Honours golf

19
Florida's First Coast of Golf Florida's First Coast of Golf Honours Golf at World Golf Village Florida's First Coast of Golf

description

 

Transcript of Honours golf

Page 1: Honours golf

Florida's First Coast of GolfFlorida's First Coast of Golf

Honours Golf at World Golf Village

Florida's First Coast of Golf

Page 2: Honours golf

Chart was not exported from SlideRocket

Golf Rounds Played Report

Page 3: Honours golf

Your Membership Dues of $5,566 are part

of a $1.84 Million co-op Marketing Plan

Honours Golf at World Golf Village's Booking Initiatives

Stay and Play booking capabilities on FFCG's websiteBook "rounds only" capabilities on FFCG's websiteNet Rate sharing with FFCG's 10 Preferred Tour Operators for booking stay and play packages.Honours Golf at World Golf Village's stay and play packages listed on the Visit Florida "Hot Deals" page, (rotating basis).

Page 4: Honours golf

Membership Enhancement Programs

Florida's First Coast of Golf's "Specials Program" 16 Consumer Golf ShowsGolf Package Link added to your websiteSocial Media announcements Co-op marketing campaign

Page 6: Honours golf

Distribution Points Jacksonville International AirportI-95 Yulee Welcome Center I-75 Lake City Welcome CenterFlagler Welcome CenterSt. Augustine Welcome CenterAmelia Island Welcome CenterVisit Jacksonville Welcome CenterClay County Welcome Center Special area events NxtBook (electronic version)

2013-14 Vacation Brochure

Page 7: Honours golf

Advertising & Marketing

www.Florida-Golf.org

New Website with SEO StrategyDigital Marketing CampaignPaid SearchGolf.comGolfweek.comEmail Marketing CampaignTo FFCG list of 51,000To dedicated targeted listsPrint CampaignGolfGolf DigestPromotionsJaguarsMich Ultra Sports IllustratedTV/PRPLAYERS CampaignThe China Travel Channel

Page 8: Honours golf

Digital Agency Website Management

www.Florida-Golf.org

Implementing & Configuring Custom Google Analytics Tracking Implementation of Paid Search Campaign Email MarketingDaily Maintenance & Optimization of CampaignsMedia Research & AnalysisGeo-Targeted, Local Search StrategiesRetargeting CampaignsDisplay, Blog, Rich Media & Mobile Advertising Social Media PagesSocial Media GuidelinesSocial Media Monitoring

Page 9: Honours golf

Responsive Design

28% of all visitors access site utilizing mobile devices

Page 10: Honours golf
Page 11: Honours golf

Double-click to enter titleViva Florida500 Years of Adventure

Sweepstakes

Run Dates: March 11-17, 20135,542 Entries and 630 opt-insVISIT FLORIDA Facebook 1500 likes and 139 sharesVISIT FLORIDA Twitter tweets on 3/11 and 3/12 to 47,222 followers

Page 12: Honours golf

Dad's A Golf Star - ResultsCincinnati, Ohio 103.5 FM Classic Hits

121 recorded promos71 live liners191 streaming recorded promos15 live promotional giveaway lines30 social media post(Facebook/Twitter)2 email blastslogo & image on WGRR.comlogo inclusion on digital homepage banner

Total Media Value: $222,550Impressions: 1,055,259

Page 13: Honours golf

New York Daily News April 14-20, 2013

8 Full Page/4C AdsInclusion in a weekly email blastName/logo/link on contest pageTotal Media Value = $529,000Impressions = 14,616,672

Page 14: Honours golf

MET GOLFERNovember/December 2013 - 4 Pages of edit - 92K circulation

Page 15: Honours golf

Global Golf PostMay 6, 2013 Issue

Page 16: Honours golf

Visit Florida's Golf Publication

Page 17: Honours golf

International Efforts

Page 18: Honours golf

THE PLAYERS TV Spot

Video was not exported from SlideRocket

Purchased Schedule for Each Market

Post Buy$39,479.36 purchased, final buy came in at $37,238.54 or a 6.1% savings.204 spots purchased, 252 aired. 19% in bonus spots.3% increase over planned GRPs

Page 19: Honours golf

Florida's First Coast of Golf is

the Trusted Source for Golf Travel

Planning

In Closing

NEW IMAGE