Combining Science & Innovation. Strategic Marketing & Development.

Creating highly effective communications.

Unique Differences Thank goodness for

In today’s world of new and more complex compounds, differentiating your product through relevant

Science Branding provides an important foundation for changing  prescribing behavior. At Shaw

Science Partners, our core strength lies within our ability to investigate and synthesize extremely complex

science into inherent Science Branding that can shape markets.

the concept of Science Branding

Pioneering

As a physician-centric organization with a scientific focus, our teams are built around

a unique cadre of medical scientists who are also communication specialists. They work with a

team of experienced marketers, creative artists and digital media experts. At our essence, we are

doctors talking to doctors and patients about complex science in a way that achieves impact for

our clients. And because we know how doctors think and learn—we excel at communicating with

them in a way that is relevant and captures their interest and imagination.

c o m m u n i c a t i n g t o p e e r s a n d p a t i e n t s

We are Doctors

at a time Story Illuminating the Science. One ®

We have the ability to anticipate and develop new ideas based on your science. We develop science concepts that communicate our clients’ products through clear, insightful and compelling stories. In fact, we invented the concept of the Science Story®. “Science Branding” brings Science to life, and we excel at it. Depending upon the specific needs of our clients during the pre-launch phase, we provide the following products and services:

S c i e n c e S t o r y ® D e v e l o p m e n t A d v i s o r y B o a r d s

L e x i c o n D e v e l o p m e n t M a r k e t R e s e a r c h

T h o u g h t L e a d e r D e v e l o p m e n t S c i e n t i f i c M e e t i n g s / P r o g r a m s

S p e a k e r S l i d e s a n d T r a i n i n g P u b l i c a t i o n P l a n n i n g

Creating Consensus and a Unified Product Vision

at Shaw Science Partners Branding

We start by understanding the details and developing expertise in the science. Our collegial relationships with world-class thought leaders helps us to develop and validate new ideas about your science. We use advisory boards to build consensus around the critical concepts that will help you to differentiate your product. We then distill the science into creative ideas and strategic opportunities that form the “Unique Science Proposition™” of your product.

T h e r a p e u t i c C a t e g o r i e s Expertise As the industry leader in designing and communicating science-based solutions for complex market

challenges, our therapeutic category experience includes, but is not limited to, the following areas:

Ophthalmology

Respiratory

Infectious Disease/Immunology

Oncology

Osteoporosis

Sepsis

Central Nervous System

Cardiovascular/Hypertension

Diabetes

Gastroenterology

Erectile Dysfunction

Dermatology/Wound Care

Arthritis

Ready, set Launch

At Shaw Science Partners, we’ve developed Science Branding and professional communications

for the pre-launch and launch of more than 40 major pharmaceutical products.

Many of these launches have received “Launch of the Year” recognition.

Over the years, we have achieved more than 3 0 0 major national and international awards

for our clients. That’s more than any other company in our industry.

Awards Over 300 Major Industry

We have partnered with Georgia Tech, a leading innovator in

We at Shaw Science Partners stay at the edge of the Curve when it comes to marketing

science-based products via new and technologically advanced digital media.

Innovation Partnering with

cutting-edge Healthcare Technology

M a c ® , W i n d o w s ® , i P h o n e ® , i P a d ® , S m a r t p h o n e ® a n d W i i ™ operating systems, educate physicians by capitalizing on new and unique technologies

that are both enjoyable and entertaining.

Programs, designed for use with

If you dream it, we will build it

Technology

“EduTainment” is a term we coined at Shaw Science Partners to describe the concept of using innovative media technologies to reach and teach physicians in the most engaging manners possible.

We are pioneers in virtual reality, gaming and simulation, EduTainment, iPad and Flash-interactivity.

Education + Engagement = Retention

“E d u Ta i n m e n t ” Science

Additionally, by delivering information and education via a Smartphone®, iPad® and other mobile

devices, we provide our clients with innovative new ways to reach a new generation of prescribers.

Innovative new ways to reach a new generation of prescribers.

M o b i l e & Beyond

Branding

Virtual Reality Video Holography Distance Learning

Computer Animation iPad® and Mobile Technology 3D Stereo Computer Animation

Flash-based Interactive Slide Decks Interactive Case Simulations

Virtual Debates Patient Education Experiential Reality

Physician Communities Peer-to-Peer Programs

Websites and Microsites Wii-based Exhibit Programs Print Programs/Monographs

Science with our innovative channels

Gaming“EduTational”

The concept of “edutainment” is particularly important because many/most medical meetings will not allow “games” on the exhibit floor unless they are educational in nature. This is a way to provide an educational experience to doctors in a form that they enjoy. It also allows easy distribution via the web or by direct distribution to doctors.

Engaging and Entertaining Media Communications

From Virtual Journeys through the body and Virtual Debates that poll physicians to Wii-based Exhibits

and Case Simulations, these interactive programs communicate effectively while also being fun! After

all, doctors learn best when they become fully absorbed in the message and the media.

V i r t u a l Wo r l d s Interactive

Primary Journal Research

Kick-off Meeting

Internal TL Interviews

External TL Interviews (4-6)

Present Draft Science Story®

Secondary Research

Present Interim Science Story®

Validate with TLs

Advisory Board Feedback

Revise Science Story®

Science Story® Process

Science Story®

D e l i v e r y

Science Story®

Symposia & Meetings

Exhibit Programs

Speaker Slide Kits

Disease State Websites

Peer-to-Peer

Ask-the-Expert Technologies

Education Toolkit

Sales Training

Exhibit Programs

Virtual Medical Forums

Interactive Case Studies

Educational DVDs

TV Video Library

Animation

Graphics

Core Content

Visual Design

TL Interviews

Digital Assets A Systematic, Cost-Effective Methodology for Building the

Science Brand

S t a g e 1 Science Platform

S t a g e 2 Digital Assets

S t a g e 3 Multi-Channel Communication

To create your own Science Story® Contact

Paul Boidy EVP, General Manager, Strategic Accounts

Shaw Science Partners 847•521•3358

Pboidy@ShawScience.com Twitter @Bucktown