Skema Masters of Science

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Table of contentsMessage from the Dean 3Our Vision 4At Home Worldwide 6Governance 8Skema’s International Recognition 9Message from the Director of Programmes 1010 Reasons to Choose a SKEMA MSc 11Top Quality Programmes 12Programme Overview 13

Finance and Management Control MSc Auditing, Management Accounting & Information Systems 14MSc Corporate Financial Management 16MSc Financial Markets & Investments 18

Marketing MSc International Marketing & Business Development 20MSc Strategic Event Management & Tourism Management 22MSc Luxury & Fashion Management 24MSc Web Marketing & International Project Management 26

ManagementMSc International Business 28MSc Entrepreneurship & Innovation 34MSc Strategic Human Resources Management 36 MSc Business Consulting & Information Systems Management 38 MSc Supply Chain Management & Purchasing 40 MSc Project and Programme Management 42

EconomicsMSc Business & Economics 44

MSc Preparatory Programme 46

Applying 48 Practical Information 49

KKnowledge makes the difference

SKEMA's ambition is to be a global business school which, through its research and teaching programmes, trains and educates the talented individuals that 21st century businesses require. With SKEMA, we have created the necessary material and human resources to deliver an educational programme that perfectly reflects the global economic environment. Our goal is to train mobile, adaptable, talented managers who are able to deliver sustainable performance, make a valuable contribution to social, societal and economic debates and challenges, network, work remotely and push the boundaries of knowledge and innovation - managers who are comfortable with, and show respect for, multicultural and social diversity.

Our multi-site, international structure, with sites in Asia, Europe and America, means that we can remain perfectly in tune with our economic environment and the world of international higher education. Our campuses are more than simple satellite training centres. They are located within large, expanding research parks, where cooperation and partnership come together to create the innovations and technologies of the future. Our teaching staff and students enjoy a relationship based on mutual enrichment, with both classroom-based and in-company activities and strong, permanent connections between the different sites, which offer complementary training programmes.

We have a dual mission:

→ Educating multicultural leaders prepared for a world with shifting centres of gravity, where cultures mix and diversify. We live in a global economy where the economic and political centres of gravity have shifted. We must now take account of the total reorganisation of the world economy which is being played out before our eyes. The future of education lies in breaking down barriers and mixing between cultures. Future leaders must be able to network; they must be mobile and able to work with many different cultures. They must know how to negotiate with each nationality on his or her home territory, adapting to each new experience and learning to adapt to the next.We will continue to develop our international exchanges with partner universities, but we also wish to develop our own campuses across the globe wherever tomorrow’s economy is on the march; this is because nothing can replace the direct experience of an internship in another country. We think that this is the best possible way to learn how to be truly international. SKEMA students have access to six campuses on three continents. The latest campus to be opened is the American campus in Raleigh, North Carolina.We decided that we wanted the school itself to be international in nature. As a result, 35% of the students at the campuses in France come from abroad. We provide our students with the skills they need to cope with a complex, global environment, including a perfect command of English and respect for cultural diversity.

→ Educating tomorrow’s decision makers through a flexible system offering real choice to learners.

→ Producing ethical decision makers who are aware of their responsibilities and whose actions make a difference.Being part of SKEMA does not mean only learning the basics of good management. It also means learning about corporate social responsibility and sustainable development.→ Decision makers in line with new management practices who have learned through new pedagogical practices.SKEMA also means expertise for the future: innovative project management, information management, knowledge management and the management of client relations, management in a globalised system, mergers and acquisitions, risk management...Another of our basic tenets is that graduates should have dual skills. This has always been a strong feature of the founding schools of SKEMA. We wish to reinforce it to make sure that our graduates arrive on the job market with the best possible prospects for their chosen career.Creating a new business school means creating a new model of teaching and learning.Core to this is the use of multimedia technologies and the Internet to improve the quality of courses and facilitate access to resources and services. It also means working in collaboration, often at a distance, enabling students to develop skills that will help them to continue learning long after their schooldays are over.→ Students define their own learning path and become masters of their own education.Independence and freedom are SKEMA’s watchwords. We want to transform the system, where students learn a pre-configured course syllabus, to an environment where each student chooses his or her own learning path. But students are not left to sink or swim. They are guided to independence by a group of specialists who include managers, career advisors, professors, and alumni.

The programmes at SKEMA Business School are aimed at students who want to be part of a globalised training community that is perfectly suited to the challenges of the modern environment. As graduates of the school, they will go on to work towards a collective goal with a common vision: to create the right conditions for a sustainable knowledge-based economy.As you have seen, your training, success and development in a world of opportunities lies at the very core of the SKEMA development strategy. I give you my personal commitment, on behalf of all the staff at our campuses, to helping you to achieve this goal.

Alice Guilhon Dean, SKEMA Business School

Message from the Dean 03 ←

→ 04 Our Vision

Our Vision

In the 21st century, knowledge and information management have become a key factor for ensuring that a business remains competitive. To increase their competitiveness, companies need to manage human capital, innovation and information effectively. They also need to manage their intangible assets effectively, as these are much more costly than any tangible asset (Cohen, 2009). And of course, they need to assess the impact on their environment.

The knowledge economy represents a major transformation of the industrial economy.The knowledge economy is the term used to describe the new phase of economic history that began in the late 1990s. In the knowledge economy, the creation and use of knowledge of all forms lies at the heart of value creation. This change is so significant that, in 2000, the European Union pledged to make Europe "the most competitive and dynamic knowledge economy, capable of sustainable economic growth with more and better jobs and greater social cohesion".

All companies are now stakeholders in the knowledge economy. The knowledge economy extends beyond the information technology and high-tech sectors. For example, a clothing company that employs designers to create its clothing ranges and that subcontracts production to countries where labour costs are lower, using complex logistics systems, is part of the knowledge

economy. Today, almost every company in every sector operates in globalised markets that feature new forms of competition. These companies must innovate continually and convert their knowledge into a competitive advantage by building services around their products. They must focus on and develop their human capital, which is their greatest insurance policy against the unknown.

The characteristics of the knowledge economy.Information technologies are used in almost every type of business operation, management method and manual work, both individual and collective. As well as significantly improving productivity, these technologies have also provided a platform for the global dissemination of knowledge. Other characteristics that have resulted from the interaction between the knowledge economy and information technologies are:

→ Increased globalisation of the economy, which has enabled the widespread distribution of property, knowledge and capital and led to unprecedented growth. This globalisation has also created new forms of competition between companies in different countries and has created new, substantial risks that are capable of destabilising markets.

→ A requirement for companies and countries to innovate continually to remain competitive in sectors where new competitors are appearing, and to invent new activities that can create value for companies and create new jobs and wealth for countries.

→ The growing need for organisations to manage intangible, knowledge-based assets (technological capital,

brand capital, customer capital, human capital, etc.), with aspects such as branding, service provision and information adding value to companies' offers to their customers. Intangible assets are also becoming a major factor in a company's value - both its financial value and its ability to remain competitive over the long term.

→ The 2009 crisis alerted the international community to the limitations of traditional economic models. As a result, business schools are now faced with a brand new set of challenges to meet. Now, the key objective of these schools is to produce responsible managers who are able to deliver sustainable performance.

A Project Founded on the Knowledge Economy and Sustainable Performance

SKEMA opens a new chapter in the history of business schools by focusing its educational programme on the knowledge economy.

→ The objective:

To encourage the emergence of leaders and managers who are able to understand their environment and deliver sustainable performance. To produce ethical decision-makers who are conscious of their responsibilities and who take a "humanistic" approach, who are trained to deal with the challenges of corporate social responsibility and who are focused on sustainable performance. To produce decision-makers who can apply the latest managerial practices and who are prepared to meet future challenges: capacity to manage innovative projects, encourage innovation, manage information and knowledge, manage intangible assets, lead in cross-cultural environments, manage virtual teams, demonstrate a critical, analytical mind, etc.

Source : Providing the skills for an innovative and sustainable Europe, Background paper prepared for the European Business Summit 2009, INSEAD & Microsoft

Europe’s Skills Pyramid: Definitions Capacity to generate innovation, ability to lead in

cross-cultural environments, ability to manageteams, collective and individual capacity to address new issues (e.g. climate change)

Skills related to specific needs from the job market, including sector specific skills (e.g. software architects, chemical engineers) and horizontal/cross-sectoral skills (e.g. accountants, legal/HR)

Basic skills required for social integration, including literacy (writing/reading, basic scientific and mathematical knowledge, IT literacy)and minimal knowledge in cross discipline domains such as communications (languages).

Global Knowledge Economy Talents

Occupational Skills

Literacy and Basic Skills

An Innovative Educational Model with Strong Values

We live in a global economy. The future of education lies in breaking down barriers and engaging with other cultures. Future decision-makers will need to be mobile managers who network and engage with different cultures and are able to master culture-specific practices with the same skill as a native. While SKEMA plans to continue its programme of international exchanges, it has developed a new, more direct policy of opening campuses abroad, where the economy of tomorrow will be created.

Our multi-site, international structure, with sites in Asia, Europe and America, means that we can remain perfectly in tune with our economic environment and the world of international higher education. Our campuses are more than simple satellite training centres. They are located within large, expanding research parks, where cooperation and partnership come together to create the innovations and technologies of the future. Our teaching staff and students enjoy a relationship based on mutual

enrichment, with both classroom-based and in-company activities and strong, permanent connections between the different sites, which offer complementary training programmes.

With this new arrangement, SKEMA's ambition is to use new educational technologies and do away with traditional training methods, remaining at the cutting edge of the new business model called for by leading experts in our sector (P. Lorange, G. Hawawini and E. Cornuel). Our internal management system uses the full range of international management tools. It includes several governing bodies with representatives from companies who are well-respected for their competitiveness, their commitment to responsibility and the effectiveness of their management practices. The culture of SKEMA Business School is designed for students and participants who want to be part of a globalised training community that is perfectly suited to the challenges of the modern environment. As graduates of the school,

they will go on to work towards a collective goal with a common vision: to create the right conditions for a sustainable knowledge economy.

“As many companies internationalize and/or face global competition, students and employers demand a business education with a solid international dimension…(…) The network model which is the most developed approach to globalize a business school, seeks to create a multiple-site institution with full-fledged campuses located in different regions around the world-ideally one campus in each of the main economic regions of the world (i.e. the Americas, Asia and Europe). The challenge here is to keep the campuses tightly connected to one another and avoid turning the structure into a multi local school with quasi autonomous sites”. G. Hawawini - former dean of INSEAD, Henry Grunfeld Chaired Professor of Investment Banking - The Journal of Management Development (2005).

A Multi-Campus, International Structure: A Laboratory for Businesses and Students

Our Vision 05 ←

SKEMA business School now operates from six different sites:in France (Lille, Paris La Villette,

Paris La Défense and Sophia Antipolis), China (Suzhou), Morocco (Casablanca) and

the USA (Raleigh, NC), where the first students will arrive in

January 2011.The campuses are located

in well-known science parks or business centres and

offer students exceptional opportunities and career

prospects.SKEMA's foreign campuses

all have the same goal: to combine international academic

and professional experience. At SKEMA, the genuine

international experience that students receive involves more than just the creation of a local

school. Other international campuses, based on the same

criteria, will be opened over the next few years.

At Home Worldwide

Lille, the hub of Europe The Nord-Pas de Calais region is the youngest and most highly populated region of France. Lille is the biggest and the most thriving student city outside Paris. Northern France offers a dynamic business environment and hosts the largest number of headquarters of leading companies after Paris. The Nord-Pas de Calais is also the biggest centre for the mail-order industry in Europe; the region attracts the most foreign investment, is the second biggest area for insurance companies, and the third biggest financial market in France. It has a highly developed textile industry and is the third most important in France for exports and the automotive industry. Lille is the cradle of mass retailing and hosts many world famous companies. This 20,000-square-metre modern, functional campus is located in the heart of the city’s business centre, a stone‘s throw from the old town and Lille’s Grand Place. It is conveniently situated between two TGV stations with Paris only an hour away, Brussels 38 minutes and London 1 hour 20.

Sophia Antipolis, at the heart of the French RivieraThe French Riviera is without doubt one of the most attractive areas in France for tourism. It has lovely weather and beautiful varied landscapes, not to mention 120 km of Mediterranean coast. It is no secret that the French Riviera attracts thousands of tourists every summer. 3900 events are held here every year – it’s all part of the Côte d’Azur. The rolling countryside of the “Alpes-Maritimes” is an invitation for all outdoor activities from trekking and skiing in the mountains to swimming and sailing in the beautiful Mediterranean Sea. In economic terms, the region is one of the most dynamic in Europe. With over one million inhabitants, the French Riviera has become a strategic location for companies in sectors as varied as high technology, tourism, luxury or international finance.

The campus lies at the heart of Europe’s best known science park whose success is directly linked to its quality of life and exceptional environment. The area offers not only its natural beauty, but also a high level of cultural and social life enriched by the diversity of its population. Sophia Antipolis is home to several higher education institutes and university departments which have created a vibrant student community of over 5,000. SKEMA’s immediate environment also includes over 1,300 companies in sectors such as information and communications technology or biotechnology. Here, 21st century companies have become part of a knowledge community and the SKEMA 30-hectare state-of–the-art campus fits harmoniously with this environment.

→ 06 At Home Worldwide

Paris La Vilette Paris La Défense Sophia AntipolisLille

At Home Worldwide

Paris, La Villette and La DéfenseThe City of Lights continues to be one of the most stimulating cities in the world as a centre of cultural and economic activity. At the heart of French business, intellectual and cultural life, Paris hosts millions of visitors year-round who come to marvel at the wealth of history, art and entertainment the city has to offer. Competitive industries, business innovations, high-level education, and tourism have turned Paris into the favourite city of business professionals and young graduates. For career-oriented young people, Paris is the place to be and SKEMA’s Paris campuses give students the chance to work and learn in a city of unlimited opportunities.

