Shouting into the void
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Transcript of Shouting into the void
Shouting into the Void?
Social Media and the Construction of
Cultural Heritage Knowledge Online
S Graham, Carleton U @electricarchaeo
Ack! Blogs!
Ack! Twitters!
And Let’s Not Talk About Facebook.
Nobody ever asks: what’s the context of all this?
http://time.com/83200/privacy-internet-big-data-opt-out/
Data Serfs – see Jeremy Antley, ‘Data Serfdom in the Modern Age’
Repin, Volga Boatmen, 1873
So. Let’s look at the context of some cultural heritage on the web
• Archaeologists who blog.
• Folks who’d be interested in finding out about archaeology.
This is what ‘Roman Archaeology’ looked like on the web, in 2011
And this is what it looks like in 2014.
ça va faire une maudite poutine
To push a metaphor far too far,
how can we extract any nutrition from this?
First observation.
There’s a lot more tracking going on in 2014 than in 2011
At right: ghostery plugin for firefox alerting me to 54 web trackers on a particular website.
Network analysis
• Filter that cruft out
• Find communities
• Find pages that an ideal user might browse to, given this structure
• Find pages that most users will traverse during that browse
Result? The WikiBrain
Zoom in on the way Wikipedia constructs cultural heritage knowledge Betweeness centrality (a measure of the pages one
might most often click through), we find • ‘anthropology’, • ‘evolution’, • ‘ethnomusicology’, • ‘list_of_archaeologists’, • ‘post-structuralism’ as the top five.
• The article on the Colosseum turns up at rank 11.
Overall Structure: Eigenvector Centrality
Top five: • ‘Iron_Age’, • ‘Margaret_Conkey’, • ‘Marija_Gimbutas’, • ‘Janet_D.Spector’,
‘Nautical_Archaeology_Society’, • Amazon product page for ‘Cross-Cultural
Scientific Exchanges in the Eastern Mediterranean, 1560-1660’ by Avner Ben-Zaken (2010).
PageRank: most likely destination?
• Top nineteen pages are all category pages – Eg,
• category:history_books_about_ancient_Rome
• category_talk pages (indicating that there a number of articles where the content is being actively debated)
• and pages that flag the quality of the article like ‘Wikipedia:Stub’ and ‘help:Disambiguation’.
– In twentieth spot we have ‘Cambirdge_University’, and in twenty-first, ‘Ure_Museum_of_Greek_Archaeology’ at Reading University
So what?
1. Blogging is platform, not content 2. Academic bloggers talk with other academic bloggers 3. Academic content of blogs has impact on citations
4. Tracking, advertising ecosystems, walled gardens mean that the
wider world will never discover us, for the most part 5. The wider world off-loads ‘factual’ knowledge to Wikipedia
6. As far as ‘roman archaeology’ goes, the Wikipedia pages are
problematic (as the structure itself demonstrates)
7. We should use this to our advantage.
How?
• Surface our best work to take advantage of the trackers & walled gardens
• Become the links to valid sources
• Become the source pages themselves
DHNow & JDH
Don’t Shout into the Void.
Shout at
Wikipedia
instead.
Tim Etchells the future will be confusing Mousonturm, Frankfurt cc http://en.wikipedia.org/wiki/File:Etchells_Mousonturm.jpg
Crosa, man’s face screaming/shouting cc http://commons.wikimedia.org/wiki/File:Scream_crosathorian.jpg
Harris Matrix Composer, screen grab from http://www.harrismatrixcomposer.com/
Jonathunder, poutine cc http://commons.wikimedia.org/wiki/File:Poutine.JPG
Fred Ewanuick, Mary Walsh http://www.geocities.ws/fredewanuickfan/youngtriffie.htm