FabUpLook Up. Make Up. FabUp.

WHAT IS IT?

Social Media

Website

Forum

Mobile App The Platform

Highlights1. Try products on your skin

2. Facial Recognition

3. Gallery of Make Up Looks

4. Catalogue of Products

5. User Reviews

6. Virtual Mirror

7. Tips & Videos

8. Brand Page, News and Updates

9. Facebook/ Twitter Integrated

10. Location Based Push Notifications

11. Buy

12. Discuss over a Forum

13. Manage content from a website

For the Customer

“Fun & engaging way of accessing beauty information and products right

on their fingertip”

For the Brand

Monetizing on “in pocket” marketing

Analytics to provide you key insights on what products your consumers are looking at

Increasing your customer reach

Unbiased reviews on your products

For the Make Up Artist

Exposure to a larger audience

Improving their chances to connect with brands

Taking advantage of disruptive technologies at no cost

Earn from promoting tips on the mobile app

Advise users on beauty tips on our forum

WHY IT WORKS?

Our Target Audience

Source: Go-globe.com

• Women between• 18-24• 25-34• 35-45

• Users moving away from web to mobile.

• Fastest growing market for registered Apple accounts

• Are prone to buying more apps then male counterparts per month.

• Most active on social media.

• Per capita spend on cosmetics is one of the highest in the world.

Consumer Spend on Cosmetics

Regional Average Spend Per

Month

Saudi Arabia $90

UAE $73

Oman $42

Kuwait $35

Qatar $30

Bahrain $25

Global Average Spend Per

Month

Japan $171

US $132

UK $124

Brazil $65

China $13

India $11

Source: Euromonitor International

THE WAY WE GROW

FabUp’s Digital Marketing PresenceMedia Plan

Facebook Community of amateur make up artists, FB apps, competition and giveaways.

Twitter Tweet-a-Tip, DivaTweet, Follow brands and renowned make up artists.

Youtube FabUp users testimonials, App video simulation

Beauty Bloggers Tie up with Bloggers to promote the app and the brands within it

Website

• Quick link to App Store• Pages for App Users & Clients• Clients – About the App

Personalized Log In, Online CMS, Technical Assistance

An iPhone Application

A Digital Marketing Tool

An iPad & Android Application

A Store Locator Tool

Augmented Reality

M – Commerce For Make Up Products

E – Commerce For Make Up Products

CONSUMER GROWTH FORECAST

FabUp’s Growth ForecastDownloads By End User 1st Year

Mon

th 1

Mon

th 2

Mon

th 3

Mon

th 4

Mon

th 5

Mon

th 6

Mon

th 7

Mon

th 8

Mon

th 9

Mon

th 1

0

Mon

th 1

1

Mon

th 1

20

10000

20000

30000

40000

50000

60000

NO

OF

DO

WN

LO

AD

S

Values Projected

Downloads 350,000

Look Up. Make Up. FabUp