Acts of Writing: A Compilation of Six Models that Define the ...
Six Acts of Leadership
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Six Acts of Leadership
description
The challenge facing a leader in today’s highly volatile economy is formidable. It is to create an organization to Stand-Out NOT Fit-In. Companies that fail to break away from The Competitive Herd and establish themselves as Unique, Distinctive and Remarkable to their Fans fade away and eventually die. Road kill is everywhere. This is my message to leaders who want to create sustainable success for their organizations; who want to build something special that will be honored by their customers and loved by their employees. My Six Acts of Leadership will help managers become Leaders. Who focus on execution rather than “the Plan”. Who carve out a One and ONLY competitive claim for their business to separate themselves from their competitors. Who create memorable experiences for their Fans. Who serve their employees to deliver Dazzling service.
Transcript of Six Acts of Leadership
Six Acts of Leadership
Agenda
• Why is “BE DiFFERENT” critical?• Do you have a “Game Plan” that defines your
growth goals and declares your unique competitive claim?
• Is your marketing strategy “Experience Based”? • Do you “Promise to Serve” your clients to build
long term loyalty?
Look Around…
Dying… or deadBlackberry
NortelYellow PagesBlockbuster
NokiaSears
The Competitive Herd…
“Un-differentiation” is happening
– Hard to distinguish among competitors– Copying– “Same” Services– One-Size-Fits-All
mentality
The QUESTION…
“WHY SHOULD I CHOOSE YOU WHEN I HAVE SO MANY
OTHERS TO CHOOSE FROM?”
The ANSWER…
• To StAND OuT from the Herd…
• You MUST deliver VALUE which is
– RELEVANT (something people really care about), AND
–UNIQUE (something that ONLY you provide)
DiFFERENT Strategy…
IT’S ABOUT CREATING…UNIQUENESSDISTINCTIONREMARKABILITYGASPWORTHINESSINDISPENSABILITYMEMORABILITYUNFORGETTABILITY
BE DiFFERENT
Because if you DON’T, you will beCoMMON IgNORED InVISIBLE
DiSPENSABLE, AND….
DEAD (sooner or later)
Six Acts of Leadership
Act 1 – Plan to ExecuteAct 2 – BE The ONLY OneAct 3 – Focus on your FansAct 4 – Think ExperiencesAct 5 – DazzleAct 6 – YOU! little BIG Things
Six Acts of Leadership
Act 1 – Plan to ExecuteAct 2 – BE The ONLY OneAct 3 – Focus on your FansAct 4 – Think ExperiencesAct 5 – DazzleAct 6 – YOU! little BIG Things
Plan to EXECUTE
1. You NEED a Game Plan.
2. Work ON your business not just In it.
3. Build it to EXECUTE– No Execution = No success
Plan to EXECUTE
• BE DiFFERENT Strategic Game Plan Model1. HOW BIG do you want to be?
2. WHO do you want to SERVE?
3. HOW will you compete and WIN?
Plan to EXECUTE
• Get you your Plan ‘Just about Right’– Rebalance your efforts– 20% plan; 80% execute– “Laugh at perfection”
Plan to EXECUTE
• Cut the CRAP– Old stuff no longer relevant– CRAP = bandwidth suckers – Prevents doing ‘The New’
Cut the CRAP
"Most leaders don't need to learn what to
do. They need to learn what to stop." - Peter Drucker
Plan to EXECUTE
• Focus. Focus. Focus.
– Multitasking can be deadly– Roy’s Rule of 3– Focus on the critical few– That deliver 80% of your
strategy
Plan to EXECUTE
• Plan on the Run– Learn from Execution of ‘The New’ – Adjust your strategy as you go– Be ‘good’ at anticipating; ‘great’ at
responding– Plan, Execute, Learn, Adjust,
Execute …
Plan to EXECUTE
• ‘Bloody-Up’ Your Plan
– Paper cuts?– Coffee Stains?– Notes?– Ear marked pages?– Repository of Learnings from Execution– MORE than a statement of direction
Six Acts of Leadership
Act 1 – Plan to Execute
Act 2 – BE The ONLY OneAct 3 – Focus on your FansAct 4 – Think ExperiencesAct 5 – DazzleAct 6 – YOU! little BIG Things
BE The ONLY One
“We are the ONLY ones that….”
