Should you and your client be afraid of beacons?
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Should you and your client be afraid of beacons?
Transcript of Should you and your client be afraid of beacons?
Should you and your client be afraid of beacons?
Beacons are a novelty.
Everything that is new
can be fearfull.
Beacons are a novelty.
Everything that is new
can be fearfull. Clients can be afraid of a data safety.
Beacons are a novelty.
Everything that is new
can be fearfull.
Entrepreneurs or
investors can be
worried if is it worth
to invest in a new,
untested solution?
Clients can be afraid of a data safety.
Beacons are a novelty.
Everything that is new
can be fearfull,
Entrepreneurs or
investors can be
worried if is it worth
to invest in a new,
untested solution?
Clients can be afraid of a data safety.
Is there really anything to worry about beacons?
Check 6 questions
that will dispel your doubts
Are beacons THREATEN TO THE SECURITY of the data
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The beacon itself is not an “intelligent” machine, it can neither store nor send our data.
The beacon itself is not an “intelligent” machine, it can neither store nor send our data.
It can only track device when it turn within its reach (with installed aplication compatible with it and enabled Bluetooth transmitter).
Beacon sends to the system encrypted ID numbers, our data do not “fly in the air”.
The beacon itself is not an “intelligent” machine, it can neither store nor send our data.
It can only track device when it turn within its reach (with installed aplication compatible with it and enabled Bluetooth transmitter).
The system uses the relevant databases, decodes the information sent by the beacon, later identifies the specific client and adapts to their profile message (we need to agree for it).
The system uses the relevant databases, decodes the information sent by the beacon, later identifies the specific client and adapts to their profile message (we need to agree for it).
We should be aware that there is no difference - talking about the use of data for marketing purposes, a company uses beacon, or just use the traditional mailing campaign –
Should our clients be affraid of “PERMANENT SURVEILLANCE”
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Information about your clients buying behavior will be able to process only by an owner of a company, which their client made the data available.
Information about your clients buying behavior will be able to process only by an owner of a company, which their client made the data available.
At a time when almost everyone has a smartphone, to track the point where we currently are, is not a problem. Much more threatening to our privacy is even a video surveillance system that works in commercial buildings or settlements.
Should entrepreneurs and clients be afraid that beacons will SPAM THEM
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No.
No. There is no need to be afraid that by going to the same store several times in one day, we will be flooded by the same messages.
No. There is no need to be afraid that by going to the same store several times in one day, we will be flooded by the same messages.
None of the entrepreneurs will allow to discourage its clients to too much intrusive messages.
Is SOCIETY SO AWARE and the TECHNOLOGY WELL-FUNCTIONING that beacons can bring measurable effects?
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In society is more and more prosumers - professional consumers who buy in a conscious way, looking for profitable shopping and know how to use a variety of sources of information about products.
In society is more and more prosumers - professional consumers who buy in a conscious way, looking for profitable shopping and know how to use a variety of sources of information about products.
If a solution that cause shopping more convenient WILL ADOPT IN SOCIETY.
In society is more and more prosumers - professional consumers who buy in a conscious way, looking for profitable shopping and know how to use a variety of sources of information about products.
But education from innovative companies is essential here.
If a solution that cause shopping more convenient WILL ADOPT IN SOCIETY.
A good accept of beacons is also supported by a development of technology.
Soon BLE (Bluetooth Low Energy) will be enabled by default in new smartphones due to the low energy consumption.
A good accept of beacons is also supported by a development of technology.
The number of devices with systems that support BLE will also increase
Is it NOT TO EARLY to think about the implementation of beacons in your company
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Why you can win?
If you start now, you can count on the so-called early adopters – people who are interested in technology at the very beginning, when it appears on the market.
The number of messages send through beacons (push messages) are still relatively small and so far not had time to get bored.
What is the chance that I will encourage my existing clients TO INSTALL THE APPLICATION
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What will Americans do for a voucher of $ 1?● 52% confirmed that they are
willing to give you their email address,
● 26% could give address, ● 54% date of birth, ● 71% postal code.
What will Americans do for a voucher of $ 1?● 52% confirmed that they are
willing to give you their email address,
● 26% could give address, ● 54% date of birth, ● 71% postal code.
So you do not need much to encourage clients to download the application and persuade to beacons.
A completely different matter is to make them use this application as long as possible.
A completely different matter is to make them use this application as long as possible.
This depends on the ATTRACTIVENESS OF COMMUNICATIONS and CREATIVE MARKETING TEAMS.
