUSE

Apple.http://www.apple.com/Location: USASize: Medium (1 design location)Products: Technological DevicesRecruitment: Advertises positions on their website at http://jobs.apple.com/index.ajs?BID=1&method=mExternal.searchJobs&searchUserDefinedId=60&Language=en&CountryId=3&searchCountryID=3.

Established in 1977 , Apple is currently at its headquarters in Cupertino, California, Apple. At heart it is an international company that specialises in technological devices and user interfaces. It design team is headed by Jonathan Ives who takes strong inspiration from Japanese aesthetics and Dieter Rams. Its comparatively small design department works in conjunction with a variety of fields including engineering and interaction design.

Sony Design.http://www.sony.net/Fun/design/?j-short=designLocation: JapanSize: Large (multitude of design locations worldwide)Products: Electronic ProductsRecruitment: Advertises positions through www.Seek.com.au and www.mycareer.com.au. Applications can be made directly to salresumes@ap.sony.com.

Established in 1947 as Tokyo Tsushin Kogyo, Sony is one of the leading manufacturers of electronics products for the consumer and professional markets. Only establishing an in-house design department in 1961, it’s design philosophy centres around originality, lifestyle, functionality and usability. Today Sony is an international company with offices in Asia, Middle East, Africa, Europe, Latin America, North America and Oceania and ranks 73 on the Fortune Global 500 list of 2011.

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Sunbeam.http://www.sunbeam.com.au/Location: SydneySize: Medium (1 design location)Products: Electrical Kitchen AppliancesRecruitment: Applications can be made directly to careers@sunbeam.com.au. Portfolio and CV should be in PDF format only (<4MB).

Established in 1897 in Chicago, Sunbeam is an international manufacturer of electrical home appliances. Originally Chicago Flexible Shaft Co., the Princess Electric Iron was the first ever Sunbeam branded product. In 1902 an Australian branch was established and in 1987 Sunbeam came into Australian ownership. Today its design headquarters are located in Sydney. Their aim is to simplify the everyday life, whether it be cleaning, cooking, organising or entertaining, through cutting-edge innovation and intelligent design.

Breville.http://www.breville.com.au/Location: SydneySize: Medium (1 design location)Products: Electrical Kitchen AppliancesRecruitment: Advertises positions on their website at https://www.onetest.com.au/brevillecareers/. Applications can be made directly to the Human Resources Department on 02 9384 9665 or via recruitment@breville.com.au.

Founded in Sydney in 1932 by Bill O’Brien and Harry Norville, Breville is an international company that specialises in the manufacturing of small kitchen appliances. Breville have long been at the fore-front of design innovation with the introduction of the Snack’n’Sandwich maker in 1974 to Australia's first food processor in 1977. Its emphasis is on sleek user friendly products that adapt to changing lifestyles and technologies. Today its products are sold in over 30 countries around the world.

Electrolux.Location: SwedenSize: Large (7 design locations worldwide)Products: Electronic Applianceshttp://group.electrolux.com/en/category/design/Recruitment: Advertises positions on their website at http://group.electrolux.com/en/career-opportunities-203/. They also offer internship positions in cooperation with AIESEC.

Based at its headquarters in Stockholm, Sweden, Electrolux is the world’s second largest home appliance maker. Specialising in major appliances and vacuum cleaners for both domestic and professional use, it has 7 design centres around world including Stockholm, North America, Brazil, Italy, Singapore and Australia. Electrolux aim to improve quality of life through a constant focus on the consumer.

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OXO.http://www.oxo.com/default.aspxLocation: USASize: Medium (1 design location)Products: Home and Office ProductsRecruitment: Does not have a jobs page however advertises positions through Linkedin at http://www.linkedin.com/company/oxo/careers.

Founded by Sam Farber and based in New York, OXO is an international manufacturer of kitchen utensils, office supplies and housewares. It offers over 850 products and employs nearly 100 people worldwide. Based at the Starrett-Lehigh Building, New York. OXO’s core mission is dedicated to providing innovative consumer products that make everyday living easier. Universal design is at the centre of all of its design when attempt to manufacture products that are easy to use for the widest possible spectrum of users.

Ikea.http://www.ikea.com/Location: SwedenSize: Medium (1 design location)Products: Home FurnishingsRecruitment: Advertises positions on their website at http://www.ikea.com/ms/en_US/the_ikea_story/jobs_at_ikea/index.html.

Founded by 17 year old Ingvar Kamprad in 1943 in Sweden, Ikea has grown to become one of the world’s largest manufacturer of home furnishings. It employes 131,00 co-workers in 41 countries. The Ikea range is developed by Ikea of Sweden in Almhult and all positions in this work are are based there. Its core mission is to democratise design providing a wide range of well-designed, functional home furnishing products at low prices to allow as many people as possible to afford them. This has resulted in the development of its iconic ‘ready-to-assemble’, flat-pack furniture.

Dysonhttp://dyson.com/Location: UKSize: Medium (1 design location)Products: Electronic ProductsRecruitment: Advertises positions on their website at http://www.careers.dyson.com/. They also offer graduate positions at http://www.careers.dyson.com/graduates/.

Established in 1992 by Sir James Dyson, Dyson is an international company that manufactures vacuum cleaners, hand dryers, blade-less fans and heaters. Based at its design and research headquarters in Wiltshire, UK, It employs 3,100 people worldwide and sells machines in over 50 different countries. Dyson’s design philosophy stems from its innovative approach adopted by its founder when creating his first product. Dyson was successfully able to apply the same principles used by large industrial cyclones used at sawmills. From here a strong emphasis on engineering has guided the aesthetics of all Dyson products

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Schiavellohttp://www.schiavello.com/Location: MelbourneSize: Small (Australian based)Products: Office FurnishingsRecruitment: Advertises positions on their website at http://www.schiavello.com/employment.htm. Applications can be made directly to positions@schiavello.com with the attached Employment Application (see appendix).

Founded in 1966 in Melbourne by Tony Schiavello, Schiavello is an international company that specialises in the design and manufacture of intelligent office systems and occasional furniture. It has 10 locations worldwide including Victoria, New South Wales, Queensland, Western Australia, South Australia, Australian Capital Territory, Northern Territory and Singapore with a 70,000 square metre manufacturing plant at Schiavello’s headquarters at Tullmarine in Melbourne. It’s products include workstations, seating, storage, demountable partitions and wall systems and occasional furniture elements. In addition Schiavello also operates as a design consultancy which includes an environmental consulting and a hospital solutions division.

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TASK 1B: DYSON

Founded by Sir James Dyson in 1992, the word Dyson has become synonymous for quality bag-less vacuum cleaners.

