healthy emirates

www.healthyemirates.ae

Brand Strategy: Optimum Efficacy Web qualification: Phase 1 Edit to course out Phase 2; Exercising absolute utilization of Social media

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Prelude

• Essentials– Table stakes

– Reconnaissance

• Audiences – Expectations

– Primary – Secondary

• Intent: Edit– Inviting

– Talk back forum / Interactivity – Social media connected

• Optimum Utility – CRE off premises

– Depicting absolute brand potential

• To come: Provisions– Beyond

Table stakes 1. Inviting2. Engaging; video /

talkback 3. A complete virtual

trip to the brand / hospital

4. Two way communiqués

5. Actionable6. Endorsed, testified

Reconnaissance 1st

Clarity, 2 way connected

Reporting & reducing traffic piles at premises

Objectivity

Inviting layout, newsy and connected

Bland and directive

Reconnaissance 2nd

Portfolio website

Multi-utility platform, tutorials

Basic, glorified platforms

Healthy Emirates based web portal healthyemirates.ae to become the absolute choice for the people (potential respondents) as their search engine, when it comes to viewing, procuring, updating for scores, when there is a happening on and off screen.

The site to be “the portal” for viewers, especially the frequent net savvy users. The site should map all aspects of a two way communication platform for the users. Should establish a network routing and should be a profitable proposition for both / all parties.

The target audience

The defined target audience for the portal are; Primary target: SEC A, B HH domestic users, office staff, college & university (M&F) student aged 25– 35 onwards

Secondary target: with a spillover effect we intend to gather audience (mostly executives & domestic viewing) and age brackets stretched for the audience by an additional 35 to 40.

serving / day: – Interactivity – two way communication – (value inputs and feedbacks) – Blogs / Vlogs– Polls – Health tips (preferably with visual / v/o

demonstrations) – Event schedules – Video archives (YouTube channel clips) – Digital FGD / research – Community – Local tweeting platform – Promotions & giveaways – Travel, around the globe trends for events– Linking with the network – Advertising and brand partnerships – Player profiles: Interviews – SMS and Radio tie ups (all spill atll) \– Recommended downloads, what to try and

when?– Online with the top health specialist– Share y our ideas and events– Local events, international events

implementation avenuesas tracked down from the best services industries’ (websites)

Activate externalamplification fronts;

Presence & partnerships with; (a) Youtube.com(b) Google.com(c) Facebook.com(d) Twitter.com (e) Mysppace.com(f) Flikr.com Presence to be through the power of content sharing, establishing two way communication and most importantly have a complete copy right & exclusivity on the channels subscribed.

Expectationsas tracked down from the best services industries’ (websites)

• Audiences engagement• Identify and address • Breaking away from the clutter

of mundane and expected layouts• Broad base launch tabs to be simple,

inviting & most importantly audience based• Clearer distinction by visitors, for the visitors

Patrons & Visitors Medical Professionals Associates & franchisees Brand & Beyond

Contact points, i.e. tele, mails

Login / registerSearch bar

About us

language preference

Emergencies access

F U T LHealthy Emirates

Members

Ailment – complaint

Find your Doctor

Request a 2nd opinion

Your preferences: Insurance alliance

Your privileges & priorities

Medical records

Laboratory reports

International patrons

PackagesMaternity Packages

Cardiac PackagesVaccination Package

Admission ProcessHospital Charges

Billing & PaymentsYour Rights &

ResponsibilitiesShop & Eateries

Visiting HoursYour suggestions &

Complaints

Stay Healthy Health tips

Login req.

Login req.

As per brochure

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* Interactive link: two way communiqué (mostly requires login)

Scrolls list down w/ data entry

Data form entry / write to us

Dubai Abu Dhabi Line up

Diagnosis - Symptoms detection test

Patrons & Visitors Medical Professionals Associates & franchisees Brand & Beyond About us

Our services Details & Dept.(s) Diag. (s) / Hosp(s) Rehabilitation Exec. Check ups Screening

Which Hospital Across EK

Sharjah

Line up

Members

Refer patient

Refer doctor / facility

CME Synapses Revelation

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Interact: All hospitals across EK (unique platform)

Patrons & Visitors Medical Professionals Associates & franchisees Brand & Beyond About usMembers

Link: Health Emirates Portal

Email login:

Hospitals announcements, news feeds

Health calendar, UN, Org.

Healthy Emirates schemes / promotions / education

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Doctors & Staff Rosters on member hospitals

Member counseling

Access Reporting


Policies & Privileges SOP(s) |& Manuals Safety code

Orientations Training

Events

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Members

Partners

Businesses

i * Interactive link: two way communiqué (mostly requires login)

Suppliers

Patrons & Visitors Medical Professionals Associates & franchisees Brand & Beyond About usMembers

Healthy Emirates Thought

Healthy Emirates Reach

Global Initiatives partners

Sustainability

Outside UAE initiatives

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JCI Accreditation


Effort Independent corporate coalitions

Environmental development

Chat (consultation online) & Blog

Media: Press Radio

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Healthcare and safety initiatives

Members

Evolution

Vision:

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Team:


Mission: Policies

Testimonials: Videos & blogs

Members

Inspired look from category winners easier to utility, great visual effect (as per analytical tracking)

Visual medium works best in healthcare

Newsy and visual / video strong works

Care FMCG / Frequent visit website

Educational thematic

Medic / Pharma interactive

One of the most inspiring websites

Engagement – first look (consumer expectation)

Campaign of the season / Month

(preferably recorded testimonials)

Brilliant recoveries / Our success stories

(Preferably video) Healthy life style and general

house hold tips for women , etc.

Patrons & Visitors Medical Professionals Associates & franchisees Brand & Beyond

Contact points, i.e. tele, mails, social media tabs

Login / registerSearch bar

About us

language preference

Emergencies Access button

Video supported by YouTube (/ healthyemirates.ae YouTube channel and the new uploaded corporate videos)

News ticker / real-time online : News on Medicine, industry, medic developments, stories

Online surveys / polls & win

Members

Healthy Emirates

Generating a promising

revenue stream from this platform

entrenchment = trial =

loyal base = revenue

Establishing the brand extension as a

powerful , connecting

property translated into;

& the core business intent

HUM TV

Medics Healthcare Cares


case in ref.Medics, hospitals, doctors and you healthcare


Care

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healthy emirates

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