SGM News No.1

1

SGM PERFORMS MIRACLES AT SENSATION1.5km of powerful LED tube See page 6 SGM’s spectacular Qlimax

See page 4

One small step for SGM...See page 8

SONOSS’ Siel showcaseSee page 44

Clubbing with SGMSee page 18

Strobing superstars.....See page 43

No 1 2013

2

SGM NEWS No 1 2013

- From baby to giant in 12 months

Welcome to the first issue of the SGM News magazine.

We, at SGM, are now celebrating our 1 year anniversary as a Danish company. Only 1 year ago, I shook hands with Arturo Vicari, the CEO of RCF sealing our agreement of my takeover of SGM.

Never had I predicted that I would re-enter the lighting business, but when RFC approached me in 2010 to ramp up their recently acquired company, SGM, they made me an offer I could not refuse. Accepting my conditions of having complete right of disposal and the opportunity to handpick the R&D team, who were to be the founda-tion of the future company, the scene was set to make success. After a period of nearly 2 years, where my team and I defined the new direction for SGM and designed a new product line, I got the opportunity to buy the entire company.

While the ambitions are high, SGM will always maintain the core values of a small-sized company, where ‘cus-tomer satisfaction’ is the keyword and ‘service’ to take pride in. With a non-hierarchical organizational structure, requests, feedback and inputs are always welcomed by any SGM employee – and my door is always open (direct contact at [email protected] or +45 4220 8767).

Celebrating February 1st 2012 as the day SGM turned Danish, I still do not know what the acronym SGM stands for. However, I can reassure you that we have put new meaning into the name! In this first issue, we look back at just a few of the many events taken place since the new beginning of SGM while also revealing some of our plans for 2013.

I look forward to an exciting 2013 and to share it with you.

Peter Johansen

SGM REBORN

3

SGM NEWS No 1 2013

SGM’s spectacular Qlimax............................................................................................page 4

SGM performs miracles at the source of light............................................................page 6

One small step for SGM................................................................................................page 8

The X-5 designed by Apple or SGM?..........................................................................page 10

User Report..................................................................................................................page 11

SGM X-5: the StrobeFather........................................................................................page 12

SGM X-5 ticks all the boxes for Henrik Lundin..........................................................page 14

90 SGM LED strobes pulse life into Mayday techno marathon...............................page 15

SixPacks give Ambion the “X” factor.........................................................................page 16

A Work of Art...............................................................................................................page 17

Clubbing with SGM......................................................................................................page 18

LED Balls take their big chance..................................................................................page 20

New German operation blasts off.............................................................................page 21

P-5 arctic testing.........................................................................................................page 22

The P-5.........................................................................................................................page 23

The X-5.........................................................................................................................page 27

The SixPack..................................................................................................................page 31

LT-100/200...................................................................................................................page 35

LB-100..........................................................................................................................page 36

LD-5..............................................................................................................................page 37

LP-700..........................................................................................................................page 38

SGM & EKF...................................................................................................................page 39

TPP introduces Singapore to the power of X-5’s......................................................page 40

XC-5 Turkish Delight....................................................................................................page 41

The G-Spot...................................................................................................................page 42

Strobing superstars worldwide.................................................................................page 43

SONOSS’ SIEL Showcase.............................................................................................page 44

Back at the top - Jerry Gilbert interviews Peter Johansen.......................................page 46

SGM distributors.........................................................................................................page 48

CONTENTS SGM NEWS No 1 2013

The SGM News magazine is published by:SGM A/S · Soeren Frichs Vej 51-53 · 8230 Aabyhoej · Denmark · Tel: +45 70207400 · www.sgmlight.comInquiries, correspondence, articles and photographs for consideration should be directed to: [email protected] © Copyright SGM A/S 2013 · All rights reserved by SGM A/S

Editor and editorial text: Executive Assistant, Lene RixFreelance texts writer: Jerry GilbertDesign and Graphics: Graphic Designer, Franz Fau

All facts, content and stories are collected from SGM end-users, distributors and subsidiaries.

4

SGM NEWS No 1 2013

SGM’s specta cular Qlimax

Promoted by Dutch entertainment specialists, Q-dance, Qlimax is considered to be one of the leading hardstyle events in the calendar and contains highly sophisticated production values.

Lighting/production designers Jonas Smith, Tam-il van Draanen and Marcel Binnenmarsch chose a total of 24 x SGM Six Pack (SP-6) blinders, op-erating from the VIP decks, 28 powerful SGM P-5 washlights and 25 x X-5 white strobes flooding the stage for a crowd of more than 30,000 who attended Qlimax last month.

The promoters remarked on how impressed they were with all the SGM effects, but singled out the P-5 as being the best product they had used in any Qlimax show — according to Luuk Maters of distributors Rent-All. The Dutch com-pany supports the show annually, and supplied all the SGM equipment for the production.

SGM has kept up its domination of major European dance spec-taculars this year by putting on an awesome display at the Gelre-Dome football stadium in Arnhem.

X-5 x 25 pcs

SP-6 x 24 pcs

P-5 x 28 pcs

5

SGM NEWS No 1 2013

SGM’s specta cular Qlimax

6

SGM NEWS No 1 2013

6

Amsterdam ArenA was transformed into an oa-sis of white for the premiere of Sensation’s new show Source Of Light recently, when 40,000 people gathered under a huge dynamic spher-ical centrepiece dominated by bespoke LED strips from SGM.

SGM’s Dutch distributor RentAll, who provide many of the custom solutions for the Dutch-based dance event company, were asked to provide the most dynamic single LED statement yet seen, to decorate an all aluminium, 14 metre radiating sphere, weighing 12 tons, and operat-ed by multiple motors.

Sensation production manager, Joris Joosen,

had wanted to combine retro and new gener-ation beam effects — with something special to set it off. They contacted RentAll, who in turn approached SGM.

SGM CEO Peter Johansen confirmed that the dis-tribution company had wanted a much bright-er LED strip solution than was available on the market and put the project out to tender. “SGM provided the brightest and most power-ful solution and was able to deliver on time for the show more than 1.5km of high power DMX controlled LED strip, matching the very specific requirements.”

“We tested other products and auditioned SGM

SGM performs miracles at the source of light 1.5km of powerful LED tube for Sensation Amsterdam debut

SGM NEWS No 1 2013

7

SGM performs miracles at the source of light against another brand,“ added Joris Joosen.

“Quality wise SGM was better — in fact it is a wonderful product.”

With RentAll’s operations manager Vincent De-gen working closely with SGM R&D guru Finn Kallestrup to produce nearly 600 DMX control-lable strips in three different lengths and girths, the solution was achieved.

The entire rig required 36,000 DMX channels to drive it while the rig itself comprised nearly 100,000 LED’s. This was made up of 224 piec-es of 2.15m lengths, 210 pieces of 2.11m and 130 pieces of 1.73m and SGM worked feverishly to deliver the order on time. Within the extrud-ed profile, each metre of tubing output 16W of RGB LED, with three channels of RGB operating across every 10cm (one for each colour) with au-to-addressing.

SGM’s unique approach is the first in a series of customised LED solutions, in which the Danish company will use the best available technology to deliver higher efficiency, brighter colours and a broader spectrum.

Meanwhile, Sensation will continue to operate all their various shows under the ‘white’ theme — and followed the Amsterdam ArenA spectac-ular by touring one of their older productions, Ocean of White, around the Far East

When it comes to using spectacular technolo-gy, they are among the world’s best. Said Joos-en, “We stage a lot of productions and events with RentAll’s assistance. For the new show we wanted to engage the audience and create a huge source of light; with the help of the SGM LED strips we managed to achieve this.

88

SGM NEWS No 1 2013

2012 was the year, where the product line con-sisting of P-5, Q-7, LT-100, TLD-612, LB-100, Six-Pack SP-6, LP-700 and LD-5 was introduced to the market with great success. These products emphasized SGM as trendsetter in the lighting industry.

2013 will become the year of the first significant milestone since my launch of the most selling moving head wash light in history back in 1996. That immense success seemed impossible to trump, but with the G-Spot we are absolutely certain that we are now introducing the most innovative moving head ever seen. Previews of the G-Spot to selected clients have further reas-

By Peter Johansen

Never before in the history of light have so many had so few to thank for so much.

sured us that this is the first really groundbreak-ing fixture that will become the state-of-the-art product for the next decade.

With the introduction of the G-Spot, SGM pro-vide an IP-65 moving head spot with numerous functionalities (see p. 42). Today more and more moving heads are being exposed to wet and hu-mid conditions. The consequences of such con-ditions are high causing compromising of cool-ing effect, luminous intensity and projection quality, while dirt accumulates inside.

Based on the revolutionary P-5 technology which includes the highest luminous output and

One small step for SGM, one giant leap for the lighting industry...