Before both campuses are incorporated in one site, SKEMA students can choose between the two Paris campuses.

→ La Villette CampusThe campus occupies two floors in the Tour La Villette. 2,045 square metres equiped with the latest information and communication technologies. The La Villette campus is ideally situated with fast access to central Paris and main motorways. Close by, the Parc de La Villette and the Cité des Sciences et de l’Industrie make this a high potential, dynamic environment chosen by many companies.

→ La Défense CampusThe campus is located in the Pôle Léonard de Vinci in the heart of La Défense. This modern area is only a 10-minute metro ride from the Champs-Elysées, or 20 minutes from the Eiffel Tower. La Défense is home to a population of 20,000, with 1,500 companies (15 of which are among the world top 50) employing 150,000 people. Many companies especially banks and insurance companies have left their former neighbourhoods to set up here.

Suzhou, ChinaSuzhou has been called the Venice of the East because of its many canals, beautiful natural environment and traditional gardens. However, this ancient city is one of the most advanced centres of technology across the globe; it is home to 118 of the top 500 companies in the world. Suzhou is just one hour from Shanghai, China’s second largest centre of industry and top destination for foreign investment. This makes it an ideal recruitment centre for graduates seeking an international career.

Casablanca, MoroccoThe city is situated on the Atlantic coast about 90 kilometres south of Rabat, the country’s administrative capital. While Rabat is Morocco’s largest city, Casablanca has rapidly become the kingdom’s economic capital, spearheading the development of the whole country. The city and its outlying area now spreads over 873 square kilometres with a 50 kilometre coastline. Casablanca has become a true metropolis apt to take up the challenge of globalisation and the worldwide competition this implies.

SKEMA is part of the brand new Mundiapolis Campus run by the SEGEPEC group which manages several private institutes of higher education, each of which is specialised in a particular domain (Finance, Management, Company Law, Human Resources, Languages, Computer Science and Automatics and Electronics.) The Mundiapolis Campus comprises 1,300 students.

Raleigh, (North Carolina, USA)The SKEMA campus occupies about 2500m2 within the Centennial Campus at North Carolina State University. Raleigh is close to the largest technology research park in the United States (Research Triangle Park) and hosts a wide range of innovative companies and research laboratories. SKEMA students will have the opportunity to mix with American students and international students from around the world, and to get involved with these local businesses. In January 2011, the first students from one specialised master, Bachelor and Grande Ecole programmes who have chosen the "Doing Business in North America" specialisation will arrive at the campus. In September 2011, the number of places available will be expanded, to include other specialisations. The students will be able to use all the services provided by NC State University: a vast multimedia resource centre, extensive sports facilities, catering, accommodation, healthcare system...

At Home Worldwide 07 ←

Suzhou Casablanca Raleigh

SKEMA is the first french business school to open a campus in the us

SkemaFounder Members

GovernanceThe keystone of our governance: the business community, our respective localities, and an international outlook.

→ 08 Governance

SKEMA Business School is a privately owned establishment of graduate-level business education. It is run according to the 1901 French law governing non-profit making associations. The association was founded by Lille School of Management and CERAM Business School, the higher education branch of the French Riviera Chamber of Commerce.

The French Riviera Chamber of Commerce and its representatives for the Provence Alpes Côte d’Azur will thus participate in the governance of the new school on equal terms with the representatives of the Nord-Pas de Calais. The 40 members of the General Assembly are drawn half from the Nord-Pas de Calais, and half from the Provence Alpes Côte d’Azur. SKEMA’s statutory obligations centre on students, and concern teaching and research in management as well as international development. These statutory obligations also comprise the economic, social, scientific, and cultural development of the regions where SKEMA has its roots. SKEMA puts particular emphasis on its core values, namely: social responsibility and sustainable development.

The SKEMA Board of DirectorsThe Board of Directors is the executive arm of the school. Three consultative committees contribute to decision making in SKEMA. These are the Strategic Advisory Board (COS), the International Advisory Board (IAB) and the Research Advisory Board (RAB). The board of directors is made up equally by the regions of Nord-Pas de Calais and Provence Alpes Côte d’Azur; it also comprises the President of the COS. Alice Guilhon, the dean and Jean-Pierre Raman, the deputy director, attend board meetings but do not

vote. The chairman is Bernard Lecomte, regional director of Veolia, and director of several companies (SKEMA 1964). The vice-chairman is Dominique Estève, president of the French Riviera Chamber of Commerce.

The Strategic Advisory Board (Conseil d’Orientation Stratégique - COS) The COS provides SKEMA’s Board of Directors with analyses and recommendations concerning the school’s strategy. It is mostly comprised of company directors several of whom are graduates of SKEMA’s founder schools.

The current COS is as follows: Chairman: Jean-Philippe Courtois, president of Microsoft International (SKEMA 1983)Eric Bleuez, associate - director KPMG Région Nord, KPMG (SKEMA 1978)Didier Bonnet, managing director, Global Sector, Cap Gemini (SKEMA 1983)Régis Degelcke, managing director, Groupe Adeo - Leroy Merlin (SKEMA 1981)Alain Dinin, administrator – CEO, Nexity (SKEMA 1975)Eric Marée, general director, Virbac François Mollard, vice president div. PME-PMI & Solutions Entreprises, IBM France (SKEMA 1983)Jean-Paul Picard, CEO Deloitte (SKEMA 1974)Bruno Vercelli, (SKEMA 1995)Pierre-Louis Dubois, General Director of the FNEGEThe chairman and vice-chairman of the Board of Directors are permanent guests of the COS.

International Advisory Board This board provides analyses and opinions to assist the Board of Directors in promoting the school’s International development.

The international advisory board currently comprises the following:Chairman: M. Didier Bonnet, managing director, Global Sector, Cap GeminiAlain Ged, professor, former director of IAE

Aix en ProvenceMichael Osbaldeston, director of Cranfield University (UK)David Parcerisas, president EADA (Spain)David Saunders, director of Queen University (Canada)Wolfram Tietscher, vice president Texas Instruments EuropeGeorge Yip, dean, Rotterdam School of Management (Netherlands)

Research Advisory Board This board is made up of well known researchers. It provides analyses and recommendations to the Board of Directors concerning SKEMA’s scientific policy

The current board members are: Paul Coughlan, professor, Trinity College, Dublin, (Ireland)Pierre Dussauge, professor, HEC Paris (France)Jean-Luc Gaffard, professor Nice University, Research director of OFCE-DRIC (France)Bruce Kogut, professor, Sanford C. Bernstein & Co, Columbia University (USA)Mette Mønsted, professorr, Copenhagen Business School, (Denmark)

Academic recognition

→ The Grande Ecole diploma of SKEMA’s founder schools (CERAM Business School and Lille School of Management) is recognised by the French State and endorsed as “Master”. The Conférence des Grandes Ecoles (CGE) is the accrediting body for SKEMA and the Specialised Masters’ programmes as well as certain Masters of Science (MSc).

→ Both SKEMA founder institutions are EQUIS (European Quality Improvement System) accredited by EFMD (European Foundation for Management Development). These accreditations bear witness to the high quality of faculty and research at SKEMA as well as the school’s international dimension and relationship with the business community.

→ SKEMA is accredited by the Global Accreditation Center for Project Management of the Project Management Institute (PMI GAC PM - USA) and by the Association for Project Management (APM – UK). These accreditations have been awarded in recognition of the school’s track record in training for Project Management. SKEMA is the first non-American business school to have received international accreditation from the GAC PM in 2005, and it is the only business school outside the US to be accredited by both the above institutions.

→ SKEMA has ISO 9001 and 14001 certifications

SKEMA is committed to certification processes which demandcontinuous improvement in management standards.

Professional recognition

A large number of internationally recognised professional certifications are available to our students in their respective areas of expertise:

→ Auditing, Control, Information Systems & Consulting / Finance> Chartered Financial Analyst® (CFA Institute);> Chartered Institute of Management Accountants (CIMA);> SAS Academic;> The "Interim Cost Consultant" (ICC), "Certified Cost Engineer" (CCE) and "Certified Cost Consultant" (CCC) of The Association for Advancement of Cost Engineering International (AACE).> DPAI (Certificate in internal audit delivered by IFACI)

→ Strategic Project & Programme Management - Supply Chain Management & Purchasing > Project Management Professional (PMP®) and Certified Associate in Project Management (CAPM®) and Programme Management Professional (PgMP®) of the Project Management Institute (PMI®);> Foundation and Practitioner level certification of PRINCE2® and MSPTM;> Interim Cost Consultant (ICC), Certified Cost Engineer (CCE) and Certified Cost Consultant (CCC) of the AACE International (The Association for the Advancement of Cost Engineering);> Project Management Coordinator (PMC) of the Project Management Association Japan (PMAJ);> SAVE, the American certification in value management;> Green Belt and Yellow Belt certification of the 6 Sigma Institute;> International Council on Systems Engineering (INCOSE);> BASICS (BASICS of Supply Chain Management) of the APICS® The Association for Operations Management.

→ Marketing> Data Mining offered by SAS™;> PMV, the European certification in value management offered by the European Practitioner in Value Management (AFAV);> ASQ (American Society for Quality) certifications, Certified Quality Improvement Associate, Certified Quality Manager or ASQ Certified Manager of Quality/Organisational Excellence.

Skema’sinternationalrecognition

Skema's International Recognition 09 ←

PRINCE2® is a Registered Trade Mark of the Office of Government Commercein the United Kingdom and other countries.The Swirl logo™ is a Trade Mark of the Office of Government Commerce.

MSP® is a Registered Trade Mark of the Office of Government Commerce inthe United Kingdom and other countries.The Swirl logo™ is a Trade Mark of the Office of Government Commerce.

Dir

Message from the director of programmes

Against the background of a globalised, ultra-competitive and ever-changing economy, companies in all sectors - both large and small - cannot grow without men and women who are able to adapt to new challenges in their environment, and who can apply the very latest management practices and master the very best techniques in their specialist field.

These skills become even more valuable when they are continually updated, adapted to new challenges, innovative and based on recent professional practice and advanced academic knowledge.

The essential principle of responsibility requires all companies to grow in a responsible way and develop sustainable performance. This has paved the way for a new form of management, based on ethics and social cohesion, through which managers are able to secure the support of all stakeholders in an organisation's success.

The breakdown of traditional boundaries has placed greater emphasis on strategies that are multicultural, international and based on cross-disciplinary knowledge. In today's open economy, the circulation of information and knowledge is a key driver of success. Effective use of information and communication technologies is therefore one of the keys to success in complex projects involving a range of stakeholders in different locations.

This new environment offers a vast array of opportunities and innovation potential for those who are able to detect and anticipate change and support their organisation through this change.

SKEMA Business School has substantial experience in delivering post-graduate training programmes and is committed to tackling new managerial challenges. The school offers a wide range of Masters of Science programmes, with content and delivery methods that change constantly to help current and future business people to meet the challenges of this new economy.

These excellent training programmes are managed by scientific directors, each of whom is a recognised expert in his particular area of specialisation. The programmes are delivered across the various SKEMA Business School campuses, both in France and abroad, by the school's high-quality teacher-researchers and professional guest speakers from partner companies. All students benefit from the infrastructures of SKEMA Business School, have access to the up-to-date technologies and receive personalised support in identifying and achieving their career goals.

Whether you are still in education or working as a business professional, and you are looking for additional specialist training, seeking to develop a new skill or simply wish to refresh your existing expertise, I sincerely hope that our training programmes will give you the help you need to build or pursue your personal career goals.

Jean Philippe MullerDean of Programmes and International Relations

→ 10 Message from the Director of Programmes

10

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10 Reasons to Choose a SKEMA MSc 11 ←

10 We train future executives to be fully operational in the knowledge economy: international, responsible and able to generate consistent performance.

We offer wide-ranging programmes to obtain a high level of expertise as well as professional experience.

Our programmes are informed by faculty research and have close links with business.

Our international faculty comprises high level researchers as well as professionals, all experts in their respective domains.

Most programmes are taught entirely in English.

Students come from 49 countries and 40% of professors have an international background.

Some programmes are fully accredited with the opportunity of adding internationally recognized professional certifications.

An ideal balance between theory and practice with full- time study followed by a long internship or simultaneous work-study over the whole year.

Personalised guidance towards employment from programme directors and the Careers department.

20,000 alumni worldwide to help widen your professional network.

10 reasons tochoose a Skema MSc

→ 12 Top quality programmes

MSc Programmes

Top Quality Programmes

The main objective for Skema Business School is to promote academic excellence in management and make sure that graduates possess the right qualifications and experience.

This aim is achieved: → by an attitude of excellence, professionalism and

responsibility diffused by researchers and faculty working on international management practices

→ by preparing our future graduates for professional life through practical experience in companies

→ by offering a wide variety of programmes so that each student may find the one suited to his or her personality and career objectives

The Masters of Science programmes (MSc) provide international training for students aiming to specialise or to develop dual skills. They are designed for graduates seeking a qualification which will enable them to work anywhere in the world and giving them thorough knowledge of a specific function or sector.

SKEMA MSc programmes benefit from the school’s research and close links with the world of business. These connections guarantee quality, not only from a technical viewpoint but also for management skills which are truly in line with what companies need from their leaders and managers.

SKEMA’s approach to teaching and learning is based on small groups lead by highly qualified staff within a flexible system.

The Masters of Science programmes alternate courses and internships. They are based on a varied pedagogical approach including face-to-face and distance learning, case studies, team work, internships, company-based projects and a thesis.

Internships or research projects:→ For full-time MScs Internship in a company or a research project under the

supervision of a SKEMA research centre for at least 4 months. The internship or research project will be the basis for the

thesis.

→ For work-and-study MScs Two semesters of alternating periods in a company and in class (3 weeks/1 week) followed by a full-time internship or a research project. The internship or research project will be the basis for the

thesis.

Public: Pre-experience students and professionals with a good knowledge of English, seeking to specialise in a particular area and work internationally.