However the birth of the company had much humbler beginnings. Dyson was constantly frustrated by his old reconditioned Hoover Junior because, as he puts it, it never had “much suck”.1 He realised the pores of the bag, which were meant to let out only air, became clogged by dust, cutting of the suction. Around the same time Dyson was also having suction trouble at his Ballbarrow (a wheel-barrow he invented that uses a ball instead of a wheel) factory. Here, overspray of an epoxy powder was collected in a cloth screen in front of an extraction fan. Work had to be stopped every hour to brush out the screen and gather the powder for re-use to prevent it from clogging and powder

flying all over the factory. Dyson was shown by his spray-equipment maker that “large industrial users collected airborne debris in a cyclone... a 30 ft high cone that spun dust out of the air using centrifugal force.”2 After analysing the “symbol of [his] future”3 at a nearby sawmill that night, Dyson and his workers installed the cyclonic extraction system the next day. According to Mahoney (2008), Dyson “gleefully tore the cloth screen from the opening of the duct and started the conveyor.”4 The similarity this had with removing a vacuum cleaner bag was obvious and that night the world’s first bag-less vacuum cleaner was born. The innovative technology hit the market with much scepticism, rejected by all the big name companies including Black & Decker and Electrolux5.

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After 5 years and 5,127 prototypes Dyson eventually secured a licensing deal with a Japanese company to make and sell the cleaner in Japan. The Japanese “loved the pink G-Force”6 which “quickly achieved cult status.”7 The royalties form this machine combined with loans taken against his homes enabled Dyson to produce a vacuum cleaner under his own name and in 1993 the first DC01 went on sale. Today Dyson employs 3,100 staff worldwide and has achieved sales of over £3 billion.

After making its name as a leading manufacturer of bag-less vacuum cleaners Dyson expanded and, in 2009, started creating other air-powered technologies. The Dyson Airblade hand dryer uses a high speed sheet of air that acts as an “ invisible wiper blade, literally scraping water from hands.”8 Following this came the introduction of the

Air Multiplier. This product sought to re-configure the electric fan industry by introducing a blade-less fan.9

The principle methodology of Dyson is never be satisfied. The company always strives to make things work better. The strength of the company does not rest with senior management instead it is built upon the quality, effort, intelligence and enthusiasm of everyone else. Whatever its employees produce should be perfect as well as exciting and beautiful. “This encourages ownership, without which there is no business.”10

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To become one of the leading manufacturers in its field a business has to adopt a fairly unique business strategy. Upon starting at Dyson every new employee is instructed to a vacuum cleaner. According to Dyson, this way “everyone understands how the machine works and why... it’s better than the competition.”11 The company also adopts a holistic approach to design. The offices are open “to make communication easier and help everyone feel part of the team. Graphics and engineering are in the centre, reflecting their centrality to the enterprise. Everyone is encouraged to make creative contributions”12 The company also discourages barriers between engineering and design viewing both professions as equally important to the end design. Furthermore, Dyson discourages suits and ties avoiding the creation of a “white-collar sweatshop and instead [making] his firm a place that nurtures

creativity.”13 Difference is also encouraged; “you are as likely to solve a problem by being unconventional and determined as by being brilliant. And if you can’t be unconventional, be obtuse. Be deliberately obtuse. If you’re intentionally illogical, half the time people will laugh at you and half the time you’ll hit on something interesting.”14 After sale responsibility also is important to the Dyson business structure; if a machine is under warranty it will be replaced free of charge. People are more excited by receiving a new machine and as a result their complaints will become gratitude. Dyson also focuses on only employing recent graduates straight from university. These people haven’t been strapped into a suit and taught to think a certain way. Assembly methods are also far from traditional. Mechanisation is minimised enabling the company to lengthen or shorten lines as needed and at moment’s

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notice to change assembly methods or the entire design. To Dyson this “reinforces a can do attitude and instills pride.”15 Finally Dyson encourages a strong employee satisfaction. Staff are treated as equal with Dyson discussing social issues such as shift changeovers and pensions with staff once a month. Weekly premiums are also payed based on attendance with every employee receiving life insurance, pensions, 22 holidays a year, paid sick leave early leaves on Fridays.16

In 1996, sales of Dyson vacuum cleaners rose so fast that they ended the year with a 12 percent share of the UK market.17 Up until then companies had largely ignored Dyson however today it’s products are sold in over 50 countries worldwide and it’s competitors such as Hoover, Bosch, Siemens, Philips, Miele, Electrolux and LG are largely playing

catch-up. In under 2 years Dyson became the UK’s best selling vacuum cleaner in the UK, later it’s competitors would try and copy the winning technology with no avail. Meanwhile 60 percent of people where buying Dyson because it was recommended by them.18 In 1997 Dyson was awarded the Prince Phillip Designers Prize. In 2000 he received the Lord Lloyd of Kilgerran Award. In 2007 Dyson was appointed a Knight Bachelor in the 2007 New Year Honours.

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TASK 1B: FROG DESIGN

frog design was first established in 1969 as Esslinger Design when Hartmut Esslinger and partners Andreas Haug and Georg Spreng opened a studio in the Black Forest of Germany to promote the concept of emotional design.

Not long after establishing Esslinger designed was commissioned by German electronic giant WEGA. In 1975 WEGA is bought out by Sony and, what now is called, frog design find themselves working for a massive corporation. This partnership proves to be a great success, spanning decades and developing more than 100 products including the Sony Trinitron TV19. In 1981 frog design establishes a California office after being offered a partnership with Apple to create the revolutionary Apple IIc. With its move to California the company

changed its name to frog design to highlight its international roots; (f)ederal (r)epublic (o)f (g)ermany. “The lowercase letters offered a nod to the Bauhaus notion of a non-hierarchical society, reinforcing the company’s ethos of democratic partnership, both within the design teams and with its clients.”20 Today frog design employs an interdisciplinary team of more than 1,600 designers, strategists and software engineers with 13 locations worldwide.

frog design offers its clients a unique, simple yet powerful process in realising an idea. First it conducts intensive design research and strategic analysis to gain insight into customers, competitors, client brand and key opportunities. This step inspires and guides the designing phase in which frog produces a range of design approaches and concepts. These concepts are reviewed, tested, refined,

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and crafted into a focused direction. Finally all of this is specified, documented and delivered to the client where he/she can choose to implement it themselves or get frog involved directly in the production process transforming the idea into reality.

