Shoot2Share - Emirates
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Transcript of Shoot2Share - Emirates
WTM London 2015 Comments from Google UK Sales Director Dr. Bernd Fauser on video:
• Some of the top reasons people watch videos online are travel related – 27% to relax and escape, 45% to be entertained and inspired, 14% to pursue a hobby.
• Almost 50% of travellers use online video in some shape or form before deciding where to go on holiday.
• Attendees also heard how consumers are using video to make critical trip purchasing decisions – 65% when they are thinking about taking a trip, 67% when choosing a destination, 67% when looking for ideas for activities, 63% when deciding on accommodation and 26% when deciding which website to book on.
• Video plays a vital role for brands because most consumers are undecided about what companies to book with and find it hard to differentiate between them.
First you need to create a storyboard for your video, prepare a shot list and then get a film crew together.
Once you’ve filmed, you need to do some digital editing - which can be a bit more complicated than initially thought!
Once you’re finished editing, you then need to export your video in the correct formats to share across social media platforms.
Shoot2ShareShoot2Share is a guided video creation, automated editing and publishing app, which enables users to very easily create videos using pre-formatted storyboards and to publish directly to a YouTube Channel, share via social media platforms or via an email link, all from their mobile phone. Shoot2Share offers brands the opportunity to create their own videos and to capitalise on influencer marketing and user generated content by making it easy for users to create and share videos.
FOR INNOVATION - SILVER WINNER
Shoot2Share & EmiratesEmirates flies to 140 destinations over six continents and strives to inspire and inform travellers about these destinations through initiatives such as Emirates Globalistas, Open Skies Magazine and Inspire Me. Shoot2Share will allow them to provide travel video content and reviews covering airport guides, hotels, restaurants, experiences, tours, shopping reviews, destinations guides and much, much more to help travellers make informed travel choices and to become to go-to resource for travel related videos.
Shoot2Share will allow travel journalists, travel bloggers, TripAdvisor contributors, travellers, Emirates Globalistas and even other Emirates staff to create video quickly and cost effectively with their mobile phone by following guided storyboards. While travelling to a destination for five-day trip, a traveller could create up to 45 videos covering:
• 2 x airport reviews • 2 x airline reviews • 1 x airport arrival video • 5 x hotel reviews • 15 x restaurant / meal reviews • 5 x local drinks reviews • 10 x activity / shopping / experiences / entertainment reviews • 3 x travel tips • 2 x travel tech tips
GETTING STARTED
• Download the free app
• Launch the app
• You’re ready to go…..
FOR INNOVATION - SILVER WINNER
What do want to film?
Emirates
Pam Golding Properties
Taste of Cape Town
Builders Warehouse DIY
Nedbank Money Minute
Design Indaba
What do want to film?
Hotel Review
Restaurant Review
Experience Review
Tour Review
Shopping Review
Airport Review
EMIRATES
HOTEL REVIEW
Introduction
Lobby, bar & restaurant
The room
Bathroom
The view
Special features 1
Record
HOTEL REVIEW
Introduction
Lobby, bar & restaurant
The room
Bathroom
The view
Special features 1
Record
Shot #1
Shot #2
Shot #3
Shot #4
Shot #5
Shot #6
Shots can be selected, deselected or can be locked
HOTEL REVIEW
Introduction
Lobby, bar & restaurant
The room
Bathroom
The view
Special features 1
Record
Shot list can be rearranged before or after shooting by dragging them into a new
position
HOTEL REVIEW
Introduction
Lobby, bar & restaurant
The room
Bathroom
The view
Special features 1
Record When ready, touch ‘Record’ to start
IntroductionIntroduce yourself in front of the hotel and tell us about the location of the hotel. What’s your first impressions?
SHOT #01 - Touch the screen to start
Camera is activated with shooting controls
Introduction
Introduce yourself in front of the hotel and tell us about the location of the hotel. What’s your first impressions?
Fix focus
Switch camera
Fix exposure
Import from camera roll
Switch light on
Record
SHOT #02 - after saving shot #01
Lobby, bar & restaurantDoes the hotel have a nice lobby, bar or restaurant?
Tell us about the decor and atmosphere.
COMPLETE THE SHOT LIST
SHOT #04 Bathroom…..What’s the bathroom like? Show us the shower and /or the bath.
SHOT #05 The view……How about the view, is it any good?
SHOT #06 Special features 1…..Are there any special features in the room? A iPhone dock or minibar?
SHOT #07 Special features 2……Is there a swimming pool, spa or rooftop bar? Any other unique features?
SHOT #08 Conclusion…….Share your thoughts about the hotel. What was the service like? Would you recommend it?
AUTOMATED EDIT & ENCODING PROCESS
IntroductionLobby, bar &
restaurant
The room Bathroom
The view Conclusion
The app automatically adds animated, branded billboards top and tail with music, together with title slides between each shot and edits it all together.
Hotel Review
Inspire Me
Inspire Me
Inspire Me Inspire Me
Inspire Me Inspire Me
Inspire MeInspire Me
LOCKED CHANNELS & APPROVALS
• Channels can be locked to restrict access for filming
• After selecting the channel, a pin code will be required to unlock the channel
• Videos can also be made private and only be made public after being approved
HOTEL REVIEW
TX!
We’re sure you’re super keen to get started so please give us a shout and we’ll get you shooting and sharing in no time!
Stanley Edwards Mobile: +27 82 458 3356 Email: [email protected]
FOR INNOVATION - SILVER WINNER