Sinan Kanatsiz January 15, 2008 OCEN at The Pacific Club .
-
Upload
amberly-stevenson -
Category
Documents
-
view
217 -
download
1
Transcript of Sinan Kanatsiz January 15, 2008 OCEN at The Pacific Club .
![Page 1: Sinan Kanatsiz January 15, 2008 OCEN at The Pacific Club .](https://reader035.fdocuments.us/reader035/viewer/2022062516/56649dbe5503460f94ab1420/html5/thumbnails/1.jpg)
Sinan KanatsizJanuary 15, 2008
OCEN at The Pacific Club www.kcomm.com/ocen2008.ppt
![Page 2: Sinan Kanatsiz January 15, 2008 OCEN at The Pacific Club .](https://reader035.fdocuments.us/reader035/viewer/2022062516/56649dbe5503460f94ab1420/html5/thumbnails/2.jpg)
Summary of Today’s Presentation
- Economic Landscape / Housing / Affects on Global Economy- Internet Marketing Forecast / Updated- How to put Internet Marketing to work for you - How to Make Search Engine Optimization work for you- How to Implement a Real Email Marketing Initiative- How to Implement FaceBook- How to Implement YouTube / Video E-Marketing - The Secrets to Internet Marketing- Orange County Sheriff’s Race / Technology and Law Enforcement
- Today’s Facilitators Include:- Sinan Kanatsiz, Chairman & CEO, KCOMM- Jeff Cole, Director of YouTube Marketing, KCOMM- Bill Hunt, Candidate, Sheriff, Orange County
![Page 3: Sinan Kanatsiz January 15, 2008 OCEN at The Pacific Club .](https://reader035.fdocuments.us/reader035/viewer/2022062516/56649dbe5503460f94ab1420/html5/thumbnails/3.jpg)
US Housing Update
Source: TCW, January 2008
![Page 4: Sinan Kanatsiz January 15, 2008 OCEN at The Pacific Club .](https://reader035.fdocuments.us/reader035/viewer/2022062516/56649dbe5503460f94ab1420/html5/thumbnails/4.jpg)
US Housing Update
Source: TCW, January 2008
![Page 5: Sinan Kanatsiz January 15, 2008 OCEN at The Pacific Club .](https://reader035.fdocuments.us/reader035/viewer/2022062516/56649dbe5503460f94ab1420/html5/thumbnails/5.jpg)
US Housing Update
Source: TCW, January 2008
![Page 6: Sinan Kanatsiz January 15, 2008 OCEN at The Pacific Club .](https://reader035.fdocuments.us/reader035/viewer/2022062516/56649dbe5503460f94ab1420/html5/thumbnails/6.jpg)
US Housing Update
Source: Meta Group, 2007
![Page 7: Sinan Kanatsiz January 15, 2008 OCEN at The Pacific Club .](https://reader035.fdocuments.us/reader035/viewer/2022062516/56649dbe5503460f94ab1420/html5/thumbnails/7.jpg)
Internet Marketing Forecast 2008
Source: Meta Group, 2007
US Video Game Advertising Spending US Online Video Advertising Spending Key Factors In Purchasing Decisions Online US College Student Internet Usage US Email Marketing Spending Growth US Online Advertising Spending Growth US Retail E-Commerce Holiday Season Sales US Outdoor vs. Online Advertising Spending Global Online Social Network Advertising
Spending US Outdoor Video Advertising Spending Areas B2B Will Be Increasing Marketing
Spending Personal Information on the Internet Social Media Users Paid Search Advertising Revenues
![Page 8: Sinan Kanatsiz January 15, 2008 OCEN at The Pacific Club .](https://reader035.fdocuments.us/reader035/viewer/2022062516/56649dbe5503460f94ab1420/html5/thumbnails/8.jpg)
US Video Game Advertising Spending
Source: eMarketer.com, 2008
![Page 9: Sinan Kanatsiz January 15, 2008 OCEN at The Pacific Club .](https://reader035.fdocuments.us/reader035/viewer/2022062516/56649dbe5503460f94ab1420/html5/thumbnails/9.jpg)
US Online Video Advertising Spending
Source: eMarketer, 2008
