Sharing Economy

Sharing Economy

@JoSanKu

V.1.1 December 2012

< 15 Minutes

$3,000Unused Items

In the US, 80% of the items people own are used less then once a month.

Hyper Production&Consumption

Couture Consumption, C-Print. David Lachapelle, 1999

The Great Pacific Garbage Patch

In the shadow of the Great Recession and the Occupy Wall St. movement,

ordinary people are re-negotiating their terms with big business. They want to

spend less, do more, and solve problems together. They are the foundation of the

new "sharing economy."

Definition

“an economic model based on sharing, swapping, bartering, trading or renting access to products as opposed to ownership”

“The Sharing Economy is an economic model based on providing access to goods and services rather than their outright ownership.” http://www.psfk.com/2012/12/sharing-economy-branding-challenge.html

http://www.psfk.com/2012/12/sharing-economy-branding-challenge.html

http://www.psfk.com/2012/12/sharing-economy-branding-challenge.html

http://www.stwr.org/economic-sharing-alternatives/financing-the-global-sharing-economy.html

The sharing economy is a broad term used in this report that encompassesthe many systems of sharing and redistribution that exist locally, nationallyand globally–whether facilitated by individuals, states or other institutions. It is concerned with the social, economic, environmental, political and spiritual benefits of sharing both material and non-material resources–everything from time and knowledge to money and natural resources.



“Sharing is to ownership what the iPod is to the eight-track, what the solar panel is to the coal mine. Sharing is clean, crisp, urbane, postmodern; owning is dull, selfish, timid, backward.”

http://www.nytimes.com/2009/03/08/magazine/08Zipcar-t.html?pagewanted=all&_r=0



Close SharingFriends & Family

Share

Wide SharingTraditional Sharing Redefined

Strangers & More By Technology Empowering Peers & Communities

Sharing Economy

http://www.slideshare.net/NESTA_UK/rachel-botsman-purpose-with-profits



PeerProvider &Consumer

Employee to Freelancer

Company

People People People

Proven Reputation and Responsibility through the Platform Provider

Peer(Provider)

SharingEconomyPlatform

TRUST AND SHARE

SHARE

VALUEEconomy Environment Society

The More We Share, The More We Have

2010http://www.ted.com/talks/view/lang/en//id/1037

THE RISE OF COLLABORATIVE CONSUMPTION

http://www.ted.com/talks/view/lang/en//id/1037

http://www.ted.com/talks/view/lang/en//id/1037

2010http://www.ted.com/talks/lisa_gansky_the_future_of_business_is_the_mesh.html

http://www.ted.com/talks/lisa_gansky_the_future_of_business_is_the_mesh.html

http://www.ted.com/talks/lisa_gansky_the_future_of_business_is_the_mesh.html

10 Ideas That Will Change the World- March 2011, TIME

SharingEconomy

http://www.slideshare.net/jwtintelligence/jwt-10-trends-for-2013-executive-summary






DriversEnablers

SocietyEnvironment

MoneyTechnology

iSTEMy

1. Idle Capacity: Tool, Time, Space2. Society Value of Social Connection and Local Community 3. Tech: Smartphone, SoLoMo, p2p Platform4. Environment Environment and Natural Resources 5. Money: Save Money, Get Money6. Y Generation

Based on Rachel Botsman’s Concept

Idle Capacity

GENERATION

Y


Financing the Global Sharing Economy



TaskRabbit: $5,000/MonthAirbnb: $6,000/Year

Relayrides: $250/Month

Anybody, Micro-Entrepreneur

http://www.slideshare.net/NESTA_UK/zipcar-frerkmalte-feller



Local Economy

Distributed

Good For Local Economy

“when measuring carbon emissions, home sharing is 66% more effective

than hotels where as car sharing participants reduce their individual

emissions by 40%.”

http://www.ted.com/talks/lang/en/rachel_botsman_the_currency_of_the_new_economy_is_trust.html



New JobsNew Forms of Self-Employment

From Strangers to Friends

OfflineSharing offline trustonline trust

XMe

Analog

Car & House

Money

Y e

Digital Natives

Green & Community

Self-Esteem & Social Value

GENERATION

SHARING ECONOMY

M

Digital Natives = Web2.0 Natives = Sharing NativesSharing is Natural Activity

http://www.slideshare.net/Zipcar_Inc/millennial-slide-share-final



The Burden of Ownershiphttp://blog.ohsowe.com/2011/04/21/the-burden-of-ownership/

