LIVErtising 15.5
ADVERTISING GOES
DIGITAL (TOO)
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Mobile-ready company websites in Wallonia
5
68%30%
5%
DIGITAL =
ECONOMIC
DEVELOPMENT !
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http://livertising.net/blog/2014/10-dream-jobs-for-your-future/
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http://www.digimedia.be/whos-who-company-
list.php?lng=fr&rubric=whos-who-digital-media
DIGITAL =
AUDIENCE !
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total digital =
47%
http://media.strongview.com/pdf/StrongView_2015_Marketing_Trends_Results.pdf
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THE DIGITAL
ECOSYSTEM
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Are cookies dead?
25
0203
01
limited
REACH
poor CROSS-
DEVICE tracking
PRIVACY
concerns
limited
REACH
poor CROSS-
DEVICE tracking
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If you continue to use
this site without
changing the settings,
you consent to the
use of the cookies.
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So, what now?
28
0203
01
STABLE
identifiers
STATISTICAL
identifiers
KNOWN
identifiers
STABLE
identifiers
STATISTICAL
identifiers
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BLOWING A FEW MISTAKES
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Blowing a few myths
32
Universal Google
Analytics
Touchpoints
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https://support.google.com/analytics/?hl=en?utm_medium=email&utm_source=newsletter&utm_campaign=novemberlapse&utm_content=en_
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example de silo en digital
36
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S i l o s
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Content
Link
Reputation
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http://goo.gl/bL9ldv
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• CTA: wording, size, colour, location...
• Headline (id.)
• Copy: Product/service description
• Design: style, colours, background, size,
position
• Visuals: position, size, people/abstract,
gender, …
• Forms: length, type of fields, place, CTA…
• Pricing, promotional offers...
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Programmatic
Buying
RTB
Ad Exchanges
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Blowing a few myths
79
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AmplifyInteractBuild
Launch your
page Respond to
fans
Get shares, RTs, …Build a
fan base
Publish to
fans
Listen to
fans