The R&D team

behind the G·Spot

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SGM NEWS No 1 2013

an IP rated fixture, we have overcome these challenges.

In 2010 we performed a market research, in early 2011 we set up a special task force to develop the moving head and now we proudly look forward to presenting the G-Spot in April at PLS in Frankfurt.

Shortly after the launch of the G-Spot, the G-Beam and G-Wash will follow…

One small step for SGM, one giant leap for the lighting industry...

10

SGM NEWS No 1 2013

The X-5 designed by Apple or SGM?For the German debut, LD Tobi Deuring used 12 X-5 fixtures to animate dramatic ‘flame’ backdrop for Bülent Ceylan arena tour.

German lighting designer Tobias ‘Tobi’ Deuring was one of the first LD’s to specify multiples of SGM’s game-changing X-5 white strobe, on an arena tour. But rather than design it into a con-ventional stage set for a touring band he used it on a world tour for award-winning German stand-up comedian, Bülent Ceylan, to provide punch and creativity to his show.

“It is particularly important when you are light-ing a solo performer to create spaces in order to make the light visible,” states Tobi. “You have to create several layers to achieve depth — both in the eye of the camera and the beholder.”

In Germany Thorsten Sattler, Managing Direc-tor, SGM Germany, demonstrated the product to Deuring’s technical director, Janis Respondek, who quickly notified the LD himself. Sattler and Deuring were soon meeting up and discussing the exciting new direction of SGM’s R&D.

“When I first saw the X-5’s compact chassis I was able to hold it to my ear — like a mobile phone — and Janis joked that he thought that iPhone 5 was delayed because Apple was busy building the X-5. But the quality of the X-5 housing is re-ally great. The guys at SGM did a really great job — as this is not only well manufactured but also really robust.”

Peter Johansen comments, “Wow – what recog-nition to have our products compared to Apple. Through the last 15 years, Steve Jobs has been my role model... that is until I read his book!”

Deuring immediately made the decision to re-place the conventional strobes on his lighting plot with the new X-5. “And I’m delighted I did,” he says. “The X-5 has a very good beam an-gle which deflects very smoothly — that is the main difference between this and other strobes where you always notice the hotspots on the object. On top of that, the X-5 shines really brightly.”

On tour, the 12 x X-5’s were situated behind the LED backdrop screen, in a special construction mounted on dollies. Tobi Deuring used the X-5 s to flash and blind the flame drop, which mea-sured 22m x 8.5m.

As the touring LD he is also the show’s program-mer/operator — which gives him the perfect po-sition from which to assess the X-5’s controllabil-ity. “This strobe reacts faster and more directly than conventional strobes,” he notes. “The blind mode is fascinating because the lighting lasts quite long and you can conjure great innovative effects by modifying the amplitude.”

The production company Fillauer Veranstaltung-stechnik has been responsiple for all technical belongs on the Bülent Ceylan Tour.

www.fillauer.de

10

Lighting designer

Tobias ‘Tobi’ Deuring

Technical director

Janis Respondek

X-5 x 12 pcs

11

USER REPORTProduction Designer Rob Stanley of ZEROdB Live

I first discovered SGM’s XC-5 when I was chatting to Colour Sound Experiment MD Haydn Cruick-shank in summer 2012 about the tight power I’m often working with on festival sites. Haydn mentioned that he had just invested in 44 of SGM’s XC-5 LED strobes.

I immediately booked them all onto a show at Brixton Academy. However when I read the specs and realized the power savings, I divert-ed the lion’s share of these to Mint Festival in Leeds. We were able to reduce LX power draw by 40% on both of the main stages, which meant smaller, cheaper generators, less fuel bill, and overall a much happier client.

We are noted for our work in the Drum ‘N’ Bass industry (as well as the more experimental cor-porate world) and generally when we go for strobes we go in big. So while at Mint Festival we were able to deploy up to twelve XC-5s of these per tent, something that would be impos-sible with a standard strobe tube, for the recent Under the Radar show we ran 24.

The key difference in my mind is that the XC-5 looks great vertically as well as horizontally, something that I was never a real fan of with tube based flashers. Creatively it means you can do taller columns that look ace with fewer fixtures. At the last Hospitality Brixton we cre-ated an H shaped strobe array around the DJ stand, and used the XC-5s as bright mappable LED pixels, which worked really well.

The reliability and speed of colour changing is something that quite simply cannot be achieved by traditional scroller based strobes — in fact the XC-5 replaces unreliable colour chasers and they have never been off our kit list. They are as

bright as anything on the market, at the same time open up new options for strobe deploy-ment.

The size of the fixture — and its ability to double up as an LED wash — gives you two fixtures in-stead of one. With this in mind you can deploy the XC-5s as a wash that then turns into a men-tal strobe. The concept is simple — use XC-5s to colour wash a large 3D piece of set, then turn this into a crazy strobing monster.

While the event industry is slowly waking up to sustainability, in the corporate world, being able to quickly and reliably strobe colours opens up new options for deployment, where previously I wouldn’t want to trust a colour scroller.

The benefits of LED are all there for me. Why load, ship, unload then rig a 32A cable when a 16A will do four times the fixtures? Why both-er with heavy ballasted two person lifts when you can swing lightweight LED fixtures with one hand? With the XC-5 I can also save on kilometres of copper each year.

Finally, I love having some-thing different on each gig to catch a client’s eye. Every time I’ve deployed the XC-5 strobes we get more than just client praise … I’ve had photographers, sound en-gineers, venue owners and even punters telling me they are ace. So you can say the XC5s fill a gap in my dream in-ventory really well.

Rob Stanley founded ZEROdB Live in London, in 2009

Rob Stanley

XC-5 x 44 pcs

Photos: Ryan Dinham

12

SGM NEWS No 1 2013

The French magazine SoundLightUp requested to carry out a test of the X-5 and XC-5 strobes after viewing the product in full function at the Plasa 2012 exhibition in London. An in-depth report soon followed.

xture

SGM X-5: the StrobFather?

LEDs have replaced

most of the lamps in

our fixtures for show

lighting, although cer-

tainly in each case with

more or less success.

There is still one type of

product in which no one

had thought to install

them: the strobe. Peter

Johansen, who marks his

return to the industry at

the command of SGM,

had this great idea and

offers us his X-5, a strobe

loaded with white LEDs.

We put on our sunglasses

and take a closer look at

it.

SGM, an Italian company founded in 1975, led a prolific career in automated lighting before

being acquired by the RCF Group in 2009. While in France SGM is not very well known, the

connoisseur will remember perhaps some innovative products such as Synthesis, its advanced (for

the time) battery-powered display and solenoid-controlled yoke locks, or the Digital 1500 and its

digital gobos. In short, evidence of a sharp research and development department. I have fond

memories of the Pilot 2000 Controller, which was the first console I put my hands on and, as

they say, your first always leaves the strongest impression.

After leaving Martin Professional, which he had founded and directed until 1998, the Danish en-

trepreneur Peter Johansen went on to develop wind turbines and audiovisual systems for luxury

yachts. Then he met Arturo Vicari, president of RCF, who managed to convince him to take the

reins of the SGM development department in 2010. Peter Johansen then moved rapidly in Den-

mark with engineers of his former team and those of the SGM Team, to become head of the new

SGM consortium in 2012 and begin to develop LED products in earnest. Plasa visitors in Lon-

don in September could find a very innovative stand and Peter in great shape. Between a ceiling

animated with 3D graphics using its LT-100 tubes, armored walls and LED products, SGM has

awakened this autumn. Two original products caught our attention, two very innovative strobes:

the X-5, which is more powerful and mounts exclusively white LEDs, and the RGB XC-5.

Text and photos Soundlightup.com by : Tristan Szylobryt

2970 white LEDs at 5700K

Encased in a black aluminum rectangle 50 cm wide and weighing a little less than 6 kg,

the X-5 makes an immediate impression with its exaggerated matrix of 2970 white LEDs

rated at color temperature of 5700 K. It is a veritable embroidery of surface mounted com-

ponents crimped onto an aluminum

substrate that we suppose is in direct

contact with the heatsink, which is

also made of cast aluminum and

covers the entire rear of the projec-

tor. We can not do more than guess,

because this circuit/heatsink assem-

bly is not removable. The diodes

are without optics or course, which

would be unnecessary for a strobe

where maximum luminous impact

is desired, but they are protected

under a solid glass plate surrounded

by a nice rubber gasket. This glass

is relatively easy to replace (just 8

Torx screws to remove) with a frost

filter, for example. Without modifi-

cation, the opening of the «beam» is

110°, which effectively covers a stage. A thin, rectangular and sturdy aluminum yoke holds

the head of the X-5, allowing tilt adjustment of the fixture over a range of 110 ° - manual

only - using the clamping wing screws on each side. Surprisingly, these are plastic and stand

out a bit on the all-metal chassis of the fixture but this relative fragility does not hinder it

from perfectly locking the strobe in all positions. .