Objectives: Specialisation in a specific area for an international career.

Results: Preparation for the professional world, development of a high level of expertise and international certifications.

Professional time-frame: 0 to 5 years

Programme Overview 13 ←

Programme Overview

Fields of expertise Programme name Campus & Intake Teaching language

Format

Finance and Management Control

Auditing, Management Accounting & Information Systems

Lille, Paris, Sophia: September & February

French

French & English

Work-and-study

Corporate Financial Management Lille, Paris, Sophia: September English Work-and-study

Financial Markets & Investments Paris, Raleigh, Sophia: September

English Full-time

Marketing  

International Marketing & Business Development

Lille, Paris, Sophia: September

English Full-time

Strategic Event Management & Tourism Management

Sophia: September English Full-time

Luxury & Fashion Management Sophia: September English Full-time

Web Marketing & International Project Management

Sophia: September English Full-time

Management    

International BusinessDoing Business in EuropeDoing Business in AsiaDoing Business in America

Lille, Raleigh, Sophia, Suzhou: September

English Full-time

Entrepreneurship & Innovation for a sustainable world

Sophia: September English Full-time

Strategic Human Resources Mana-gement

Lille and Sophia: September English Full-time

Business Consulting & Information Systems Management

Sophia: September English Full-time

Supply Chain Management & Purchasing

Lille: September & FebruarySophia: September

English In Sophia: Full-timeIn Lille: Work-and-study

Project and Programme Manage-ment

Lille, Paris: September and February

English Work-and-study

Economics Business & Economics Sophia: September English Full-time

Preparatory programme

Sophia, Lille, Suzhou, Paris: September

English Full-time

Career opportunitiesInternal and external auditing; consulting; specialised auditing (IT, marketing); management controlling; industrial management controlling; consolidation management; chartered accountancy; administrative and financial management.

Programme outlineThis programme is designed to help participants develop an in-depth understanding of audit, management control and information systems, and of the different ways it contributes to competitive advantage and to wealth and advancement of society.The MSc provides students with a range of knowledge, tools and skills and the ability to use them in a variety of operational & entrepreneurial situations in order to become responsible managers and contribute to sustainable development.Students develop the ability to think analytically in order to successfully apply their knowledge and technical expertise to the solution of real business problems.The programme supports and encourages students to develop their individual managerial and research capabilities in order to become key actors of change for their companies, profession and the global business environment.

MSc Auditing, Management Accounting and Information SystemsProgramme taught in English/French at the Paris campus and Sophia Antipolis campus, and taught in French at the Lille campus..

Why choose this programme→ Preparation for the main national or international professional certifications in the fields of audit and management control→ Lectures delivered mainly by international experts→ Immediate practical application of the knowledge, tools and skills thanks to the educational rythm alternating one or two weeks of seminars per month and 3 weeks in a company - for Paris. 3 days of seminars each 15 days, and the rest of the time in a company - for Lille.→ Links with the professional bodies and research, at national and international level (IFACI, DFCG, CIMA…) → International certifications. With a view to gaining the high academic and professional levels this course includes a preparation for the main professional certifications and diplomas in the field (the student must choose between the following: CIMA Certificates “Certificate in Business Accounting”, “Advanced Diploma in Management Accounting”; DPAI Diploma from IFACI ; SAS Certificates of aptitudes).

In-company projects and assignments→ Preparation of Management Accounts→ Planning, Budgeting, and Forecasting Management Reporting for Decision- Making→ Product and Service Costing→ Information Management→ Project Appraisal→ Project Management→ Working Capital Control→ The impact of the setting up of a new information system on management control→ The impact of the setting up of a new decisional data processing on management control system→ The optimal organisation of software bricks within an organisation…

Partner companiesAccenture, Bnp Paribas, Caisse d’Epargne, Cap Gemini, Deloitte France And Luxembourg, Ernst & Young, Galeries La Fayette, Grant Thornton, Kpmg France And Luxembourg, Mazars, Pricewaterhousecoopers France and Luxembourg.

Famma Anis - Class of 2008“I have a background in Engineering (as production manager in the automotive sector) and I wanted to evolve in Finance and Information Systems. I applied to this MSc because it seemed to me that it was the most complete international programme in those fields. Courses covered all the needs of auditors. Most lecturers were top professionals and came from all over the world. This international environment - in the content of the courses, in the use of business English and in the classroom - opened doors to global companies. My classmates and I acquired a competitive level of expertise and found jobs easily. Now I work as business analyst at the headquarters of a famous car rental company. My job consists in helping my colleagues during the negotiations with car makers by analyzing financial and impact on the company finances.”

Programme DirectorsLille:Yves Levant

Sophia Antipolis:Maxime Peltier

Paris:Raluca Sandu

MSc Auditing, Management Accounting, and Information Systems 15 ←

Programme structure

Contact Hours Credits

Welcome seminars 2 daysCore modules

Management ControlPerformance management 30h 4New trends in management control 30h 4

Audit and International AccountingCertification 30h 4Group Accounting 30h 4Internal Audit 30h 4

Information SystemsInformation Systems and IS audit 30h 4Business Object 30h 4

Transversal modulesManagement control and sustainable development 15h 2

Valuation and management of intangible assets 15h 2Information Systems and organisational learning 15h 2

Value based management and innovation 15h 2

Setting in professional situationsBusiness project and effective decision making 30h 4Management simulation 30h 4Personal Development 15h 2

Management dissertationResearch methodology 15h 2Professional thesis (including tutoring) 5h

30Internship

Professional specialisation - preparation for professional certificates – choice from : Internal audit (in French)

90h 12External audit (in French)Management control (in English)Information Systems (in French)TOTAL 455h 90

Career opportunitiesFinancial managers, treasury managers, credit analysts, business development managers, internal auditors, financial controllers.

Programme outlineCareers in corporate finance are undergoing critical changes in the global economy. Practitioners have to face new demands and challenges, and become true business partners at decision making levels.The programme aims at providing participants with solid technical knowledge and skills, as well as the transversalcompetencies which are required to manage complex financial situations in an international environment. Special emphasis is placed on innovative tools and practices.Participants are trained on real life case studies, which focus attention on business and the role of financial management in market/customer driven strategies.

MSc Corporate Financial Management Programme taught in English at the Sophia Antipolis, Paris and Lille campuses.Joint degree with the Pole Universitaire Leonard de Vinci

Why choose this programmeThe use of blended learning methods means that class time is optimized for individualised guidance anddiscussion of the practical application of theories.Participants receive personalised instruction from teachers where it is most needed.Class sizes are kept relatively small, so participants can build fruitful relationships with each other and developa community of best practices in their own field of experience.Furthermore the programme has an academic committee of industry representatives and corporate partners whoreview the programme every year so that its content is kept in line and up-to-date with the needs of the market.

In-company projects and assignments→ Implementation of a balanced scorecard for strategic performance management in a multinational softwarecompany→ Business development of new structured products on the French market

Partner companiesEads, Crédit Du Nord, Thomson, Faurecia, Dell, Deloitte, Ernst & Young

Lionel Barbaroux - Class of 2008“In 2007 I enrolled in the programme in Corporate Finance at SKEMA. This programme taught me what to expect when working in the field. The classes were small enough so we could get personalised guidance from professors who had extensive relevant knowledge and professional experience in corporate finance. As well as the professors, there were also frequent guest speakers–full-time practising professionals–who came to give their points of view, which gave us a fuller picture. What I liked was that the thorough analysis that was presented to students was always supported with hands-on practice so that I was ready for work and to take on responsibilities from the first day on the job. Indeed, the programme has helped me achieve my professional goals: I’m already employed at Dexia in Lyon as a client account manager.”

Guillaume Cummerwie - Class of 2009“I’ve been very happy with the classes and the teaching on the MSc Corporate Financial Management programme. The blend of theory, practical application, and interpretation of real-world events was just right. Aside from the acquisition of knowledge, I’ve also improved my public-speaking skills immensely. In fact, that skill has helped towards my signing a contract with a Swiss consulting firm. To get the job, among other things, I had to give a 45-minute presentation. This job is with a company called Helbling; I’ll be in one of their German offices, in their Corporate Finance division. I’ll be working in financial restructuring mostly, as well as a bit of M&A. Another benefit has been the excellent relationship with the programme director. The social-cultural side has been a valuable learning experience for me as well. There has been a big mix of cultures on the MSc programme. Learning to work cross-culturally is great. Some clichés were confirmed, some not. Sometimes, though, it was just about learning to work with a variety of personalities.”

Programme DirectorDevraj Basu

MSc Corporate Financial Management 17 ←

Programme structure

Contact Hours Credits

Core FinanceAdvanced Financial Strategy 30 4Assets valuation 30 4Financial analysis 30 4Financial Modelling with Excel 30 4

International Financial Economics 30 4

Corporate Finance SpecialisationsCash management 30 4Corporate risk management 30 4Long term financing 30 4Corporate restructuring 30 4Reporting and financial communication 30 4Banking relations 30 4

Project : Value creation and performance management 30 4

SKEMA DNA:

Ethics 15 2

Intangible Assets Valuation 15 2Governance and risk Management 15 2Personal Development 15 2Research methods 30 4

Dissertation individualcoaching 30

TOTAL 450 90

Career opportunitiesTrader, broker, risk manager

Programme outlineThe MSc in Financial Markets and Investments is a market-driven finance program that closely reflects the constantly changing world of international finance. The teaching and curriculum use a practical approach.

The programme educates students in a personalized academic environment for success in finance business by giving the student practical expertise in the key fields in this area, including Risk Management, Corporate Finance, or Derivatives and Trading. Secondly, it teaches these professional skills within a global macro-economic and financial environment,

with market-oriented courses in computer programming such as VBA. Availability of Reuters terminals with existing live quotes from different exchanges allows the students to complete course material with live market experience.

The ultimate aim of the programme is to enable students to realise their potential in their future careers by: giving students regular access to experienced financial specialists who strive for a delicate balance between the importance of strong academic skills and practical market experience; improving and broadening the career prospects of participating students by providing them with training in financial risk management and a good grasp of current issues in international finance; offering a vehicle for career change for those participants who may be working or studying outside the field of finance.

MSc Financial Markets and InvestmentsProgramme taught in English at the Paris, Raleigh & Sophia Antipolis campuses.

Why choose this programme→ Small, international classes mean students build fruitful inter-cultural relationships with one another and their teachers. Classes are taught by professors who have both strong academic backgrounds and expert professional experience in finance. This unique combination provides students with: an up-to-the minute insider’s perspective of the changing financial arena, how these changes play out, and how to react in the day-to-day world of work.

→ The teaching emphasizes a hands-on, problem-solving approach that means graduates can work productively from Day One on the job. Graduates can be sure of future career mobility because the Financial Markets and Investments MSc strikes the right balance between technical skills and a global perspective.

→ The programme is developed constantly to ensure its relevance to shifting global financial markets. Classes are also complemented by various talks given by full time, high-caliber professionals from public and private institutions in the global capital markets.

→ Throughout the year, students develop professional contacts, get access to information from various resources, and learn from each other. Indeed, one of the strongest assets of this program is the opportunity for cross cultural interactions and learning. The highly international make-up of classes will make it possible for students to create a wide network of friends and colleagues.

In-company projects and assignments→ Correlation between commodities and equities→ Dividend swaps as a new asset class→ Forward curve as a forecasting tool in the soft commodity market and its Granger casualty test→ Oil and natural gas correlation→ To what expend does Islamic finance banking present a growing stable and safe banking system?→ Leveraged ETF: the real correlation with their Index

Partner companiesHSBC, CALYON, BNPPARIBAS, SocGen, Commerzbank, EFG…

Daria Zharkina - Class of 2008“It's been really good training, taught by really good professors. This is expert training in market finance. The main teachers, Tarek and Bertrand, are expert teachers with expert market experience; they have profound knowledge and applied know-how in the field. Also, their charisma and practical and interactive approach to teaching has made it a real pleasure to learn with them. The selection of students on this Master means the intellectual level of students is high; and the students know they are here to work. The Bloomberg Room: great! Great for practical exercises too. The room was only for us and students on one other Master, so it's been not only a useful learning tool in itself but also a good meeting place to share ideas and help each other out. I must admit: it's also been a nice place to meet up to socialise too. There have been frequent seminars with external professionals: this has brought us very close to the real life of work. The students on this MSc are a diverse group: diverse in terms of academic backgrounds and diverse in terms of nationalities and cultures. This has further enhanced learning opportunities, as well as making my English

Programme DirectorsRaleigh & Sophia Antipolis: Tarek AmyuniParis: Patricia Girod

MSc Financial Markets and Investments 19 ←

Programme structure

Contact Hours Credits

Core FinanceAdvanced Financial Strategy S2 30h 4Assets valuation S1 30h 4Financial analysis S2 30h 4Financial Modelling with Excel S1 30h 4

International Financial Economics S1 30h 4

Financial MarketsSpecialisationGovernance and compliance S2 30h 4Derivative Instruments S1 30h 4Fixed Income S2 30h 4Portfolio Management S2 30h 4

VBA S1 30h 4

Financial markets elective: 3 electives (15h & 2 credits each)to be chosen among ... 45h 6Financial Banking Risks S2Financial markets frameworks S1Structured Products S2Commodities S1

Project : Value creation and performance management 30h 4SKEMA ADN:Ethics 15h 2

Intangible Assets Valuation 15h 2Governance and risk Management 15h 2Personal Development 15h 2Research methods 15h 2

Dissertation individualcoaching 30

TOTAL 450h 90

even better. For my internship, I'm going to work in Structured Products in a brokerage firm in Switzerland. Because the required internships gave me more chances to gain valuable experience and with the specialisation in financial markets, I knew precisely what positions to look for in which companies.”