![Page 10: Sinan Kanatsiz January 15, 2008 OCEN at The Pacific Club .](https://reader035.fdocuments.us/reader035/viewer/2022062516/56649dbe5503460f94ab1420/html5/thumbnails/10.jpg)
Key Factors in Purchasing Decisions
Source: eMarketer, 2008
![Page 11: Sinan Kanatsiz January 15, 2008 OCEN at The Pacific Club .](https://reader035.fdocuments.us/reader035/viewer/2022062516/56649dbe5503460f94ab1420/html5/thumbnails/11.jpg)
US College Internet UsageEducation Reform Initiative
Source: eMarketer, 2008
![Page 12: Sinan Kanatsiz January 15, 2008 OCEN at The Pacific Club .](https://reader035.fdocuments.us/reader035/viewer/2022062516/56649dbe5503460f94ab1420/html5/thumbnails/12.jpg)
US Email Marketing Spending Growth
Source: eMarketer, 2008
![Page 13: Sinan Kanatsiz January 15, 2008 OCEN at The Pacific Club .](https://reader035.fdocuments.us/reader035/viewer/2022062516/56649dbe5503460f94ab1420/html5/thumbnails/13.jpg)
US Online Advertising Spending Growth
Source: eMarketer, 2008
![Page 14: Sinan Kanatsiz January 15, 2008 OCEN at The Pacific Club .](https://reader035.fdocuments.us/reader035/viewer/2022062516/56649dbe5503460f94ab1420/html5/thumbnails/14.jpg)
US Retail E-Commerce Holiday Season Sales
Source: eMarketer, 2008
![Page 15: Sinan Kanatsiz January 15, 2008 OCEN at The Pacific Club .](https://reader035.fdocuments.us/reader035/viewer/2022062516/56649dbe5503460f94ab1420/html5/thumbnails/15.jpg)
Global Online Social Network Advertising
Source: eMarketer, 2008
![Page 16: Sinan Kanatsiz January 15, 2008 OCEN at The Pacific Club .](https://reader035.fdocuments.us/reader035/viewer/2022062516/56649dbe5503460f94ab1420/html5/thumbnails/16.jpg)
US Outdoor Video Advertising SpendingNew Mediums
Source: eMarketer, 2008
![Page 17: Sinan Kanatsiz January 15, 2008 OCEN at The Pacific Club .](https://reader035.fdocuments.us/reader035/viewer/2022062516/56649dbe5503460f94ab1420/html5/thumbnails/17.jpg)
US Outdoor Video Advertising SpendingNew Mediums
Source: eMarketer, 2008
![Page 18: Sinan Kanatsiz January 15, 2008 OCEN at The Pacific Club .](https://reader035.fdocuments.us/reader035/viewer/2022062516/56649dbe5503460f94ab1420/html5/thumbnails/18.jpg)
Personal Information on the Internet
Source: eMarketer, 2008
![Page 19: Sinan Kanatsiz January 15, 2008 OCEN at The Pacific Club .](https://reader035.fdocuments.us/reader035/viewer/2022062516/56649dbe5503460f94ab1420/html5/thumbnails/19.jpg)
Social Media Users
Source: eMarketer, 2008
![Page 20: Sinan Kanatsiz January 15, 2008 OCEN at The Pacific Club .](https://reader035.fdocuments.us/reader035/viewer/2022062516/56649dbe5503460f94ab1420/html5/thumbnails/20.jpg)
Paid Search Advertising Revenues
Source: eMarketer, 2008
![Page 21: Sinan Kanatsiz January 15, 2008 OCEN at The Pacific Club .](https://reader035.fdocuments.us/reader035/viewer/2022062516/56649dbe5503460f94ab1420/html5/thumbnails/21.jpg)
How to Put Together Your Own Integrated Marketing Strategy
Source: Meta Group, 2007
Integrated Marketing Plan Website SEO Email Marketing Social Networking YouTube Strategy / Online Video Word of Mouth , Direct Mail, Trade Advertising, Media
Buying, TV, Broadcast
![Page 22: Sinan Kanatsiz January 15, 2008 OCEN at The Pacific Club .](https://reader035.fdocuments.us/reader035/viewer/2022062516/56649dbe5503460f94ab1420/html5/thumbnails/22.jpg)
History of Search First Generation- On Page (Meta and Title Data) Second Generation – Off Page (Linking = Google) Third Generation- Web 2.0 & User Driven Search
