SUNSIL SUNSIL

SILICA BEADS for a wide range ofmake-up applications

NEW TRENDSNEW TRENDSin in makemake--upup applicationsapplications

Nowadays women, when applying their daily make-up, don’t look just for good shade and appearance. They expect also:

• New concept of product sensoriality• A pleasant effect during application• Homogeneous and natural finish• Efficacy and skin protection • Long lasting • Comfort• No-shine

““MakeMake--upup”” as functional productsas functional products

• From one site Make-up is becoming nearer and nearer to skin-care: the product is not just shade but a complex mixture of differentingredients that cohoperate to the final result . The product is considered as a ““functional systemfunctional system”” that should provide good texturing, efficacy ( UV protection, hydration, anti-aging ), appreciable skin feel

• On the other site from make-up is expected a faster innovation and more effective marketing claims, mainly because it’s so near to the world of fashion and make-up artists

• Product stability can be more critical than other cosmetic products, because of: shorter time development, more complex systems, compatibility with dyes, continuos research of innovative packaging and new materials

The importance of powders today: The importance of powders today: not only fillersnot only fillers

Nowadays powders generally employed in make up are expected to be much more than simple fillers, as in the past.

Today powders are expected to be functional ingredients that are added for a specific target.

When formulating is important to analyse the specific claims expected from the product, then look for the right ingredient that, alone or in

combination, allows to get the expected final performances.

Sensoriality, Pay-off, Spreading, Finish and Coverage, Long-lasting, Mat or Shine

can be greatly modulated by the right combination of powders.

Silica in makeSilica in make--upup

•• WhyWhy using SILICA BEADS ? Because of its significant functionality:improved texturing and spreading, velvet finish, sebum absorption, many-hours comfort, longer lasting effect

•• WhereWhere using SILICA BEADS ? In all make -up products due to its high flexibility : loose and compact powders, eye-shadows, lip and face sticks, foundations ( emulsified, poured, extruded )

Marketing Marketing AdvantagesAdvantages

• The use of silica allows to justify a large number of marketing claims, flexible in respect to the specific product category:

- in foundations: mat finish, sebum absorption, long-lasting, spreading - in lip-sticks: mat, powdery finish, spreading- in mascaras: lenghtening and thickening- in loose and pressed powders: mat effect, comfort, good skin adhesion

• Finally in all products you can achieve a matte look without any heavy dry feel ( as it was in the past by the application of the high level use of fillersfillers )

SilicaSilica in in Creamy FoundationsCreamy Foundations……..ClaimsClaims: : MatMat, , Natural Natural finishfinish

SilicaSilica in in creamycreamy FoundationsFoundations……..ClaimsClaims: No transfer, Extra: No transfer, Extra--wear, wear, SmoothSmooth

SilicaSilica in Mascarain Mascara……..ClaimsClaims: full : full ExtensionExtension andand CurvingCurving

SilicaSilica in in correctorcorrector stickstick……..ClaimsClaims: : MatifyingMatifying, Oil, Oil--freefree

SilicaSilica inin liplip--stickstick……..ClaimsClaims: : MatMat, , PowderyPowdery

Shu uemura Powder Lip

Technical AdvantagesTechnical Advantages

• Sebum Control • Matte finish and look• The absorption properties can also reduce the

“sweating “ and “cracking” in poured products andsticks, so to avoid undesired halos on the surface

• Modulated pay-off in compact powders ( blush, foundations, eye-shadows )

• Long lasting matte finish in loose powder

Technical AdvantagesTechnical Advantages

• Silica beads are commonly applied in “CREAM TO POWDER” products, generally available in the form of stick or compact.Oil-based, they look creamy and greasy in the pan but actually go on matte and powdery.

Functional AdvantagesFunctional Advantages

• The high oil absorption provides a mat effect tothe skin, by its ability to control sebum and sweat

• The long-wear and comfort of make -up is granted by a lower amount of “free water or sebum” that can reduce the adhesion of make-upto the skin.

• The sebum deposited on the skin if not absorbedcan cause enlarged pores

• The matte finished is achieved without drying

HOW SILICA BEADS HOW SILICA BEADS ABSORB SEBUM ?ABSORB SEBUM ?

• Sebum and oil absorption by silica beads depend on : Particle SizeParticle Size, , ShapeShape andand PorosityPorosity

• They work with the action mechanism of a sponge

• Comparing equal shape and porosity, lower particle size provides larger absorption surface to oils

HOW SILICA PROVIDE HOW SILICA PROVIDE MATTE EFFECT ?MATTE EFFECT ?

GLOSSY EFFECTGLOSSY EFFECT MATTE EFFECTMATTE EFFECT

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Reflected rayReflected ray

GlossGloss surfacesurface = = VehicleVehicle = = SilicaSilica

Diffused reflectionDiffused reflection

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HOW SILICA PROVIDE HOW SILICA PROVIDE FORMULATION AID?FORMULATION AID?

• High absorption silica are used in poured sticks and foundations to increase the viscosity of the bulk. This allows the reduction of other gellyfing agents and waxes that could have a negative impact on the texture.

• High-medium absorption silica can help to reduce “sweating “ and “cracking” in poured products and sticks.

• Low absorption silica are used in loose and pressed powders to increase the resistance to drop test and lower binder amount is generally required.

SILICA available on the market

• MSS -500 ( Kobo )• SUNSIL 130 ( Sunjin Chemicals )• SHERON P 1500 and L1500 ( Ikeda)• SUNSPHERE H51 ( Asahi Glass )• Silica Beads SB-705 (Miyoshi)

SUNSIL 130

• Properties and Technical data:

Appearance : fine white powderAverage particle size : 6 - 9 μmOil absorption (g/cc ) : 0.9-1.3Apparent density ( g/cc ): 0.55

SPHERON P1500

• Properties and Technical data:

Appearance : spherical shaped white powderAverage particle size : 3 - 15 μmOil absorption (cc/g ) : 0.64 Specific Superficial Area ( m2/g ): 134 -164

SPHERON L1500

• Properties and Technical data:

Appearance : spherical shaped white powderAverage particle size : 2 - 15 μmOil absorption (cc/g ) : -------Specific Superficial Area ( m2/g ): 205 - 235

SUNPHERE H51

• Properties and Technical data:

Appearance : spherical shaped white powderAverage particle size : 5 μmOil absorption (cc/g ) : 150Specific Superficial Area ( m2/g ): 800

MSS 500/3H

• Properties and Technical data:

Appearance : spherical shaped white powderAverage particle size : 2-4 μmOil absorption (g/g ) :2.7-3.3 Specific Superficial Area ( m2/g ): 600-800Pores volume (ml/g ) : 1.5-2.5

SILICA BEADS SB075

• Properties and Technical data:

Appearance : Average particle size : Oil absorption (g/g ) : Specific Superficial Area ( m2/g ): Pores volume (ml/g ) :

SUNSIL 130

• Advantages: - Better sensoriality, adhesiveness and smoothness

to the skin due to its much sharper particle size distribution.

- No particles larger than 15 μm. The homogenityof particle size combined with a wide absorption surface grants homogenity and smoothness in application.