The base of the lyre, larger, while perfectly complementing the simple design and the net

X-5, welcomes the various connections, food and electronic control unit 5 points DMX

input / output socket Neutrik PowerCon

for the current. A copy will Powercon elec-

tric chaining four X-5 on a single PC16,

which will not fail to leave the appliances

dreamers who leave their cables 32 mono

closet. For camera settings, a small screen

with its 5 buttons OLED complete the rear.

Below the base has 4 sockets ¼ turn judi-

ciously arranged to install a single central

hook or two symmetrically spaced plants

for more acrobatic. Finally if strobe is na-

turally upright, an aluminum plate is fixed

by four Torx screws under the unit assures

maximum stability while allowing access to

both sockets ¼ turn in the middle.

The 2970 LED canvas impressive 10 mW. You can

recount. Top and bottom appear once the glass remo-

ved the power resistors in CMS.

Cabling and menu. Simple and functional.

Two original products caught our attention, two very innovative strobes: the X-5, which is more powerful and mounts exclusively white LEDs, and the RGB XC-5.

....the X-5 makes an immediate impression with its exaggerated matrix of 2970 white LEDs rated at color temperature of 5700 K.

SGM X-5: the StrobeFather

The values for each parameter strobe SGM are

so similar to those of our preferred atomic we

can replace the strobe kit tour with virtually

touching the console light! Of course the light

output of the X-5 is still slightly down for the

moment, it lacks the golden aura and particular

effect if the Xenon lamp. Some may even regret

the faint sound of cicada very old strobes where

still find it too «high-tech» an impressive array

of LED in traditional kits, but this remake of a

standard stage lighting is really successful.

ConclusionNear 1750 € (price list), but with

real savings and lamp operation and

effects very similar to those of a

conventional strobe, I imagine that

a number of providers will be in-terested in the strobe ultra-modern.

If its little brother, the XC-5 run-ning three colors is too powerful, it

really marks the return of the «god-father» Peter Johansen in business

for the greater good of SGM and

madmen flash we all a little behind

our console.

Pros Find the same parameters and the same

feeling with a standard strobeThe powerful light output

The compact design and simpleEase of installation and use

The price tight

Cons Very nice remake but nothing innovative

The absence of the magic yellow xenon lamp

The 4 ¼ turn fasteners and brackets for 4 threads to attach the ground plate. However, it lacks a safety cable and a small bracket to be truly complete.

The X-5 is naturally stand when the plate is � xed by four screws

A smart choice of DMX channels The menu is very simple. Fortunately, because the navigation is not obvious at first (ie wit-

hout reading the instructions, like any good technician). We selected DMX address indica-ting the next free address please, its mode of operation (from 1 to 7 channels), complemented by a menu and test information and a witness indicating the presence of DMX.This whole process is carried out in record time, the strobe is ready to work even before my test console does eventually come on. So I finally potash instructions and I noticed three very interesting features. On the one hand the choice of DMX channels and their parame-ters strangely reminds me of one cult Danish strobe ago launched more than 10 years and I strongly suspect Mr. Johansen you have been for something at the time. By laziness so I use the same library and everything fits perfectly!

The bowels are accessible by removing 10 Torx screws, from left to right with the power sup-ply, the fuse wire hidden behind the earth, the power MOS in the middle and the microproces-sor.

And new features Secondly, we can independently control the intensity of three adjacent third matrix of white

LEDs X-5, so I add just 3 parameters to my library. If you use the color strobe XC-5, just these

3 parameters correspond to the intensities of red, green and blue.Finally, do not expect to use the projector for fixed lighting. As its name suggests it is a strobe

effect and if a «shield» exists, it is by combining the frequency of flashes with a duration wise

(eg 4 flashes per second for a duration of 25 ms) but electronics unit intensity decrease rapidly

flashes ... in exactly the same way as a Xenon lamp strobe traditional sees his current decrease

when the continuous requests!

13

SGM NEWS No 1 2013

xture

SGM X-5: the StrobFather?

LEDs have replaced

most of the lamps in

our fixtures for show

lighting, although cer-

tainly in each case with

more or less success.

There is still one type of

product in which no one

had thought to install

them: the strobe. Peter

Johansen, who marks his

return to the industry at

the command of SGM,

had this great idea and

offers us his X-5, a strobe

loaded with white LEDs.

We put on our sunglasses

and take a closer look at

it.

SGM, an Italian company founded in 1975, led a prolific career in automated lighting before

being acquired by the RCF Group in 2009. While in France SGM is not very well known, the

connoisseur will remember perhaps some innovative products such as Synthesis, its advanced (for

the time) battery-powered display and solenoid-controlled yoke locks, or the Digital 1500 and its

digital gobos. In short, evidence of a sharp research and development department. I have fond

memories of the Pilot 2000 Controller, which was the first console I put my hands on and, as

they say, your first always leaves the strongest impression.

After leaving Martin Professional, which he had founded and directed until 1998, the Danish en-

trepreneur Peter Johansen went on to develop wind turbines and audiovisual systems for luxury

yachts. Then he met Arturo Vicari, president of RCF, who managed to convince him to take the

reins of the SGM development department in 2010. Peter Johansen then moved rapidly in Den-

mark with engineers of his former team and those of the SGM Team, to become head of the new

SGM consortium in 2012 and begin to develop LED products in earnest. Plasa visitors in Lon-

don in September could find a very innovative stand and Peter in great shape. Between a ceiling

animated with 3D graphics using its LT-100 tubes, armored walls and LED products, SGM has

awakened this autumn. Two original products caught our attention, two very innovative strobes:

the X-5, which is more powerful and mounts exclusively white LEDs, and the RGB XC-5.

Text and photos Soundlightup.com by : Tristan Szylobryt

SGM X-5: the StrobeFather

The values for each parameter strobe SGM are

so similar to those of our preferred atomic we

can replace the strobe kit tour with virtually

touching the console light! Of course the light

output of the X-5 is still slightly down for the

moment, it lacks the golden aura and particular

effect if the Xenon lamp. Some may even regret

the faint sound of cicada very old strobes where

still find it too «high-tech» an impressive array

of LED in traditional kits, but this remake of a

standard stage lighting is really successful.

ConclusionNear 1750 € (price list), but with

real savings and lamp operation and

effects very similar to those of a

conventional strobe, I imagine that

a number of providers will be in-terested in the strobe ultra-modern.

If its little brother, the XC-5 run-ning three colors is too powerful, it

really marks the return of the «god-father» Peter Johansen in business

for the greater good of SGM and

madmen flash we all a little behind

our console.

Pros Find the same parameters and the same

feeling with a standard strobeThe powerful light output

The compact design and simpleEase of installation and use

The price tight

Cons Very nice remake but nothing innovative

The absence of the magic yellow xenon lamp

Simulation of a Xenon lamp

The explanation is simple, and we then see the

choice of manufacturing: Each white LED 3000

is given for 50,000 hours of operation, the total

average consumption is 360 W. Before this pile

of LED, we will look obviously on the cooling

capacity of this projector. To generate high light

intensities with the same LED, they are warming

up very quickly after the peak current of the fee-

ding, the risk of burn must therefore provide coo-

ling or passive with heavy and bulky radiators or

active with expensive ventilation or cooling. But

assuming that the user is accustomed for nearly

15 years using traditional flash strobes and their

continuous use at full load drastically reduces

their light output Xenon lamp in a few seconds,

just to simulate what mode to protect the LEDs.

Electronically and by blocking the flow of sup-

plies to the LEDs when they are overstretched,

SGM brilliantly simulates the operation of a

«real» strobe while greatly reducing the weight,

size, complexity and cost of the product!

That understood, I began to drive the vehicle.

I 3 increases the intensity parameters of each

segment and increases the maximum dimmer

general. A simple flash occurs if the strobe speed

is zero, allowing me to manually trigger pulses

with dimmer fader general. The result is stun-

ning! The flash is pure white, not too pale, cove-

ring a large area without any problems. Mode if

you lose the famous blinding retinal scan hori-

zontal pencil Xenon lamps, projection it is close

enough for a standard strobe not really make a

difference to the eye.