Elements of Search On Page Recommendations Off Page Recommendations Site Wide Recommendations
Source: BusinessOnline, 2008
Search Engine Optimization in Practice
![Page 23: Sinan Kanatsiz January 15, 2008 OCEN at The Pacific Club .](https://reader035.fdocuments.us/reader035/viewer/2022062516/56649dbe5503460f94ab1420/html5/thumbnails/23.jpg)
• HTML Coding Title, Meta keywords, and Meta description rewritten based on
keyword research Keyword focused H1 tag
• Textual Content More keyword phrases in anchor text More instances of keywords in content
Source: BusinessOnline, 2008
Search Engine Optimization in Practice
![Page 24: Sinan Kanatsiz January 15, 2008 OCEN at The Pacific Club .](https://reader035.fdocuments.us/reader035/viewer/2022062516/56649dbe5503460f94ab1420/html5/thumbnails/24.jpg)
Source: KCOMM, 2008
![Page 25: Sinan Kanatsiz January 15, 2008 OCEN at The Pacific Club .](https://reader035.fdocuments.us/reader035/viewer/2022062516/56649dbe5503460f94ab1420/html5/thumbnails/25.jpg)
On Page Recommendations
Have a consistent strategy of producing new content that is relevant to the keywords that you are targeting.
Developing an educational channel is a great way to increase your credibility as well as your search engine rankings.
Ex: User Ratings
According to Yahoo, Adobe has over 20K links to their Developer Center.
Source: BusinessOnline, 2008
![Page 26: Sinan Kanatsiz January 15, 2008 OCEN at The Pacific Club .](https://reader035.fdocuments.us/reader035/viewer/2022062516/56649dbe5503460f94ab1420/html5/thumbnails/26.jpg)
Off Page Optimization Definition
Off-page SEO is the evaluation of linking structure and how it relates to search engine rankings for specific keywords
Internal linking How a site links within its own pages as well as the type of links
and anchor text used to create the links
External linking Who a site links to and how they do so
Source: BusinessOnline, 2008
![Page 27: Sinan Kanatsiz January 15, 2008 OCEN at The Pacific Club .](https://reader035.fdocuments.us/reader035/viewer/2022062516/56649dbe5503460f94ab1420/html5/thumbnails/27.jpg)
Internal Linking Recommendations(continued)
Link to internal pages within the main content sections of your Web pages using keyword specific links.
The more pages of your site that link to any one page within your site, the more important that page is thought to be.
Search Engine Land links to relevant content using keyword specific phrases as links. This helps both the page that the link exists on as well as the page
that it is linking to.
Source: BusinessOnline, 2008
![Page 28: Sinan Kanatsiz January 15, 2008 OCEN at The Pacific Club .](https://reader035.fdocuments.us/reader035/viewer/2022062516/56649dbe5503460f94ab1420/html5/thumbnails/28.jpg)
External Linking
KCOMM Links to External Pages / E-newsletters with Keyword
Content – Demonstrate on Google
![Page 29: Sinan Kanatsiz January 15, 2008 OCEN at The Pacific Club .](https://reader035.fdocuments.us/reader035/viewer/2022062516/56649dbe5503460f94ab1420/html5/thumbnails/29.jpg)
External Linking Recommendations(continued)
Take Advantage of Web 2.0 Technologies to Make Interactive
Example: Wikipedia on Web 2.0:
Web 2.0, a phrase coined by O'Reilly Media in 2004,[1] refers to a perceived or proposed second generation of Web-based services—such as social networking sites, wikis, communication tools, and folksonomies —that emphasize online collaboration and sharing among users.