The capabilities of frog’s interdisciplinary team include interaction design, product design, innovation strategy, brand development, design research, technology, software engineering and idea generation. It specialises in areas such as mobile technology, energy efficient tools, healthcare systems, software and computing, media, retail experiences, and social innovation. Through this list of capabilities and expertise frog is able to work across a broad spectrum of industries including consumer electronics, telecommunications, healthcare, energy, automotive, medical, entertainment,

education, finance, retail and fashion. frog’s key philosophy is about creating “meaningful products, services and experiences”21 It aims to develop it’s passion for connected experiences and a culture of creativity through embedded technology. Clients include Disney, GE, HP, Intel, Microsoft, MTV, Qualcomm, Siemens, Sony, Apple , Louis Vuitton, Motorola, Texas Instruments and other Fortune 500 brands.

Along side its design consultancy frog also release a variety of publications with books focusing on business, tech. trends, innovation, design strategy, interaction design. Titles include The Meaning of Business, Tech Trends 2012, Disrupt, Mobile Money, Innovation X, A Fine Line and Thoughts on Interaction Design. It also publishes a variety of journals.

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Over the years frog design has created a variety of innovative products culminating in a list of distinguished achievements. In 1978 the Sony WEGA Concept 51K stereo was selected to be displayed at the design collection in MoMA, New York. In 1982 the revolutionary Apple IIc was voted “Design of the Year” by Time Magazine. In 1987 frog’s NeXT box is voted “Design of the Year” by BusinessWeek. In 1993 Frog is chosen “Design Team of the Year by the Design Centre, Essen. In 2006 the frog designed Alltel Celltop wins awards for Best in Show CTIA Wireless 2007 and Technology Innovation Award at MeM 2007.

Comparing Dyson and frog we see that there are many similarities and differences. Dyson was established by one man where frog design was established by a team of designers however both companies experienced somewhat of a first big break with Dyson and it’s DC01 and frog design with it’s partnership with WEGA. From then on Dyson has been heavily involved in the re-design of existing products producing improvements of its original DC01 to what they now manufacture, the DC41. Product development includes improvements in in the motor, number of cyclone engines and movability. No matter what the change, all products remain true to the image of Dyson. On other hand frog has produced a variety of products spanning of a multitude of industries. Each project conveys the values of the client and look vastly different from other frog designed items. The business

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structure also varies dramatically between each mode of practice. At Dyson the majority of its design thinking is done at its research and design headquarters in Wiltshire. Here a holistic approach to the design system is adopted where every section of the design team are able to interact and communicate. On the other hand frog has offices based all over the world and projects are carried out with little input from the entire design team. In saying this both practices employ a multi-disciplinary team. Being the size that they are both Dyson and frog have the ability to employ highly skilled personnel that bridges disciplines. Technology advancement has seen an evolution in the varying roles offered at the companies. Dyson and frog employ a multitude of engineers and scientists in order to keep at the forefront of their fields.

Both Dyson and frog design are extremely exciting and innovative firms that I would feel privileged to work for. The business philosophy of both practices align very closely with that of my own. The can-do attitude that Dyson encourages and the connection it has with its staff would make it an excellent environment to work in. It was interesting to find out that most of its employees are recent university graduates. Frog, on the other hand, provides an opportunity to work on broad and engaging topics. Its work on sustainable and social design really excites me. Furthermore, it was interesting to see that frog has worked with some of the biggest companies in the world such as Sony, Apple, HP, GE and other Fortune 500 brands. The opportunity to work along side some of the biggest names in industry would be an awesome experience.

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TASK 1C: SIR JAMES DYSON

Sir James Dyson is a British Industrial Designer and founder of Dyson.

His parents were teachers and he was educated at the private school where they taught in Norfolk. After studying painting and drawing at Byam Shaw, a private London art school, Dyson won a place at London’s Royal College of Art to take up furniture and interior design. As Dyson recalls, “I tried the furniture department, but it was very woody in those days, and then architecture, where Tony Hunt (the British structural engineer) came to lecture. It was then I realised that engineering could be more interesting than architecture, and that engineering could produce astonishing, extremely elegant structures.”22

Dyson spent his last two years at the RCA developing a high-powered boat, the Sea Truck, that sold around the world. Sales for this to date are over $500 million.23 In 1974 , at the age of 27 he patented the Ballbarrow, a wheelbarrow with a ball in place of the usual wheel. At this time revenue was flowing into a company partly owned by Dyson. In 1979 he was kicked out of Ballbarrow in a boardroom row and decided to develop his idea for a cyclonic vacuum cleaner. By the mid 1980’s, Dyson became a successful freelance designer.24 He had licensed his cyclonic vacuum cleaner design to a couple of US manufacturers however it was in Japan where his G-Force vacuum cleaner became successful. By the beginnings of the 1990’s, Dyson was a wealthy man with houses in France, London and Bath where he employed six graduates in a product development unit.

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By this time he was “starting to think about semi-retirement”25 but still felt that no one had produced his products “in the right way”26. The final straw came when he was told that a manufacturer, whom he had licensed the G-Force to, had put the project on ice. From here he set about refining his design into the DC01. He used his savings and a $900,000 loan against his homes to raise $2.65 million to bring the product to market. By 1993 the first DC01 went on sale and by 1994 Dyson had recouped his investment and his company had made more than $2.5 million profit. In the 2007 New Years Honours, Dyson was appointed a Knight Bachelor. These days Dyson has become much like a tutor to his company, Dyson, keeping the “creativity and originality in the company.”27 He aims to speak to his staff as a group about once a month discussing things such as marketing issues, management changes, how their overseas subsidiaries are doing, advertising campaigns, and property purchases while also fielding questions from employees.28 He doesn't have much time for designing but still arrives “home at the end of everyday absolutely shattered.”29

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TASK 1C: hartmut esslinger

Hartmut Esslinger is a German/American Industrial Designer and co-founder of frog design.

He was born on June 5, 1955 in a small German town called Beuren. His parents owned a clothing store which exposed Hartmut to fashion and design at an early age. Although they wanted him to carry on the family business, Esslinger always wanted a career in design.30 In 1969 he graduated from the design school, Hochschule für Gestaltung Schwäbisch Gmünd in Schwäbisch Gmünd about 50 kilometres from Stuttgart. That same year he co-founded the industrial design firm that would later be called frog design. His work for the German electronic company, WEGA, attracted international attention. Sony, who took over WEGA, asked Esslinger to create a unified global design for their product. Here

he created the Sony Trinitron and the Sony-Wega Music System Concept 51K which was later chosen to be exhibited at MoMA. It was through this work that caught the attention of Apple icon, Steve Jobs, who was looking for a designer for the new Macintosh computer and other Apple products. Esslinger impressed Jobs with his design philosophy and passion, who personally flew to meet him in Germany. Before offering Esslinger a contract, Jobs insisted that he move to California. This contract, worth $1.2 million, not only played a pivotal role in turning Apple from a ‘silicon valley start-up’ into a global brand, but also established frog design in Palo Alto, California. Here he lead the firm through the development of a digital media group, extending product design prowess into the virtual world and on into higher level business strategy.31

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In 2006 Esslinger retired as CEO of frog design and now serves as its Strategic and Creative Advisor under the title of frog Fellow. In 2009 Esslinger published A Fine Line, a book about how business can be more environmentally friendly while contributing to the global economy.

