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Simple & Practical Project Management for Digital Marketing Teams
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Practical Project Management Katrina Gallagher
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Transcript of Simple & Practical Project Management for Digital Marketing Teams
Practical Project
Management
Katrina Gallagher
Notes and slides available after the session
by email.
Sign up to the newsletter for more:
Digitangle.co.uk
Notes & Videos
Projects can
take their toll
Brainstorm
Methodologies
There are loads... some
are good for some
projects, others for
others. Often a mix is
good.
Waterfall
Traditional.
Sequential.
Define the scope, budget,
and schedule at the
start.
WaterfallRequirements
Analysis
Design
Implement
Testing
Maintenance
Agile
Fast turnaround, adapt
to changes, short,
iterative phases
(sprints), ongoing
feedback.
Prince2
Highly regarded in
the UK, and extremely
comprehensive, but
overkill for most
projects.
● What will success look like to you?
● What tasks do you need to complete?
● Who are your existing clients & team
members?
● What skills do you need?
● How much time do you have?
● When & How will you communicate?
What do you want to achieve?
What is the point?
Priorities
Quality
Cost Time
Tasks
What do you need to complete, when, how
much will it cost and who will do it?
Brainstorm
Break it down into
individual tasks
(not mini projects)
You might hear...
Gantt chart
Online Gantt Charts
Trello board
White board & stickies
To-do lists
Calendar
Meetings
How do you ensure meetings are efficient?
● Agenda.
● Time limit.
● Meeting minutes.
● Actions with the ‘what’, ‘who’ & ‘when’.
● Follow up.
How do you manage yours?
● Dear all, please do this… will fail. Be
specific - who, what and when.
● Always reply with feedback or estimated
completion date.
● Always get in touch if things change and
you won’t make it.
● Clear out your inbox (get to inbox zero) so
you don’t lose things in the mess.
The email game
The email game
Typing the
same thing
over & over?
Try Outlook
Templates &
Quick Steps.
The email game
Actions
● List your objectives (what will success look like)
● Set up a project using Trello
● Install Boomerang for Gmail
● Use Boomerang to remind you or others
● Set up canned responses or email templates
● Track your time with Rescuetime
● Build on a tiny, easy daily habit
● Create a system that works for you!
QUESTIONS ANYONE?
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Thanks for listening!
Credits & Further Reading:• Email Game - http://emailga.me/• Outlook Email Templates & Quick Steps - http://www.msoutlook.info/question/665 • Boomerang for Gmail - www.boomeranggmail.com• Boomerang for Outlook - https://www.baydin.com/boomerang/ • Trello - https://trello.com/• Rescuetime (time tracking) - https://www.rescuetime.com/• Tom’s Planner (Gantt charts) - http://www.tomsplanner.com/• Remember The Milk (task Manager) - http://www.rememberthemilk.com/ • Methods - workfront.com/enterprise/resource/blogpost/beginners-guide-project-management-
methodologies
• Agile - http://interviewpenguin.com/agile-methodology-interview-questions/• Fragile - savaged.wordpress.com/2010/01/23/mix-agile-development-with-waterfall-project-management-and-
get-fragile/
• Digital Project Management - http://www.thedigitalprojectmanager.com/• Project Management Tools - http://www.stateofdigital.com/choosing-a-project-management-tool/• SEO Project Management - http://www.stateofdigital.com/project-management-is-the-key-to-seo-
success/• Prince2 - http://www.Prince2.com