BE The ONLY One
• “You don’t want merely to be the best of the best. You want to be the ONLY one’s who do
what you do” – Jerry Garcia, The Grateful Dead
BE The ONLY One
“insulinpumps.ca is The ONLY Company delivering the full range of insulin pump products, education, support and diabetes Business Development.
We ONLY serve Pharmacy.
We are Powered by Pumpers.”-- Melany
TEST your ONLY…
• Question #1: Is it Relevant? • Question #2: Is it true?
Six Acts of Leadership
Act 1 – Plan to ExecuteAct 2 – BE The ONLY One
Act 3 – Focus on your FansAct 4 – Think ExperiencesAct 5 – DazzleAct 6 – YOU! little BIG Things
Focus on your “Fans”
• People who know you and care about what you do
• Who are loyal to you • Are connected • And are ‘Sneezers’ • Use them to help you build your business• Discover their ‘Secrets’
Secrets
• A Secret is an innermost desire that someone has; Things that a person: craves, covets, aches (for), hungers (for), itches (for), sighs (for),
yearns (for), lusts (after) and longs (for)
Six Acts of Leadership
Act 1 – Plan to ExecuteAct 2 – BE The ONLY OneAct 3 – Focus on your Fans
Act 4 – Think ExperiencesAct 5 – DazzleAct 6 – YOU! little BIG Things
Think Experiences
• The Herd Flogs products & price• It’s NOT only about WHAT we do • It’s about “Delivering Happiness” to people • Happiness = Memorable Experiences• Make Experiences YOUR end game
Think Experiences
• “My job is to create Memories”, Nasr, Tour Guide, Petra Jordan
Think Experiences
• “… a very clear guideline has emerged from our recent research on the determinants of happiness:
Spend your money on experiences.” -- Thomas Gilovich, professor of psychology at Cornell University
Think Experiences
‘Your New Chapter’“Sold” home (Core)Mover ReferralCleaning ServicesUtility Services Management Home Maintenance ServicesCommunity Introduction PackageFurniture Deals‘Last Dinner on us’ Gift
Six Acts of Leadership
Act 1 – Plan to ExecuteAct 2 – BE The ONLY OneAct 3 – Focus on your FansAct 4 – Think Experiences
Act 5 – DazzleAct 6 – YOU! little BIG Things
Dazzle = Serving
• Serving = CORE SERVICE + …
– What they GET from you.. Clean hotel room, good food, “SOLD” sign on your property
– Satisfy ‘em
– Meet expectations 24X7X365
– You get C’s
– If not, they will leave you in a HEARTBEAT & SNEEZE how BAD you are
Dazzle = Serving
• Serving = CORE SERVICE + SERVICE EXPERIENCE– How they FEEL
– DAZZLE ‘em with it
– Make it GASPWORTHY
– Leave ‘em BREATHLESS
– You get A’s
– Loyalty, Raving Fans & Sneezers
Dazzle = Serving
• I was satisfied that my realtor showed me a number of homes that that matched my needs.
• I was pleased that he understood the market in my area and helped me set an effective selling price.
• I liked that she was available to me when I wanted to speak to her.
• But what really blew me away was…
How to Dazzle
• You gotta “Luv” Humans!• “Surprise” your clients based on what they
“crave”• Trash ‘Dumb Rules’• Provide Dazzling Recovery when you screw
a Client over:
Fix it + Surprise ‘em
FAST!
Six Acts of Leadership
Act 1 – Plan to ExecuteAct 2 – BE The ONLY OneAct 3 – Focus on your FansAct 4 – Think ExperiencesAct 5 – Dazzle
Act 6 – YOU! little BIG Things
YOU! little BIG Things
Change your thinking: to how can I BE DiFFERENT?
YOU! little BIG Things
Create a Game Plan for your yourself
ONLY Statement
YOU! little BIG Things
Meet with one Fan per week; referral opportunities
YOU! little BIG Things
Client Report Card: Ask ‘em what they think
YOU! little BIG Things
“Execute Imperfection”; Be OK with 80%
YOU! little BIG Things
Remember: You are in the Experience-Creation business
Wrap up – An Invitation
• Check-out my (Revised) site bedifferentorbedead.com
• Blog Articles on Strategy, Value, (and other stuff)
• Connect and Engage with me
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BE DiFFERENT Series
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BE DiFFERENT Series
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BE DiFFERENT Series
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