Shred Cancer Participant PacketSaturday June 4, 2016

Table of Contents

Welcome Letter ............................................................................................ 1

Franchisee Event Planning Checklist .............................................................. 2

Fundraising Kick-Off ...................................................................................... 3

Media Contact Information ............................................................................ 4

Sponsorship & Fundraising Ideas .................................................................. 5

Event Day Set-Up Suggestions ....................................................................... 6

Instructions for Returning Items to AICR ......................................................... 7

Dear PROSHRED Team,

We did it! Not only did we reach our $50,000 goal, we surpassed it! More importantly, together we brought cancer prevention awareness to more than 26 communities nationwide. Each of you fulfilled the critical role of raising awareness on the importance of diet, weight and physical activity as a lifestyle to reduce the risk of cancer. Your participation is moving us ever-closer to a day when every cancer that can be prevented is prevented. For that, we express our sincere gratitude for all of your efforts and hard work in achieving this goal.

To truly embody the nature of our message and efforts, we need your continued support and participation. We invite you to join us in our third Annual Shred Cancer event on June 4, 2016. As we continue to build on our past achievements, we aim to reach higher goals and more individuals. This year, we have set the new goal at $75,000 which we confidently believe we will achieve with your participation.

Once again, we are thankful for the hard work put forth in making each Shred Cancer event a success. Congratulations and good luck in year three.

Sincerely,

Jeff Hasham Kelly B. Browning CEO CEOPROSHRED Security American Institute for Cancer Research

Welcome

➢ December 2015 ❑ Set new fundraising goal - $75,000 ❑ Secure event location by December 31, 2015 • 2016 Shred Cancer to take place on Saturday, June 4, 2016

Note: consider conflicting events (races, sporting events, other shredding events) that may impact location

➢ January 2016 Note: AICR Shred Cancer personnel will be available throughout planning to provide individual support (media outreach, community board postings, etc.)

❑ All franchisee kick-off call – January 12

❑ Announce upcoming fundraising launch and begin event countdown “5 months until Shred Cancer” (email, social media)

❑ Invite friends, family and co-workers to join your franchisee team as “shredders” or fundraisers

❑ Encourage team members to recruit families, friends and neighbors

❑ Meet with local businesses to offer opportunity of promoting event or becoming a sponsor

➢ February – #CancerPrevention Month ❑ February 4 – World Cancer Day – FUNDRAISING LAUNCH!

❑ Continue event countdown “4 months until Shred Cancer” (email, social media)

❑ Launch “ribbon challenge” and set a goal of covering an entire shred truck!

❑ Have a kick-off party and invite guests from work, school, community, etc., to hear about Shred Cancer, learn about AICR and join your team

❑ Post link to website, event details, location and time to community calendars, online news boards

❑ Update email signature to include Shred Cancer logo, event date and link to donation page

➢ March ❑ Distribute event flyers (AICR Shred Cancer personnel will be available to customize flyers & send to each location)

• Input your time and location on the flyer provided

• Post to website, social media channels

• Distribute to clients via print or email

• Post in/near event location (i.e., Starbucks community board)

❑ AICR press release with event details – March 2

• Post to your website

• Reach out to local media contacts (TV, radio, newspaper)

• Send details to local Chamber of Commerce

• Send to site contact for distribution

❑ 2nd Franchisee conference call (DATE TBD)

❑ Continue sponsorship solicitation (financial, in-kind)

❑ Continue event countdown “3 months until Shred Cancer” (email, social media)

Franchisee Event Planning Checklist

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➢ April ❑ Secure day-of event signage – include sponsor logos

❑ Social media push

• Continue event countdown “2 months until Shred Cancer”

• Sample content and images provided for Facebook, Twitter, LinkedIn

• Sample blog post

• Post event details/images to social media accounts and encourage sharing

❑ Promote event to clients

• Display Shred Cancer posters in high-traffic areas at client offices and in your neighborhood

• Include event flyer with invoicing

❑ Secure sponsors (financial, in-kind)

➢ May ❑ Final franchisee conference call (DATE TBD)

❑ Begin final marketing push

• community, local radio, local tv

❑ Send “Save the date!” (email, social media)

• Include countdown “1 month until Shred Cancer”

• National Cancer Research Month hook

❑ Suggest all walk in customers hold off on shredding services until June 4

❑ AICR will place geo targeting google ad

❑ Encourage drivers to wear Shred Cancer polo shirts

❑ Receive event day materials

• Cash box, collection procedures, PayPal triangle, goody bags, FedEx return label

➢ June ❑ Spread the word! Local media advisory for press attending event – June 1

❑ Share final countdown “only x days until Shred Cancer” (email, social media)

❑ EVENT DAY! – Saturday, June 4

❑ Share event photos and video via social media (Twitter, Instagram, Facebook) and send to Brenda.

