Web 2.0 Mobile Multi- Channel Multi- Channel Introduction Viral Online Fundraising.
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Web 2.0 Mobile Multi- Channel Introducti on Introduction Viral Online Fundraising
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Transcript of Web 2.0 Mobile Multi- Channel Multi- Channel Introduction Viral Online Fundraising.
Web 2.0
Mobile
Multi-Channel
IntroductionIntroduction
Viral Online Fundraising
Web 2.0
Mobile
Multi-Channel
Introduction
Agendao Introduction
o Outline the costs/benefits of two forms of fundraising
» Web 2.0
» Mobile
o Discuss the multi-channel approach
o Thanking your donors
Web 2.0
Mobile
Multi-Channel
Introduction
PollIn the past year my program has raised money using:
Web 2.0
Mobile
Multi-Channel
Introduction
2011 Trends
Source: www.nonprofitmarketingguide.com/2011trends
Web 2.0
Mobile
Multi-Channel
Introduction
Traditional Fundraising
Engagement
Commitment Opportunity
Web 2.0
Mobile
Multi-Channel
Introduction
Viral Fundraising
ViralFundraising
Viral Fundraising
Web 2.0
Mobile
Multi-Channel
Introduction
Creating a Buzz
Viral Fundraising
Raise AwarenessRaise Funds
Exp
and
Net
wor
k IncreaseM
arketing
Introduction
Mobile
Multi-Channel
Web 2.0
The State of Online Giving
Source: http://www.fundraising123.org/files/Community/Online_Giving_Study_2010R.pdf
$152
Average Charitable DonationOnline vs. Offline
$72
$80 LESS
Source: http://www.e-benchmarksstudy.com/
Introduction
Mobile
Multi-Channel
Web 2.0
Mentor
Web 2.0 Fundraising
Your Mentoring Program
Introduction
Mobile
Multi-Channel
Web 2.0
Web 2.0 Fundraisingo Upload multimedia (photos, videos)o Integrate with social mediao Searchable by regiono Customize your messageo Manage donor database
Introduction
Mobile
Multi-Channel
Web 2.0
Benefits of Web 2.0 Fundraising
Introduction
Mobile
Multi-Channel
Web 2.0
Features of Web 2.0 Fundraising“Viral Fundraising Report Card”
Introduction
Mobile
Multi-Channel
Web 2.0
Razoo
Introduction
Mobile
Multi-Channel
Web 2.0
Network for Good
Introduction
Mobile
Multi-Channel
Web 2.0
Tips
Web 2.0 o “Tangible” giving
o Profile your donor
o Mobilize your donors
o Timing
o Create urgency
Introduction
Mobile
Multi-Channel
Web 2.0
“Tangible” Giving
o Start with defining your costso Align your message with your
campaign
o Start with defining your costso Align your message with your
campaign
Introduction
Mobile
Multi-Channel
Web 2.0
Profile Your Donoro Younger with higher
incomes» 11% under the age of
35» 34% earned over $100k
o Mentoring donor?» Mentors?» Educators?
o Younger with higher incomes» 11% under the age of
35» 34% earned over $100k
o Mentoring donor?» Mentors?» Educators?
?
Introduction
Mobile
Multi-Channel
Web 2.0
Mobilize Your Donor
o Word of moutho Social payment
» Tweet Button
o Word of moutho Social payment
» Tweet Button
Introduction
Mobile
Multi-Channel
Web 2.0
Social Payment
Introduction
Mobile
Multi-Channel
Web 2.0
Timing
?
Introduction
Mobile
Multi-Channel
Web 2.0
Be Creative
?
Web 2.0
oCreate a sense of urgencyoSet it up as a competitionoUse a multi-channel approachoThank your donors
Web 2.0
Introduction
Mobile
Multi-Channel
Web 2.0
Q & A
?
Web 2.0Web 2.0
Introduction
Web 2.0
Multi-Channel
Mobile
Mobile Landscape
? 86%2010
2000
Mobile Phone Owners
Mobile
59%
Source: http://calderstrategies.com/wordpress/mobile-101/
35%
Introduction
Web 2.0
Multi-Channel
Mobile
Mobile Fundraising
ASP
Prov
ider
s
Introduction
Web 2.0
Multi-Channel
Mobile
Pricing
Startup FeePercentage rateMonthly subscriptions
Mobile Platforms Cost Range
Startup Fee $0- $500
Percentage Rate 5% - 10%
Monthly Fee $49 - $499
Introduction
Web 2.0
Multi-Channel
Mobile
Costs/Benefits
o Scale/Reacho Trigger Evento Faster/Easier
for Donoro Usher in New
Era of Donors
o Scale/Reacho Trigger Evento Faster/Easier
for Donoro Usher in New
Era of Donors
o Costso Trigger Evento Accounts/
Receivable Lago Donor
Anonymity
o Costso Trigger Evento Accounts/
Receivable Lago Donor
Anonymity
Mobile
Introduction
Web 2.0
Multi-Channel
Mobile
Mobile Guidelines
o US Non-Profit Organization registered as a 501c3 with at least $500,000 in annual revenues
o Letter of Determination (Form 1045) Patriot Act Compliant
o 501c3 must be in good standing for at least one year
o File 990o Have privacy policy that allows for
donor opt-outs
o US Non-Profit Organization registered as a 501c3 with at least $500,000 in annual revenues
o Letter of Determination (Form 1045) Patriot Act Compliant
o 501c3 must be in good standing for at least one year
o File 990o Have privacy policy that allows for
donor opt-outs
Introduction
Web 2.0
Multi-Channel
Mobile
Tips
Source: http://calderstrategies.com/wordpress/mobile-101/
Text “Mentor” to 12345
o Set Goalso Select a relevant
key word/short code (ID Vendor)
o Personal network
o Carefully time/craft your campaign
o Thank your donors
o Tangible giving
o Set Goalso Select a relevant
key word/short code (ID Vendor)
o Personal network
o Carefully time/craft your campaign
o Thank your donors
o Tangible giving
Mobile
Introduction
Web 2.0
Multi-Channel
Mobile
Is This Right for Your Organization?
Web 2.0 Mobile
Labor Hours 60-80 80-120
Outreach Email > 100 Advertising! Event
Organizational Budget
N/A $500k
Type of Urgency Campaign Trigger Event
Introduction
Web 2.0
Mobile
Multi-Channel
What are your goals?
Improve your online presence
Turn volunteers into fundraisers
Increase small individual donations
Deepen & broaden network of support
Introduction
Web 2.0
Mobile
Multi-Channel
Multi-Channel Approach
Source: http://calderstrategies.com/wordpress/mobile-101/
E-MailMobile*
Web 2.0
Social Media
Direct Mail
o Multi-channel donors are more “loyal, valuable, essential to long term sustainability.”
o Multi-channel donors are more “loyal, valuable, essential to long term sustainability.”
Introduction
Web 2.0
Mobile
Multi-Channel
Q&A
Introduction
Web 2.0
Mobile
Multi-Channel
www.advancementoring.org