Career opportunitiesBy providing a well-rounded profile and a touch of differentiation, the MSc in International Marketing and Business Development opens the door to a range of careers in marketing, sales and business development: marketing research, trend agencies, communication and events agencies, marketing or product managers, trade marketing or category managers, sales and business development, key account managers, purchasing... In an SME or start-up, graduates would be ideally placed to become a sales and marketing manager with a strong business development approach and especially suited to jobs in international market development. Students have found jobs in a variety of areas: consumer goods (Procter & Gamble, Danone, Kraft, l’Oréal, Ricard, Campari), hi-tech (Microsoft), retail (Carrefour, Auchan, Leroy Merlin), B2B (Mane, Virbac, Hilti, Xerox), brand agencies & consulting (Frost & Sullivan, The Brand Nation)…

Programme outlineStudents will achieve a broad understanding of the strategic and operational aspects of marketing, combining an awareness of business development objectives with an appreciation of intangibles and the creative side. The core modules will integrate new thinking on marketing. A range of options will allow students to focus on more specific career orientations (web, retail, B2B, communication… etc). The programme will integrate elements of market intelligence, sustainable development and knowledge management as well as cutting-edge insights into consumer behaviour and social networks. It will also reach out to other disciplines, such as sociology and anthropology to enrich students’ understanding of how meaning and value are created.

MSc International Marketing and Business DevelopmentProgramme taught in English at the Paris, Lilleand Sophia Antipolis campuses

Why choose this programme→ Marketing and business development go hand in hand, using innovation, creativity and agility to drive top-line growth in companies. Tomorrow’s marketers must be able to create value across borders and cultures in diverse and often turbulent markets. They will have to combine a broad awareness of the forces driving those markets as well as the ability to use analytics and information to gain customer insight. → This programme challenges students with new ideas while making application a watchword, thus preparing them to survive in the fast-moving global knowledge economy. → Through specialisations, electives, projects and the internship, students are able to tailor their profile or add a touch of differentiation. → The programme has strong links with companies who are keen to recruit good candidates able to combine sound marketing analysis with an interest for sales and business development and an awareness of strategic issues.Run on three different campuses, the programme seeks to reach out to local specificities in the electives: tourism, luxury and hi-tech in Sophia, retail and direct marketing in Lille…

In-company projects and assignmentsStudents and faculty work with companies to get close to market realities. Recent projects include: The launch of the new X Box console and trends in gaming (Microsoft); the market for electrical vehicles (Peugeot); rebranding at Monaco Telecom; innovation in the baby foods market (Bledina); the launch of the Gillette Fusion razor; repositioning of Agnès B in the Chinese market; competitive strategy in retail (Auchan); strategic business development at Château Roubine wine producer; Brands and social networks (The Brand Nation); sustainable marketing policy (Cofidis); the strategic positioning of an eco-designed range of products (Clayrton’s)…

Partner companies→ Procter & Gamble, Danone, Auchan, Ferrero, ECS, Pepsico, Kraft, Leroy Merlin, Caisse d’Epargne, Frost & Sullivan, Monaco Telecom, Philips

Viet Dung Tong - Class of 2009:“If I compare the MSc in International Marketing with the MBA I’ve been doing at home, I see that I learn more here. I learn more because we practice what we learn using practical exercises and assignments with real companies, this gives us more than knowledge in books. Course assignments made us get into contact with local companies and gave us the opportunity to apply what we had learned in class.I found the teachers to be excellent, and very responsive to the needs of students. I would often receive answers to my email enquiries almost immediately.The international mix of students has also been a bonus. In one of my classes, I counted 20 different nationalities. Group work in these conditions was very educational; at first communication was difficult, but with time we all learned to communicate inter-culturally. These skills are good for my future in international marketing.Next, I’m doing an internship in Sophia Antipolis. A professor helped me find it by getting me into contact with businesses in Sophia. The network is very strong here.I’ll be working at Amadeus, in the Project Management office, facilitating communication between project teams in the company.”

Programme DirectorPeter Spier

MSc International Marketing and Business Development 21 ←

Programme structure

Contact Hours Credits

Compulsory CoursesUnderstanding the elusive consumer 30h 4Gaining market insight 30h 4Exploring strategy for marketers 30h 4Strategic brand management 30h 4Customers, value and profitability 30h 4Sustainable marketing 30h 4

4 Options (30h/ 4 credits each) to be chosen from those available (some variation possible between campuses)

120h 16

Web Marketing Communication & Advertising

Retail Marketing Marketing & Innovation

B2B Marketing Sales Neg. & Key Account Management

Services Marketing Project Management for Marketing

Channel Management Market Intelligence

8 Electives (15h/ 2 credits each) to be chosen from those available (some variation possible between campuses)

120h 16

Social media marketing Marketing & Ethics

Mobile marketingValue Management & Marketing

Processes management

Export Trade Marketing

From CRM to CKMGenerational Marketing

Marketing & Quality Management

Viral Marketing

Design, Marketing and Technology

Sales Promotion

Luxury Marketing Crisis Management

Not for Profit Marketing

SAS certification in Data Mining (1)

Learning from Marketing Mistakes

SAS Certification in Data Mining (2)

Legal Aspects of Marketing

Sensorial Marketing

Research Methods & DissertationResearch methods 15h 2

Dissertation Individual coaching 30

+ Professional Development - 15h/ 2 credits 15h 2

TOTAL 450h 90

Career opportunitiesThe course of study of this MSc cuts across a number of disciplines, presented in two separate tracks – strategic event management and strategic tourism management. Graduates of this MSc find work in a broad range of supervisory, managerial and consulting positions in both public and private sector tourism or event organisations, often with a marketing and sales orientation. Within a relatively short time span after graduating, event management alumni can be expected to go on to managerial posts within conference centres, international associations, professional conference organisers, destination management companies, convention bureaus, exhibition organisers etc. Similarly tourism management graduates can aim for positions in destination, hotel, travel or distribution marketing and sales.

Some recent graduate examples include: Project Manager for Amadeus; Senior Vice President at Jones Lang LaSalle, Hospitality – North Africa and the Middle East; Revenue and Reservations Manager for the Shangri La hotel in Paris; human resources management specialist for Singapore Airlines; Bid Manager for American Express Business Travel; Sales Coordinator at Group Alain Ducasse; Revenue Manager for Club Mediterranée; Owner, HL Adventure Destination Management Company in Iceland; Junior Project manager at Spice Up event agency; Charter & Incentive sales account manager for Silversea Cruises.

Programme outlineThe MSc in Strategic Event Management and Strategic Tourism Management gives students the tools, knowledge and attitudes to succeed in business events and tourism, global economic sectors of increasing importance.The specific objectives of the course are to develop students’ leadership skills, to develop understanding of strategy, gain a thorough appreciation of the nature and characteristics of users of business events and of leisure visitors, and to provide students with the management, marketing and knowledge management tools so that they can lead the way in this rapidly changing environment.The Strategic Events Management track is tailor-made for the MICE (Meetings, Incentives, Conferences, Exhibitions/Events) industry following extensive consultation with leading professionals in the field. The track profiles stakeholders within the industry (corporate, government and association clients, venues and event services and destinations) and follows market trends. It also focuses on teaching specialist strategic skills in the areas of management, finance, IT and sales and marketing in the events and meetings management profession.The Strategic Tourism Management track is multidisciplinary rather than built around specific areas such as travel or hospitality. Global strategic tourism issues and techniques are focused on, producing graduates who are able to choose from a variety of careers in, and related to, tourism management and marketing. Speciality areas cover tourism marketing, as well as the application of I.T. tools in leisure tourism marketing and management.

MSc Strategic Event Management and Tourism ManagementProgramme taught in English at the Sophia Antipolis campus

Why choose this programme→ Students learn from renowned, international faculty with excellent professional and academic experience, who work using «active learning» methods– the practical application of theory. SKEMA works closely with representatives from major organisations in the field (such as MPI, SITE and DMAI) and has a successful track record of placing interns within the industry. Students regularly meet, and are taught by, expert practicing professionals who work locally and internationally.

→ SKEMA is one of only three Global Training Centers for Meetings and Business Events for Meeting Professionals International (MPI) in Europe.

→ Nowhere is more appropriate to the study of event or tourism management than on the French Riviera, which has long been one of the world’s principal destinations. Students are able to use the location on the French Riviera –La Côte d’Azur– as a living laboratory while focusing on the regional strong points: event tourism, luxury tourism and the use of new technologies in event and tourism marketing.

In-company projects and assignmentsEvent Management students have had work placements in a variety of business event related companies such as Liberty Incentives and the Grimaldi Forum, where students helped to develop new markets and to organize and promote a flagship cultural event, respectively. Tourism Management students have carried out internships in diverse institutions such as Shangri La Hotels (yield management position), Deloitte Touche (tourism market researcher) and Aviatur (travel agency position)

Partner companies→ Amadeus→ Starwood→ Silversea Cruises→ The MCI Group→ Grimaldi Forum, Monaco→ European Society of Cardiology→ Meeting Professionals International→ Tourism Section of the Nice Côte d’Azur Chamber of Commerce

Ben Hainsworth, Director Congresses and Meetings Division at the European Society of Cardiology“Event and meeting management promises an exciting, challenging and varied career. For those seriously considering the profession, SKEMA’s Master of Science has clearly identified employers’ requirements and has put them together in a way that literally defines the profile of tomorrow’s industry leaders. What better way than this to plan your entry into a business that distinguishes itself through the variety of skills and knowledge that it both demands and rewards? Gone are the days that graduates could enjoy the comfort of learning the ropes while acclimatising themselves to the realities of the workplace; tomorrow’s executives will be expected to be able to run with the ball upon landing.”

Muhuimei Han, Class of 2008“What I liked about the MSc in Strategic Tourism Management at SKEMA was the emphasis on real, actual business and also the business games and simulations we did, which put you in the real world. It wasn't just about study and books, it was more real. And I found my internship through the SKEMA network"

Programme DirectorMady Keup

MSc Strategic Event Management and Tourism Management 23 ←

Programme structure

Contact Hours Credits

Mandatory CoursesFundamentals of the Events and Tourism Industry 30h 4h

Visitor Behavior 30h 4hDistribution in Events and Tourism 30h 4hSales and Customer Relationship Marketing 30h 4hStrategic Marketing in Events and Tourism 30h 4hVisitor Economics 30h 4h

Track courses: one track to be chosen, 4 courses(30h & 4 credits each)

120h 16h

Event Management Track

MICE – the business events industry

Facility Management and Yield

Financial Management in Events

IT in Events

Tourism Management Track

Sustainable Performance in Tourism

Financial Management for Tourism

Revenue Management

IT in Tourism

Electives: 5 electives (15h & 2 credits each) to be chosen from 75h 10h

Sample electives:Event MarketingConvention Bureau MarketingProject Management for EventsStrategic Meeting ManagementDestination MarketingMobile Marketing in TourismTeam managementSocial legacy in eventsLuxury Marketing…Business Game 30h 4h

Professional development 15h 2h

Research & Dissertation

Research Methods and Critical Thinking 30h 4h

Dissertation Individual coaching 30h

TOTAL 450h 90h

Career opportunitiesThe professional orientation of the MSc Fashion and Luxury guarantees its relevance and ensures that students are professionally operational by the end of the year. The MSc Luxury and Fashion Management opens opportunities to pursue careers in a wide range of fashion and luxury fields. Whilst having a strong disciplinary base in International Luxury Brand Management, its range is such that graduates will be able to work with specialists in other areas, getting involved in creative, marketing or finance positions. Graduates can go on to work in top level management, designing, sourcing, merchandising, budgeting, advertising, global luxury or fashion brand management as well as strategy. Graduates of this MSc have the education and training to work in a variety of organisations including: commercial and marketing firms, consultancy and research, corporate luxury or fashion institutions. Graduates of the programme take on roles that are essentially strategic, analytical, marketing and planning. Recent graduates have been recruited into a wide range of fields by leading fashion or luxury institutions and multinational corporations such as DHV, Rodriguez, Dassault, LVMH, Baume & Mercier, Hermès, Jitrois, Caudalie, BETC Design….

Programme outlineThe Luxury and Fashion Management MSc is international in its orientation, reflecting the industry itself: international manufacturing and distribution; cross-border ownership; and global branding and communications. This MSc recognizes that design, trend-recognition and marketing skills –rather than production/manufacturing skills– are what make today’s luxury and fashion firms successful. These skills are the skills related to new product development, marketing, strategic brand management and communications delivery. Motivated students are educated in an individualised academic environment for success in the fast-moving world of fashion and luxury. These skills are taught within a global macro-economic and financial environment along with market-oriented courses. The programme’s objective is to enable students to achieve their career ambitions by: giving students regular access to experienced fashion and luxury specialists who have both strong academic skills and practical in-company experience; improving and expanding participating students’ career prospects by providing them with training in fashion and luxury management as well as understanding the issues in international trends and working across cultures; for those who may be working or studying outside the field of art, fashion and luxury, this programme will provide the opportunity for a change in career direction.

MSc Luxury and Fashion ManagementProgramme taught in English at the Sophia-Antipolis campus

Why choose this programme→ Professors have both strong academic backgrounds and relevant expert professional experience in luxury and fashion. This mix of the academic and the professional provides students with: an insider’s perspective of the constantly developing world of luxury and fashion; how these developments play out over time; and the savoir-faire to survive in the tough professional environment of luxury and fashion. → The programme draws on the advantages of its location, on the south coast of France- with its long history in fashion and luxury. Local, national and international practicing professionals are called on to meet and teach students on the programme, so students start to build their professional network before graduation. → Classes are complemented by various presentation and seminars given by full time, leading professionals.→ These practicing professionals also act as consultants on the programme’s curriculum; their input means changes are made continuously to the course of study to ensure relevance to shifting international fashion and luxury markets. → The teaching emphasizes an applied, problem-solving approach that means graduates can work productively from the first day on the job, ensuring graduates’ future career mobility. → The obligatory internship period is the culmination of this applied teaching method: in many cases this internship period leads straight to a contract with that same company. → Small classes with a high international ratio mean students build fruitful inter-cultural relationships with one another and with their teachers; and students get the regular feedback that is so vital for effective learning.