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1 Mahoney, P. G. (2008), “Design the Dyson Way”, Machine Design, vol.80, no. 15, p. 60

2 ibid.

3 ibid.

4 ibid.

5 Underhill, W. (2001), “Small Time Inventor; Britainʼs James Dyson has reinvented the vacuum cleaner, the wheelbarrow and the washing machine, Newsweek, Jan 22, p. 50

6 Dyson (n.d.), No Place for New Technology. Retrieved May 13th, 2012 from: http://www.dyson.com.au/about/story/default.asp?searchType=story&story=newtechnology, para. 2

7 Underhill, loc. cit.

8 Dyson (n.d.), The Airblade hand dryer: Clean home, clean hands. Retrieved May 13th, 2012 from: http://www.dyson.com.au/about/story/default.asp?searchType=story&story=airblade, para. 1

9 Dyson (n.d.), Air Multiplier technology development. Retrieved May 13th, 2012 from: http://www.dyson.com.au/about/technology/airMultiplier.asp?searchType=story, para. 1

10 Mahoney, op. cit., p. 63

11 ibid., p. 62

12 ibid.

13 Underhill, op. cit., p. 50

14 Mahoney, op. cit., p. 62

15 ibid.

16 ibid.

17 Rawsthorn, A (2000), “Dyson Cleans Up”, I D, vol. 47, no. 2, p. 52

18 Popeil (n.d.), Dyson History. Retrieved May 13th, 2012 from: http://www.popeilfamilystore.com/dysonhistory.html, para. 6

19 frog (n.d.), The Early Years. Retrieved May 13th, 2012 from: http://www.frogdesign.com/about/history, para. 2

20 ibid., para. 4

21 frog (n.d.), Work. Retrieved May 13th, 2012 from: http://www.frogdesign.com/work

22 Rawsthorn, op. cit., p. 52

23 Dyson (n.d.), Early James Dyson Designs. Retrieved May 14th, 2012 from: http://www.dyson.com.au/about/story/default.asp?searchType=story&story=earlydesigns

24 Rawsthorn, op. cit., p. 53

25 ibid.

26 ibid.

27 ibid., p. 57

28 Mahoney, op. cit., p. 63

29 ibid.

30 The German Way & More (n.d.), Hartmut Esslinger. Retrieved May 14th, 2012 from: http://www.german-way.com/famous-hartmut-esslinger.html

31 Bloomberg Businessweek (n.d.), Company Overview of Frog Design, Inc. Retrieved May 15th, 2012 from: http://investing.businessweek.com/research/stocks/private/person.asp?personId=533408&privcapId=699321&previousCapId=13388334&previousTitle=Beceem%20Communications%20Inc.

REFERENCES

25

TASK 2: GLOSSARY OF PRACTICE-RElevant terms and buzzwords

A list of terminology and buzzwords used to describe and market design services and products, terms used when liaising with people and industries a designer may collaborate with, as well as business terms used in the business management side of the practice.

26

Affordance.Gibson (1986), who first drew our attention to the idea of affordances, argued that whatever the explicitly intended function of an object we also see that it affords the possibility of certain behaviour.1 Summarised as a property in which the physical characteristic of an object or environment influence its function.2

‎Augmented Mindfulness.Growing field of user experience design that applies to methods of recording behaviour, processing the data collected, and feeding it back to the individual or group so that they can better understand the patterns of their activity; and, ostensibly, adapt their behaviour more intelligently than they would without these augmentations.3

Co-creation.The generation of concepts through mutual participation from all relevant stakeholders. A “collaborative engagement, with greater interaction and intensity of participation among creators, from generation, selection, incubation, and eventually, even to marketing the new product or service.”4

Community of Practice.A group of people informally bound together by shared expertise and passion for a joint enterprise.5

Copyright.Copyright protection is free and automatic in Australia and protects the original expression of ideas, and not the ideas themselves.6

Creative Cluster.A place that brings together:1. A community of ‘creative people’

who share an interest in novelty but not necessarily in the same subject.

2.A catalysing place where people, relationships, ideas and talents can spark each other

3. An environment that offers diversity, stimuli and freedom of expression.

4. A thick, open and ever-changing network of inter-personal exchanges that nurture individuals’ uniqueness and identity.7

Creativity.Creativity is the ability to produce work that is both novel (i.e., original unexpected) and appropriate (e.e., useful, adaptive concerning task constraints).8

Design.Refers to the features of shape, configuration, pattern or ornamentation which gives a product a unique appearance, and must be new and distinctive.9

Also referred as the "transformation of existing conditions into preferred ones.”10

Design Activism.The use of artefacts and design processes to influence change by disrupting the status quo and revealing better visions for society.11

Design Technologist.“A technologist must possess the skills necessary not only to program an application, but to contribute to the design itself. He must understand the principles of interaction design, human-computer interaction, motion, and many other elements that traditionally fall to the designer.”12

Practice

Glossary

27

Design Thinking.“ ... a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity.”13

Design With Intent.Design that's intended to influence or result in certain user behaviour. This reflective approach can be valuable for designers: being aware that we're designing not just products, not just experiences, but actually designing behaviour at one level or another.14

Development.The transitional phases in which the design concept becomes crystallised through sketches, CAD and prototypes.

Eco-Design..A design process that considers the environmental impacts associated with a product throughout its entire life from acquisition of raw materials through production/ manufacturing and use to end of life. At the same time as reducing environmental

impacts, eco-design seeks to improve the aesthetic and functional aspects of the product with due considerations to social and ethical needs.15

Ethnography.Research method aimed at understand the knowledge and systems guiding the life of an ethnic or cultural group.16

Experience Design.The practice of designing products, processes, services, events, and environments with a focus placed on the quality of the user experience and culturally relevant solution.17

Form Follows Function.Beauty in design results from purity of function18

The Gap (also The Knowledge Gap).The distance between current knowledge and target knowledge.“The Knowledge Gap is where design happens. We don’t need to design to the left of current knowledge point, because it’s all stuff the user already knows. And we don’t need to design

stuff to the right of the target knowledge point, since the user won’t be needing that information (for this task, at least). We only need to design the interface for the space in between current knowledge and target knowledge.”19

Heirloom Design.Design that is intended to last for generations; our desire to keep an object because it holds some meaning or it is beautiful or classic in its appeal to give away.Saul Griffith proposed the term at the 2009 Compostmodern conference; “You have to design things and experiences that will last a very long time, that they have been thoughtfully designed and are very beautiful.”20

