Sharing Content On Social Media More Than Once–CoSchedule · Create a “staggered” social...
Transcript of Sharing Content On Social Media More Than Once–CoSchedule · Create a “staggered” social...
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Sharing Content On Social Media More Than OnceThe Total Guide To Reposting Your Blog On Social Media
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CoSchedule.com
Save time and grow traffic by scheduling blog posts and social media on a unified drag and drop calendar.
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How do I share my (blog) content more than once? *without looking like a spammer!
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Post and Tweet Problem
1. Blog post goes live
2. Social network(s) get notified
3. Nothing ever happens again missed opportunity
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The social web is a stream, and not a book. Our followers will dip in and out at will .We need to promote our content more than once.
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@CoSchedule
First Message (Same day)
Second Mention (Next day)
Third Mention (Next week)
Total clicks:
5 clicks
4 clicks
2 clicks
11 clicks
First Message Clicks:
Additional Clicks From Schedule:
Total Clicks:
19
24
43
4 clicks
3 clicks
2 clicks
9 clicks
10 clicks
8 clicks
5 clicks
23 clicks
How A Social Sharing Schedule Will Double Your Traffic
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Using a social media schedule to promote your content is a no-brainer.The trick is developing a plan for maximum impact.
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Good tools make this easy…
…more on that later.
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How do I create a solid social sharing schedule?
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Create a “staggered” social media approach.
1. On publish – Social message sent when your blog post goes live.
2. Same day – Initial social messages trickle out to your accounts over the next 2-3 hours.
3. Next day – Messages are shared again on the appropriate social channels.
4. Next week – Another series of messages are pre-scheduled and sent the following week.
5. Next month – Even more social messages are pre-scheduled for the following month.
6. Next _____ – Additional messages can optionally be scheduled for the three-month mark or beyond.
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How we do it at CoSchedule…
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The goal is to promote your content with social media, not take over all social media feeds. Go too far and you will just come off as annoying.
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@CoSchedule
On Publish
Same Day, 2 hours later
Next Day
Next Week
Next Month
Two MonthsYour
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With CoSchedule, schedule your social media while you blog.
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Always create a “staggered” schedule. No spam!
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How do I create social messages that people will actually share?
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Not only do we need to properly stagger our messages out over time, but we also need to add variety to our messages.There should never be a reason to send the same message twice.
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New Blog Post: A Beginner’s Guide to Lead Conversion with Social Media http://.....
Same day as post, Same time as post
Post Title, “New Blog Post” designator1
Are you wondering how to use #socialmedia to drive leads for your business? http://.....
Same day as post, 3 hours after post
Ask A Question2
71% of adults now use Facebook. Here’s how you can get started with #socialmedia lead conversion http://.....
Day After Post
Cite A Fact3
Done right, social media can be an extremely powerful tool for lead generation. Here are a few tips http://.....
Week After Post
Share A Quote4
See how one company generated 150 unique leads from a single Facebook campaign http://.....
MonthAfter Post
Add Intrigue4
@CoSchedule
1) Direct And Easy
This the most simple kind of message, usually with nothing more than the post headline, a few hashtags, and a link back to the post.
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New Blog Post: A Beginner’s Guide to Lead Conversion with Social Media http://.....
Same day as post, Same time as post
Post Title, “New Blog Post” designator1
Are you wondering how to use #socialmedia to drive leads for your business? http://.....
Same day as post, 3 hours after post
Ask A Question2
71% of adults now use Facebook. Here’s how you can get started with #socialmedia lead conversion http://.....
Day After Post
Cite A Fact3
Done right, social media can be an extremely powerful tool for lead generation. Here are a few tips http://.....
Week After Post
Share A Quote4
See how one company generated 150 unique leads from a single Facebook campaign http://.....
MonthAfter Post
Add Intrigue4
@CoSchedule
2) Ask A Question
Grab a question and pose it to your social media audience as a way to further promote your post and engage users on your various networks.
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New Blog Post: A Beginner’s Guide to Lead Conversion with Social Media http://.....
Same day as post, Same time as post
Post Title, “New Blog Post” designator1
Are you wondering how to use #socialmedia to drive leads for your business? http://.....
Same day as post, 3 hours after post
Ask A Question2
71% of adults now use Facebook. Here’s how you can get started with #socialmedia lead conversion http://.....