In-company projects and assignments→ Study about the relevance of the European Commission reform of the European wine growing sector. Do the current EU propositions represent the right tools to drive French industry into the globalisation process?→ Luxury Yachting: can we forecast its development thanks to some financial surveys?→ Air Transport challenges and the environment→ Fashion Hotels Brand Extension in the Fashion Industry...

Partner companiesBETC Design, Dassault, Baume & Mercier, RSW, Jitrois, Gucci, Neemrana Hotels, Global Luxuria, Jaypee Group…

Eva Ghnassia, Class of 2009"The Luxury & Fashion Management course offered theory and more, because all of our courses were based on concrete examples. Each course was based on a particular subject, with real cases for practical illustration. We learned about the history of different brand names, we learned how luxury should be managed in different countries according to the expectations the particular markets; we also learned about specific products (watches and watch-making, leather...).We learned about the entire industry from design's conception to incorporating corruption indices.It was a great experience also in the way we could express our own point of view and receive immediate and relevant feed back from our teacher.I carried out my internship at Baume & Mercier, in Paris, as a commercial and marketing assistant. That was the perfect opportunity to understand the working reality of Luxury Management in action.I have gained a thorough understanding of this sector.The whole course was extremely interesting and satisfying! Now it's your turn to enjoy and make the most of it..."

Programme DirectorIvan Coste-Maniere

MSc Luxury and Fashion Management 25 ←

Programme structure

Contact Hours Credits

Mandatory CoursesGlobalisation 15 h 2State of the art in Fashion and Luxury 15 h 2Strategic Choices 30 h 4Design and Innovation 30 h 4Luxury and Fashion Products and Services Mgt 30 h 4Integrated Luxury and Fashion Communication 30 h 4Value management and marketing 30 h 4Pricing, Distribution and Retail in Luxury and Fashion 30 h 4

Advanced Consumer Behaviour & New trends in luxury and fashion marketing : 30 h 4

Finance and Accountability in Luxury and Fashion 30 h 4

Sustainable development: sustainable value creation in the luxury industry 30h 4

Electives: 6 electives (15h & 2 credits each) to be chosen from 90h 12

Fashion and Luxury Brand ManagementAdvanced Advertising StrategiesRegulatory issues in the luxury industryAdvanced Service Management in the Luxury IndustryCorporate design and multimediaCAPM (international project manager certification from the PMI (Project Management Institute)Microsoft PROJECTGoogle adwords & Google analytics (expert skills in web-marketing and search-engine)Corporate CommunicationProject Management for Events...

Business Game 30h 4

Professional Development 15h 2

Research & DissertationResearch Methods and Critical Thinking 15h 2

Dissertation Individual coaching 30

TOTAL 450h 90

Career opportunitiesThis programme cuts across many domains of management (communication, marketing, project management, sustainable development, web-site, graphic design, brand and product management…) with real expertise in internet, new technologies and web-marketing in particular.

Graduates of the programme manage launches of new products, services, events and franchises; they also manage and develop corporate and business websites. So all sectors are dealt with for your future job, especially as project managers and marketing or communication managers. Thanks to the multidisciplinary aspect of the programme, many others jobs are possible as consultant in management, web-marketing, quality and sales management and media planning.

Some recent graduate examples include: Marketing managers at L’Oreal and Elisabeth Arden; project manager at Business Lab; communication manager at Nike; relationship management analyst at Brown Brother Harriman; marketing and communication manager at the Yachting Club of Monaco; financial project manager at Lenovo; sales director- ‘Univers’ at Decathlon; sales manager at Microsoft; event project manager at the Martinez palace hotel (Cannes, the French Riviera); radio media planner at LAGARDERE Advertising; marketing manager at John-Taylor SA; web-master at the Nice Cote d’Azur airport; quality and marketing manager at BMW (Cannes, France); marketing coordinator at Porsche; research marketing and pricing manager at Goodyear; e-marketing project manager at Canal +; project manager - European websites at Sony Europe; project manager - European websites at Oracle Toronto, Canada; sales manager at DANONE; marketing manager at the Hong Kong Trade Development Council - Shanghai Branch Office China.

Programme outlineToday’s companies need managers who master three principal competencies: project management, new technologies and

web-marketing and the development of new business ideas. This MSc produces graduates who are competent, practised and experienced in these three key areas.

To do this the Web-Marketing & Project Management MSc redefines the role of the student; students take on the role of junior consultants from the beginning of the year. This is learning-by-doing taken to its logical conclusion. At the start of the year companies come to SKEMA to present projects they would like students to manage. They are real life assignments with expected deliverables, budget and dead-line to respect. Students choose the project they would like to work on, and start working immediately.

The programme is structured so that students are presented with relevant Web-Marketing & Project Management concepts in class. Then they apply the concepts taught in class to the projects they are working on. All the while, they are guided by the professor-coaches who monitor their work, giving feedback and calling for revisions when needed. After these revisions, the student team presents their studies to their company during scheduled meetings. At the end of the year students must deliver the completed project they have been working on to the company.Over recent years students have done projects for companies such as Amadeus, Orange, IBM, Dow AgroSciences, Air Cannes, the Opera of Nice, Nike… Projects included product launches, website creation, web-marketing, events management, re-branding…

On the web-marketing side courses cover: website design, search-engine optimization, web-marketing and research, benchmarking, e-CRM, legal issues. On the project management side courses cover: strategy, project management techniques, HR management, budgeting, scheduling, quality, risk analysis, managing change, and MS Project. And combining both aspects, there are courses covering: data-mining, competitive intelligence and knowledge management, technical specifications and requirements.

MSc Web Marketing and InternationalProject ManagementProgramme taught in English at the Sophia Antipolis campus

Why choose this programmeThis programme has a close link to companies thanks to strong partnerships; these partnerships provide five main benefits:→ Technical skills and knowledgeThis MSc will give you expertise in the creation of products, services or events. Working on a real project for a company, you apply managerial skills such as marketing and web-marketing, on and off-line communication, business plans, legal issues, web-site creation / design / management, CRM and e-CRM, e-commerce, change management…→ Human expertise for managing teams and communicating with stakeholdersYou work in teams with specific responsibilities and assignments. You also manage company meetings and professional presentations. Team spirit is an important value shared by teachers and students; all work towards the completion of the company project for best results.This contributes to the success of your training and your credibility when you present this experience to recruiters. → Creativity and capacity to develop new business ideas The need of companies for new ideas and creativity is the main motivation to entrust you with the project. De facto, you will have to practice this exercise. For example, a project team has created and managed events to launch a new outdoor brand for Nike.→ To be coached by seven experts on your company project.These experts are consultants or CEOs. They teach according to their expertise and then coach you on your project. You are managed on project management, marketing and web-marketing - communication and e-communication, graphic design and web-site management, business plans, legal issues, quality and knowledge management, issues of sustainable development.→ Professional and practical added valueBy the end of the year, you will have hands-on experience with professional plans and frameworks such as: action plans and activity reports to manage teams; communication, risk, quality and business plans; project plans, and specification plans. You will also have mastered tools to schedule and realize strategic analysis of a project.

Partner companiesIBM, PMI (Project Management Institution), Dow AgroSciences, Altran, Nike, Areco, Convers, Chambers of Commerce, Opera of Nice, Arion, Synertal, Air Cannes, Aava Communication, Digitrad, Aquariolis, UNHJ (Union Nationale des Huissiers de Justice), Auro-Aptitudes, Nice Airport

Julien Gobeaux, Class of 2007“The first points I’d like to make about the MSc Web-Marketing and Project Management–and of Skema, generally–is that practically all the students are either employed, or already on their way to being employed, by the time they graduate. Graduates with the WM&IPM qualification are actually able to choose their career path from a variety of options. The programme is comprehensive internet-tools training yet at the same time it trains students to be operational managers capable of working in wider areas because of its hands-on project management dimension. One of the main advantages of this programme is its alliance of theory and practice by giving students regular access to practising professionals; this combination makes it easy to apply theory to the reality of the market. I now work for an events company in Cannes as project manager.”

Programme DirectorMuriel Walas

MSc Web Marketing and International Project Management 27 ←

Programme structure

Contact Hours Credits

Fundamentals of marketingAdvanced Consumer Behaviour 30h 4Market Research 30h 4Marketing Strategy 30h 4

Fundamentals of the MSc (in general: to manage product and service creation; in particular: to develop the real company project during the academic year)

120h 16

Project Management and Innovation (skills for product and service creation) 30h 4

Web-Marketing and e-communication 30h 4

Project Consulting I (consulting on the real company project, first semester) 30h 4

Web-site management & e-CRM 30h 4

Quality Project Management, Financial and Legal Issues 30h 4

Project Consulting II (consulting on the real company project, second semester) 30h 4

Managing across borders and cultures 30h 4

Electives: 5 electives (15 hours & 2 credits each) to be chosen from 75h 10

Corporate design and multimedia

CAPM (international project manager certification from the PMI (Project Management Institute))

MS PROJECT

Google adwords & Google analytics (expert skills in web-marketing and search-engine)

Corporate Communication

Project Management for Events

Business Game or project 30h 4

Professional development 15h 2

Research & DissertationResearch Methods and Critical Thinking 30h 4

Dissertation Individual coaching 30

TOTAL 450h 90

MSc International BusinessDoing Business in EuropeDoing Business in AsiaDoing Business in AmericaProgrammes taught in English at the Lille, Raleigh, Sophia and Suzhou campuses

MSc International Business 29 ←

Career opportunitiesWith SKEMA International Business Master of Science, our students take a decisive step in their international career.Our one-year multicampus programme adresses future global business leaders. It brings them necessary general management and multicultural skills and knowledge but also a real exposure to different markets as, each semester, they can select a different SKEMA campus in Asia or Europe or America.MSc in International Business graduates are easily employable in a broad range of firms and organisations from exporting SMB and multinational companies, both in B2B and B2C to international government agencies and NGO’s. The hiring companies spectrum is very large : Consulting, Manufacturing, Banking & Insurance, logistics.SKEMA MSc IB students easily get the job they want, as International product Manager, Business Operations Manager, International Business Development Manager, Export-area Sales Manager, International Sourcing Manager, International Purchaser, Strategic Consultant, International Project Manager.. and from there grow rapidly.Diversity, business sense, adaptability, right mix of strategy and hands-on... that's our global programme.

Programme outlineFor students with a range of profiles: business, or non-business, graduates as well as professionals. This is a general business programme that provides the international perspective that is essential in today’s professional world. Students on this Master of Science will understand the challenges and issues associated with doing business internationally: sharing knowledge and innovation across borders and continents.The MSc in International Business provides students with a broad and general understanding of international management while giving an in-depth education in the specialisation option students choose to concentrate on. The programme strikes the balance between practical business applications and cutting-edge research and ideas. Core courses provide the knowledge to survive in the global knowledge economy: how industries change and firms compete; how markets should be managed and financial decisions made; how to cope with diversity and legal issues. Courses on globalization, international business and corporate strategy provide an overview.

Why choose this programme→ Nowadays firms are often forced to go abroad to sell their products and services. Also key inputs like raw materials, components, human resources have to be obtained internationally. Business is in a phase of unprecedented internationalisation. This MSc will prepare you for it.→ The programme is well suited to students with a broad range of backgrounds, nationalities, qualifications and experience. The international student make up on the programme precisely suits the area of study, and team-work in these multi-cultural groups is an application of international business in itself.→ The international teaching staff has both strong academic and professional experience and their teaching concentrates on the application of theory to practical business situations.

Partner companiesIBM,Orange, Amadeus, Groupe Accord, Decathlon, Auchan, Arjo Wiggins Non Profit:European Union, Ubifrance, Chambers of Commerce, EURADA Brussels (ARD lobbying group at the EU), The United Nations Industrial Development Organisation in Vienna

Knar Khachatryan - Class of 2008“Studying at SKEMA Business School was a unique experience, rich both in professional achievements and personal development. The school’s various programmes and cooperation with business schools and universities from all over the world offer a range of possibilities for future professionals to enhance the qualities that they seek and adapt more easily to the professional environment. Today, I can state with confidence that the Master of Science in International Business balances perfectly theory and practice: case studies, market surveys and projects with companies located in the region (i.e. Chateau Roubine near Lorgues). Pedagogical methods, highly-qualified professors and guest speakers help to develop and improve competencies in intercultural businesses and teamwork.Team-building day, Business Game as well as various social events and class parties after long days are good opportunities for the students to better integrate themselves into this mixture of cultures and characters.The essential knowledge I acquired at SKEMA will give me a solid base to understand international business relations as well as possible, and to advance the team with whom I will work in Armenia.”

Programme DirectorsLille: Michel FelixSophia Antipolis: Jean-Claude TaggerSuzhou: Lennart RudstromRaleigh: Jean-Claude Tagger

MSc International Business 31 ←

Why choose “Doing Business in Europe” The formation of the Single European Market and its recent enlargement meant that Europe became the largest trading bloc in the world with a population of more than 540 million people, making it a powerful competitive force in the global market. Most analysts agree that the SEM has greatly enhanced market opportunities for European companies and for every international firm in the world because regional integration precedes and maintains the globalisation of economies and firms.Our programme represents a unique opportunity for European and non-European students to become specialists of this economic area and to customize a global international learning programme with a focus on how to commerce and trade with Europe; in this, the understanding of its moves towards a unified market is crucial: Many regions and trade agreements in the world strive for a free and unbridled large internal market in the increasingly interdependent and global economy This specialisation track with a large number of electives develops skills that will be vital in a career in international management, in Europe, with Europe and/or in similar regions of economic integration. This learning experience encompasses a wide range of strategic and technical knowledge in trade with and in Europe. (import-export project, international market research study…) Theoretical concepts, in this integrative learning programme, are always backed up with real-life experience and applications.

