CHUN-JUNG CHANG

CONTENT

OKIDOAIRSIDEHYBRID

DECODENEGATIVE SPACE

INTERACTION HIGHBURY PROJECTS

MIPRO

OKIDO

CHUN-JUNG CHANG / OKIDO

/ 06, 07 /CHUN-JUNG CHANG / OKIDO

OKIDO

Children's book for OKIDO (www.okido.co.uk)

Involved techinical skills: Illustration, story writing, bookbinding.

OKIDO is an educational, fun art and science magazine for children. This project revolved around investigating a given theme and creating characters for children audience. It also asked to situate the character whthin a story context and format. Therefore, I started from the research on creatures and animals in rainforest to create this humorous story book for children.

AIRSIDE

CHUN-JUNG CHANG / AIRSIDE / 10, 11 /

/ 12, 13 /

Storyboards

AIRSIDE

Animation and illustration book for AIRSIDE (www.airside.co.uk)

Involved technical skills: Animation, illustration, story writing, bookbinding.

AIRSIDE is a creative agency working across the disciplines of graphic design, i l lustration, digital, interactive and moving image. The brief of this project was to thread the given 3 random objects into a narrative and tell an interesting and engaging story which could be presented in any format. My 3 keywords were "Smelly", "Empty" and "Gun". For the outcome, I developed three stories and two kind of formats: illustration book and animation.

CHUN-JUNG CHANG / AIRSIDE

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AIRSIDE

CHUN-JUNG CHANG / AIRSIDE

Illustration book Animation Pop-up book

: Smelly+Empty+Gun

The third story background was happened in an empty, lonely and dark factory, therefor, I chose pop-up book for its format to build up a space for this kind of atmosphere.

HYBRID

CHUN-JUNG CHANG / HYBRID

Involved technical skills: Illustration, printing.

Hybrid is one of the FdA major projects. The brief was to choose a word from the list and develop a set of portfolio pieces that demonstrate the interests, opinions and ambitions in communication design.

HYBRID

CHUN-JUNG CHANG / HYBRID / 18, 19 /

/ 20, 21 /

HYBRID

Hybrid tote bag = zip + tote bag = swapping characters

The characters on the bags was decided by two figures that are sarcastic or contrast with each other

Concepts Created and illustrated the characters

CHUN-JUNG CHANG / HYBRID

/ 22, 23 /CHUN-JUNG CHANG / HYBRID

DECODE

/ 26, 27 /CHUN-JUNG CHANG / DECODE

DECODE

Decode is one of the FdA major projects. It was developed basically on the typeface I created for the other project "Symmetry". Decode project is the solution to make the symmetry typeface be able to easily read by audience.

The symmetry typeface

/ 28, 29 /CHUN-JUNG CHANG / DECODE

The symmetry typeface was painted on the mug by both acrylics paint and the temperature sensitive paint (thermochromic pigments). When putting hot water in the mug, the temperature sensitive paint will turn into transparent, so the other side of symmetry typeface will disappear and showing the hidden messages.

DECODE

Concepts " It's the mug I use to put paint brushes "

NEGATIVE SPACE

CHUN-JUNG CHANG / NEGATIVE SPACE

NEGATIVE SPACE

The concept of Negative space project is to reverse the wine bottle label from positive space to negative space. The shape of the label was inspired by the classic negative space graphic. It was recreated to be the combination of wine-glass and people's faces to showing the idea of two people having good time chatting with each other between a glass of wine.

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INTERACTION

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INTERACTION

Front Back

Interaction is the project to re-edit a fashion promotion magazine to turn it into an interactive one. Readers can overview all items by opening the "windows" on the front page. In the inner pages, items are categorized by different "fitting rooms", readers can match the colours of each items by flipping directly on the them.

CHUN-JUNG CHANG / INTERACTION

Front page

HIGHBURY PROJECTS

/ 40, 41 /CHUN-JUNG CHANG / HIGHBURY PROJECTS

HIGHBURY PROJECTS

This is the logo design for Highbury Projects, a newconstruction company in Melbourne, Australia.

The client was looking for a simple but meaningful logo to represent the company. Thus, I designed 3 different logos adopting two elements: the character H which is the initial of the company and a building image. The first logo is based on a high building looked from ground to top since it implies a positive meaning in Chinese. The second one is a part from a building image with a hidden initial H in it. The idea of the third one was inspired by the building blocks which compose the initial H.

MIPRO

/ 44, 45 /CHUN-JUNG CHANG / MIPRO

MIPRO

CIS project for MIPRO (www.mipro.com.tw)

MIPRO is an e lec t ron ics company des ign ing, manufacturing and marketing wireless microphones, and wireless portable sound systems to the world. The company was looking for CIS and starting to create their international image. So I worked for MIPRO for four years re-designing the company's business card, uniform, hand bags, product packages, layout of brochures and catalogs. During the four years, my experiences of graphic design, communication and marketing planning had been accumulated.

Education:2010 - 2012London College of Communication / FdA Design for Graphic Communication

2005 - 2006Asia-Africa Linguistic Institute(Tokyo, Japan) / Japanese Programme

2000 - 2004Hsuan Chuang University(Taiwan) /Applied Psychology

Experience:2006 - 2010MIPRO Electronics(www.mipro.com.tw)Title: Graphic DesignerMain duties: Packaging, catalogue, poster design; international exhibition planning.

Birth:22/09

Contact Address:55, old oak common lane, East acton, London, W37DD

Nationality:Taiwanese

Mobile:07549-945-996

Email:sharoncjchang@gmail.com

Blog:itsmylittlebigplanet.blogspot.com

Chun-Jung ChangGraphic DesignIllustration

Software skillsBoth MAC and PC platforms.Microsoft Office: Word, Powerpoint (Excellent)Graphic Softwares:Photoshop CS5(Expert)InDesign CS5(Intermediate)Illustrator CS5(Intermediate)CorelDraw X5(Expert)Flash CS5(Beginner)

Languages spoken:Chinese (Mother tongue)English (Fluent)Japanese (Conversational)

Interests:Illustration, handicraft making, movies.

Hi, my name is Chun-Jung Chang.

I'm a graphic designer and also good at illustration. I

had over four years graphic design working experience when

i was in Taiwan. To develop myself and also explore the design

of western way, I decided to come back to university. I'm currently

studying Graphic Communication at LCC. Since London is full of

good design, advertising and arts everywhere, I chose to come here

and learn more. It would be also a good experience and chance to

improve myself learning illustration, animation and graphic design

from good designers in London, so I'm keen on prospect of working

with you on a short-term work placement or internship.

Feel free to contact me, and thanks very much for your

time to see my portfolio.