Get Your Business Listed In Wikipedia if Possible
Source: BusinessOnline, 2008
![Page 30: Sinan Kanatsiz January 15, 2008 OCEN at The Pacific Club .](https://reader035.fdocuments.us/reader035/viewer/2022062516/56649dbe5503460f94ab1420/html5/thumbnails/30.jpg)
Email Marketing in Practice
Run Live Demo at www.gotcorp.com How to build a campaign list How to build an HTML email within the system How to distribute your HTML Reporting Benchmarks / Exporting Features Email Marketing Systems: GotCorp.com / ExactTarget.com /
ConstantContact.com / iContact.com / myemma.com
Source: BusinessOnline, 2008
![Page 31: Sinan Kanatsiz January 15, 2008 OCEN at The Pacific Club .](https://reader035.fdocuments.us/reader035/viewer/2022062516/56649dbe5503460f94ab1420/html5/thumbnails/31.jpg)
Social Networking in PracticeFaceBook Explosion
Run Live Demo at www.facebook.com Run Live Demo at www.linkedin.com How to build your own Social Site
![Page 32: Sinan Kanatsiz January 15, 2008 OCEN at The Pacific Club .](https://reader035.fdocuments.us/reader035/viewer/2022062516/56649dbe5503460f94ab1420/html5/thumbnails/32.jpg)
Source: BusinessOnline, 2008
How Big is Social Networking?
![Page 33: Sinan Kanatsiz January 15, 2008 OCEN at The Pacific Club .](https://reader035.fdocuments.us/reader035/viewer/2022062516/56649dbe5503460f94ab1420/html5/thumbnails/33.jpg)
YouTube Marketing / Video Strategy
YouTube Information and Facts Transformation of Culture Political Campaigning CNN YouTube Presidential Debates YouTube and Advertising Advantages of YouTube Jeff Cole Login to YouTube Demo
www.youtube.com/kcommtv
![Page 34: Sinan Kanatsiz January 15, 2008 OCEN at The Pacific Club .](https://reader035.fdocuments.us/reader035/viewer/2022062516/56649dbe5503460f94ab1420/html5/thumbnails/34.jpg)
Integrated Marketing Strategy
Source: KCOMM, 2008
![Page 35: Sinan Kanatsiz January 15, 2008 OCEN at The Pacific Club .](https://reader035.fdocuments.us/reader035/viewer/2022062516/56649dbe5503460f94ab1420/html5/thumbnails/35.jpg)
Metrics and Good Hosting
Source: KCOMM, 2008
Have 110% uptime – we recommend GoDaddy.com Have best email technology / servers Login to see stats/ metrics are critical: www.kcomm.com/stats
![Page 36: Sinan Kanatsiz January 15, 2008 OCEN at The Pacific Club .](https://reader035.fdocuments.us/reader035/viewer/2022062516/56649dbe5503460f94ab1420/html5/thumbnails/36.jpg)
At The End, Non of it Matters
DOMSTAL uses minimal design to attract customers – no one bites
![Page 37: Sinan Kanatsiz January 15, 2008 OCEN at The Pacific Club .](https://reader035.fdocuments.us/reader035/viewer/2022062516/56649dbe5503460f94ab1420/html5/thumbnails/37.jpg)
Domstal’s 2008 Integrated Strategy
DOMSTAL uses three pumpkins, one with only one eye, the other one
traditionally carved, yields many new customers!
![Page 38: Sinan Kanatsiz January 15, 2008 OCEN at The Pacific Club .](https://reader035.fdocuments.us/reader035/viewer/2022062516/56649dbe5503460f94ab1420/html5/thumbnails/38.jpg)
Personal IntegrityCoaches & Mentors
FamilyEducation
Faith
![Page 39: Sinan Kanatsiz January 15, 2008 OCEN at The Pacific Club .](https://reader035.fdocuments.us/reader035/viewer/2022062516/56649dbe5503460f94ab1420/html5/thumbnails/39.jpg)
Sinan KanatsizChairman & CEO
KCOMM & the Internet Marketing Association
[email protected] tel.
www.kanatsiz.com/ocen2008.ppt