Why choose “Doing Business in Asia” One of this programme’s principal strong points lies in its real immersion in China at one of the country’s most important science parks. Students thus benefit from an exceptional academic environment, studying alongside Chinese and Asian students and learning from professors from all over the world who are also professionals in their respective specialist areas. The campus location also offers unbeatable opportunities for internships and future employment.An additional plus are the many SKEMA alumni in the region who can provide contacts leading to internships or employment. Students’ understanding and analysis of Chinese, Asian and foreign companies in China is enhanced through the strategy course where students conduct an audit of a company’s sustainable development. The course in Research Methods and Critical Thinking culminates in a dissertation. The mandatory internship gives students the advantage of learning by doing, and may even kick start their career in marketing, supply chain management, purchasing, management accounting, auditing, consulting…

Why choose “Doing Business in America” One of this programme’s principal strong points lies in its real immersion in US at Raleigh, one of the country’s most important science parks. Students thus benefit from an exceptional academic environment, studying alongside American students and learning from professors from all over the world who are also professionals in their respective specialist areas. This learning experience encompasses a wide range of strategic and technical knowledge in trade with and from the Americas. (import-export project, international market research study…). Theoretical concepts, in this integrative learning programme, are always backed up with real-life experience and applications.The campus location , close to some of the most prestigious US based global companies also offers unbeatable opportunities for hands-on projects, internships and future employment.

We are proud to announce that SKEMA Business School and its professor Dr Gabriele Suder, PhD, expert in the field and author of Doing Business in Europe (2007 and forthcoming 2011), has been awarded a Jean Monnet Chair in European Integration. Such chair is attributed by the European Union to selected higher education institutions and its expert applicants with a recognized expertise, with an aim to support and stimulate worldwide teaching, research and reflection on European integration. Jean Monnet projects are selected on the basis of their academic merits and following a process of rigorous and independent peer review, and are run with strict respect for the principle of academic autonomy and freedom. In this framework, Dr Suder’s ‘Doing Business in Europe’ interventions in this programme are supported by this chair, well in line with the European and international identity of this school.

Programme structure

First Semester All Campuses Contact hours Credits

Strategic choices and (depending on the campus you choose):-‘Doing Business in Europe/the European perspective’* ; -‘The Chinese perspective’ or -‘the North American perspective’

30h 4

International Finance (Risk,Corporate,Trading) 30h 4

International Marketing 30h 4

International supply chain 30h 4

Managing an Import-Export Project 30h 4

Seminar Research Method and Critical thinking 15h 2

2 core electives (15h/2 credits each) 30h 4

Examples of ‘core electives’Ethics and Corporate Social Responsibility, Strategic Innovation, Sustainability and eco-design, Knowledge Management, Leadership and Executive Management

2 IB electives (15h/2 credits each) 30h 4

Examples of IB Electives Managing NGO’S, Strategic Consulting, Introduction to Mergers & Acquisition, Introduction to Financial Markets

TOTAL SEMESTER ONE 225h 30

Second semester: Option Doing Business in Europe (Lille & Sophia Campuses)

Contact hours Credits

Doing Business in Europe* 30h 4

International Human Resources 30h 4

Communication in Europe 15h 2

Managing Import/Export Project (Continued) 15h 2

European distribution channels 15h 2

European Financial Management 15h 2

Business game 30h 4

2 core electives (15h/2 credits each) 30h 4

Examples of ‘core electives’Ethics and Corporate Social Responsibility, Strategic Innovation, Sustainability and eco-design, Knowledge Management, Leadership and Executive Management

2 IB electives (15h/2 credits each) 30h 4

Examples of IB electivesDoing Business in Middle East, Doing Business in Asia, Doing Business in Latin America, Doing Business in North America, Doing Business in Africa

Professional development 15h 2

TOTAL SEMESTER TWO 225h 30

Dissertation Individual coaching 30

*All courses marked by an endnote in this brochure are co-supported by the Jean Monnet chair. Project Title: Corporate Europeanization: Applied Knowledge for education, employment, growth and stability. A podcast – based project. Grant Agreement/Decision number: 175609-LP-1-FR-AJM-CH. Disclaimer: “This project has been funded with support from the European Commission. This publication/communication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.”

MSc International Business 33 ←

Second semester: Option Doing Business in Asia (Suzhou Campus)

Contact hours Credits

Asian Legal System and Institutions & Corporate Finance 30h 4

International Human Resource Management 30h 4

Doing Business in Europe* - in China 30h 4

Introduction to Chinese Language & Culture 30h 4

Business Game 30h 4

2 core electives (15h/2 credits each) 30h 4

Examples of ‘core electives’Ethics and Corporate Social Responsibility, Strategic Innovation, Sustainability and eco-design, Knowledge Management, Leadership and Executive Management, Web Marketing in Asia, Chinese Business Context

2 IB electives (15h/2 credits each) 30h 4

Examples of IB electivesDoing Business in Middle East, Doing Business in Latin America, Doing Business in North America, Doing Business in Africa

Professional development 15h 2

TOTAL SEMESTER TWO 225h 30

Dissertation Individual coaching 30

Second semester: Option Doing Business in America (Raleigh Campuse)

Contact hours Credits

American Legal Systems and regulations 30h 4

International Human resource Management 30h 4

Doing Business in Latin Americas 15h 2

US history and political economy 15h 2

Mercosul, ALENA and other alliances 15h 2

US Financial Management 15h 2

Business Game 30h 4

2 core electives (15h/2 credits each) 30h 4

Examples of ‘core electives’Ethics and Corporate Social Responsibility, Strategic Innovation, Sustainability and eco-design, Knowledge Management, Leadership and Executive Management

2 IB electives (15h/2 credits each) 30h 4

Examples of IB electivesDoing Business in Middle East, Doing Business in European Markets*, Doing Business in China,Doing Business in Asia, Doing Business in Africa

Professional development 15h 2

TOTAL SEMESTER TWO 225h 30

Dissertation Individual coaching 30

Career opportunities→ Entrepreneur→ Incubator advisor, investor→ Marketing and sales in innovative start-ups→ Development of new activities in existing companies→ Business developer → Consultant and audit

Partner companiesLocal incubators, Sophia Business Angels, Pôle Artemis-CARMA, Pôle Capénergies, Partnership with the Master Innovation and Technological Entrepreneurship (MNN) of the Tech de Monterey (Mexico)

Charles CALLEJA - Class of 2002:“Choosing this MSc Entrepreneurship and Innovation was really a useful choice for me: it allowed me to quickly find an interesting first job with Altran Group within the innovation consulting industry, then to set up my own company linked to Exports & Innovation Channel management. My entrepreneurship education & profile was a key to get few years later an executive degree from Insead. I had overall an excellent preparation to help me to create my own venture.”

MSc Entrepreneurship and Innovation for a Sustainable WorldProgramme taught in English at the Sophia-Antipolis campus

Programme outline → Eco-system of innovationInnovation is like an iceberg and a tropical forest. It is like an iceberg because what you see above the surface is just a small part of the content. It is like a tropical forest because, like a biological ecosystem, a variety of elements is necessary for life to develop. The course is organized to discover what is under the surface of innovation and the multiplicity of actors necessary to develop rich innovative environments.

→ Entrepreneurial finance Entrepreneurial finance has two main characteristics if compared with traditional corporate finance. Because it deals with a new activity, there are neither financial flows nor assets to get funded and the entrepreneur has to raise significant amounts of money to finance the activity. The second characteristic of entrepreneurial finance is that it is risky. For those two reasons funding is mainly in capital and the players are not traditional banks but Business Angels, Venture Capitalists and the financial markets. Therefore the main expertise of finance experts is capital raising and valuation of the project. → Strategic marketing of innovationThe marketing of innovation is different from traditional marketing because the product is often new and the market does not exist so far. Therefore most of the failures of innovative products or services are due to marketing reasons. The course will present the specificities of marketing of innovation, and the students will discover a unique marketing method, ISMA 360°, developed at SKEMA, which is widely recognized as one of the most advanced in the field.

→ New venture and Business PlanThis course will take the student from innovative idea creation to early start-up activities and acquisition of the first clients for a new business. Central to this process is the iterative creation and fine tuning of a business plan, development of understanding the uses of the business plan for management of key activities and for attracting outside investors.

→ Eco DesignEco-design is a process helping companies develop competitive and innovative low environmental impact products. The main principle consists of including environmental criteria in the early stages of the design process of products, throughout its development, taking into account aspects of its entire life cycle. This course aims at giving useful and main knowledge on eco-design: principles, methodologies, tools, impacts on the innovation process, external and internal information flow and cost flow.

→ Strategies of high growth businessesSome businesses outperform others in terms of growth of the annual sales turnover, number of employees, and profit. What characterizes these organisations? What do they do better than their competitors? This course aims at analysing the propelling ingredients commonly found among these companies, which contribute to constantly improve the performance of a specific business model. Students will learn to identify these factors of success. → Technology and innovation managementThe technology-management interface will be explored from two perspectives: (1) the management of the technological environment (2) the impact of technology and innovation on business processes and functional areas of the company, whatever the technological intensity of the company.

Programme Director Michel Bernasconi

MSc Entrepreneurship and Innovation 35 ←

→ Solutions-based sellingA key challenge of innovators is to define a valuable selling policy to attract customers and to establish the company on its market. Another key challenge is to understand in detail the customer expectations and to propose a solution which is no longer a single product or service, but a solution designed to satisfy the customer need. This course deals with those issues, giving the participants knowledge and skills to define a sales policy, including negotiation skills.

Why choose this programme→ The positioning of the programme on eco development→ ISMA 360° methodology on marketing of innovation→ Strong links with the Sophia Antipolis cluster and its entrepreneurs→ The support of the school incubator for participants with an entrepreneurial project

In-company projects and assignments→ Open innovation at Norsk Hydro→ How does the development of innovative activities in China impact the R&D organisation of companies from developed countries? The case of China-based foreign R&D centres.→ Students have the possibility to make a Business Plan of their own project instead of the thesis.

Programme structure

Contact Hours Credits

Mandatory CoursesGlobalization 15h 2Collective Creativity Skills 15h 2Strategic Choices 30h 4Eco-System of Innovation 30h 4Entrepreneurial Finance 30h 4Eco-Design 30h 4Strategic Marketing of Innovation 30h 4New Venture and Business Plan 30h 4Strategies of High Growth Businesses 30h 4Technology and Innovation Management 30h 4Solution Based selling 30h 4

Electives: 5 electives (15 hours & 2 credits each) such as: 75h 10

Intellectual Property

Sustainable development (seminar)

Social Business (seminar)

Managing people (seminar)

Entrepreneurial skills (seminar)

Business Game 30h 4

Professional development 15h 2

Research & DissertationResearch Methods and Critical Thinking 30h 4

Dissertation Individual coaching 30

TOTAL 450h 90

Career opportunitiesHR managers, HR directors, recruitment consultants, learning and development officers, careers development consultants.

Programme outline• The goal of this Master is to develop, train and coach the participants in their specialisation in Human Resource Management. The programme trains HR professionals, who will, in the long term, occupy managerial positions. In order to achieve this objective, the programme aims: • To bring to the participants solid theoretical frames in the fields which underlie HRM, in order to allow them to anticipate

and to develop a transverse and strategic vision;• To develop reflection about the practices implemented within the company, in order to develop operational skills, pragmatism, and permanent quest for improvement;• To allow the personal development of the auditors and to develop their managerial potential. • To enhance organisational performance and satisfy company strategy while taking employees’ needs into account• To have the strategic, organisational, practical and personal skills needed to become successful HR managers

MSc Human Resources ManagementProgrammes taught in English at the Lille and Sophia Antipolis campuses

Why choose this programme→ A project-based pedagogical approach, with some students alternating in-company experience and studies and others working on consultancy projects for partner companies. → The programme focuses particularly on the personal development of participants and their values in order to prepare them for a responsible and meaningful career in leadership.→ Strong links with professional and academic bodies in HRM (Association francophone de gestion des ressources humaines (AGRH), Institut d’audit social (IAS), Association pour le développement de l’enseignement et de la recherche sur la responsabilité sociale de l’entreprise (ADERSE); le réseau international de recherche sur les organisations et de développement durable (RIODD), Association nationale des ressources humaines (ANDRH) …)→ The programme also integrates the international aspects of Human Resources Management

In-company projects and assignmentsThese are rich and varied, and can be presented under two broad headings:→ Specialised assignments on some aspect of HR policy (recruitment, training, studies on Strategic Workforce Planning, participation in setting up of HR Management Systems)→ Broader, general assignments combining several different aspects of HR policy (recruitment and/or training, remuneration and/or SWP) or in relation with transverse projects (Change management consulting, diversity project manager...)