I set the speed from 0.5 to 25 Hz carefree time

glare can she vary from 0 to 650 ms. All answers

perfectly except dimmer usually not from more

accurate, but since the use of this type of device, it

is not really harmful. When increasing the length

of too flashes, electronics automatically limits

the intensity, applying a curve similar to that of

a stroboscope lamp. Pushing the projector to its

limits, eg effects «shield» closer, I noticed a limi-

tation of the overall intensity if I do not observe

a period of fifteen seconds between flashes more

continuous 3 seconds. Again this is a perfect copy

of the operation of a common strobe subjected to

the same regime. The only difference is that the

radiators of X-5 quickly reach 55 ° Celsius, but

not enough to burn, however. Separation into three zones is more anecdotal, unless a large amount

of line machines, especially that there is no time for random effects on these three areas. Finally I

found the effects parameter curves archi-known «ramping» random «lighting» and «spike».

Released the carton with lea� et, the power sup-

ply cable, the aluminum plate and screws.

The 3 independently controllable segments, so pedes-

trian.

The 4 ¼ turn fasteners and brackets for 4 threads to attach the ground plate. However, it lacks a safety cable and a small bracket to be truly complete.

The X-5 is naturally stand when the plate is � xed by four screws

A smart choice of DMX channels The menu is very simple. Fortunately, because the navigation is not obvious at first (ie wit-

hout reading the instructions, like any good technician). We selected DMX address indica-ting the next free address please, its mode of operation (from 1 to 7 channels), complemented by a menu and test information and a witness indicating the presence of DMX.This whole process is carried out in record time, the strobe is ready to work even before my test console does eventually come on. So I finally potash instructions and I noticed three very interesting features. On the one hand the choice of DMX channels and their parame-ters strangely reminds me of one cult Danish strobe ago launched more than 10 years and I strongly suspect Mr. Johansen you have been for something at the time. By laziness so I use the same library and everything fits perfectly!

The bowels are accessible by removing 10 Torx screws, from left to right with the power sup-ply, the fuse wire hidden behind the earth, the power MOS in the middle and the microproces-sor.

And new features Secondly, we can independently control the intensity of three adjacent third matrix of white

LEDs X-5, so I add just 3 parameters to my library. If you use the color strobe XC-5, just these

3 parameters correspond to the intensities of red, green and blue.Finally, do not expect to use the projector for fixed lighting. As its name suggests it is a strobe

effect and if a «shield» exists, it is by combining the frequency of flashes with a duration wise

(eg 4 flashes per second for a duration of 25 ms) but electronics unit intensity decrease rapidly

flashes ... in exactly the same way as a Xenon lamp strobe traditional sees his current decrease

when the continuous requests!

....process is carried out in record time, the strobe is ready to work even before my test console does eventually come on.

SGM brilliantly simulates the operation of a “real” strobe while greatly re-ducing the weight, size, complexity and cost of the product!

The result is stunning! The flash is pure white, not too pale, covering a large area without any problems.

If its little brother, the XC-5 running three colors…it really marks the return of the ”godfather” Peter Johansen in business for the greater good of SGM.

The menu is very simple.

Text and photos: Tristan Szylobryt

To read the full article please visit www.soundlightup.com

14

SGM NEWS No 1 2013

Experienced Swedish lighting de-signer Henrik Lundin is discovering that SGM’s new X-5 LED strobes are making an increasingly power-ful contribution to his show designs.

A member of the successful Stockholm-based company Satellite Live, since touring with eight of the ground-breaking new white strobes from the newly set-up SGM Sweden (headed by Mi-kael Uddh), he has never looked back.

One of the latest dance extravaganzas to un-dertake an extensive club tour with the strobes has been electro/hip hop group Maskinen (The Machine). “Because we were often visiting clubs with limited access to power, the X-5, with its low power draw when compared with the tradi-tional energy hungry xenon sources, became a natural choice,” he says.

The X-5 is not only a high-efficiency white LED strobe but its astonishing power is harnessed in an extremely compact form factor. By combin-ing LED technology with advanced electronics and software control, new creative possibilities are opened up, among them being that the pan-el can be split into three individually controllable settings.“I have been touring with the X-5’s throughout 2012 — first with Swedish soul/pop singer Veron-ica Maggio on large outdoor stages, and most recently with the Maskinen tour,” states Lun-din. “I’ve really put the LED strobe to the test, in both daylight and dark interiors.”

“The X-5 gives me the same intensity and a lot of exciting new effects compared with tradi-tional xenon units, at a fraction of the power consumption. And the design of the luminaire means it can easily be deployed in the most compact touring situations.

“Together with its stable software — which nev-er failed — I can heartily recommend the X-5,” he states in conclusion.

SGM X-5 ticks all the boxes for Henrik Lundin

SGM’s powerful X-5 LED strobes onstage with Veronica Maggio

X-5 strobes in extensive club tour with the electro/hip hop group Maskinen (The Machine).

QR code generated on http://qrcode.littleidiot.be

X-5 x 16 pcs

SGM NEWS No 1 2013

25,000 Dortmund clubbers party under Thomas Gerdon’s rig.

More than 25,000 clubbers attending the 15-hour Mayday techno party at Dortmund’s West-falenhalle were immersed in a lightning fast co-lour-change environment, created by no fewer than 90 of SGM’s trailblazing new X-5 and XC-5 LED strobes. The 50 white lights and 40 RGB strobes, specified by LD Thomas Gerdon and supplied by production company, schoko pro, were in constant action throughout the mar-athon.

The LD had first used these revolutionary strobes at a club event in Nuremburg. Two months later, at Prolight and Sound in Frankfurt, he was able to take a closer look and decided to use them for Mayday.

Although the festival is staged annually by major

rave promoters I-Motion GmbH it was the first time Thomas Gerdon had been asked to design the lighting. He was brought in after working on another I-Motion event — the Nature One Festi-val, which is the largest rave festival in Germany.

“I found the idea of working with LED-based strobes very exciting,” he said. “The advantages of LEDs are obvious but I liked the fact that the strobes could be addressed with absolute pre-cision, leaving the XC-5’s available for extremely fast colour changes. This way of achieving this effect was not possible until now.”

He describes the strobes as “extremely bright, fast, comfortable and cool … easy to use and smart to programme.”

Joe Wippel, production manager of schoko pro (and technical director of Mayday) could see other advantages. “Of particular benefit is the user-friendly handling, and on a production of this magnitude speed of rigging was essential. On top of that, there were no failures, which speaks volumes for the performance of the strobes.”

90 SGM LED strobes pulse life into Mayday techno marathon

X-5 x 50 pcs

XC-5 x 40 pcs

15

16

SixPacks give Ambionthe ‘X’ factor Experienced German lighting de-signer Stephan Aue has found an innovative use for SGM’s SP-6 Six Packs on a major tour by Irish born singer songwriter, Rea Garvey. When the former front man of the band Rea-monn decided to embark on a major three leg solo tour to promote his new album, he used Aue’s production company, Ambion GmbH to supply the visual element — which included 16 of the SGM Six Packs.

With venues ranging between 3,500-5,000 ca-pacities the set design needed to make a major statement — and it certainly delivered.

Stephan Aue is entirely familiar with the artist’s dynamics, having worked with Reamonn for the past ten years. “When Rea asked me to work on this solo project, I decided to take up the chal-lenge,” he said. “The design has been evolving since the very beginning and this tour contains elements that were present in the very first show.”

While eight of the Six Packs are on stage, han-dling side lighting for the backing musicians, the remaining eight packs have been used to con-struct two letter ‘X’s.

The ‘X’ forms part of the artist’s new artwork, and animated by the Six Packs, they are used as Blinders, located on the back truss with a 4ft drop. “This gives the ability to have an intelligent Blinder, capable of mixing literally any colour

that I want to use through the special warm/cold colour macros that are implemented,” explains Aue.

“While the side lights are used constantly in each song, the ‘X s are used selectively, as a special effect.”

This is combined with some special made LED back-lit letters and original modern chandeliers made out of neon tubes, with unique comple-mentary lighting to add further versatility to the chandelier.

As for the SP-6’s, Stephan says, “Firstly, I like the look of the fixture itself because it is not a typical LED design; is more like a classic ‘generic’ fixture, but with all the advantages LED can de-liver. Due to the special dimming profile it also behaves entirely differently.”

Sensing the demand for more versatility and less power consumption Ambion have also recently replaced their inventory of strobes with eight of the new SGM X-5 white LED strobes. “The re-duced power requirement is the biggest reason for this. The possibility to split one strobe into three segments is a very powerful effect that makes the look unique and enhances the impact of the stage,” he explained.

Ambion are constantly seeking new bespoke solutions, and although they supplied all light-ing, video and LED for Rea Garvey’s tour, it is the special solutions that they custom engineer for each tour that sets them apart.

SP-6 x 16 pcs

Photo: Christian “Rocketchris” Glatthor

17

SGM NEWS No 1 2013

When SGM decided to manifest the innovation in their products through works of art, their atten-tion was instantly drawn to the Danish pop-artist by the character-istic name, Martin Pop.

