Shear Madness Project Review #1
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Transcript of Shear Madness Project Review #1
A company dedicated to making haircuts unique, fun and special for kids.
9/29/11 Aubrey Illig Allison Porterfield 1
SHEAR MADNESS
Agenda
• Aubrey Illig – graphic design major• Allison Porterfield – graphic design
major• Alternate designing weekly Free
Haircut Friday Contest for Facebook• Collaborate on company
Facebook/Twitter• Mailchimp
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Agenda
• Details about our client’s requests– Objective: To increase customer base
through social networking.– Target Audience: Parents of young children.– Message: Giving haircuts a fun environment
that kids will enjoy.– Strategy: Continue with Free Haircut Friday,
show Shear Madness’s personality through social networking and redo their current strategy for Twitter
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Agenda
• Our timeline– Weekly Free Haircut Friday sent to Shear Madness by
Wednesday– Posted Friday by 8 AM– First Mailchimp Newsletter October 5th– Social Networking strategies completed by October
20th
• Competitor Research– Great Clips
• Samples of work• How we get things done efficiently• Our client pitch• Client Approval
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Shear Madness
Customers
History Future• Parents • Children (first
haircut through first date)
• Social networking doesn’t reflect brand
• Boring Free Haircut Fridays
• Attract parents to Facebook page by Free Haircut Friday
• Spark discussions via Twitter
• Mailchimp
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Client Objective(s)
Attract more
customers
Create better
relationship with clients
Spread the word for future
franchising
Have branding reflected
in all medias
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List of Deliverables
• Free Haircut Friday• Social Networking Discussion
(Twitter)• Mailchimp Email Newsletter
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Requirements & Assumptions
Requirements Assumptions• Want to show the fun
atmosphere Shear Madness has to offer
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Project Plan/Timeline
Weekly Free Haircut Fridays
Monthly Mailchimp (first
issue by October 5th)
Reconstruct Twitter
background/strategy by October
20th, 2011
Following October 20, post
discussion starters via
Twitter 3-4 times a week.
Aubrey Illig Allison Porterfield
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Competitor Research
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Shear Madness Social Networking
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Shear Madness Twitter
Shear Madness Facebook
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Mailchimp
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Free Haircut Friday
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How Shear Madness is Different
• Offer a unique experience unlike any other haircut place in the area
• Only salon that specializes in children/teen haircuts
• Spa Birthday Parties offered for girls• Opportunities to win free haircuts• Madmobile
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Unique Shear Madness Experience
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Client Pitch
• Facebook traffic has increased exponentially since we took over 3 weeks ago.
• As you can see, their responses were much lower in August compared to the amount we are getting with our posts.
• If we continue with this trend in all aspects, Shear Madness will achieve their objectives.
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Client Pitch
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Client Approval
• Each Wednesday before the Free Haircut Friday post, we send a draft of the campaign through email for the following Friday.
• Receive email confirmation from our client• Meetings every two weeks• Observe posts on Twitter to ensure they
reflect branding• Follow font, color and style of brand in all
aspectsAubrey Illig
Allison Porterfield