See How This Team

Gained 34% More SubscribersIn Less Than Three Months

C U S T O M E R S T O R Y

Pat Flynn shares his business knowledge through videos, social media, blog posts,

courses, and even a daily podcast called AskPat. For his marketing team, managing

and creating all of these projects requires a highly organized editorial calendar and

workflow process.

Discover how Smart Passive Income uses CoSchedule to:

Pre-Plan Their Strategy To Stay Ahead Of Deadlines

Before CoSchedule, Pat Flynn and his team at Smart Passive Income planned and

published content for his blog on the fly.

Since hiring a dedicated editor, Janna Marlies Maron, they’ve been able to work ahead

of deadlines, plan their content in advance and publish more blogs, social content, and

podcasts.

"When I started, I wanted to do production where we were producing at least a month

in advance. With our production process that I implemented, content is ready 30 days

before the publish deadline. Before I came on, they were maybe working 1-2 weeks

out," Janna Marlies Maron, Managing Editor.

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"Prior to CoSchedule (and hiring an amazing editor), Smart Passive Income’s editorial process was rather

scrappy. CoSchedule got us organized. And in less than two months, we had 4 months worth of content on the calendar! Consistency is key, and CoSchedule

makes that possible."

P AT F LY N N ,

Founder of Smart Passive Income

Their entire editorial calendar - including project timelines and deadlines - lives inside

CoSchedule. And by pre-planning, they are able to create higher quality content

without having to rush to get things out the door.

Track The Team’s Productivity With CustomTo-Do Lists

Janna is responsible for all of the team’s projects. She relies on CoSchedule to ensure

that details stay organized and tasks get done on time.

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"The task manager and calendar work hand in hand. For managing editorial, that to me is hands down a game changer. I look at the calendar view, and I can see the sequence of

the workflow up to the publish deadline."

J A N N A M A R L I E S M A R O N ,

Marketing Editor

She uses task templates and discussion features in CoSchedule to keep everyone

connected and informed. The team is distributed across the US in California, Ohio, and

Minnesota. So using tasks inside CoSchedule helps Janna oversee and track her team’s

productivity in real-time.

"We treat our tasks like a to-do list for the day. So although a task is due today, it

means it can be done by end of business day. I check CoSchedule first thing in the

morning, and ping anyone with an outstanding task from the day before," - Janna,

Managing Editor.

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Every team member has full visibility into their daily priorities and what projects are on

the horizon.

“I can see the tasks that have been assigned to me by Janna. And these are the things

that I know I have to do. I can actually click on a task, and it takes me to the particular

podcast episode I need to record an ad spot for. It shows me all the things that need

to happen. There’s no thinking of what I have to do next because it is already tasked

for me in here, which is great!” - Pat Flynn, Founder.

Using CoSchedule’s tasks and discussions features gives Smart Passive Income a more

defined workflow process and allows Janna to have more visibility into her team’s

productivity.

Organize Their Entire Production Calendar In One Place

Before using CoSchedule, the team used multiple spreadsheets to manage their

production calendar. Now they organize everything from blog posts to social

campaigns in one place.

Janna assigns custom color labels and saved calendar views inside CoSchedule so the

team can sort content on their calendar by type - blog post, podcast, social campaign,

etc. Because Smart Passive Income publishes a high volume of content, these refined

views make it much more manageable for their team.

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“I take all of our ideas and planned posts and put them into CoSchedule. And with as

much content as we’re publishing, if you don’t use color labels and filters, it’s really

overwhelming. With color labels, I can look at just the blog at one time because all my

blog posts are filtered to the blue label. All the weekly podcasts are green. Figuring out

those filtering systems for minimizing what you see on the calendar made a big

di�erence,” - Janna.

By getting organized, they are able to produce more, higher quality content than ever

before. Which has really helped the business grow.

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"The tool itself has helped my team with production and staying consistent. It has also

helped us get a lot more traffic back to the site. And get more out of the content I’ve

been publishing - which is what we all want to do."

P AT F LY N N ,

Founder of Smart Passive Income

And Smart Passive Income did exactly that. In just a short time after implementing

CoSchedule for their team, the numbers proved they were getting better results from

their content e�orts.

Now the Smart Passive Income team can visually organize their content, collaborate

e�ciently as a team and drive more tra�c to the blog, podcast, and beyond.

CoSchedule is mission control for your entire marketing

strategy! Get everything organized in one place, so you

(and your team) can focus on the important stu�...getting

sh*t done! See your entire marketing schedule at a glance

and sync your team inside a collaborative,

cross-functional calendar for social, content,

email, events, and more.

Ready To Map Your Marketing Plan

with CoSchedule?

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