SingleFeed Supports Nextopia for Site Search
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Transcript of SingleFeed Supports Nextopia for Site Search
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SingleFeed Supports Nextopia
for Site SearchSingleFeed: Brian Smith & Ryan Douglas
Nextopia: Sanjay Arora & Ruby Singh
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WWW.SINGLEFEED.COM
Agenda• Brief introduction to SingleFeed
• Delivering your datafeed
• Brief introduction to Nextopia
• Nextopia’s Solution
• Q&A with SingleFeed & Nextopia
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Who is SingleFeed?We’re Shopping Engine Experts
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WWW.SINGLEFEED.COM
SingleFeed Background• ComparisonEngines.com started May 2005• LoveYourFeed.com Blog October 2006• SingleFeed launched February 2007
• VC backed – True Ventures, KPG Ventures• Hundreds of merchants• Focus on SMBs ($250K+ in yearly online revenue)• www.GoogleCommerceGuide.com launched June 2010• Facebook App – see FacebookMerchant.com
• Lots of experience• First account manager @ Become• Years of internet marketing work – SEO, PPC, Affiliate Programs,
etc.• Analyst for the industry, frequent speaker at industry events
• Google Merchant Center Partner
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Hooking up Nextopia with SingleFeed
Getting your data to Nextopia
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WWW.SINGLEFEED.COM
SingleFeed Account CenterActivate Nextopia
◦(You may need to upgrade your plan)◦Visit Engines page, select Nextopia.◦Provide your file name and Activate Engine.
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WWW.SINGLEFEED.COM
SingleFeed Account CenterComplete Instructions
◦http://support.singlefeed.com/entries/233467-nextopia-signup-instructions
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WWW.SINGLEFEED.COM
SingleFeed Account CenterWhy use SingleFeed for this feed?
◦Save time & money◦One less feed to create and maintain◦Continuous, automatic updates◦More attributes included in the feed
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Advanced Search and Navigation Technology
Nextopia Software Corporation
September 1, 2010
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Nextopia Software Corporation
Who is Nextopia?
1,000+ Clients
1,000+ Clients
Advanced Search
Advanced Search
Advanced Navigatio
n
Advanced Navigatio
n
SEO Tools
SEO Tools
Increase Conversion
s
Increase Conversion
s
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Advanced Search
Favored method of finding products and information for most website visitors
Put visitors in touch with what they want: products, info., subscriptions, services, self-help content, tech support, service information, locations, etc.
ROI Opportunity: people who use site search convert at 2X-3X the rate of those who don’t use it
Source: MarketingSherpa
Allows you to track search terms used by visitors on your site so you can:• Improve your site content, navigation and product merchandising• Refine search engine optimization• Improve targeting of paid search (PPC) activities
Why you need advanced search…
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Enhanced Usability
How to give your customers better information…
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1. Refinements
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2. Reviews & Ratings
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3. Videos
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Going a Step Above - Guiding Your Users
Make it easier for your customers to use your search…
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4. Autocomplete
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5. Mobile Search
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Make Your Search Smarter
Merchandise to your customers…
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6. Metrics Based Merchandising
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Metrics Based Merchandising
Behind the scenes…
• Provides the ability to keep track of:
•Popular sellers
•Fastest sellers
•Latest inventory
•High grossing sellers
• Retailers can select to display a cross-selection of any/all of the above metrics
• RESULT: Potential for increased conversions
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7. Personalization
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8. Internal Search Module
• Inside Sales Module
• Equip your internal sales force with a customized version of search results.
• This custom search is only available to select staff and contains additional product information aimed at enabling increased sales
• example: back-order status, upcoming promotional pricing
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9. Navigation
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Next Steps
What to do next?
• Evaluate your current site against the functionality you would like (what is possible vs. what you want)
• Assess how much you can expect to pay? (if anything)
• Determine your implementation timeline (do you need to tweak your data before making improvements?)
• Who’s going to help you? (Nextopia is always available to help)
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WWW.SINGLEFEED.COM
Question & Answer
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WWW.SINGLEFEED.COM
Contact Us
SingleFeed Ryan Douglas - [email protected]
Call us directly: 800-705-8852 x2
Nextopia Sanjay Arora
Ruby Singh - [email protected] Call us directly: 800.360.2191
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WWW.SINGLEFEED.COM
Conclusion
Visit our blogs to view the webinar recording
www.singlefeed.com/blogwww.nextopia.com/blog/
@singlefeed@nextopia