Simwitty Corporate Identity Standards v1.01

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SimWitty

Corporate Identity StandardsVersion 1.01


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March 21st, 2010

SimWitty

Corporate Identity Standards

Dear Reader:

This document contains the visual projection of the SimWitty Corporate Identity. These identity as-

sets are not created from whim. They are designed to exude SimWittys internal and external corevalues as revealed during research. This document will aid in understanding what the SimWitty

Corporate Identity is and how to utilize it in your communications.

Sincerely,

Michael Galligan

Graphic Designer

[email protected]

www.simwitty.org/standards

SimWitty Index

3 Logo Anatomy

4 Logo Clearance

5 Optional Colorbar

6 Accepted Logo Element Usage

7 What not to do

8 Color Guide

9 Typography Guide

10 Stationary Examples

11 Digital Examples

12 Ephemera I: Stickers

13 Ephemera II: Cafe Press T-Shirt

14 Ephemera III: Beta Team Release T-Shirt

15 Exterior Signage Concept


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Logo ClearanceThe SimWitty Signature placement is important. Objects that are placed toonear may disrupt the core values exuded by the carefully constructed SimWittyCorporate Identity. Therefore clearance space must be maintained when anycomponent of the SimWitty Signature is in use. There are two clearance stan-dards dictated by size.

Sizes greater than 1/2 must utilize a minimum of a 20% clearance basedon height of logo in use. The Optional Colorbar is exempt from this rule.

Sizes 1/2 or less must use a minimum of a 10% clearance based on heightof logo in use. The Optional Colorbar is exempt from this rule.

20%

10%

Height


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The SimWitty Signature may be used in conjunction with the green Optional Col-orbar.

The Optional Colorbar should be solid without a stroke. If used with full SimWitty Wordmark it should be the thickness of the W. See

example 1 below. If used with partial Sim Wordmark it should be half as thick as the negative

space in one half of the letter m. See example 2 below. The Optional Colorbar may be either as tall as the entire page or the exact

height of the Signature components in use.

Example 1

Example 2

Optional Colorbar


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Accepted Logo Element UsageWithout standards there is chaos. When using any of the SimWittyIdentity components please adhere to the standards. The examplesbelow showcase a sample of what not to do with the SimWitty Iden-tity. It is by no means exhaustive. This is a living document. As thevalues of SimWitty evolve so too must the SimWitty Identity. When-ever work is to be performed involving the SimWitty Identity pleaseverify you have the latest version at www.simwitty.org/standards.

One color logo must be black Newspaper print Ephemera

Wordmark Ephemera Digital Print

Reverse logo may be black orgray Newspaper print. Ephemera

Grayscale logo Black & white trade maga-

zines

Mongoose solo logo must begray, black or white Ephemera

Full signature Universal

Full signature withshort and extendedgreen bar Universal

Wordmark with dot org Ephemera Digital applications Print

Windows Icon 1/2 or

smaller Digital icons


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What not to do

Distortion

Wrong OptionalColorbar Size

Wrong Color

Pattern Background Opacity

WarpedTilted

Without standards there is chaos. When using any of the SimWitty Identitycomponents please adhere to the standards. The examples below showcase asample of what not to do with the SimWitty Identity. It is by no means exhaus-tive. This is a living document. As the values of SimWitty evolve so too must the

SimWitty Identity. Whenever work is to be performed involving the SimWittyCorporate Identity please verify you have the latest version at www.simwitty.org/standards.


