Shift 2 Inbound Marketing Partner - Beachouse Marketing
-
Upload
shift-2-inbound-marketing -
Category
Documents
-
view
226 -
download
1
description
Transcript of Shift 2 Inbound Marketing Partner - Beachouse Marketing
Our PromiseBeachouse intensely focuses on its clients
problems and needs and delivers creativity in
a highly efficient and productive way.
BE ACHOUSEM A R K E T I N G
Our Value PropositionCreativity is not a “nice to have.” In today’s
hyper-competitive, cluttered world, with consumers
more skeptical than ever, “creativity” is the only
business tool that helps you connect and influence
the consumers’ heart. Beachouse executes creativity
with the right focus, talent and disciplines to
deliver better business results.
BE ACHOUSEM A R K E T I N G
Key People
BE ACHOUSEM A R K E T I N G
Brian has applied his keen strategic abilities and meticulous visual artistry to some of the world’s
best-known brands. Among them, household names like Wrangler, Keds, Timberland, The Yellow Pages, Rolls Royce, Bentley, Crest and Iams. Artist, thinker and communicator, he insures every
nuance in the message takes advantage of the “buying moment”.
BE ACHOUSEM A R K E T I N G
Brian Fandetti Principal/Chief Creative Officer
HEADZPIN
BE ACHOUSEM A R K E T I N G
Robin-Marie has over 20 years of Strategic marketing and communications experience. She has played a leading strategic role at some of the industry’s most accredited agencies. These include: Earle Palmer Brown, DDB Needham Worldwide, and RSI Marketing, Inc. Her private sector work includes driving successful campaigns for WorldCom, Sprint PCS, Capital One, AT&T and Citibank. Her public sector work includes: NASA, NOAA and the Air Force Space Command.
Robin-Marie WilliamsPresident Harmonic International
Strategic Partner
Creativity combined with business results.
Exeter Hospital
Timberland PRO
Crest
Bridgeport Hospital
STIHL
NOAA
HEADZPIN
BE ACHOUSEM A R K E T I N G
A Sample Of Our Work
HEADZPIN
BE ACHOUSEM A R K E T I N G
Exeter Hospital - “The Art of Wellness”
HEADZPIN
BE ACHOUSEM A R K E T I N G
Insight: “The Art of Wellness.” When a hospital does an exceptional job of keeping people well, it transcends science and becomes art.
The results: • 35% Increase in community event attendance (awareness)• 18% Increase in surgery
Exeter Hospital
HEADZPIN
BE ACHOUSEM A R K E T I N G
HEADZPIN
Timberland Pro - “Measure Up”
HEADZPIN
BE ACHOUSEM A R K E T I N G
Insight: “Measure Up.” – The Timberland PRO Powerwelt is the world’s most technologically advance work boot. The campaign measured the value of the boot against the conditions and lifestyle of the worker who wears them.
The results: • 2nd most successful product launch in brand’s history• Overall awareness up 10%• Jumped to #1 in the professional footwear category
HEADZPIN
Timberland Pro - “Measure Up”
HEADZPIN
BE ACHOUSEM A R K E T I N G
Crest “New Girl”
HEADZPIN
Crest – Whitestrips – “Healthy Beautiful Smiles for Life”.
HEADZPIN
BE ACHOUSEM A R K E T I N G
Insight: “Healthy Beautiful Smiles for Life”. Just like applying your makeup, whitening your teeth can greatly enhance your beauty.
The result:#1 OTC whitening product in the market.
Crest – Whitestrips – “Healthy Beautiful Smiles for Life”.
HEADZPINHEADZPIN
BE ACHOUSEM A R K E T I N G
Current Campaigns
HEADZPINHEADZPIN
BE ACHOUSEM A R K E T I N G
Bridgeport Hospital – “Caring for your life”
HEADZPINHEADZPIN
BE ACHOUSEM A R K E T I N G
Bridgeport Hospital – “Caring for your life”
HEADZPINHEADZPIN
BE ACHOUSEM A R K E T I N G
Goal:To grow market share in the wealthy, suburban areas of the market where the privately insured population is concentrated to offset the increasing burden of caring for the un- and under-insured.
Strategy:• Create awareness among affluent target audience (physicians and potential patients)• Leverage hospital’s position as having the best heart attack survival rate in CT• Promote national hospital heart attack survival ranking: top five of 4,311
Bridgeport Hospital – “Caring for your life”
HEADZPINHEADZPIN
BE ACHOUSEM A R K E T I N G
STIHL – The best outdoor powertools in the world
HEADZPINHEADZPIN
BE ACHOUSEM A R K E T I N G
Goal:To communicate STIHL’s superior value to higher income target
Strategy:Place media in Wall Street Journal and USA Today to reach perspective target.Strategy – Ads are created to look like articles, utilize the media to optimize the idea. Typography becomes the graphic device that demonstrates superior functionality of each product.
Result: Coinsiding with media buy, STIHL saw large uptick in the outdoorpowertool catagories that were advertised.
STIHL – The best outdoor powertools in the world
HEADZPINHEADZPIN
BE ACHOUSEM A R K E T I N G
NOAA - National Oceanic & Atmospheric Administration
HEADZPIN
BE ACHOUSEM A R K E T I N G
Goal:Create awareness of NOAA as the lead federal agency for climate change. “NOAA Knows”
Strategy:Inspire the love of our planet with compelling imagery and copy
NOAA - National Oceanic & Atmospheric Administration
HEADZPIN
BE ACHOUSEM A R K E T I N G
The Beachouse Process
HEADZPIN
BE ACHOUSEM A R K E T I N G
The Constellation Workforce
HEADZPIN
BE ACHOUSEM A R K E T I N G
• Small core team
• Large network of on-demand talent
• Low overhead
• Highly scalable
The Beachouse Process
HEADZPIN
BE ACHOUSEM A R K E T I N G
• Briefing – Gain deep understanding of client, industry, challenges, goals• Assemble strategic brief• Establish fees and terms• Engage Constellation Workforce • Create 3-5 ideas• Present ideas and strategic plan to client• Execute approved campaign
Thank you!
BeachouseM A R K E T I N G
49 Park Avenue, Matunuck, Rhode Island 02879
www.beachousemarketing.com [email protected] 203 984 4509