MARCO TORREGROSSAManaging Director, European Sharing Economy Coalition

Rotary Club Brussels, 24 June 2014

The “Crazy” Sharing Economy

The Sharing / Collaborative Economy

Source: Collaborative Lab

It all started with this …

peer to peer bathrooms

peer to peer accommodation for sport fans

peer to peer accommodation for gay

peer to peer dog sharing

peer to peer private jets / boats

peer to peer caravans

peer to peer land sharing

peer to peer journalism

peer to peer insurance

peer to peer mortgages

on demand jobs

on demand car rental (at airports)

peer to peer leftovers exchange

on demand grandparents grandchildren matching

peer to peer street parking

on demand electric vehicle charge points

on demand cash

peer to peer investments in sport players

peer to peer currency exchange

on demand virtual private assistants

peer to peer wifi

peer to peer art

peer to peer camping

peer to peer community help

peer to peer decision making

peer to peer fashion advice

peer to peer cannabis delivery

peer to peer medical equipment

on demand lawyers

on demand doctors

peer to peer space sharing

peer to peer trust

peer to peer partners sharing (in Samoa, website unavailable)

Key Takeaways

Make it more accessible, cheaper, faster and with higher quality for a

large group of people to do what matters to them

Tackle market segments that existing companies want to exit or ignore

because unprofitable or too small to matter

Offer the same product multiple times: consumers help you to create,

distribute and market your products

Show durability of your products, commitment to sustainability, a long-

term relationship with customers

Collect more users feedback and improve your services

Act now, you will have the first mover advantage

THANKS!MARCO TORREGROSSA

Managing Director, European Sharing Economy Coalition

http://about.me/marcotorregrossa