Hypothesis .A hypothesis is a tentative statement about the relationship between two or more variables. A hypothesis is a specific, testable prediction about what you expect to happen in your study.21

28

Immersion.A state of mental focus so intense that awareness of the ‘real’ world is lost, generally resulting in a a feeling of joy or happiness.22

Incremental Innovation.Refines and improves an existing design through improvements in the components.23

Innovation.The creation and implementation of new processes, products, services and methods of delivery, which result in significant improvements in outcomes, efficiency, effectiveness and quality.24

Intellectual Property (IP).The application of someone's mind or intellect to create something new or original. IP can exist in various forms; it can be an invention, a brand name, a book, film, trade secret or artistic design.25

Interdisciplinary Design.Results from the joint and continuously integrated effort to combine two or more specialisms. It involves joint coordinated efforts to integrate lessons from different disciplines.26

Justificatory Design.Based on the underlying knowledge or theory from the natural or social or design sciences that gives a basis and explanation for the design (kernel theories).27

Kitsch.Design that is considered an inferior, tasteless copy of an extant style of design or a worthless imitation of design of recognised value. The concept is associated with the deliberate use of elements that may be thought of as cultural icons while making cheap mass-produced objects that are unoriginal.28

Mapping (also Control-Display Relationship and Stimulus-Response Compatibility).A relationship between controls and their movements or effects. Good mapping between controls and their effects result in greater ease of use.29

Modularity.A method of managing system complexity that involves large systems into multiple, smaller self contained systems.30 The introduction of modularity may also

make an object more sustainable as obsolete components can be changed individually rather than a replacement of the entire object.

Patent.A right that is granted for any device, substance, method or process that is new, inventive, and useful. A patent is legally enforceable and gives you (the owner), exclusive rights to commercially exploit the invention for the life of the patent.31

Prototype. The use of simplified and incomplete models of a design to explore ideas, elaborate requirements, refine specifications, and test functionality.32

Radical Innovation. Creation of a whole new design involving new components configured in a new way.33

Semiotics.The study of principles which underlie the structure of all signs with the character if their utilisation with message, as well as with the specifics of the various sign systems and of the diverse message using those different kinds of signs.34

29

Service Design.Service design addresses the functionality and form of services from the perspective of clients. It aims to ensure that service interfaces are useful, usable and desirable from the client’s point of view and effective, efficient and distinctive from the supplier’s point of view

Social Innovation.Social Innovation refers to new ideas that resolve existing social, cultural, economic and environmental challenges for the benefit of people and planet. A true social innovation is systems-changing – it permanently alters the perceptions, behaviours and structures that previously gave rise to these challenges.35

Storytelling.A method of creating imagery, emotions and understanding of events through an interaction between a storyteller and an audience. Good storytelling usual requires a set of fundamental element. These include setting, characters, plot, invisibility, mood and movement.36

Sustainable.An adjective applied to diverse subjects including populations, cities, development, businesses, communities and habitats; it means that the subject can persist a long time into the future.37

Sustainability.Design that considers the environment (for example resource used, end of life impact) and social impact of a product (for example usability, responsible use).38

Technical Innovation.Technological innovations comprise new products and processes and significant technological changes of products and processes.39

Trade Mark (TM).A right that is granted for a letter, number, word, phrase, sound, smell, shape, logo, picture and/or aspect of packaging. A registered trade mark is legally enforceable and gives you exclusive rights to commercially use, licence or sell it for the goods and services that it is registered under.40

Usability.Designs that are easy to use, help users complete their work successfully and efficiently, and to feel competent and satisfied.41

User-centred Design.An approach to design that focuses on information about how people will use the product through a variety of contexts that emphasis a variety of requirements.42

Way-finding.The process of using spatial and environmental information to navigate to a destination.43

30

1 Gibson, J. J. (1986). An ecological approach to visual perception. New Jersey: Lawrence Erlbaum.

2 Lidwell, W., Holden, K. & Butler, J. (2003). Universal Principles of Design. Massachusetts: Rockport Publishers, p. 20

3 Loring, K. (2010). Designing for Awareness. Retrieved April 27, 2012 from: http://designmind.frogdesign.com/blog/designing-for-awareness.html, para. 4

4 Kukkuru, M. (2011). Co-creation is todayʼs most accepted model for innovation. Retrieved May 26, 2012 from: http://www.forbes.com/sites/infosys/2011/12/20/co-creation-innovation-bte/, para. 2

5 Wenger, E. C. & Snyder, W. M. (2000, January- February). Communities of Practice: The Organizational Frontier. Harvard Business Review, p.139

6 Anonymous (2011). Copyright. Retrieved April 27, 2012 from Australian Government, IP Australia Web site: http://www.ipaustralia.gov.au/get-the-right-ip/copyright/, para. 1

7 Chapain, C., Cooke, P., De Propris, L., MacNeill, S. & Mateos-Garcia, J. (2010). Creative Clusters and Innovation: Putting creativity on the map, London: NESTA, p. 11

8 Sternberg, R. J. (1999). Handbook of Creativity. Cambridge: Cambridge University Press, p. 3

9 Anonymous (2011). Designs. Retrieved April 27, 2012 from Australian Government, IP Australia Web site: http://www.ipaustralia.gov.au/get-the-right-ip/designs/, para. 1

10 Simon, H. (1969). Sciences of the Artificial. Cambridge: MIT Press, p. 55

11 Thorpe, A. (2012). Design Activism. Retrieved April 27, 2012 from: http://designactivism.net, About

12 Madden, S. (n.d.). The Emergence of Design Technologists. Retrieved April 27, 2012 from: http://designmind.frogdesign.com/articles/winter/the-emergence-design-technologists.html?, para. 3

13 Brown, T. (2008). Definitions of design thinking. Retrieved April 27, 2012 from: http://designthinking.ideo.com/?p=49, para. 1

14 Lockton, D., Harrison, D. & Stanton, N. A. (2010). Design With Intent Toolkit Wiki. Retrieved April 27, 2012 from: http://www.danlockton.com/dwi/Main_Page, para. 3

15 Faud-Luke, A. (2002). The Eco-Design Handbook. London: Thames & Hudson, p. 339

16 Wikipedia (n.d.). Ethnography. Retrieved May 26, 2012 from: http://en.wikipedia.org/wiki/Ethnography

17 Marzano, S. & Aarts, E. (2003). The New Everyday: Views on ambient intelligence. Netherlands: Uitgeverij 010 Publishers, p. 46

18 Lidwell, op.cit., p. 90

19 Spool, J. M. (2005). What makes a Design Seem ʻIntuitiveʼ?. Retrieved April 27, 2012 from: http://www.uie.com/articles/design_intuitive/, para. 13

