1. 2014 Sizmek, Inc. all rights reserved. Sizmek Honours: Online Video Advertising Carlos Lopez-Plandolit Creative Sales Engineer June 2014

2. 5.7 MM 5,100 Households with TV in the UK Boxes from BARB GRPs (%) Reach (%) Average frequency (#) 2014 Sizmek, Inc. all rights reserved. 3. [Date][Footer] 3 0 50 100 150 200 250 300 350 400 Q3 2012 Q4 2012 Q1 2013 Q2 2013 Q3 2013 TABLET 365% MOBILE 235% OTT DEVICES 125% PC 10% Video is everywhere 100% year on year growth in instream video advertising Over 30% of rich media now includes video 55% of broadband homes using connected TVs Source: eMarketer 2014 Sizmek, Inc. all rights reserved. 4. [Date][Footer] 4 4 Internet Global Traffic will be video by 2018 (8% of it will be HD) Source: Cisco VNI 2014 Sizmek, Inc. all rights reserved. 5. [Date][Footer] 5 5 OVER 3/4 OF GLOBAL CONSUMERS WATCH ONLINE VIDEO WHETHER PCs, CONNECTED TVs OR MOBILE 2014 Sizmek, Inc. all rights reserved. 6. We Know Video 4/8/14 2014 Sizmek, Inc. all rights reserved. 6 4B+Impressions per month 10K+Campaigns 1,600+Brands 1,000+Publisher partners 42Countries 7. 1st Online Video Ad 1st Interactive Pre- Roll 3rd Party Served IAB Introduces VPAID 2.0 VPAID 2.0 VAST 1.0 IAB introduces VAST Sizmek wins Video Rising Stars 2000 2003 2008 2012 2013 2013 First Dual Screen campaign across TV & Online 2014 Sizmek, Inc. all rights reserved. 8. So what are VAST and VPAID? 8 VAST (Non-Interactive video): Video Ad Serving Template (Latest version: VAST 3.0) Non-Linear (Non-Linear) with companion Linear VPAID (Interactive video): Video Player Ad Interface Definition (Latest version: VPAID 2.0) Types: 2014 Sizmek, Inc. all rights reserved. 9. How can VAST and VPAID help me? Before After 2014 Sizmek, Inc. all rights reserved. 10. Greater Measurement 4/8/14 2014 Sizmek, Inc. all rights reserved. 10 Fully integrated into Sizmek Analytics Impressions Clicks Interactions Video Started 25% Played 50% Played 75% Played Video Completed Replay Pause Mute Unmute Full Screen Start Full Screen End Full Screen Pause Expansion Video within video Adjusted Unique Reach Interaction Rate Custom Interactions Video Completion Rate Video Played with Sound Video played with sound rate Video Replayed Video Replayed Rate Video Started Video Started Rate Video Paused Unique Video Viewers Impressions with a specific panel expansion User initiated expansion rate User initiated expansions Total expansions Impressions with a Panel Expansion Video Paused Rate Ad Replayed Ad Replayed Rate Unique Clicking Users Unique Clicking Users Rate Unique expanding users Unique expanding users Action Rate Impressions Clicks Video Started 25% Played 50% Played 75% Played Video Completed Replay Pause Mute Unmute Adjusted Unique Reach Video Completion Rate Video Played with Sound Video played with sound rate Video Replayed Video Replayed Rate Video Started Rate Video Paused Unique Video Views Video Paused Rate OVER 20+NON- INTERACTIVE METRICS OVER 40+INTERACTIVE METRICS + DWELL 11. Crafting a better experience 4/8/14 2014 Sizmek, Inc. all rights reserved. 11 8XEngagement of Non-Interactive Video 2XPurchase Intent of Non-Interactive Video Boost in Brand Awareness over Non-interactive Video 51% 12. Multiple template-based formats BreakoutSidebar - Nielsen OBE - Time Sync - Logo Kit -AdAppterBar -Filmstrip - 2014 Sizmek, Inc. all rights reserved. 13. Mango - Filmstrip Cant see the video? Click here 2014 Sizmek, Inc. all rights reserved. 14. Nissan - Timeline Cant see the video? Click here 2014 Sizmek, Inc. all rights reserved. 15. American Apparel - Sidebar Cant see the video? Click here 2014 Sizmek, Inc. all rights reserved. 16. Lexus Custom Cant see the video? Click here 2014 Sizmek, Inc. all rights reserved. 17. Video Ad Designer Self-service Interactive Video Ad Builder No need for Flash or creative developer Use existing pre-roll video and easily add interactive apps Create InStream ad in 10 minutes 2014 Sizmek, Inc. all rights reserved. 18. Samsung AdAppter 2014 Sizmek, Inc. all rights reserved. 19. Samsung AdAppter 0% 5% 10% 15% 20% Benchmark Samsung Interaction rate 9.3% 15.9% 2014 Sizmek, Inc. all rights reserved. 20. Samsung AdAppter 0% 5% 10% 15% 20% Benchmark Samsung CTR 6.98%1.33% 2014 Sizmek, Inc. all rights reserved. 21. Intelligent Optimization Improve relevance and boost performance across channels and screens 4/8/14 2014 Sizmek, Inc. all rights reserved. 21 22. 4/8/14 2014 Sizmek, Inc. all rights reserved. 22 Flash + VPAID Video + VAST Creative Versioning + Audience Targeting Dynamic Creative Use 1st/3rd party data to personalize your message across any channel and screen with dynamic video, audio, graphics and more Retarget audiences with custom video messages based on past brand interactions Layer on any number of interactive and social elements 23. Impossible Software Dynamic Video 24. Evaluating Media Strategies 4/8/14 2014 Sizmek, Inc. all rights reserved. 24 Trusted insights on verification and audience measurement 65B+Impressions per Day Reach Frequency GRP Ad Serving VideoCategorySafetyQuality 25. On the Horizon Ongoing advanced concepts and initiatives 2014 Sizmek, Inc. all rights reserved. 26. Turning distraction into engagement 27. Connected TV Experiences 4/8/14 2014 Sizmek, Inc. all rights reserved. 27 28. http://quizbean.com/#/sizmek-honours-online-video-1 29. 2014 Sizmek, Inc. all rights reserved. 294/8/14