Day After Post
Cite A Fact3
Done right, social media can be an extremely powerful tool for lead generation. Here are a few tips http://.....
Week After Post
Share A Quote4
See how one company generated 150 unique leads from a single Facebook campaign http://.....
MonthAfter Post
Add Intrigue4
@CoSchedule
3) Cite A Fact
Share an interesting fact or statistic mentioned in your blog post. These elements are usually very engaging and will likely draw interest.
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New Blog Post: A Beginner’s Guide to Lead Conversion with Social Media http://.....
Same day as post, Same time as post
Post Title, “New Blog Post” designator1
Are you wondering how to use #socialmedia to drive leads for your business? http://.....
Same day as post, 3 hours after post
Ask A Question2
71% of adults now use Facebook. Here’s how you can get started with #socialmedia lead conversion http://.....
Day After Post
Cite A Fact3
Done right, social media can be an extremely powerful tool for lead generation. Here are a few tips http://.....
Week After Post
Share A Quote4
See how one company generated 150 unique leads from a single Facebook campaign http://.....
MonthAfter Post
Add Intrigue4
@CoSchedule
4) Share A Tweetable Quote
Clever one-off quotes from your blog posts can be easily repurposed as a tweet or social message. These make for easy work when sharing your content.
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New Blog Post: A Beginner’s Guide to Lead Conversion with Social Media http://.....
Same day as post, Same time as post
Post Title, “New Blog Post” designator1
Are you wondering how to use #socialmedia to drive leads for your business? http://.....
Same day as post, 3 hours after post
Ask A Question2
71% of adults now use Facebook. Here’s how you can get started with #socialmedia lead conversion http://.....
Day After Post
Cite A Fact3
Done right, social media can be an extremely powerful tool for lead generation. Here are a few tips http://.....
Week After Post
Share A Quote4
See how one company generated 150 unique leads from a single Facebook campaign http://.....
MonthAfter Post
Add Intrigue4
@CoSchedule
5) Add Intrigue
Sometimes the best way to capture attention is through a bit of mystery and intrigue. Write up a few cliffhangers and see what your followers say.
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New Blog Post: A Beginner’s Guide to Lead Conversion with Social Media http://.....
Same day as post, Same time as post
Post Title, “New Blog Post” designator1
Are you wondering how to use #socialmedia to drive leads for your business? http://.....
Same day as post, 3 hours after post
Ask A Question2
71% of adults now use Facebook. Here’s how you can get started with #socialmedia lead conversion http://.....
Day After Post
Cite A Fact3
Done right, social media can be an extremely powerful tool for lead generation. Here are a few tips http://.....
Week After Post
Share A Quote4
See how one company generated 150 unique leads from a single Facebook campaign http://.....
MonthAfter Post
Add Intrigue4
@CoSchedule
5) Add Intrigue
1) Direct And Easy
2) Ask A Question
3) Cite A Fact
4) Share A Tweetable Quote
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How do you optimize your content for each network?
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Each social network handles images and text differently. Take advantage of it when you can. Take advantage of the strengths of each network.
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Google+ allows you to use markdown.
…add bulleted lists and bold text to your posts to make certain items stand out and provide additional value to your readers.
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Twitter is great about images.
Posts that include images are much more noticeable than posts that do not.
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Facebook offers a huge variety.
There is more than one way to post a link to Facebook. Know the difference and use them wisely.
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Twitter offers a crazy thing called hovercards.
These simple previews will show viewers a preview of your content before they visit your site.
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Pinterest also offers “rich pins.”
These are essentially link previews that are built right into the Pinterest post itself.
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Google+ is great for search.
This underestimated social network might be one of your biggest opportunities.
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Content marketing requires great social sharing.
True.
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Without it, you might be doing a lot of work for nothing.
Also true.
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1. Create your content.
So…..
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2. Share it via a social sharing schedule.
Yes, please.
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3. Make the content appealing to your audience. Do yourself a favor :)
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4. Take advantage of every social network.
Why not?
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1. Create your content.
2. Share it via a social sharing schedule.
3. Make the content appealing to your audience.
4. Take advantage of every social network.
5. Win at the internet!
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pssst….
CoSchedule.com makes this easy.
Garrett Moon Co–Founder
@garrett_moon
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CoSchedule.com
Save time and grow traffic by scheduling blog posts and social media on a unified drag and drop calendar.