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Pantone 360 UPTertiary ColorTertiary Text

CMYK500750

RGB136200111

WEB42434A

CMYK66.6258.5249.4927.82

RGB848593

WEB54555D

Pantone 426 UPPrimary ColorPrimary TextPrimary Mark Element

CMYK053976

RGB23213434

WEBE88622

Pantone 717 UPSecondary ColorSecondary ColorSecondary Mark Element


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MonaKo:

Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890

TYPOGRA

PHY

PrioriSan:Regular


abcdefghijklmnopqrstuvwxyz

1234567890

PrioriSan:

RegItalic


abcdefghijklmnopqrstuvwxyz1234567890

Futura:Book

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890


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Stationery Examples

Letterhead

Envelope, Front

Business Card

Envelope, Back

J. Wolfgang Goerlich

123 Anywhere

Townville, MI 55443 J. Wolfgang Goerlich

123 Anywhere

Townville, MI 55443

March 16th, 2010

Client NameCompany Name123 Everywhere Ave. Suite 000City Name, State, 00000

Name:

Magniamet, velesse dolendigna commy nim dio etum ipsumsandio commy nibh eugiam vel in verciblan hent erilit adip exeriurem nim veliquam dolor inibh ea am voloboreetue vercilisci tionsecte com-modolut iusciliquat et alis adipisit, vulluptatin velesecte dignibh enisit volortisisse faci bla faccum nul-lut volent ero ex euis do commy nisim ipismodigna facin velis autatem iure dio conullaor alit praessim

in utem vendip estrud magnibh etum ver suscidui el iriuscilis numsan ullan henim iure do dionsenimel ut at vel iusto conse feum nonsequi eu feugue dolobore feummy nullamet alis nulla facing enismoditex ero ero odit aut at wis exerilis aute vullan voloreet venisl ea facidunt iriure vercipit

Dolortincil in volore minim deliquis accumsandre magnisi eumsandip euissit ilit, sit nullaore tie mo-dio enim diam, quis aciliquat num zzriure rostrud mod tio dit alis am inim ilissecte ming enim nibhet lam volor sequamc onsecte exercil iquismodit lam do commod et lum vulput nim deliquipsum quatnonum vendiat. Ut adip exerit, quat.

Ad magnit aliquatio eriure dolum velessi blan hendip eu facipis adit, summolor sequamconsed essielessequis ad molobortio dit lorem nonse magnismod mod erosto dolum enisi et, quat ulla coreet utullum volenim iuscinci blaore delit eraesse diat accumsa ndreet ate magnim ad magnim iliquip suscipsuscing eliquatin eum dolor secte molenissi bla facipsu scillandiam, sustincilit ilisisi scidunt ilis nullaoremin henis augue velenit velessi.

Sincerely,

J. Wolfgang GoerlichTitle555.555.5555

www.simwitty.org

J. Wolfgang Goerlich

jwgoerlich@g mail.com

(248) 346-2392

www.simwitty.org


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Digital Examples

Website

Windows Start Screen

Powerpoin

Windows Icons

Favicon - 16 x 16 px

24 x 24 px

32 x 32 px

48 x 48 px

LinkedIn Icon

DOWNLOAD ABOUT US NEWS PROJECT CONTRIBUTE

WHAT IS SIMWITTY?

WHAT IS A SIM?

A Security Information Management (Sim) system is a tool for identi-fying and alerting on abnormal events. A Sim collects informationabout an environments state and flow. That is, it correlates comput-ers event logs with network traffic in a single database. The data isthen analyzed, correlated, and reported on. The benefit to the Info-Sec professional is in identifying unusual and potentially maliciousbehavior, while keeping an entire trail for further investigation.

SimWitty is an open source Sim. Written in C# for .Net Framework3.0 and available under the BSD license, SimWitty is a flexible frame-work for monitoring networks.

The SimWitty communitys foundation is a spirit of collaboration andmentorship. Whether you are a new C# coder or a seasoned InfoSecpro, we have projects and resources for you. For us, it is as muchabout developing people as it is aboutdeveloping software.

2010 SimWitty - This web site is licensed underCreative Commons License.

SimWitty & Matriux: Pen-Testingand Reporting


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Bumper Sticker

Notebook Sticker

Ephemera I: Stickers


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Cafe Press T-Shir

Ephemera II: Cafe Press T-Shirt


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SimWitty Ephemera III: Beta Team Release T-Shirt

Beta Team Release T-Shirt (front)Beta Sponsor (back)


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Store Sign

Exterior Signage Concept

Simwitty Corporate Identity Standards v1.01

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