Partner companiesAdecco, Alexandre Tic, Apec, Auchan, Bayer Schering, EDF, Kiabi, Henkel, Valeo, Rexel, Orange, Manpower Otis, Groupe Holder, Findus, General Electric, CMH, BNP Paribas, Orange, Accenture / Andersen Consulting, Crédit Agricole, Hewlett Packard, SAP, PeopleSoft, IBM, Société Générale, Calyon, Total, Amadeus, Thales, Ericsson, Texas Instruments, Microsoft

Marina Sensour - HR department, Accenture (2009-2010)The courses were alls very interesting:Social law: social law in France and in Europe: very formative and complex topicLabour relations: critical for an HR manager, understand the labor relations, trade unions interactions in the companyTotal reward management: one of my favorite courses, interactive course, many case studies to balance the theory, you will learn that rewarding an employee can be more than just a salary paymentPeople management: not only a theoretical course but a share of HR experiences on how to develop and manage peopleAdvanced organisation behaviour: critical course for a HR manager to develop critical thinking

Programme DirectorsLille: Stéphanie ChasserioSophia Antipolis: Florian Sala

MSc Human Resources Management 37 ←

Programme structure

Contact Hours Credits

9 Compulsory Courses (30h each – 4 credits)

1- Social Law 30h 42- Industrial Relations Trade union, Labour relations, Industrial negociation

30h 4

3- Human Resources Management Policies (People Management) Skills management, Career managementRecruitment and selection, Remuneration,Communication

30h 4

4- International dynamic in HRMCompensation and benefits in international firmsCross cultural approaches of industrial relationsChallenges of international mobility

30h 4

5- Theoritical approaches in HRM Main streams, Key issuesChallenges in HRM in the context of globalization

30h 4

6- Human Side of HRM Advances in OB, Mobilisation and motivationPsychological contract, Organisational justice

30h 4

7- Technology and HRM E-HRM, SIRH 30h 4

8- Health at Work Mental health and well beingSecurity at work, Prevention and actionPsychopathology in the workplace

30h 4

9- Ethics, multicultural management, diversity and discrimination 30h 4

5 Electives (15h/ 2 credits each) include 75h 10

French legal context of professional trainingSocial responsibility and human resources managementHR management consulting and social auditing

Operational issues in HRM

Project 60 hours (8 ECTS)

HRM audit 30h 4

Serious games, business games 30h 4

Professional Development 15h 2

Professional ThesisResearch methods : coaching, writing workshop, process of academic research

30h 4

Dissertation Individual coaching 30

TOTAL 450h 90

Career opportunities→ Consultant in organisation→ Consultant in operations management→ Consultant in Information Systems Management→ Information Systems auditor→ Project manager for IS projects

Programme outlineJointly designed with SAP, Ernst & Young, but also PMI France- Sud, the purpose of this programme is to train highly qualified professionals in Information Systems. Courses on SAP will be held on the premises of SAP Labs France at Sophia Antipolis. Ernst & Young courses (leader on the French market for Information Systems auditing) will be delivered by the firm's Senior consultants and partners: they will address Information Systems Audit, but also the legal, tax and security aspects of these systems. Courses in Project Management will enable you to achieve a professional certification in Project Management.

MSc Business Consulting & Information Systems Management Programme taught in English at the Sophia Antipolis campus

Why choose this programmeIt provides the opportunity to participate in a programme whose content has been defined by some of the world's most prominent players in Information Systems with reference to their recruitment needs and those of their principal clients. Beyond being a course offering a diploma of a high academic level, it is also an MSc enabling participants to prepare for professional certifications: → SAP Certifications (EtoE 100 and EtoE 200)→ PMI® (CAPM or PMP®, depending on your professional experience)Recognised internationally, these three certifications, added to the quality of the training dispensed by Ernst&Young teams, make this programme a unique springboard for a professional career in the field of Information Systems. Finally, the MSc in Business Consulting & Information Systems Management benefits from the competitive, high-tech and international context of the Sophia Antipolis technology park. This unique environment provides preferential access to leading-edge businesses, consulting groups and industries.

In-company projects and assignments→ Supply Chain Management (CMA CGM)→ E-Commerce (Salomon)→ E-Government (Conseil Général 06)→ Project Management (IBM)→ IS Audit (Ernst & Young)→ IS Consulting (Ernst & Young)→ Project Support Engineer (SAP)

Partner companies→ Ernst & Young→ SAP→ PMI→ IBM→ Inria

Vincent Petit - Partner Ernst & Young“The course is intended to be as pragmatic as possible and is largely taught by professionals from partner companies and international organisations (SAP, Ernst & Young, PMI France-Sud, IBM). The most advanced knowledge possible in the field of information systems can thus be delivered, whether at the level of market leader SAP integrated software or methodologies for project management and information systems. This European Master of Science is totally innovative in thatit offers very practical courses delivered by prestigious players. This training will make it possible to efficiently meet the requirements of companies and consultancies in the area of information systems, for integrated software suites, project management and information system auditing. After obtaining this Master of Science, students will thus be fully operational to work in these professional areas. The conditions under which the training will be carried out will also be unique and of very high quality. Held in the pleasant and comfortable setting of SKEMA Business School, courses will be given by managers from the Ernst & Young consultancy firm and experiencedspeakers from the PMI France-Sud and CIGREF. As for SAP courses, they will be held right on the premises of this Sophia-based software publisher, thus enabling students to benefit from the SAP platform and all the technology available.”

Programme DirectorSophia Antipolis: Gabriella Colombo

MSc Business Consulting & Information Systems Management 39 ←

Programme structure

Contact Hours Credits

Mandatory Courses 300h 30Project Management Fundamentals and MSP 30h 4Audit & Risk Management 30h 4Digital Business Solutions 15h 2Business Process Management 30h 4CERTIFICATION : CAPM or PMP 15h 2

Option BC : Change Management 30h 4Consulting Organisation & Strategy in SMEs 30h 4SAP Certification TERP10 90h 12Operations Management 30h 4

Option ISM : IT technical skills: Java, UML… 30h 4SAP certification 1 – Support Advisory - Eto100 60h 8SAP certification 2 – Support Advisory – Eto200 90h 12New trends in management control 30h 3

Electives : 90h & 12 credits to be chosen from 90h 12

Knowledge Management 30h 4Managing Innovation 30h 4Ethics and Corporate Social Responsibility 30h 4Sustainability and eco-design 30h 4New Technologies regulations (Law) 15h 2Certification : Prince 2 30h 4Certification : Six Sigma yellow belt 30h 4Certification : Six Sigma green belt 30h 4

ProjectProfessional consulting project 30h 4

Professional DevelopmentRésumé, cover letter, individual and group interview, individual coaching 15h 2

Research & DissertationResearch Methodologies (and individual coaching) 15h 2

Dissertation Individual coaching 30

Information Systems (in French)TOTAL 450h 90

Career opportunitiesGraduates of this MSc have a potential for recruitment in a wide range of industries and sectors. The field of purchasing and supply chain offers a variety of possible assignments and jobs ranging from generalist Supply chain management, Materials management and Project management to specialist purchasing, procurement, demand planning, logistics & transportation, as well as consulting positions.

Programme outlineThe MSc in Supply Chain Management and Purchasing (SCMP) provides a unique opportunity for acquiring a specialist qualification in the area of supply chain management, combined with a generalized one in Project Management. This MSc programme is designed for practicing professionals, mid-career managers and graduates seeking specialised training in the complementary fields of Purchasing, Supply Chain Management and Project Management at managerial level.

MSc Supply Chain Management and PurchasingProgramme taught in English at the Lille and Sophia Antipolis campuses. This MSc is accredited by the Conférence des Grandes Ecoles.

Why choose this programmeThere are at least 7 good reasons to choose this MSc→ It is accredited by the Conférence des Grandes Ecoles→ It offers dual competency in Supply Chain Management, Purchasing & Project Management→ Many internationally recognised certifications are facilitated within this MSc, thereby boosting careers of participants. Certifications include the preparation for BASICS (Basics of Supply Chain Management) of APICS® The Association for Operation Management, the Supply Chain Council SCOR-S Certification (Supply Chain Operation Reference Model), ASQ (American Society for Quality) Certification, Certified Associate in Project Management (CAPM®) professional certifications of the Project Management Institute (PMI®). Certification “Associate Value Specialist” (AVS) of the Society of American Value Engineering International (SAVE International). A Lean Six sigma yellow/green belt level course is also part of the curriculum. → It includes Global MMOG/LE certification & a consulting project allowing participants to assess the logistics performance of specific companies→ Collaboration with local companies who contribute to the programme design and who teach on the programme.→ International faculty, both academics and professionals teach on the programme and students come from all over the world.→ SKEMA Business School has developed many links with the Professional Bodies at national and international level, in particular for the development of international standards and research. SKEMA Business School is involved with: the Supply Chain Council (SCOR), APICS® The Association for Operations Management, Association Française pour la Logistique (ASLOG), Compagnie des Dirigeants et Acheteurs de France (CDAF), CPIM de France, The International Society of Logistics (SOLE), Society of American Value Engineering International (SAVE International), Project Management Institute PMI®, APM Group (PRINCE2™, MSP™), Major Projects Association (MPA), American Society for Quality (ASQ), the 6 Sigma Institute.

Arnaud Dugeay - Logistics Director, KONE France“I invited students from the SKEMA MSc in supply chain management to undertake the MMOG/LE exercise at KONE. I was pleasantly surprised by the output and the quality of the recommendations made by the MSc students. Afterwards I took the opportunity to invite one of the students to do an internship in order to implement those recommendations. As a result of which KONE has been able to identify key steps for making its supply chain more socially responsible. Based on these encouraging results, we decided the following year to undertake the MMOG/LE audit again, in one of our sister companies”.

Programme StructureThe MSc programme is currently delivered in the campuses of Lille and Sophia Antipolis where it follows a different rythm and length, as described below:

LILLE Campus SOPHIA CampusAcad. year 12 months 8 monthsInternship/Dissertation

6 months 4 to 6 months

Rythm 1 week classes followed by 3 weeks in a company

8 month classes followed by 4/6 months in a company

Programme DirectorsLille: Negar ArmaghanSophia Antipolis: Catherine Taupiac

MSc Supply Chain Management and Purchasing 41 ←

Contact Hours Credits

Compulsory coursesSupply Chain Strategy and SCOR Model 30h 4Fundamentals of production planning (including Basics of Supply Chain Management certification)

45h 6

Supply Chain Information Technology and tools 30h 4

Risk Management in the supply chain 30h 4

Fundamentals of procurement and purchasing 30h 4

Advanced sourcing 30h 4

Project Management (including MS project, CAPM® certification in Sophia/ PRINCE 2 in Lille foundation level)

45h 6

Transportation & International Logistics 30h 4

Lean Quality Management (Lean six sigma) 30h 4

Choice of 3 specialist courses (15h & 2 credits each), from 45h 6

SCOR-S - certificationSupplier Relationship Management (SRM)Human Resource Management in the supply chain (Sophia Antipolis only)Value Management Value Engineering (Lille only)Purchasing Negotiation and influencing skills

Choice of 3 elective courses (SKEMA DNA) from 45h 6

Knowledge Management in the Supply ChainSustainable Purchasing and Green Supply Chain Management

Basics of finance (for SCM)

Team Management & Social Competencies (Lille Only)

Projects to be completed Supply Chain Audit (Global Materials Management Operations Guidelines/ Logistics Evaluation-MMOG/LE)

30h 4

Professional Development 15h 2Research methods & Critical Thinking 15h 2

Dissertation Individual coaching 30

TOTAL 450h 90

Whatever the campus, the MSc Program follows the same structure. It covers the whole span of supply chain activities from planning, purchasing, receiving, production, store to delivery through 9 compulsory courses and 4 elective courses. It is designed with a progressive shift from theory to practice. Specific courses are structured around project-based learning, where students are immersed in companies in order to deal with real life supply chain and purchasing issues.

Career opportunitiesProject / Programme Director, PMO Director, Programme Manager, Project Manager, Business Engineer, Cost Engineer, Industrial Management Controller, Scheduler, Estimator, Quantity Surveyor, Consultant, Information Systems Manager... Programme outlineThe main objective of the programme is to facilitate the dynamic development of participants' managerial and entrepreneurial competencies, allowing them to enlarge their expertise, and to work as managers and leaders in the management of complex projects, and in an international and multicultural environment.

MSc Project and Programme Management and Business DevelopmentProgramme taught in English at the Lille and Paris campuses.

Why choose this programme→ A work and study international programme taught by leading experts and researchers in Project Management;

→ Personal and professional development: intercultural Team & Social competencies workshop;

→ At the forefront of PM discipline and practice: this curriculum is based on professional bodies’ standards and offers a full set of professional certifications in Project Management, Cost Engineering, Maturity models;

→ With a view to achieving high academic and professional levels this course includes preparation for the main Professional Project Management Certifications: -The certifications 'project management professional' (PMP™) and 'certified associate in project management' (CAPM™) and programme management professional (PGMP™) of the Project Management Institute (PMI™);

→ The certifications 'foundation' and practitioner' levels from PRINCE2®, MSP®;

→ The certifications 'Interim Cost Consultant' (ICC), 'Certified Cost Engineer' (CCE) and 'Certified Cost Consultant' (CCC) and Earned Value Professional (EVP) of AACE

→ The certification 'Project Management Coordinator' (PMC) of the Project Management Association Japan (PMAJ);

In-company projects and assignmentsStudents develop their knowledge and practice by working on real projects during their internship and the completion of their professional thesis. They assist project and programme managers, develop new specific PM tools, market new products or research on PM best practices in their home countries. Working professionals address specific business issues through their professional thesis.

Partner companiesAccenture, Air France, Air Liquide, Air Bus (Eads), Alcan,Alstom Transports, Cosmetique Active Espagne, Decathlon,Eurogroup Consulting, Framatome (Areva), IBM France,Lesaffre Levures, Nexans, Bouygues, Orange

Pr. J. Rodney TURNER, PhD - Adjunct Professor"This Master offers a unique combination of assets. First, participants are trained to achieve professional certifications from leading countries in PM such as the USA, UK, Japan… thus gaining added recognition in the world of project management.The second advantage lies in the content of the programme: we offer core courses in project management theory and practice, but also go one step further by teaching about PM asa strategy, and governance means, defining accountabilities and responsibilities in strategic decision-making.And last, the work-and-study format is an excellent combination both for students and professionals. By doing high-profile internships, students get a chance to enter the job market very easily; and professionals gain valuable knowledge and experience that boost their career and benefit their company". Programme Director

Justine Sabin

MSc Project and Programme Management and Business Development 43 ←

Programme structure

Contact Hours Credits

Specialised Subjects Mandatory Courses

Project Management Fundamentals 30h 4Organising Projects 30h 4Financing and Auditing Projects 30h 4Team & Social competencies/Multicultural Management 30h 4

Project Performance Assessment 30h 4Organisational Maturity Model 30h 4PRINCE2®:preparation to Foundation - Professional Certification 30h 4

PMI® PMBoK Guide® : Preparation to the CAPM™ - Professional Certification 30h 4

Electives150H and 20 credits to be chosen from

150h 20

Microsoft Project 15h 2PRINCE2® preparation to Practitioner - Professional Certification 15h 2

PMI® PMBoK Guide® : Preparation to the PMP™ - Professional Certification 15h 2

Project and Programme Management for Enterprise Innovation - P2M PMAJ Japanese certification

15h 2

Team & Social competencies in virtual projects, Leadership and the MBTI Test® 15h 2

Cost Engineering referential: American Association of Cost Engineering International 15h 2

Cost Engineering Certifications - Professional Certification 15h 2

Managing Successful Programmes MSP® preparation to Foundation - Professional Certification

45h 6

Simultrain (projects simulation) 15h 2Six Sigma Yellow Belt 30h 4

Projects/ThesisStrategic Project Management/Business Game 30h 4Research Methodologies (and individual coaching) 15h 2

Dissertation Individual coaching 30

Professional DevelopmentRésumé, cover letter, individual and group interview, individual coaching 15h 2

TOTAL 450h 90

Career opportunitiesGraduates can expect to find employment in a wide range of businesses as→ business analysts and consultants,→ project analysts or industry economists in government and private sector organisations;→ managers;→ policy advisors;Students who are inclined to quantitative studies can also expect to find employment as researchers in economic think-tanks or be admitted to doctoral graduate programmes.

