Shopper Marketing Starts At Home
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Transcript of Shopper Marketing Starts At Home
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Marketing Profiling Targeting Mapping Monitoring Metrics
Shopper Marketing Starts At Home
Front-Door Media and Marketing Solutions Capabilities Presentation
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Today’s Path to Purchase Power Direct provides access to and engages consumers where
they are making key shopping decisions — at home.
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Front-Door Marketing
“A highly specialized and measurable discipline that uses creative, precisely targeted media to reach and engage consumers through
one of the last uncluttered environments — their front door.”
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Features and Benefits of Front-Door Marketing
— Features — Highly targeted
— Benefits — Reaches best prospects
Solo delivered Uncluttered & category exclusivity “Must-touch” interactivity High ad readership
Quick speed-to-market Immediate message delivery
Trackable Measurable ROI Versatile medium Branding and direct response capability
High visibility “mini-billboard” Fast program results
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— 10 years experience in Front-Door Media and Marketing Services — — Category pioneer and innovator —
— 2011 Inc.’s 500 | 5000 List of Fastest-Growing Private Companies in America —
— Over 1,500 campaigns produced and delivered — — Broad ranging industry experience —
— Energy Efficiency Solutions division founded in 2009 — — Preferred partner for nation’s top brands and agencies —
— North American distribution —
Meet
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Front-Door Media Products
PowerHangers™ Specialty
Front-Door Media
PowerPersonalization™ Online Lead Generation
PowerSamplingTM Sample and Coupon
Delivery
PowerShopperTM
Co-Op Polybag Program
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The “Science” of Front-Door Marketing
“Tightly integrated blend of marketing expertise, proven direct-response methodologies, leading-edge monitoring and
campaign metrics.”
This combination is unique to Power Direct.
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We create dynamic front-door campaigns.
— Front-door marketing strategy — — Creative consulting (copy, design, offer) —
Integration with client brand positioning and other media — Promotional ideas —
— Partnerships — — Dynamic testing recommendations —
Marketing
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Methodologies Profiling I Targeting I Mapping
Sophisticated geo-demographic and behavioral segmentation — Identifies ideal customer demographic and profile —
Only quality data and segmentation sources Nielsen Claritas I Experian I MRI
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Methodologies Profiling I Targeting I Mapping
— Block-group analysis and targeting to identify best customers —
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Methodologies Profiling I Targeting I Mapping
— Visualizing market coverage — — Precise area mapping —
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Monitoring During Campaign I Post Campaign
Independent phone surveys indicate that consumers report: — High recall of receipt of a direct-to-door ad —
— Strong recall and comprehension of marketer’s message and offer — — High intent to purchase/act on the offer—
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Metrics
— Cost per coupon redeemed — — Coupon redemption rate —
— Samples distributed — — Incremental traffic —
— Purchase frequency — — Average purchase size —
Because our media is trackable, we can help you measure:
Marketing Profiling Targeting Mapping Monitoring Metrics Marketing Profiling Targeting Mapping Monitoring Metrics
Thank You! Questions? Contact Us at 877-737-8977
Shopper Marketing Starts At Home