Shazam Skynet STIMA 2014 Presentation
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Transcript of Shazam Skynet STIMA 2014 Presentation
Shazam /SHəˈzam/
Exclamation:
Interjection suggesting something happens automatically or as if by magic
CAMPAIGNS ON
6 CONTINENTS
+100M MOBILE MAU USERS
15 BILLION SHAZAMS
AND COUNTING
DRIVING THE WORLD’S
DIGITAL MUSIC SALES
2
MILLION DOWNLOADS 20MM
SHAZAMS EVERY DAY
NEW DOWNLOADS
EVERY MONTH
13MM 600+ CAMPAIGNS
© 2014 Shazam Entertainment Source: Shazam internal data and
comScore data
iTunes Radio/Cloud (215 Index)
Spotify (136 Index)
TuneIn Radio (155 Index)
Soundcloud (152 Index)
Rdio (287 Index)
6 © 2014 Shazam Entertainment Source: comScore, Media Metrix, May 2014
Growing editorial content, like
top Shazam’d charts
35MM tracks library
Big partnerships to keep them
connected Apple Siri
integration, Rdio, Spotify
Shazam users love music
on their smartphone
Shazam helps them discover
music they love
BELOVED MUSIC APP + MUSIC FANS
EVOLUTION OF MUSIC CONSUMPTION
2013 GROWTH
PHYSICAL UNIT SALES .7 BILLION 13%
DIGITAL UNIT SALES 1.3 BILLION 6%
STREAMS 118 BILLION 32%
PANDORA LISTENING HOURS 16 BILLION 13%
Source: Nielsen U.S. Music Year-End Report, 2013
Pandora Investor Relations Presentation, 2014
© 2014 Shazam Entertainment 7
+ “If you get radio airplay, but you don’t get Shazams, you don’t have sh*t”
+ The Chainsmokers, Kongos, SoMo all signed because of Shazam
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Mexico
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UnitedStates
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AxisTitle
CleanBandit
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Canada
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Mexico
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+ Clean Bandit, tracking stronger than Lorde © 2014 Shazam Entertainment
8
MOBILE IS CHANGING A&R
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Over 1.1MM Shazams © 2014 Shazam Entertainment
11
GRAMMY 2014 ENGAGEMENT
KENDRICK LAMAR +
IMAGINE DRAGONS
JOHN LEGEND
KACEY MUSGRAVES
QUEENS OF THE
STONE AGE + NIN
HUNTER HAYES
Top Shazam’d Moments
1
2
3
4
5
© 2014 Shazam Entertainment | Source: Nielsen & Google
Radio
14 hours
Cinema
0.3 hours
TV
35 hours
Online
6.5 hours
150x per day
89% of internet browsing
Mobile
42 hours
1
4
Scale Time spent on Smartphone Apps overtaking Desktop Time spent
The Smartphone has become the #1 Device in people’s life
53% of consumers with tablets or smartphones have engaged in mobile-
based activity related to what they're watching on TV
20% of audiences on tablets and 13% on smart phones have made a
purchase on their device after seeing a product advertised on TV
84% of TV viewers use a smartphone or tablet while watching TV
14 © 2014 Shazam Entertainment | Source: Nielsen, Google, Business Insider
PASSIVE
ATTENTION
ACTIVE
ATTENTION
ENGAGED
ATTENTION
EXTENDED
ATTENTION
Passive Attention
Before the Call-to-Action
(CTA), the television
viewing experience is
relatively passive for the
viewing audience.
Engaged Attention
Once your spot has finished,
your conversation with the
audience continues, allowing
you to deliver additional
content and build deeper
relationships
Active Attention
When the CTA appears in
the spot, interested
viewers lean forward and
Shazam the commercial
to make a connection with
your message.
Extended Attention
The most valuable
attention is when
Shazam’ers go back into
their saved results to once
again engage. These
consumers typically show
purchase intent through
their desire to learn more.
17
A SHAZAM USER’S ATTENTION PATH
© 2014 Shazam Entertainment
© 2014 Shazam Entertainment
The first TV Campaigns in Belgium
19
© 2014 Shazam Entertainment 21
7%
53%
33%
6% 1%
13-17 18-24 25-34 35-44 45-54
Age Skew
43%
57%
Operating System
| Source: Shazam internal analytics
42%
58%
Gender Skew
MEASURING BRANDS SUCCESS
The Brand SFTV campaign
is the most successful
Shazam for TV campaign of
all time!
22 © 2014 Shazam Entertainment | Source: Shazam internal analytics
BRANDS SHAZAM HEATMAP
City Shazams % of Total Paris 27,930 15.5%
Marseille 4,719 2.6%
Lyon 2,991 1.7%
Toulouse 2,491 1.4%
Nice 1,530 0.8%
Nantes 1,467 0.8%
Bordeaux 1,342 0.7%
Montpellier 1,291 0.7%
Lille 951 0.5%
Strasbourg 890 0.5%
Grenoble 793 0.4%
Rennes 791 0.4%
Dijon 783 0.4%
Reims 739 0.4%
Toulon 726 0.4%
Villeurbanne 698 0.4%
Aix-en-provence 678 0.4%
Metz 612 0.3%
Forcalquier 593 0.3%
Clermont-ferrand 587 0.3%
© 2014 Shazam Entertainment 19
99.457
22.490
6.489
2.581
Shazams
Online Searches
Tweets
FacebookActions
Brand Activity XXX – XXX
Shazam generated over 3X more brand interaction than Search,
Twitter, and Facebook combined
Measure Engagement DIGITAL ENGAGEMENT FROM TVC