BRINGS YOU

INDIA’S #1 REALITY SHOW GOES DIGITAL FIRST!

*Estimated Numbers

10

BILLIONMinutes Watch Time

25+

MILLIONViewers

BIGGEST ENTERTAINMENT SHOW EVER STREAMED!

POSSIBILITIES ARE LIMITLESS!

WITH THE ONE & ONLY…

SALMAN KI SPECIAL DEMAND!

DRAMA EMOTIONS MADNESS

24/7 LIVE ACTION!

24/7 DIGITAL ALL ACCESS

REAL TIME PULSE METER TO DRIVE

ACTION

FAN INTERACTIONS WITH FAVOURITE

CONTESTANTS

LIVE VOTING FOR TASKS, RATIONS,

ELIMINATIONS

EXCLUSIVE EXTRA CLIPS TO QUASH FOMO!

AUDIENCE IN CONTROL

LIVE VOTING VIDEO VICHAAR PULSE METER FANTASY LEAGUE

Catch all the unadulterated masala and action from the house, just so you don’t have to deal with any FOMO!

Daily unedited versions of moments which are shown in the main episode!

Multiple fresh and exciting capsules consisting of footage from the house, EVERY DAY!

Customized Bespoke Solutions, Weekend Debates and more!

THE BIGGEST OTT SHOW FOR THE

…AND THE

CO-CREATE CONTENT & STORYLINES

BRAND: VIVO SEASON: BIGG BOSS S13

Sidharth Shukla & Rashami Desai recreated a music video from a series in the Bigg Boss house. Shehnaaz Gill directed the music video with a Vivo phone.

BRAND: SNAPDEAL SEASON: BIGG BOSS S8

CASH BOOTH: Contestants had to enter a special booth and collect maximum floating cash to be able to shop.

SNAPDEAL APP SHOPPING: A touch screen app was designed for the contestants to shop and pick gifts for each other.

SEAMLESS IN-HOUSE INTEGRTIONS

BRAND: MARUTI SWIFT SEASON: BIGG BOSS S8 & S10

Gautam Gulati & Sonali Raut got a chance to get out of the Bigg Boss house and go to the mall in a Maruti Swift to shop for their luxury budget by taking other people’s help.

Manu & Manveer were the finalists of the show, they were both taken to the mall in a Maruti Suzuki to meet and greet their fans.

AMPLIFYING THEMES

APPY Zone (Garden): BB 10 TRESEMME Spa: BB 14 MOJ Room: BB 14

BRANDED ZONES

CUSTOM EXPERIENCES

CHINGS Direction Poll: BB 12 VIVO Zone: BB 13 MCL Zone: BB 14

CUSTOM EXPERIENCES

BRANDED ZONES

APPY Fizz Cooler: BB 11 Onwards

LAYS Smile Rack: BB 13

QUAKER Oats Dispenser: BB 13

z

CUSTOM EXPERIENCES

BRANDED PRODUCT RACKS/ DISPENSERS

APPY Fizz Center Table: BB 11

MPL Sipper: BB 14

VIVO Pillows: BB 13

APPY Fizz Area: BB 11

CUSTOM EXPERIENCES

HOUSE ELEMENTS WITH BRAND LOGOS

Brand BannerBB OTT

Branded ILU

Brand Banner & Question Of The Day

VOTING VIDEO VICHAAR PULSE METER

BIGG BOSS OTTVote to make your favourite housemate the

winner of Bigg Boss OTT

Bigg Boss OTT Pulse Meter

DEEP ENGAGEMENT

www.voot.com/vootfashionbooth

Shop ThE Look

User logs onto Voot and clicks on the show

thumbnail

While watching the content, ad unit says

“Shop-the-Look”

Build a relevant catalogue for the viewer to land on

The purchase can only be fulfilled on external

platform

USER ACTIVATION: SOCIAL COMMERCE

…AND SO MUCH MORE!

MADNESS BEGINS THIS JULY!

DIGITAL IMPACT & SOCIAL MEDIA PLAN

TO DELIVER 300 MN IMPRESSIONS

✓ ACTIVATING SOCIAL MEDIA PLAN

• FACEBOOK

• INSTAGRAM

• TWITTER

• YOUTUBE

✓ ONLINE CONTEST AROUND THE SHOW FORMAT

✓ BUILD ON THE GRATIFICATION

✓ DIGITAL ENDORSEMENT THROUGH ACTIVATING DIGITAL

INFLUENCERS

✓ GDN & VIDEO BANNERS ACROSS LEADING KEY

PUBLISHERS

LARGE FORMAT ADS ACROSS

TOP PUBLICATIONS ON THE

LAUNCH DAY ACROSS NATIONAL

& REGIONAL PUBLICATIONS

1000 GRPS ACROSS NEWS,

MOVIES, MUSIC & REGIONAL

GENRES WITHIN NETWORK AND

OUTSIDE NETWORK

OTT GETS ‘REAL’STARTING 8TH AUGUST!

LATE SEPTEMBER ONWARDS**TBC *LOGO UNIT IS SUBJECT TO CHANGE

10 Crs

Entitlements Presenting Co-powered By Special Partner

Inventory on the show a a a

Customized integrations a a a

Customized interactivity solutions a a r

Live Stream a r r

ILU Exposure a a a

Customised CAC a r r

Branded tray with curated Voot Exclusives clips a a a

Sponsorship Slates a a aAssociations (Hero Carousel, sponsor strip,

promo tags) a a r

Social Posts a a a

5.5 Crs 3.6 CrsAll rates are nett to Voot; applicable taxes, commissions and fee extra

SPONSORSHIP LEVELS – BB OTT

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