20 Stefeen, A. (2011). Worldchanging: A userʼs guide for the 21st century. New York: Abrams, p. 96

21 Cherry, K. (n.d.). What Is a Hypothesis. Retrieved April 16, 2012 from: http://psychology.about.com/od/hindex/g/hypothesis.htm, para. 1

22 Lidwell, op.cit., p. 112

23 Smith, D. (2006). Exploring Innovation. Berkshire: McGraw-Hill Education, p. 29

24 Mulgan, G. & Albury, D. (2003). Innovation in the Public Sector. UK Cabinet Office, p. 3

25 Anonymous (2011). What Is IP. Retrieved April 27, 2012 from Australian Government, IP Australia Web site: http://www.ipaustralia.gov.au/understanding-intellectual-property/what-is-ip/, para. 1

26 Spence, J.S., MacMillan, S. & Kirby, P. (2001) Interdisciplinary Design in Practice. London: Thomas Telford Publishing, p. 99

27 Gregor, S. & Jones, D. (2007). The Anatomy of Design Theory, Journal of the Association for the Information Systems. Volume 8 ,Issue 5, Article 2, p. 322

28 Goffhe, F. (n.d.). Designbuzzwords. Retrieved April 27, 2012 from: http://designbuzzwords.com/, K

29 Lidwell, op.cit., p. 128

30 Lidwell, op.cit., p. 136

31 Anonymous (2011). Patents. Retrieved April 27, 2012 from Australian Government, IP Australia Web site: http://www.ipaustralia.gov.au/get-the-right-ip/patents/, para. 1

REFERENCES

31

32 Lidwell, op.cit., p. 158

33 Smith, loc.cit.

34 Jackobson, R. (1968). Child Language. Aphasia and Phonological Universals. The Hague: Mouton, p. 698

35 Anonymous (n.d.). Social Innovation. Retrieved April 16, 2012 from: http://socialinnovation.ca/about/social-innovation, para. 1

36 Lidwell, op.cit., p. 186

37 Fuad-Luke, op.cit., p. 341

38 Bhamra, T. & Lofthouse, V. (2007). Design for Sustainability: A practical approach. Aldershot: Gower Publishing, 2007

39 OECD (1993). Glossary of Statistical Terms. Retrieved April 27, 2012 from: http://stats.oecd.org/glossary/detail.asp?ID=2688, para. 1

40 Anonymous (2012). Trade Marks. Retrieved April 27, 2012 from Australian Government, IP Australia Web site: http://www.ipaustralia.gov.au/get-the-right-ip/trade-marks/, para. 1

41 The Usability Body of Knowledge (n.d.). Principles of Usable Design. Retrieved May 26, 2012 from: http://www.usabilitybok.org/design/p287, para. 1

42 Usability Professionalsʼ Association (n.d.). About Usability. Retrieved May 26, 2012 from:http://www.upassoc.org/usability_resources/about_usability/what_is_ucd.html, para. 1

43 Lidwell, op.cit., p. 208

32

TASK 3: CORE SKILLS ASSESSMENT

Analysing personal assessment highlighting key strengths and areas that need development in light of aspirations and career goals.

33

Getting a Design Job 200824 25IDSA / RitaSue Siegel Resources, an Aquent company

Self Evaluation

Core Skills Assessment Worksheet Strength Need CORE CREATIVE SKILLS

Imagines

Creates forms that convey meaning

Establishes aesthetics/design iconography

Makes design decisions informed by emotional, social and cultural needs and values

Develops/implements design language

Hand sketches

Iterates through rapid prototyping

Uses physical modeling

Creates simulations

Has a repertoir

Develops design standards

Designs to international supply chains

Understands parameters: engineering, manufacturing, rchasing, legal

Considers environmental sustainability

Considers inclusive design and ergonomics

Is up on the latest CAD technologies— 3D modeling/2D rendering

Strength Need COMPLEMENTARY CREATIVE SKILLS (Really Need)

Innovates consistently

Anticipates

Creates physical and psychological interfaces

Ensures system compatibility

Is continually aware of and/or uses new technologies, techniques and tool-kits

Translates organization’s brand into design expressions

Applies design methodology to variable contexts

Strength Need CORRELATIVE CREATIVE SKILLS (Nice to Have)

Experience design

Digital interface design

Interaction design

Software design

Product development

Design in context of prevailing ecosystems

Awareness of continually changing cultural landscape and needs and desires of societies and cultural communities

Consideration of effects on future-demographic development, aging, globalization, political power, economics, war

34

Getting a Design Job 200826

Self Evaluation

Core Skills Assessment Worksheet Strength Need CORE COGNITIVE SKILLS

Understands strategy and objectives of company/client organization

Uses state-of-the-art design methodology

Plans, implements or contracts out knowledge-building and information-gathering research

Analyzes research results to discover opportunities or solve complex problems

Interprets quantitative and qualitative research for insights and understanding to inform design decisions

Observes, recognizes, becomes aware of, discerns patterns

Recognizes or generates breakthrough ideas

Adapts ideas from one context to another

Makes connections from past to present to future

Uses empathy, informed judgment, reason

Trusts intuition and perception

Imagines alternatives

Aligns design decisions with strategy and objectives of company/client organization

Understands competitive landscape

Considers needs of integrated business partners

Strength Need CORE COMMUNICATION SKILLS

English pr

Effectively communicates ideas to others: visually, verbally, in writing

Articulates value of design

Convinces and persuades

Listens carefully

Knows additional language(s)

Strength Need MANAGEMENT SKILLS

Likes people

Trusts people and delegates responsibility

Sets priorities to achieve company/client organization’s goals

Sets expectations for and evaluates performance

Mentors/coaches/enables individual development

Is politically astute

“Gives freedom to stray from process” (Dev Patnaik)

Builds team of complementary people

Orchestrates teams

Develops and leverages networks

Consults and negotiates to optimize results

IDSA / RitaSue Siegel Resources, an Aquent company

35

Getting a Design Job 200828 29IDSA / RitaSue Siegel Resources, an Aquent company

Self Evaluation

Core Skills Assessment Worksheet Strength Need MANAGEMENT SKILLS continued

Collaborates across functions (marketing, engineering, technology, etc.) as appropriate

Is an evangelist of design’s value

Develops design briefs

Develops and manages design function budget

Manages projects effectively

Perseveres despite resistance

Selects and manages outside resources

Provides regular updates to staff, senior management, clients, customers, collaborators, vendors/partners

Is a key presenter of groups’ accomplishments

Advocates for teams’ recommendations

Develops design job descriptions (with HR)