Martin approached the task with great enthu-siasm, remembering Peter Johansen from his former accomplishments, stating, “I find it an in-teresting challenge to integrate SGM’s products into my scenes – to create a story and add soul into the somewhat raw, cool, technical products … to detach them from their usual environment and use them in a completely new way.” And that is indeed reflected in the result. During 2013 Martin Pop will create a line of art works, each of them demonstrating a new SGM product far from its usual environment. The first products to having been published through his art are the X-5, the P-5 and the SP-6 SixPack.

SGM have chosen this acclaimed, but contro-versial, art form for its ability to create debate around the perception of art in general, mean-while illustrating images aesthetically. Martin Pop is capable of providing the extra dimension of alluring and puzzling ambiguity wrapped in an eye-catching and modern package.

A Work of Art

Pop art first appeared in the 1950s in the US and

Western Europe as a rising against the high cul-

tural art and the old solemnity of the concept

‘art’. The most famous exponents of that time

were Andy Warhol and Roy Lichtenstein.

‘Pop’ is a shortening of the word ‘popular’. The

technique of silk screen printing opens the pos-

sibilities of applying various photos to canvas

and adapting them into the final piece of art.

Danish pop-artistMartin Pop

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Ian Kirby

The sudden and unexpected resur-gence of the corporate nightclub market in the UK has given SGM UK supremo Ian Kirby the chance to capitalize in an area in which he has been a specialist for the past two decades. In the past year he has made SGM the most highly specified brand anywhere in the growing Luminar Leisure and No Saints estates.

For the latter, the ‘Wonderland’ brand has seen deployment of the X-5 strobes from the begin-ning, while the first ‘Wonderworld’ superclub saw a massive circular LT-100 3D light pixel cen-terpiece ceiling rearranging the visual senses of its clientele.

While the LED strobes increasingly dominate dance parties, Kirby’s team — supporting inte-grators Cosmic Electronics — supplied an aston-ishing 1000 different SGM pieces for the new Wonderland in Maidstone (http://www.youtube.com/watch?v=wIxD--Aq1xI).

In the biggest of the three integrated club zones, and designed like a rock ‘n’ roll arena, two flown arrays of eight SGM SP-6 Six Pack blinders and

four banks of four SGM X-5 white strobes pulse down onto the dancefloor, cutting through the beam action from 24 SGM Beam 300 moving heads.But the main focus of attention is the largest SGM centrepiece ever produced — a massive overhang comprising 225 of SGM’s 1-metre length pixel tubes (LT-100), interspersed with 784 insanely bright Led Pix pixel cubes (LP-700) in 66 strings zipping along the ceiling between each row. This is a big production in every way, and club manager John Barnes loves it.

For decorative effects Cosmic Electronics then turned to 330 SGM LED Domes (LD-5). 100 of these can be found in the low-ceilinged VIP Room at the rear and the remaining 230 are set

CLUBBING WITH SGM

LB-100 x 66 pcs

LT-100 x 220 pcs

Idea Beam 300 x 12 pcs

Idea Par LED RGB x 40 pcs

19

SGM NEWS No 1 2013

in the paper lanterns dotted around the club and on the stairways. Project manager Mark Damon worked closely with Rob Kirby at SGM UK (who co-designed the lighting).

Meanwhile, Ian Kirby, who in addition to his Wonderland/Wonderworld installs has provid-ed spectacular SGM solutions for a number of venues for Luminar Leisure, including Moka in Crawley and Kuda Bar & Club in York, says that No Saints have increased the production values with each successive fit-out. In Maidstone they set out to create a Madison Square Garden at-mosphere when they stage boxing matches un-der the giant LT-100 canopy.

SGM News caught up with Kirby and asked him about SGM’s biggest individual product show-case anywhere on the planet.

“We decided on this project not to use any wash or profile moving lights and just go with beams,” he said. “Today’s clubbers are used to seeing lots of beam effects on television shows and I wanted to ensure the club had a similar feel — the beams being much more dramatic than tra-ditional moving light effects. “The LD-5’s are fitted into the paper lanterns on the staircase, producing a similar but much less expensive effect [than a popular commercial product which costs £300]. Due to the low cost of the LD-5 and paper lanterns we were able to deliver this for one tenth of the price.

“The LP-700’s are running flat over the ceiling, — showing how ideal it is for low ceiling venues that like the concept of the LED Tubes (LT-100) but can’t use them due to reduced height. All in all we’ve provided great value for money.” He says that the LB-100 Light Balls have also been proving increasingly popular since they were first deployed in arguably the UK’s most no-torious club — Playboy Club London. Chasing be-tween the legendary bunnies are two 1500mm diameter LED ceiling starbursts, each comprising 866 tiny 34mm white LED balls, colour washing the venue through the spectrum of the rainbow, while a vertical SGM LED curtain at the rear adds further dimension to the space and allows video to be passed through the media.

In total, just under 2500 balls have been strung along four-core cable, vertically and horizontally.All in all, the UK club market has generated sales of the LT-100 in excess of 1,000 pieces in 2012 — amongst many other products, confirms Kirby.

Nightclubs have certainly changed since the scanner/helicopter dominated world that await-ed Peter Johansen when he first arrived on the ‘disco’ scene nearly 25 years ago.

Dancing under the giant SGM LED canopy in Maidstone

SP-6 x 8 pcs

X-5 x 16 pcs

Idea Beam 300 x 24 pcs

LP-700 x 14 pcs

LT-100 x 225 pcs

LD-5 x 300 pcs

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LED BALLS TAKE THEIR BIG CHANCE When TV viewers in Austria tune into ORF 1 to watch weekly TV talent show Die Grosse Chance, one of the first things they notice is 1500 strings of SGM’s LB-100 LED Balls festooned across the set. This large display forms the centrepiece of a set design conceived by Florian Wieder (of Wie-der Design).

The LB-100’s were supplied by production com-pany, Supporting Role, who specialise in the broadcast rental sector, after being impressed by a system demo organised by SGM Germany’s co-MD Thorsten Sattler.

Florian Wieder has taken a highly creative ap-proach with the lighting — hanging the LB-100’s as a curtain, split into separate sections, and as ‘bridges’ across the studio (one of which serves as the portal bridge to the stage).

These are fed by moving images from three Coolux Pandoras Box media servers. Each of the 1500 strings measures 0.85m and contains seven balls (at 120mm pixel pitch) to form a dynamic 3D video light curtain. The balls

themselves contain two powerful RGB LED’s (rated at 42mW per pixel) giving a total power consumption of just 42W. Thorsten Sattler confirms, “The LED Balls are a great tool for being able to create atmospheres. Even with a small set-up you can achieve a big effect.” “In the past we used another product,” states Supporting Role MD, Harald Stauber, “but the LB-100’s extra brightness and ease of installa-tion convinced us that this offered a superior solution. The LED Balls underline the shape of the set design and create depth for the camer-as.” This is just one SGM solution currently being adopted by television in Austria and Germany. XC-5 colour strobes were used on another TV show while the powerful P-5 washlight is being designed into a new project currently being con-ceived. Meanwhile, further TV tests are being conducted with SGM’s new SP-6 SixPack blind-ers.

LB-100 x 1500 pcs

21

SGM NEWS No 1 2013

NEW GERMAN OPERATION BLASTS OFF

the Six-Pack [SP-6] this combines features like 6-Blinder and RGBA LED matrix, into a complete new design.”

SGM Germany’s initial marketing strategy was to send out a number of ´demo´ packages to allow customers to check the products in their own application. At the same time they managed to get the gear on the road with some major Ger-man production companies, touring with the big names. “For the near future,” continues Mi-chael Herweg, “we are preparing ready-to-oper-ate packages of LED Balls [LB-100], including all power supply, Artnet converters and interfacing devices.”

Both he and co-MD, Thorsten Sattler, confirm that lighting designers are delighted to have some newly designed tools to work with that will enable them to broaden their creativity with effects never previously been seen.

Sattler agrees that the immediate prospects look bright. “Since the beginning of this year when we started to introduce many of these new products to the German market, we have been experiencing a lot of rental and dry hire with P-5 s and X-5/XC-5. And in TV shows in Austria [such as Die Grosse Chance] you can see large walls of LED Balls.”

But what excites both men is the prospect of the all-weather G-Spot making its world debut in their own backyard — at this Spring’s Prolight+-Sound exhibition in Frankfurt. “The presenta-tion of our new LED moving light series will be one of the highlights,” predicts Thorsten Sattler.

“G-Spot will become a must for the touring in-dustry very quickly,” his partner cuts in. “Ap-proximately half of their jobs take place out-doors, and this is the first moving head that can be used without a dome or any other cover.”