Share

http://blog.ohsowe.com/2011/04/21/the-burden-of-ownership/

http://blog.ohsowe.com/2011/04/21/the-burden-of-ownership/

http://www.campbell-mithun.com/678_national-study-quantifies-reality-of-the-sharing-economy-movement



TechnologyLIFE2.0

Networked Society

MEFAMILYFRIENDS

KNOWN TO BE

FRIENDS

UNKNOWNTO BE

KNOWN

SOCIAL

NETWORK

Strangers to Friends

Re-Imagination

Internet Trends Mary Meeker, KPCBD10 ConferenceMay 30, 2012 http://dthin.gs/LjQTAP

http://dthin.gs/LjQTAP

http://dthin.gs/LjQTAP

$36+ Trillion

http://www.slideshare.net/kleinerperkins/2012-kpcb-internet-trends-yearend-update



Money

Time

Space

Asset-Heavy Lifestyleto Asset-Light Lifestyle

Music Video Housing Riding Service Textbook Wallet Employment

Asset-Light Generation

- Mary Meeker

The End of Offline

http://techonomy.com/2012/11/techonomy-2012-the-end-of-offline/



Mobile Internet

http://www.slideshare.net/HubSpot/50-mobilefactsdeck62812



LIFE2.0share atoms & life(stuff space time skill)

web2.0share bits

Smartphones/TabletsMobile Internet

SoLoMo

politics2.0

gov2.0

education2.0

(online2Offline)o2O

PARTICIPATEOPENSHARE

POWER TO THE PEOPLE

company2.0economy2.0

economy2.0: sharing economyPeople Local Value

Share

Open

ParticipateSocial Web Long Tail

LIFE2.0

Economy2.0Sharing Economy

Education2.0

Gov2.0

Company2.0

ShareOpen

LIFE2.0

Participate

Mobile Internet As Platform

BITS (MEDIA+SERVICE)+

ATOMS(STUFFS)SKILLSSPACETIME

LIFE STYLE

. - / /web1.0 web2.0

desktop

2012~

2005~

1990~

LIFE2.0

offlinemobile

Business

Economic Logic

SharingMarketplace

Idle Capacity

•Money •Local •Social Value•Green

Exclusively Owned

Expensive Intermediators

peer2peer sharing economy

Collaborative Lifestyles

Product Service

Redistribution Markets

http://www.collaborativeconsumption.com/the-movement/snapshot-of-examples.php



Background of 3 Systems

http://cargocollective.com/emilytuteur/Thesis-OURS



SharingEconomy

http://techcrunch.com/2011/06/05/will-airbnb-ever-be-the-airbnb-for-x/

Will Airbnb Ever Be "The Airbnb For X"?



AIRBNB CHIEF PRODUCT OFFICER JOE GEBBIA, CTO NATE BLECHARCZYK, AND CEO BRIAN CHESKY

TURNING SPARE ROOMS INTO THE WORLD’S HOTTEST HOTEL CHAIN

http://www.slideshare.net/ThiagoPaiva/airbnb-12210879



SF2008

SF2011

Fantastic Four +1

http://techonomy.com/2012/11/collaborative-consumption-and-the-sharing-economy/



Staying with Strangers: Hostels, CouchSurfing, AirBnB, StartUpStay, and More

http://www.thetravelingadvisor.com/2012/12/02/hostels-couchsurfing-airbnb-startupstay/



http://futureofcarsharing.com/



http://www.slideshare.net/fred.zimny/thenewsharingeconomy



1. DON’T BE SCARED OF PROFIT

2. THINK MORE CRITICALLY ABOUT WHAT’S IN IT

FOR THE USERS OFFERING THEIR ASSETS TO BE

SHARED.

3. THE MEDIA LOVES A CASE STUDY

4. WORK OUT YOUR MODEL OF REGULATION

5. BE MORE ORIGINAL

http://www.brw.com.au/p/sections/fyi/tips_for_collaborative_consumption_safW8q1Brub8BKFLFKdjXM

Five Tips for Sharing Economy Start-Ups



Issues

Social Profile

Social RelationshipSocial Activity

@frank

Review and Ratings

Trust between Strangers

Based on the belief that people are inherently trustworthy.

http://www.slideshare.net/Mickipedia/building-trust-online-sharing-stuff-offline



Paul Zak: Trust, morality -- and oxytocinhttp://www.ted.com/talks/paul_zak_trust_morality_and_oxytocin.html

•Trust is innate •Trust important to happiness and well- being •Trust essential to connected, safe communities. •Correlation between trust and economyhttp://www.slideshare.net/Mickipedia/building-trust-online-sharing-stuff-offline

http://www.ted.com/talks/paul_zak_trust_morality_and_oxytocin.html

http://www.ted.com/talks/paul_zak_trust_morality_and_oxytocin.html


In the 20th century, the invention of traditional credit transformed our consumer system, and in many ways controlled who had access to what. In the 21st century, new trust networks, and the reputation capital they

generate, will reinvent the way we think about wealth, markets, power and personal identity, in ways we can't yet even imagine.




