Show Me The Money:Fundraising 2.0

Francis Kung

Engineers Without Borders Canada

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The Internet...

• 88% of Canadians are on the Internet

• ... spending an average of 17 hours / week online 1

1 CIP – RIC “Canada Online!” Survey (2007) - http://www.ciponline.ca

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... is about instant connections

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Be compelling

• 40% of visitors are looking for news and events

• 35% are looking for general information

• 18% want to donate 2

• Quick emotional connection

• Plan your website

2 ForeSee Results, “Trends in Constituent Satisfaction with Nonprofit Websites” (2009)

SickKids Foundation

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Be compelling

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Make it easy

• Be ready when that connection happens!

• “Donate now” button placement is crucial

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Offer options

• Weddings

• Birthdays

• Anniversaries

• In memory

• Monthly donations

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Offer many options

• Donating is an opportunity to get involved

• Gifts can be of many types

• Money

• Stock

• In-kind

• Time

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Show the big picture

• The power of collective action & feeling part of a larger movement

• Provide instant recognition (gratification)

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Keep donors engaged

• Thank-you!

• Constant updates

• Repeat donors are much more likely to donate again

• Think of your donors as partners

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Fundraising 2.0

The power of passion!

Connect Converse

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Fundraising 2.0

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Let your members do the talking

• Leverage personal connections

• Word of mouth

• Social networks

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Case Study: Gift of Opportunity

• Networks & connections

• Personal stories

• Why this is important to me (passion)

• What EWB is doing (concrete plan)

• Immediate recognition; part of a larger movement

• Easy to donate

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CanadaHelps really helps!

• Credit card processing

• Monthly donations

• In memory / in honour

• Giving pages

Questions?

Francis Kung

Engineers Without Borders Canada

http://www.ewb.ca

franciskung@ewb.ca

@franciskung