Innovate 2012

Sirris 12.6.12

Conwed 2004 - 2012

Search for a Recipe

June  12,  2012   Sirris  -­‐  Innovate  2012  -­‐  HB   2  

June  12,  2012   Sirris  -­‐  Innovate  2012  -­‐  HB   3  

June  12,  2012   Sirris  -­‐  Innovate  2012  -­‐  HB   4  

June  12,  2012  Sirris  -­‐  Innovate  2012  -­‐  HB   5  

Licenser Conwed Producer Distributor Proffesionals

DIY

Engineering

Consumer

Installer

Building block

NETPAVE+  50x50  cm    

June  12,  2012  Sirris  -­‐  Innovate  2012  -­‐  HB   9  

FEM  Analysis  

 

June  12,  2012  Sirris  -­‐  Innovate  2012  -­‐  HB   10  

4  Hot  runner  gates  Filling  pa1ern  

Material:  HDPE  –  MFI  2.2  g/10  min  CondiAons  :  melt  T  :  200  °C  filling  in  6  sec  mould  T  :  40  °C  

MoldFlow  analysis    

   

June  12,  2012  Sirris  -­‐  Innovate  2012  -­‐  HB   11  

June  12,  2012  Sirris  -­‐  Innovate  2012  -­‐  HB   12  

June  12,  2012  Sirris  -­‐  Innovate  2012  -­‐  HB   13  

€

t

Products / services

Applied Tech

nology

Value Proposition

Fast Track

June  12,  2012  Sirris  -­‐  Innovate  2012  -­‐  HB   14  

1962   1972   1982   1992   2002  -$100M

$2500M

Profit $250M

Employees 120,000

12,000

Why do we fail?

Sirris  -­‐  Innovate  2012  -­‐  HB   15  

€

June  12,  2012   Sirris  -­‐  Innovate  2012  -­‐  HB  

K R&D

16  

NEW  

DOMINANT  

MATURITY  

PERFORMANCE/Growth  

TIME  

DISRUPTION  

Sirris  -­‐  Innovate  2012  -­‐  HB   June  12,  2012  

‘60

’00

17  

Internal Focus:

Organisation / project management

= More of the Same

June  12,  2012   Sirris  -­‐  Innovate  2012  -­‐  HB   18  

Exposure

= Complexity & Anarchy

June  12,  2012   Sirris  -­‐  Innovate  2012  -­‐  HB   19  

+  

Sirris  -­‐  Innovate  2012  -­‐  HB  

Global Trends Uncertainty & Opportunities

OIL      

INFLATION  

WATER  

POPULATION  

BRIC  

 FOOD  

SOCIAL    TENSION  MASS    

MIGRATION  

June  12,  2012   20  

June  12,  2012   Sirris  -­‐  Innovate  2012  -­‐  HB  

“ If the Rate of Change Inside the Company is Less than the Rate

of Change Outside

the End is in Sight.”

21  

Strucural Trends

Fit

Solutions

Business Resource

Customer Intimacy

Art of Selling

June  12,  2012  Sirris  -­‐  Innovate  2012  -­‐  HB   22  

Sirris  -­‐  Innovate  2012  -­‐  HB  

Astute Technology Manipulation

Pricing Skill Love to be pushed around by the

Customer

Innovate to Market Needs

Astute Technology Manipulation

NICHEMANSHIP

Cost and Technology come second to Customer Intimacy

June  12,  2012   23  

Customer?

Profit?

June  12,  2012   Sirris  -­‐  Innovate  2012  -­‐  HB   24  

Conwed Distributor Proffesionals

DIY

Engineering

Consumer

Installer

HOW PROFIT HAPPENS

1.  CUSTOMER  SOLUTIONS  PROFIT                    

INVEST  FIRST,  GAIN  LATER    

2.  TIME  PROFIT  PRICE      COST            

FIRST  MOVER  ADVANTAGE    

3.  SPECIALIZATION  PROFIT    

                                                       SPECIALIST        

                         ME-­‐TOO      INNOVATION,  QUALITY,  SERVICE,  PRICING      

 

4.  NEW  PRODUCT  PROFIT    

MARGIN                                                    REVENU                

CONSTANT  INNOVATION  

5.VALUE  CHAIN  POSITION  PROFIT                  

CONTROL  POSITIONS  THAT  MAKE  PROFIT            

6.  MULTICOMPONENT  PROFIT                    

Base  and  Components  

15 more models to make profit ….. June  12,  2012  Sirris  -­‐  Innovate  2012  -­‐  HB   26  

Control

-  Own the Standard 10 -  Manage Value Chain 9 -  Superdominant 8

-  Customer Relationships 7 -  Brand, Patent, Copywright 6 -  2-Year Developmen t 5

-  1-Year Development 4 -  Cost 3

27  June  12,  2012  Sirris  -­‐  Innovate  2012  -­‐  HB  

Recipe 1.  Understand your markets/

customers

2. Due Diligence: Customer / Profit / Control

3. Proudly Apply Technology

June  12,  2012   Sirris  -­‐  Innovate  2012  -­‐  HB   28