Value of Your Reputation Capital




Reputation

Life Trust Graph Your Reputation + Trust of Relationship

over Your Social GraphRelationship

Trust

http://francesca-sp.tumblr.com/post/25791124733/facebook-portable-identity-system

Facebook – a portable identity system for the sharing economy?



Online Social Graph of facebook

Life Trust Graph for Sharing Economy

bits

atoms & lifestyle

identity

reputation

bits

Price

Quantity

SupplyDemand

P1

Q1

Supply+

Share

Q2

P2

Sharing Economy

Consumer’s benefit

Producer’s benefit

Not Measurable by the Traditional Economy

Own

Own & Share

Sharing Economy

Shared Access

Individual ExclusiveOwnership

Access

Own vs. Share & Access

BitsAtomsSkillSpaceTimesLifeStyle

Money(Economic Value)

Social Value

SocialCurrency

communityenvironment

share

local

care

reputation

trust

http://www.emergence.cc/wp-content/files/FOM_infographic_1280x1811.png



Economic Value

Social Value

ProfitOrganizations

Non-Profit Organizations

Economic Value Social Value+

SharingEconomy

Companies

B2B: Business to Business

SharingEconomyPlatform

Measure the Economic Value“the clothesline paradox”

http://www.slideshare.net/timoreilly/the-clothesline-paradox-and-the-sharing-economy-pdf-with-notes-13685423



Taxation Insurance & Liability Regulation Funding

•Jobs•Regulation

•long-Term Growth

•Growth of Economy•Innovation by Companies

Challenges

CollaborativeConsumption.comShareable.net

Mashing.it

ANABADAin Korea, 1988

아나바다공유경제의 원조.IMF 사태 이듬해인 1998년 등장한 대한민국 국민들이 불필요한 지출을 줄이자고 만든 운동으로 '아껴쓰고 나눠쓰고 바꿔쓰고 다시쓰고'의 준말

SHARINGECONOMYK O R E A

home

book

guide

space

car

city

clothes

sopoong

funding

tools

september 14, 2012 @josanku

child care

skillexperience

http://sopoong.net/joomla/



•자원의 활용성 극대화•신뢰관계 확대•공동체 복원•일자리 창출

•도시경제 활성화

SHAREC I T Y

SEOUL

http://www.slideshare.net/josanku/share-city-seoul-14380936



Reinvent Airbnb

Now Focus More on Seoul and HanokStay

in Korea

Home Sharing Platform

* 1.Connect People through Online Social Connection. 2. Share Space. 3. Keep the Offline Social Connection.

Social Stay* Marketplace

Home Sharing isMoney & Love

2008

2012

San Francisco

2011

2013

Seoul

kozaza, offline facebook

web2.0social graph

LIFE2.0trust reputation graph

Summary

BIG Shift to Sharing Economy

Idle Capacity

MeIndividual Ownership

GlobalCentralizedCompetition

CompanyAdvertising

MoneyConsumer

Credit/Regulation

WeShared AccessLocalDistributedCollaborationPeopleCommunity+ Value+ Micro EntrepreneurReputation

sharing economy

1% 99%

Capitalism Sharing Economy

sustainability | sharing economy

“meet the needs of the present without compromising the ability of future generations to meet their own needs"

society environment

economy

innovation | sharing economy

magic | sharing economy

• Money: Local Economy: 수익창출, 지역경제 활성화• Community: 지역공동체 결속 및 활성화• Environment: 환경문제 해결과 자원절약• Job Creation: 고용창출. 누구나 경제활동 •Trustful Society: 신뢰사회 구축. 나눔과 배려의 행복• Innovation: 소유로부터 공유 기반의 혁신 기폭제• Welfare : 경제적이고 보다 풍요로운 삶

Banefits

freedom | sharing economy

SW

Own Less, Live More

http://www.youtube.com/watch?feature=player_embedded&v=L8YJtvHGeUU



MeI Own

WeShare

ME=WE

Access > Ownership

Sharing Economy

Travel

Transcript of Sharing Economy