Having experienced impressive sales in Germany through the dis-tribution company dB Technologies Germany, managing director Michael Herweg and sales manager Thorsten Sattler ended the year by leaving to set up the new SGM Germany.

This was a joint venture between the two part-ners and the parent company led by CEO Peter Johansen.

Michael Herweg had no hesitation in backing Pe-ter’s vision. “He doesn’t know the meaning of limitations and it is his open-mindedness that makes him so creative and the products so inno-vative. It is the complete opposite of corporate mainstream!” This was the next logical step towards estab-lishing an independent sales structure in the European key markets. “We knew that with a lean structure and fast growing sales network it would speed up the already impressive market penetration in Germany and Austria even fur-ther.”

He added that the potential of the new products was obviously high, as evidenced by the first in-door shows (including Mayday in Dortmund) and festivals (such as Deichbrand) in summer last year.

The new team immediately focused on the key features and unique selling points of SGM’s new LED portfolio. “With the [XC-5 / X-5] strobes, we have fantastic brightness and a fast flash, with enhanced features like pixel mode and a better dimming curve than conventional market lead-ers. With the washes [P-5 / Q7] we have extreme high output packed in an IP-65 enclosure. As for

Thorsten Sattler Michael Herweg Tobias Wörz

22

P·5 ARCTIC TESTING The SGM R&D team put the P-5 to the test during the winter season.

As a supplement to the IP testing of the P-5, the product has been exposed to the extreme cold and snowy north in -20°C in Dalarna, Sweden by Product Manager, Marcus Henningson. Testing of SGM products in various weather conditions in e.g. cold, moist or sandy locations provides an assessment of the product reliability essential for development and QC. SGM products are con-tinuously subjected to a variety of tests as part of our effort to further develop and improve our product line.

Still, the harsh environment proved no challenge to the P-5.

With the river Dalälven in the background, the P-5 is being put to the test at -20°C

in Dalarna, Sweden.

The Finnish SGM distributor from Noretron Communication Oy,

Timo Kunnas, lights up the trees in front of his family house.

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Light Source 44 pcs. of high power RGBW 10W LED Light Output / 43° 23,500* lumensEfficacy 53 lm/WLED Source Life Expectancy 50,000 hours Lens Selection 15, 21, 43 degreesPower 450 Watt / 230VWeight 7.7 kgIngress Protection rating of fixture IP65Ingress Protection rating of fan module IP55

6000 K CRI 85 lm 15,5006000 K CRI 82 lm 20,5005000 K CRI 87 lm 7,5005000 K CRI 74 lm 20,3004000 K CRI 84 lm 6,9004000 K CRI 72 lm 17,9003000 K CRI 76 lm 9,3003000 K CRI 74 lm 14,000

* Goniometer scan / ocean optics / Viso Light Studio

The P·5PROBABLY THE BRIGHTEST LED WASH LIGHT

24

The P·5BRIGHTER · LIGHTER · WHITER

BrighterAn extremely high luminous output of the LED modules with an efficacy of 58 lm/W combined with a flicker free operation suitable for any application.

LighterOnly 7.7 kg

WhiterApart from the large variety of saturated colors that can be created due to the RGBW, the high-performance LEDs produce a very bright white, which provides a full palette of pastel colors and the most powerful and pure white light.

With the P-5 we had a mission...

• to develop a cutting-edge, high performance product, doubling the output

while reducing the cost

• to create an intelligent temperature control with optimized cooling facilities

featuring high-efficiency, low-noise modes

• to produce a user friendly setup with a simple control-button display

• to ensure easy support by means of a patented RFID implemented interface

allowing for easy warehouse control and remote diagnostics, updating and

uploading of DMX settings even when in off-mode

• to programme a standalone mode eliminating the need for a dedicated con-

troller

• to implement a standard built-in wireless DMX receiver facilitating seamless

and individual integration into any environment or location solely requiring

the presence of power

• to allow for numerous mounting options and simple positioning

• to accomplish an aesthetic, uniquely Danish design featuring the latest LED

technology

We did it!

25

The P·5THE HIGH APPLICABILITY

-lights up your day as well

• Monuments and attractions

• Architectural buildings

• Shopping centers and retail

• Bridges

• Piers

• Interior and exterior concerts

• TV shows

• Staging

• Rental

• Etc.

26

15° 21° 43°

The P·5BEAM ANGLES AND COLORS

Narrow spread lens of 15°

Medium spread lens of 21°

Wide spread lens of 43°

Black colored housing

White colored housing

Lumens per RGBW

43°

23,500 lumens

R: 5,000 lumens

G: 7,200 lumens

B: 2,500 lumens

W: 10,200 lumens

Efficacy 53 lm/W

21°

25,800 lumens

R: 6,200 lumens

G: 8,200 lumens

B: 2,900 lumens

W: 10,900 lumens

Efficacy 58 lm/W

15°

23,000 lumens

R: 6,100 lumens

G: 7,500 lumens

B: 4,300 lumens

W: 10,100 lumens

Efficacy 50 lm/W

The P-5 patents

The P-5 is covered by several patents safeguarding the uniqueness of the product. The P-5 is protected under the following patent: MI2011A001631.Furthermore, the P-5 is registered for design patent in Europe, United Statesand China.

©SGM A/S 2013. Specifications subject to change without notice

Publication Number: 2013/02

27

Specifications

• Light source 2970 white LEDs

• LED source life expectancy 50,000 hours

• Power 360 Watt/200-240V/50-60Hz

• LED panel Three individual controllable LED segments

• Weight 5.8 kg

THE BRIGHTEST LED STROBE

PIXEL CONTROLLABLE

The X·5

28

The X·5THE BRIGHTEST LED STROBE

Experience extremely high luminous output of nearly 3,000 pure white LEDs placed into three individually controllable LED segments. The X-5 makes it possi-ble to create unique effects never delivered before by a strobe.

The X-5 is a lightweight, compact and ultra-high performance LED strobe with an exceptionally low power consumption of only 360 Watt. The X-5 is a robust, state of the art LED fixture providing an alternative to traditional, expensive and fragile Xenon lamps.

Use of the X-5 will result in advantages such as the utilisation of less cabling, fewer Gen-sets and lower maintenance cost. The X-5 delivers maximum effect at a lower life cycle cost compared to traditional strobes.

With the X-5 we had a mission to...

• develop a cutting-edge, high performance strobe with low power consumption

• implement a strobe consisting of three individually controllable LED segments

• transform the strobe from being secondary and fragile, to being primary and robust

• include an intuitive user interface

• implement a stand-alone mode eliminating the need for a dedicated controller

• produce a noiseless strobe

• allow for numerous mounting options and simple positioning

• accomplish an aesthetic, uniquely Danish design featuring the latest LED technology

And we did it!

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The X·5THE WORLD’S FIRST PIXEL CONTROLLABLE STROBE

Never before have lighting designers seen strobes that offer pixel control. With the X-5 we have re-written the rules on the stroboscope concept. We have con-ceived the brightest LED Strobe ever and produced a fantastic pixel product.

Just imagine the possibilities of combining a strobe with a pixel blinder and you will have some idea of the concept. Each X-5 strobe has three cells that can be operated independently of each other and when fitted to either the twin BCC-2

or quad BCC-4 this creates a ready-made, perfectly spaced pixel blinder.

The X-5 patents

The SGM X-5 is covered by several patents safeguarding the uniqueness of the product and its distinctive exclusive design.

©SGM A/S 2013. Specifications subject to change without notice.


30

The X·5

31

SP-6 - THE ULTIMATE LED PIXEL BLINDER

The SixPack

Our R&D team did the workout so you don’t have to.

Imagine a fixture that has:

• the power to illuminate a building and blind audiences

• the finesse to wash a cyc with even colour

• the flexibility to create simple or complex colour matrix designs

• the creativity to display graphic content

• the technology to emulate a halogen lamp

• the convenience of RFID for easy configuration and data readout

32

The SixPackTHE ULTIMATE LED PIXEL BLINDER

When rigged together, SixPack’s create a perfect low resolution and extremely powerfull video wall. Animated graphics can subsequently be laid over the display to create stunning high powered images.

One SixPack fixture contains six individually addressable 35 watt RGBA lamps cre-ating over 200 watts of power.

Why halogen emulation?

Each SixPack features a Halogen Emulation Mode (SGM unique feature) which is designed to mimic the rise and decay of a traditional halogen lamp. This mode creates a retro look allowing designers to add more flexibility to their construc-tions.

With the SP-6 we had a mission to...

• develop the world’s first RGBA LED fixture with a halogen emulator

• create a high-power, low-resolution video pattern

• create a stylish design utilising the latest LED technology

• combine six outputs of powerful 35 watt colour mixing with build-in electronics and individual DMX control of each pixel

• produce an advanced LED fixture with multiple functionalities for the LD to oper-

ate (e.g. to display animated text or programmed patterns)

And we did it!