Assures protection of intellectual property

Negotiates for appropriate space, equipment, resources

Strength Need LEADERSHIP SKILLS

Thought leader

Change agent

Drives results

Acts decisively

Anticipates risk, change, opportunity

Assumes responsibility

Inspires

Is personally effective

Trusts intuition

Is a people’s advocate

Recognizes strengths of others

Sets others up for success; holds people accountable

Is mentally agile

Is results oriented

Overcomes challenges

Is ambitious

Is competitive

reater design community

36

Getting a Design Job 200830

Self Evaluation

Core Skills Assessment Worksheet

Strength Needs PERSONAL ATTRIBUTES*

W

W

*(Personal qualities that many employers have told us they are looking for)

Through this self evaluation it has become evident that there are variety of skills I still need to develop. Some of the strengths I do posses have come about due to natural talent. However some of these have been developed through participation in the course and extracurricular activity. Some abilities that need developing include my ability to develop a wider range of design solutions. I tend to find a very small range of concepts and develop them accordingly. However to pursue a job I would need to strengthen my ability to present a variety of designs. This self reflection also made clear to myself that I have a high level of finish that I require from myself. When completing a task that will directly reflect on me I am less likely to delegate tasks out.

Further to this I found that most of the skills I require are managerial. Skills like this will mostly be developed through working at a firm. By participating in a working environment I believe that I would not only develop a variety of new strengths but further strengthen those capabilities that I currently do have.

37

TASK 4B: RECRUITMENT

A list of graduate recruitment programs, recruitment agencies and websites that advertise industrial design positions.

Coroflot.http://www.coroflot.com/

The Loop.http://www.theloop.com.au/

Benhance.http://www.behance.net

Dexinger.http://www.dexigner.com/directory/cat/Industrial-Design/Portfolios.html

Product Design Forums.http://www.productdesignforums.com/

Artisan Recruitment Australia.http://www.getartisan.com.au/

My Career.http://mycareer.com.au/

Seek.http://www.seek.com.au/

Linkedin.http://www.linkedin.com/

Rita Sue Siegel Resources.http://www.ritasue.com/

Graduate Programs Australia.http://www.graduateprograms.com.au/

Unigrad.http://www.unigrad.com.au/home/

GradConnection.http://www.gradconnection.com.au/

Graduate opportunities.http://www.graduateopportunities.com/

Dyson Graduates.http://www.careers.dyson.com/graduates/

38

TASK 4C: JOB ADVERTISEMENTS

A collection of design related job advertisements.

39

40

Job Specification Company: Seymourpowell Location: SW6 Job Title: Junior Designer Company Background Seymourpowell is one of the world’s leading design and innovation companies. Founded in 1984, our London-based group of award winning designers have produced some of the ‘milestone’ products of the last three decades. We have a unique holistic approach to design and innovation, which combines in-depth experience and up to date intelligence about people, markets and businesses. Our breadth of experience and diversity crosses a broad range of product disciplines, from conceptual automotive projects, to consumer electronics and appliances, to packaging; all for world class household brands. We are skilled in exploiting ideas that create real value and always look to move our clients forward creatively. We are not just visionary thinkers, but future 'doers'. Ultimately, we are about making things better: better for people, better for business and better for the world. The Role Seymourpowell’s structural packaging design team is expanding and now has an opportunity for a confident and pro-active Junior Designer. The ideal candidate should have experience of creating and developing product and/or packaging design concepts, working as part of a team, as well as working independently. We are looking for individuals who can generate and clearly communicate inspiring ideas, from excellent sketch work through to the development of their designs in CAD. We are looking for people who are great thinkers, who can understand and interpret brands, who appreciate how products and brands interact with consumers, can create and manipulate compelling and appropriate forms and can ultimately create solutions that bring together all of these parts. As part of the design team the Junior Designer will support a broad range of design briefs ranging from sculptural brand expression to innovative functionality. Essential Skills and Experience The ideal candidate will hold a degree in Product Design and ideally consultancy or in-house design team experience. They should possess the requisite software knowledge and capability, and have a portfolio that demonstrates excellent understanding of product design thinking and implementation. Seymourpowell will be looking for demonstrable evidence of the following key skills, through discussion and from your portfolio:

• The ability to create new ideas independently and within a team • The ability to clearly communicate your thinking visually and verbally • Great sketching and visualisation abilities, showing a thorough understanding of form • Well organised with a great attention to detail. • Resourceful, intuitive and inventive problem solving. • An appreciation of the nature of brands/branding. • Proficiency in 3D CAD - Pro Engineer, Alias or similar. • An understanding of the design process, from concept through to manufacture, and

awareness of technical constraints. • Proficiency in Adobe Photoshop and Illustrator. • Working knowledge of manufacturing, materials, processes, and mechanical principles.

Additional requirements

• A BA, BSc degree in Product Design is essential. • A self-motivated, energetic and inspiring team player. • A positive attitude and a willingness to learn. • Emerging project management skills and commercial awareness. • The ability to work within a multi-disciplined team on a wide range of briefs. • Willingness to travel overseas. • Applicants must be legally entitled to work in the United Kingdom.

How to apply Please send your CV and portfolio to recruitment@seymourpowell.com. Please state clearly your legality to work in the UK. Please attach your portfolios as a .pdf attachments, no larger than 10mb. NO AGENCIES PLEASE Due to the volume of response we receive, we are only in a position to contact successful candidates.

41

42

43

44

TASK 4D: DESIGN BLOGS AND CALENDAR

A list of design blogs and calendar of design related events.

Agideas.21-25 May

Design: Made: Trade.19-22 July

State of Design.11 day event July

Saturday in Design.17-18 August

SemiPermanent. Melbourne.14-15 September

The Big Design Market.7-9 December

45

Core77.http://core77.comCore77 is a design magazine a resource. It publishes articles, has a variety of discussion forums, posts the latest job opportunities and holds a database of design firms. “Core77 provides a gathering point for designers and enthusiasts alike by producing design competitions, lecture series, parties, and exhibits.”1 Articles can also be submitted to Core77 via the website.

Industrial Design Served.http://www.industrialdesignserved.com/A curatorial site in which projects are selected by the Behance team showcasing top works of industrial designers.

Moco.http://mocoloco.com/fresh2/Moco is another great design inspiration blog. It covers both art and design and also list latest job opportunities. Articles can also be submitted to Moco via the website.

Yanko Design.http://www.yankodesign.com/Yanko Design is a “web magazine dedicated to introducing the best modern international design, covering from industrial design, concepts, technology, interior design, architecture, exhibition and fashion.”6 It is another great resource for accessing new and innovative ideas. Having work published on sites like this can only increase an individuals online exposure.