❑ Return materials and all checks/cash to AICR (see cash collection procedures)

✔

✔

Kicking off our fundraising efforts during Cancer Prevention Month is a great way to

raise awareness about Cancer Prevention while taking steps toward our goal. Together We Can.

Please contact Brenda Zelada, Special Events Coordinator b.zelada@aicr.org • 202-600-3018 for fundraising ideas and support.

The CAN PREVENT Challenge! A twist to the “ribbon challenge” that you typically see at the gro-

cery store, ask your customers to make a small dona-tion in exchange for writing the name of a loved one on the Shred Truck (pictured above). Hang each one up and set a goal. Sell 300, cover an entire wall, be

the highest selling franchisee or cover an entire truck!

A great way to start your fundraising approach is through mail and

email! Include the attached flyer in all of your outgoing communications. Share

our kick off with your entire following!

February

Third Annual Shred Cancer eventWe are kicking off our fundraising during cancer prevention month.

Step 1 – Please support our efforts and help fight cancer by making a gift today.

www.aicr.org/shredcancer

Step 2 – Join us on June 4 and safely destroy sensitive paperwork!

CANCER PREVENTION MonthKick-Off

IN MEMORY/HONOR OF:

Media Contact Information • Contact info for local Chamber of Commerce found here: www.uschamber.com/chamber/directory

• Contact info for local TV found here: www.stationindex.com/tv/

• Contact info for radio stations found here: radio-locator.com

• Find online newspaper and community calendars:

◊ www.usnpl.com

◊ www.onlinenewspapers.com/usstate/usatable.htm

www.uschamber.com/chamber/directory www.stationindex.com/tv/ radio-locator.com

www.usnpl.com www.onlinenewspapers.com/usstate/usatable.htm

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Please contact Becky Glazer, Education and Communication Associate, r.glazer@aicr.org; 202-600-3024 for media outreach support.

Sponsorship & Fundraising Ideas

Site Presenting Sponsor ($5,000)

• Recognition as a Presenting Sponsor at your Shred Cancer Event

• Prominent logo recognition on local event materials

• Prominent logo recognition on the official Shred Cancer Goody Bag (need sponsorship commitment by March 1, 2016)

• Prominent logo recognition as Presenting Sponsor, with hyper-link, on main page of Event website

• Recognition as a Presenting Sponsor on media announcements

• Logo with hyper-link on all Shred Cancer e-communications to participants

• Logo recognition, with hyper-link, on the AICR website

• Opportunity to display corporate banners, sponsor provided

• Opportunity to host a table

• Opportunity to distribute promotional items to participants (approval required by AICR)

Business Card Drop Sponsor ($500)

• Opportunity to include corporate business card/flyer in local Shred Cancer goody bag

• Opportunity to distribute promotional items in goody bag (approval required by AICR)

In-Kind Sponsor (In-Kind)

• Opportunity to donate product for event day use (food, drink, activities, etc.)

• Promotion on event day

Fundraising Ideas (for PROSHRED and other business & personal prospects)

• Portion of proceeds

• Ask for matching gifts

• Ask vendors to donate money – send an email and/or traditional mail to vendor list

• Raffle (Day off with pay, gift certificate to local restaurant)

• Bake sale (Valentine’s Day, Mother’s Day, Memorial Day)

• Organize a 50/50 raffle

Please contact Jodi Street, Director of Corporate and Foundation Relations, j.street@aicr.org; 202-600-3077 for information on National Sponsorship opportunities.

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Share the following sponsorship levels and benefits during your sponsorship solicitation.

Event Day Set-Up Suggestions1 Arrive early to set up

a. Although you may have advertised a certain event start time, there are sure to be early arrivals.

b. Suggested parking lot set up

2 Assign tasks to staff and volunteers

a. Donation collection/goody bag handout (1–2 people)

i. Start off by greeting the driver

ii. Say “I’ll take your donation here and then you can drive forward”

iii. Suggested donation is $5 per box

iv. Thank driver for the donation

v. Email receipts are available by request. All check donations will receive a receipt in the mail

b. Shredding

i. Remove boxes from vehicle

ii. Thank driver again

c. Take photos and post to Facebook/Twitter/LinkedIn while event is taking place.

3 Have Fun!

Please contact Brenda Zelada, Special Events Coordinator

b.zelada@aicr.org • 202-600-3018 for information on set up and cash collection procedures.

DONATION COLLECTION

TABLE FOR GOODY BAGS

REMOVEBOXES

FROM CAR

EVENT SIGNAGE

EXIT

ENTER

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Instructions for Returning Items to AICRYour return package should include:

◊ Cash box (1)

◊ Triangle Device(s) (pictured on the right)

◊ Check donations made out to AICR from event

◊ Check from Proshred for cash donations collected

Please send the above in the packaging provided with the FedEx return label by June 30.

AICRAttn: Brenda Zelada1759 R Street NWWashington, DC 20009

If you have any questions please call or email Brenda at 202-600-3018, b.zelada@aicr.org

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Triangle Device

THANK YOU!