33

The SixPackTHE WORLD’S FIRST HALOGEN EMULATOR FIXTURE

The trapezoidal design of the SixPack enables the fixture to be rigged into curved shapes such as a speaker line array. This also makes it perfect for out-of-the-box and unique installations while maintaining an easy rigging system for quick and safe setup and dismantling.

Unlike any others fixture, the SixPack has all its control features on the rear for easy access on stage allowing it to be placed in e.g. stage stairs.

With an IP rating of IP65, the SixPack is designed to be used in an outdoor envi-ronment allowing it to be used as a uplighter on building facades.

34

The SixPackPHOTOMETRIC DATA*

©SGM A/S 2013. Specifications subject to change without notice


Green

Light output 2600 lm

Power 72,4 W

Efficiency 36 lm/W

Spread Angle 13˚

Blue


Power 77,7 W

Efficiency 21 lm/W

Spread Angle 13˚

Amber


Power 60,5 W

Efficiency 42 lm/W

Spread Angle 13˚

Red


Power 59,4 W

Efficiency 56 lm/W

Spread Angle 13˚

All On


Power 240 W

Efficiency 30 lm/W

Spread Angle 13˚

The SP-6 patents

The SGM SP-6, also going by the name the SixPack, is covered by several patents

safeguarding the uniqueness of the product and its distinctive exclusive design.

* Goniometer Scan / Ocean optics / Viso Systems Light Spion™

35

SPECIFICATIONS DimensionsLT-100 Diameter 25mmLT-200 Diameter 34mmPixel pitch 35mmConnector cable length 1000mmLT-100 Length 1006mmLT-200 Length 1951mmLT-100 addressable pixels 27 pixelsLT-200 addressable pixels 54 pixelsLT-100 Weight 280gLT-200 Weight 514g

Optics2x170° view angle

InstallationOrientation Any

Ambient operating conditionsMaximum ambient temperature (Ta) 40° C (104°F)Minimum ambient temperature (Ta) -10° C (14°F)Operating humidity 98%

Signal sourceLT-100 DMX Control 81 channelsLT-200 DMX Control 162 channelsAccording to standard USITT DMX 512IP 20

ConnectionsData input Male locking 4-pin RJ765 socket

Electrical specificationsPower supply voltage 12V +-0.2VPower consumption per LT-100 (27 pixels) 20WPower consumption per LT-200 (54 pixels) 40W

AccessoriesC-1, Power adaptor cable Part # 830060201TLD-612 Touring LED driverPart # 80070201

LT·100/200

3D Graphic TubeThe LT-100 comprises a series of one-metre long pixel sticks, loaded with RGB LED’s at 35mm pixel pitch — all DMX drivable via any proprietary media server, or pixel mapping DMX consol.

This 3D graphic tube was demonstrated at Frankfurt Prolight+Sound via 300 sticks, suspended from the ceiling. However, it made its nightclub debut at Home, in Lincoln, UK where it provided a staggering overhead 3D vertical and horizontal zip effect.

The theory of pixel mapping is that two dimensional objects are transformed into three dimensions with the help of advanced programming techniques; thus each LT-100 LED pixel can be addressed individually enabling the LJ to create gen-uine 3D lighting effects, such as 3D waves or 3D bars which can be easily manip-ulated in terms of speed, colour, brightness, direction, and much more.

This creativity will be extended further by the future release of 2-metre and ½-metre lengths (LT-200/LT-50).

36

SPECIFICATIONS DimensionsDiameter 34mmPixel pitch 120mmBase Length 715mm (28,15inches)Base Width 80mm (3,15inches)Base Height 120mm (4,72inches) /with bracket 152,5mm /6inchesBall/Pixel Diameter 34mm (1,34inches)Pixel Pitch 120mm (4,724inches)


Ambient operating conditionsMaximum ambient temperature (Ta) 40° C (104°F)Minimum ambient temperature (Ta) -10° C (14°F)Operating humidity 98%

Signal sourceLB-100 DMX Control 21 channelsAccording to standard USITT DMX 512IP 65

ConnectionsData input Male locking 4-pin RJ765 socketData output Female locking 4-pin RJ765 socket

Electrical specificationsPower Consumption per Pixel is 42Mw20V +-0.5V

AccessoriesC-1, Power adaptor cable Part # 830060201TLD-612 Touring LED driverPart # 80070201

LB·100LED BallMultiples of LB-100 LED Balls are designed to form a video light curtain with 120mm pixel pitch.

The curtain is made up from 0,85m long strings, each containing seven white LED balls. Each 34mm sphere contains two powerful RGB LED’s (rated at 42mW per pixel) built into the white plastic moulding. These can extend to a maximum length of 6,8 meters (using 56 balls) and total power consumption is just 42W.

The system can be controlled via DMX as well as with a dedicated video server or ordinary PC with Artnet™ (the Artnet signal is then distributed by a third Party Artnet to DMX Converter).

These semi-transparent IP65-rated LED Balls can be viewed in 360° and be used to create alluring 3D spatial effects. This makes them suitable for a wide range of applications, including TV scenogra-phy, theme parks, exhibitions, video art, clubs, shopping malls … and just about any fixed installation.

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SPECIFICATIONS LD-5 dimensionsOuter diameter 80 mmCeiling cutout diameter 70 mmTotal depth 53.3 mmDepth below ceiling 35 mmWeight 82 g

InstallationOrientation AnyMax. number of LD-5 on one PSU chain 35Electrical specificationsPower supply voltage 24 +-0.5VPower consumption per LD-5 1.4WIP 65 at front with gasket accessory

Signal sourceLB-100 DMX Control 3 channelsAccording to standard USITT DMX 512IP 65

LD·5LED DomeThese LED domes can be used in any orientation, with a maximum number of 35 domes in a single PSU chain. The outer diameter is just 80mm (ceiling cut-out diameter of 70mm), with a total depth of 53.3mm (depth below ceiling of 35mm). The LED domes can function in maximum ambient temperature of 40°C and minimum of -10° C. Control is via three-channel DMX.

Ambient operating conditionsMaximum ambient temperature (Ta) 40° C (104°F)Minimum ambient temperature (Ta) -10° C (14°F)Operating humidity 98%Signal sourceDMX Control 3 channelsAccording to standard USITT DMX 512

ConnectionsData / Power input RJ 45 (Cat 5) connectorData / output (loop through) RJ 45 (Cat 5) connector max. 3m cable

Accessories LD-5 Power injectorPart # 83062010LD-5 Data + Power injectorPart # 83062009

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SPECIFICATIONS DimensionsLP-700 Chain Length (incl. connector) 6.75 mIndividual Pixel Length / Width / Height 40 x 40 x 17 mmPixel pitch 120 mmAddressable pixels 56 pixelsLP-700 Weight 1.2 kg


Ambient operating conditionsMaximum ambient temperature (Ta) 40° C (104°F)Minimum ambient temperature (Ta) -10° C (14°F)Operating humidity 100%IP rating IP 65

Signal sourceDMX Control 168 channelsAccording to standard USITT DMX 512

ConnectionsData / Power input Waterproof male connector TE 2106136-2Data output Waterproof female con-nector TE 2106135-4

Electrical specificationsPower supply voltage 20V +-0.5VPower consumption of LP-700 Chain 62W

AccessoriesLP-700 Power supply, Part # 83061701LP-700 Power injector, Part # 83062008LP-700 Data + Power injector, Part # 83062007

Led PixThe LP-700 comes in chain lengths of 6.75m (including connector).

With a pixel pitch of 120mm, and individual pixels measuring 40mm x 40mm x 17mm (LWH) each length has 56 addressable pixels.

Installable in any orientation, it is IP65-rated, with maximum ambient operating temperature of 40°C and minimum of -10°C. Signal source is DMX512 (with 168 controllable DMX channels).

The power consumption of each pixel line is just 62W.

LP·700

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SGM NEWS No 1 2013

for its business partners worldwide with credit facilities Backed by EKF (the official Danish export credit agency), SGM is able to provide unique financing opportunities for its business partners worldwide with credit facilities for up to EUR 3.3 million.

FINANCING EXAMPLE*:

A rental company places a purchase order for a package consisting of various SGM products (X-5 strobes, SP-6 SixPack, P-5 wash light, LB-100 led balls and TLD-612 touring pixel driver). A complete package has been put together for a price of EUR 200,000.

SGM offers payment over 48 months. The rental com-pany places a down-payment of 15% and biannual pay-ments corresponding to 2% per month.

After credit approval by EKF, no additional guarantee is needed. EKF acts as insurance - bearing the risks and the financing is provided by a Danish bank based on bills of exchange.