FastCo Design.http://www.fastcodesign.com/Fast Company’s Blog, FastCo Design is another useful resource. It comes as a set of three blogs; Co.Exist, Co.Design and Co.Create. Each offer insightful articles on varying topics. This blog is a great way of tacking global issues, design and technology.

Design Mind.http://designmind.frogdesign.com/Design Mind is a blog published by frog. It is written by designers, technologist and strategists. Its articles provide the design community with perspectives on “‘industry trends, emerging technologies, and global consumer culture.”7 It also features interviews from sector leaders. Articles can also be submitted via written proposal on the website.

1. Anonymous (n.d.). The Core77 Army. Retrieved April 30, 2012 from: http://www.core77.com/about/

BLOGS

46

Appendix

47

Application for Employment (Office Use only) Company / Division

Job function

(Applicant to complete all following sections)

Given Names Name

Surname

Street

Suburb Post Code

Phone Mobile

Address

Email

Have you ever been employed by any of the Schiavello companies?

No Yes

If Yes, specify company name

Specify approximate dates to

Any previous employment with the Schiavello Group of Companies? Specify location

Are you a permanent Australian resident? We require this information to check that we are able to legally employ you.

No Yes

A copy of relevant Visa must be provided:

Passport Number

Country of Residence

Type of Visa

Visa Number

Australian work status

Expiry Date

Do you have any relatives that currently work for this Company?

No Yes

If Yes: specify persons name

relationship to you

Relatives that work with the Company

specify his/her work location !Privacy This form (and your resume) will be held on file in a secure area. Only those involved in the recruitment of staff will have access to this information. If your application is successful, this form will be placed in a personal file which is confidential and kept locked in Human Resources.

C:\Users\ssumner\Desktop\Application for Employment.doc 13/02/01 p.2

Education and Training Please provide details of your secondary, trades or tertiary education, starting with the most recent/current. If you have a current resume that details this, you can attach a copy & leave this area blank.

Date From To

Name of school / college / institution and course Standard / certificate gained

Please provide details of any other training completed or skills you have obtained: (First Aid/computer skills / job-industry specific):

Employment History Please provide details of your past jobs, starting with your most recent/present employer. If you have a current resume that details this, you can attach a copy & leave this area blank. Name of Company and location From To Job title

Salary (optional) Contact name Reason for leaving

48

C:\Users\ssumner\Desktop\Application for Employment.doc 13/02/01 p.4

Pre-employment health assessment

If requested, are you prepared to undergo a pre-employment health assessment?

No Yes

The health assessment is part of the Company’s recruitment and selection process. Details of the assessment are confidential to medical staff. However, where necessary for the safety of employees, medical staff may advise us of any restrictions or adjustments required to satisfy health and safety obligations.

If you do not disclose information about an injury or disease that reoccurs or gets worse, you may not be entitled to WorkCover compensation for that particular injury or disease.

Do you have any disabilities or medical conditions that would affect your ability to do the job you have applied for?

No Yes

Disabilities/ medical conditions

If Yes, please provide details

Have you received Workers’ Compensation in respect to any injury that would affect your ability to perform the requirements of the position as stated?

No Yes

Workers’ Compensation

If Yes, please provide details

Do you regularly see your doctor? No Yes

Do you take any form of regular exercise? No Yes

Have you ever had an injury, illness or condition, which prevented you from attending work? No Yes

Have you ever been regularly exposed to: Chemicals Asbestos Noise Radiation Dusts

No No No No No

Yes Yes Yes Yes Yes

Have your previous jobs involved repetitive movements? No Yes

Have you ever been immunised against Tetanus? When: No Yes

Do you smoke? No Yes

Do you take any tablets or medicines regularly? If so, what? No Yes

Has your doctor advised you against taking any employment because it may put you at risk? No Yes

Have you ever had?:

Asthma/Bronchitis No Yes Hepatitis No Yes Diabetes No Yes Hernia No Yes Foot Problems No Yes High Blood pressure No Yes Skin Problems – Dermatitis or Psoriasis No Yes Eye Disease No Yes Epilepsy No Yes Neck, Shoulder, Back Problems No Yes Arthritis No Yes

C:\Users\ssumner\Desktop\Application for Employment.doc 13/02/01 p.3

Personal History

Do you have a current driver’s licence? No Yes If yes, please attach a photocopy of your licence to this application.

If Yes, please provide

Licence Number

State of Issue

Licence's

Expiry Date

Details of other licences held, including truck and forklift and dates of expiry:

Have you ever been convicted of any driving related offences that are relevant to the position for which you have applied? eg suspended licence, demerit points

No Yes

If Yes, please provide details

Driving Offences

Have you ever been convicted of ANY criminal offence or had an action recorded against in a civil jurisdiction?

No Yes

If Yes, please provide details

Criminal History

Are there any matters currently pending in relation to a criminal or civil action?

No Yes

If Yes, please provide details

Other: Are you willing to work on a shift basis (if applicable)? No Yes N/A

49

C:\Users\ssumner\Desktop\Application for Employment.doc 13/02/01 p.5

References Please provide at least 2 references. These should be previous employers or business related only. It is Schiavello’s policy to always contact references prior to any offer of employment. Name Name

Company Company

Position held Position held

Phone Phone

Relationship to you Relationship to you

Applicant Declaration I declare that, to the best of my knowledge, the information set out by me in this application form and submitted in any accompanying document(s) is true and correct in every sense. I authorise contact with any person or company regarding this information. I understand that: 1. If my application is successful, it is company policy for a probationary period to apply on commencement of employment. 2. I, declare that to the best of my knowledge, the answers to the questions in this application form are correct, and I understand

that if any false information is given, or any material fact suppressed, I may not be accepted for employment, or if I am employed, I may be dismissed.

3. I irrevocably authorise you, or your agent, to contact the named referees of all my previous/current employers, including any employers that I have not nominated on this application. Information so gained is supplied in confidence as evaluation material and will not be disclosed to me.

4. If the named referee is not authorised to speak on behalf of the Company, or not available, enquiries can be made with the manager or duly authorised person.

5. As part of this application being actioned, a criminal history check may be carried out if so required by the Schiavello organisation. I understand and agree to a criminal history check being completed if so required. In order for this to be completed I agree to provide my Date of Birth and a photocopy of photo identification, eg. drivers licence or birth certificate Date of Birth: / /

6. If it so chooses, the Schiavello Group would engage the services of reputable companies to review applicants and for

recording the reasons for termination from previous employment

7. By completing this application you agree that your application maybe reviewed by an organisation external to the Schiavello Group.

8. I further irrevocably authorise you to furnish to any third party, details of this application and any subsequent dealings that I

may have with you as a result of this application being actioned by you.

9. I have read and fully understand this declaration.

Applicant Signature

Date

PROFESSIONAL PRACTICECharles SkenderS3196655

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