Programme outlineThe MSc programme in Business and Economics will offer students a critical analysis of fundamental subjects such as macroeconomics, microeconomics, statistics, econometrics, and some more specific ones, such as industrial organisation, finance, international economics, and economics of knowledge. In addition, it provides an ample portfolio from which to choose elective courses. In particular, students can decide to focus in Finance, Management, or International Business.

Applicants are not required to have prior training in Economics. However, students who have already a good background in Economics, Statistics and Econometrics can request to the director of the Master to replace one or more compulsory courses with those offered by other SKEMA Master Programmes.

MSc in Businessand EconomicsProgramme taught in English at the Sophia Antipolis campus

Why choose this programmeThis programme is offered in partnership with OFCE of Sciences Po, Paris. The OFCE is both a university research centre and an institution for forecasting and evaluating public policies. It brings together over 40 French and international researchers, including several internationally renowned research fellows and three Nobel Prize laureates. The OFCE scholars investigate the main fields of theoretical and empirical research (macroeconomic theory, growth, social welfare systems, taxation, job policies, European construction, competition, regulations, industrial policy, globalisation...). They also inform policy makers about social and economic issues, such as the reform of the French pension system, the bailing out of Greece, the competitiveness of firms, the challenges and opportunities of free trade, or the containment of the public debt.

This is a high-quality and highly selective programme; you can expect to gain a significant edge in getting a job that requires analytical thinking. Furthermore, interacting with an outstanding faculty (all professors have Ph.Ds of well known national and international institutions) will facilitate building up an excellent professional network.

The main objective of the programme is to teach students how to apply key economic principles to understand and solve practical business problems in a range of fields, including banking, telecommunications, intellectual property rights, energy, and commerce. A particular emphasis will be given to the management of knowledge as a way to succeed in your chosen career.

In-company projects and assignments→ Most courses will require weekly or bi-weekly assignments. There is a business game course that will allow students to play out business strategies. This course may be replaced with a project based on a short stay in a company of a student’s choice.

Partner companiesSociété Générale, Veolia, Boston Consulting Group, Crédit Agricole, Caisse de Dépôt, World Bank, and GDF Suez

Jean-Luc Gaffard, director of the Research on Innovationand Competition Department (OFCE ), and director of theDepartment of Economics at SKEMA" This programme is a real opportunity to master the mostelaborate analytical tools and acquire a double expertisein management and in applied economics. It also provides students with a proficiency in the analysis of industries and of the economic environment of large companies, national and international institutions. These professional skills are taught in an international environment and in partnership with OFCE (Economic Research Centre of Science Po - Paris) and its different departments (Analysis and Forecasting, Economics of Globalization, Research and Research on Innovation and Competition) located in Paris and in Sophia Antipolis. Thus, students will be related to the researchersand analysts of OFCE and will have a direct view on studies dealing with public policies evaluation as well as with company strategy in the fields such as energy, automobile, banks or electronics." Programme Director

Maurizio Iacopetta

MSc in Businnes and Economics 45 ←

Programme structure

Contact Hours Credits

Mandatory coursesMicroeconomics 30h 4Macroeconomics 30h 4Introduction to Econometrics 30h 4Quantitative Methods 30h 4Advanced Microeconomics 30h 4Advanced Econometrics 30h 4Macroeconomics of Innovation 30h 4Industrial Organisation 30h 4International Economics 30h 4Network Economics 30h 4

Electives : 75h of electives (15h & 2 credits, or 30h and 4 credits) to be chosen from 75h 10

Organisational Behavior (Ph.D. management) 30h 4Organisational Designs (Ph.D. management) 30h 4Financial Analysis (MSc. International Finance) 30h 4Finance markets (MSc. International Finance) 30h 4International Financial Economics (MSc. International Finance) 30h 4

Derivative Instruments (MSc. International Finance) 30h 4

Fixed Income (MSc. International Finance) 30h 4Portfolio Management (MSc. International Finance) 30h 4

Strategic choices and Internationalization (MSc. International Business) 30h 4

International Finance (MSc. International Business) 15h 2

Strategic Innovation (MSc. International Business) 15h 2

Sustainability and eco-design (MSc. International Business) 15h 2

European Legal System and regulation (MSc. International Business) 15h 2

ProjectIn-company project or Business Game 30h 4

Professional DevelopmentRésumé, cover letter, individual and group interview, individual coaching 15h 2

Research & DissertationResearch methodologies 30h 4

Dissertation Individualcoaching 30

TOTAL 450h 94

MSc Preparatory ProgrammeProgramme taught in English at Lille, Paris, Sophia Antipolis and Suzhou (China)

→ 46 MSc Preparatory Programme

Programme outline

One-year general international management programme that prepares students for an MSc at Skema Business School. This programme is open to students from France and abroad who have an initial three-year university degree.

This programme aims to:→ Enable students with a three-year university degree to meet entrance requirements for an MSc at SKEMA→ Bring non-business graduates up to speed with business fundamentals→ Consolidate knowledge for business graduates→ Give an integrated vision of the firm in its environment→ Explore the international dimensions of business in a global knowledge economy→ Give students necessary in-company work experience→ Improve students' English language level before taking on an MSc taught in English.

This programme is worth a total of 60 credits and is taught over two semesters. Students will then be able to gain valuable in-company experience through an internship. Students who follow this one-year programme will be sure of a solid general theoretical and practical knowledge of management, and be able to confirm their interest for their specialisation.

Spend the second semester on a campus abroad:Students are also able to apply to be selected for a second semester at one of SKEMA’s campuses abroad, whether in China (Suzhou, near Shanghai), or in the USA (Raleigh, North Carolina). Students on our Raleigh or Suzhou campuses follow a similar programme, while living an exciting international experience. Bringing non-business graduates up to speed:For non-business graduates, intensive pre-sessional seminars will be offered to bring them up to speed in business fundamentals.

MSc Preparatory Programme 47 ←

Programme structure

Semester 1Academic semester coverting core business studies subjects

Contact hours Credits

Project Management 15 2

Corporate Finance 30 4

Managing human resources and virtual teams 30 4

Tax 15 2

Marketing 30 4

Management accounting 15 2

Innovation for a sustainable world (seminar) 15 2

Sales & negotiation (seminar) 15 2

Foreign language 1 30 4

Foreign language 2 15 1

MASKE Project (managing innovation in the knowledge economy) 20 2

Professional and Personal Development 10 1

Semester 2Contact hours Credits

Corporate strategy 30 4

The economics of globalisation 30 4

Multicultural & diversity management 15 2

Understanding organisations and information systems 15 2

Business ethics 15 2

2 electives (15h each) 30 4

Specialisation seminar 30 4

English language: TellMeMore + Coaching + e-learning (test) 15 2

Foreign language 2 15 1

Sports & teamwork / Art & management 10 2

Project: Organisation & information systems involving virtual teams across campuses

20 2

Professional and Personal Development 10 1

Prep

Appl

Requirements: MSc → Have a four-year degree or equivalent (or, in some cases, a

three-year degree plus substantial professional experience)→ Have a good score in one of the following English language

tests: TOEFL (580 written test / 237 on computer aid and 92 on Internet), TOEIC (830), IELTS (6.5) or equivalent Note: no English language test score is required for students who have a degree from an English-speaking University.

→ A GMAT or GRE score will be to the candidate’s advantage

Requirements: MSc Preparatory Programme→ Have a three-year Bachelor’s degree or equivalent.→ A score report attesting a sufficient level of English (TOEFL

560, TOEIC 800, IELTS 6, or equivalent)*Note: no English language test score is required for students who have a degree from an English-speaking University.→ A GMAT or GRE score will be to the candidate’s advantage

* Students will be required to reach the necessary level for the MSc before moving to year two.

SelectionThe selection is in two parts:

1. Eligibility: application formA selection committee examines the application form taking into account the candidate's qualifications and professional experience.

2. Admission: If the application form is judged satisfactory, candidates undergo a face-to-face, or telephone interview. The purpose of this interview is to enable the selection committee (made up of professors and professionals) to understand the candidate’s reasons for applying for the programme and what he or she hopes to gain from the programme in terms of career plan. The interview which lasts about 30 minutes is based on a typical job interview. Successful candidates will be admitted on the basis of the application form and the interview.

CalendarRecruitment is carried out throughout the year with applications being processed on a rolling admissions basis.However, given the limited number of places, candidates are advised to apply as early as possible.

How to applyThe application form can be downloaded from www.skema.edu.Candidates who are students should send their application package (2 recommendation letters, resume, official academic transcripts and copy of diploma) to:

Vanessa MotaisMSc Admissions Skema Business SchoolRue Dostoïevski BP08506902 Sophia Antipolis Cedex – FranceE-mail: internationalprograms@skema.edu Phone: +33 (0)4 93 95 32 79Fax: +33 (0)4 93 95 44 88

Applying

→ 48 Applying

Appl

Tuition fees*

Tuition fees are accurate at the time of publication and given for information only. They are subject to adjustment. Definitive amounts will be those posted on the Skema web site at the date of application. → Preparatory programme + MSc: from € 17,800 to € 21,000

depending on the choice of MSc and campus→ MSc taught at the French campuses: € 12,800→ MSc taught at the Suzhou campus: € 14,000→ MSc taught at the Raleigh campus: € 15,000Application fees: € 120

Immigration, visa and residence permit

Students coming from the European UnionIn order to live in France, students need an identity card or passport.

Non - European studentsBefore coming, they must obtain a student visa from the French Consulate in their country of origin. The VLS-TS (long stay student visa) allows students to stay in France for a study period from 91 days to 12 months without having to apply for a resident permit (some formalities still have to be done). More information is available on the CampusFrance website: www.campusfrance.org

Accommodation

Accommodation services exist on all campuses and have databases of over 1,000 lodgings on offer. The service can be accessed via the school website and is reserved exclusively for Skema Business School students. Note that the Sophia-Antipolis campus has a private residence on its premises. On other campuses, the school has developed partnerships with public and private residences.

Settling in

Integration week, team building, intensive management seminars and free French language classes are all available to Skema students to help them settle into life here.

Student societies and clubs

In French business schools, societies and clubs are typically very important and Skema takes care to nurture and prioritise this exciting and rewarding part of student life.

At Skema, you will be able to enjoy the energy and enthusiasm of over 65 different student societies and clubs which are funded by Skema, the Student Union and sponsors. Members of these societies and clubs take on real responsibility which is often transferable and relevant to their careers. Above all, these societies are an opportunity to live life to the fullest and share in unforgettable experiences while creating friendships.

Practical Information

Practical Information 49 ←

At HomeWorldwide

Skema Business Schoolwww.skema.edu

Vanessa MotaisMSc AdmissionsSKEMA Business School60 rue Dostoïevski - BP 085 - 06902 Sophia Antipolis Cedex - FranceE-mail: internationalprograms@skema.eduTél: +33 (0)4 93 95 32 79 - Fax: +33 (0)4 93 95 44 88

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Bachelors→ EAI (Euro American Institute)

Ecole Supérieure des Hautes Etudes en Management (ESDHEM)Prep School + French Licence→ Management→ Law

Programme Grande Ecole → Master of Science in Management

Programme Grande Ecole - Continuing Education→ Master in Management for working professionals

Specialised Masters→ Audit, Contrôle de Gestion et Systèmes d’Information→ Analyse Financière Internationale → Ingénierie et Gestion Internationale de Patrimoine→ Finance de Marchés, Innovations et Technologies→ Marketing Management par la Qualité→ Marketing Direct et Commerce Electronique→ Management de la Chaîne Logistique Achats→ Management des Projets et Programmes→ Management Stratégique du Développement Durable→ Intelligence Economique et Management des Connaissances→ Gestion Fiscale de l’Entreprise

Masters of Science (MSc)→ Auditing, Management Accounting and Information Systems→ Corporate Financial Management→ Financial Markets & Investments→ International Marketing & Business Development→ Strategic Event Management & Tourism Management→ Luxury & Fashion Management→ Web Marketing and International Project management→ International Business→ Entrepreneurship & Innovation→ Strategic Human Resources Management→ Business Consulting & Information Systems Management→ Supply Chain and Purchasing→ Project and Programme Management→ Business & Economics

Modular Master of Business Administration (MBA)

Doctoral programmes→ In partnership with IAE of Aix en Provence, University of Nice Sophia

Antipolis and University of Lille II→ European Doctoral Programmes (EUDOKMA)→ PhD Management Sciences→ PhD Strategy, Programmes & Project Management

SKEMA Executive→ Executive Education including open programmes, customised programmes and diploma courses

Skema Business School’s Programmes

sKgESkema Grande Ecole sKexe

Skema ExecutivesKmso

Skema Troisièmes Cycles et Mastères spécialiséssKmSc

Skema Masters of SciencesKba

Skema Bachelors ESDH

Esdhem