EKF is owned by the Danish state, but is operated as a modern financial institution on commercial terms.

* Many other solutions can be offered, e.g. distributorstart-up packages

SGM & EKFFINANCING DANISH GOODS

Rental package: EUR 200,000

Down-payment: EUR 30,000

Biannual payments: EUR 24,000

Total payment after 48 months: EUR 222,000

- Access to long term credit when you buy goods from Denmark

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SGM NEWS No 1 2013

TPP introduces Singapore to the power of X-5’s

The Production People (TPP) is a technical production compa-ny based in Singapore, providing event-related hardware and ex-pertise for a wide range of events with clients throughout Asia.

TPP were involved in an event in which the light-ing designer had specified a traditional-based xenon strobe. So Sheldon Gooi, owner of TPP quickly persuaded him to abandon the ‘old school’ approach and give SGM’s X-5 a try. And he was not disappointed.Looking back a couple of months to when the X-5 were purchased, Sheldon was all smiles. He comments ,”The X-5’s are great! They are bright, light and worry free. I don’t have to worry about the power distribution, lamp hours and the per-formance.

The LED strobes have been put under heavy usage where conventional strobes would have issues such as waiting for the lamps to cool be-fore striking again; I did not have any of those problems with the X-5.”

Sheldon Gooi, with one of his new X-5’s

We are always looking for talent and currently have positions available for

Electronic Engineers

Mechanical Engineers

Area Sales Managers

Product Managers

[email protected]

SGMis expanding

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SGM NEWS No 1 2013

XC-5 TURKISH DELIGHT The relentless march of SGM’s new LED strobes has continued — right to the Aegean Sea.

In one of the world’s biggest open air venues 18 of the punchy XC-5 RGB strobes pulse beneath the night sky of Bodrum.

The stylish Halikarnas, which overlooks the Ae-gean, was completely redesigned this summer by its millionaire owner Süleyman Demir.

Lighting stalwart Andy Graves, of Turkish-based LEDsistem, supplied 18 of SGM’s XC-5 RGB strobes among the lasers and special effects that animate this luxurious multi-zone venue. They had been specified by Arch Lite’s Matthew Button and Trent O’Connor, who undertook re-sponsibility for the architectural, theatrical and club lighting design.

Button chose the SGM solution over conven-tional strobes, stating: “In terms of power, this fixture not only outperforms a standard strobe with colour scroller, but is also better qualified to operate outdoors.”

Trent O’Connor also admits, “SGM strobes were on the inventory from the start; having had wide experience working with different prod-ucts, we both really liked these XC-5’s.

“As an outdoor venue on the seafront we knew that conventional colour scrollers wouldn’t survive the atmospherics and

hazards of working on a beach, whereas LED fix-tures are perfect for exteri-or use because you never have to worry about them failing. At the end of the season they are simply packed up and put away.”

Arch Lite’s progressive thinking is further evi-dence of a world that is waking up to the cre-ative dynamics of SGM’s groundbreaking LED solutions — which overcome the limitations (and power-hunger) of traditional xenon.

With radically reduced weight and power draw they can be used in multiples for greater cre-ativity — which is what dance promoters fa-vour. And they certainly suit touring economics since rental companies can save massively on both temporary power requirements and truck space.

In Bodrum Arch Lite’s sensitive redesign has fused the historical origins of this landmark nightspot with a hi-tech infrastructure in which SGM LED strobes are leading the way.

Photo: Tom Horton

Sheldon Gooi, with one of his new X-5’s

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The G·SpotTHE WORLD’S FIRST IP65 RATED MOVING HEAD

• IP 65 ingress protection rating • 850W high power RGB LED light source

• Wide-angle ultra-fast linear 16bit zoom 1:5 (9° to 45°)

• Dynamic CT Correction (2,500K to 10,000K) Linear CTO (Color Temperature Orange) Linear CTB (Color Temperature Blue)

• Ultra smooth color mixing between virtually any color; ability to create the fastest color-snaps or completely seamless fades; ability to configure between different color mixing models

• 2 independent rotating gobo wheels: Gobo wheel 1:6 indexable gobos + open Gobo wheel 2:6 indexable gobos + open

• 2 independent effect wheels: Effect wheel 1:1 semi continuous effect+3 fixed effects Effect wheel 2:1 semi continuous effect +3 fixed effects

• RFID for easy configuration and data readout

• Wireless DMX with W-DMX™ G4 • Fast and accurate iris with built-in dynamic effects for maximum creative control

• Accelerometer

• High-speed and precise focus control for crisp beam quality or soft de-focused effects

• 4-facet rotating prism for crisp clear beam separation, and precise beam separation control

• Soft high-quality frost filter

• Ultra-high-speed strobe effect (1-50hz) with instant color change control and possibility to strobe between 2 or more colors at any speed

• High-precision, fast, 16 bit pan control 540 degree movement with feedback

Preliminary edition

Product launch atPLS Messe Frankfurt

SGM NEWS No 1 2013

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SGM NEWS No 1 2013

STROBING SUPERSTARS WORLDWIDE

With the X-5 and XC-5 strobes leading the charge, the lighting veteran was able to put 30 years’ industry experience to good advantage — and by early 2013 could reflect on massive product sales of the strobes to some of the country’s premier rental companies, including PRG and Upstaging — to meet specifications for major in-ternational tours in the early spring.

Randy Wade had been a key member of Peter Johansen’s former sales team at Martin Professional that helped get products onto major shows such as the Academy Awards, VH-1, Gloria Estefan and Black Sabbath tours, back in the 1990s, it was like he’d never been away.

Of their reunion last year, Johansen had said, “It is great to be working with Randy once again after so many years. His contacts will prove in-valuable and we are excited by the opportunities that this presents.” He little knew how accurate this prediction would prove.

“My long term relationship with designers and specifiers — dating back to my time on Per-formance Magazine — is the whole reason I’m here,” stated Wade. “It opened a lot of doors.”

The first order was placed by Upstaging manag-ing director, John Hud-dleston, who authorized no fewer than 470 X-5

white LED strobes to be added to inventory to meet the specification of one of the industry’s leading designers, for a tour that was still under wraps as SGM News went to press.

In a separate deal, another major international designer saw the XC-5’s as he walked past the SGM booth at LDI. “I had emailed him prior to the show and he made a discreet visit to the booth,” reports Wade. “But he fell in love with the XC-5’s, and had them in mind for two major tours.”

The resulting order for 86 mixed XC-5 and X-5’s was placed by Jennifer Christiansen out of PRG’s Las Vegas office.

Randy Wade says he couldn’t be happier with the start made by SGM-US. “The fortunate thing is we’ve gone in and opened our account with two of the largest production companies in the country.”

“A/B comparison tests were conducted against traditional industry leading strobes — but these LED strobes are unique. The big advantage is their ability to operate without a lot of electrical resource. By being able to lose a generator rep-resents a huge cost saving for a tour.”

At the same time, Randy says some major de-sign groups in the US are specifying the LT-100 3D Pixel Tubes for installation — as a result of receiving demo packs.

“SGM never had much presence in the States previously— but we’re making up for lost time now.”

When SGM announced the appointment of Randy Wade to head up SGM-US from a base in Houston, TX, the company could hardly have forecast the impact his considerable experience would make when the brand was introduced in its new iteration at last November’s LDI Show in Las Vegas.

Randy Wade

Managing director

John Huddleston and

LED department manager

Oswaldo Castro receiving

Upstaging’s first shipment of

the 470 X-5 white LED strobes.

SGM NEWS No 1 2013

SONOSS’ SIEL SHOWCASE

When two of the lighting industry’s most formi-dable and experienced practitioners met for the first time at the 2011 PLASA Show in London, it was to mark the beginning of a business rela-tionship that was celebrating its public debut on the grand Paris stage of SIEL 2013 as we went to press.

For SONOSS’ long-term owner Philippe Coudy-ser, Paris has already proved a happy hunting ground for SGM in the short time he has been representing them — with rental company Ré-gie Lumière placing 48 LED strobes (24 X-5 and 24 XC-5) on a major TV show. Several other Par-is-based houses are also backing the platform.

He is delighted to be adding SGM to a distribu-tion portfolio that has been carefully built up over 27 years — and once the distribution deal was confirmed he immediately extended his SIEL stand by 60 sq. metres, based on SGM’s PLASA design, to help establish the brand.

Philippe had been encouraged to visit the SGM booth at PLASA 2011 by his close friend, SGM-

Philippe Coudyser - owner of SONOSS

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SGM NEWS No 1 2013

UK’s Ian Kirby. “I no longer had any interest in generic moving heads but Ian told me SGM’s new LED strobes were unique. And of course al-though I knew Peter [Johansen’s] reputation we had never met until that show.”

Although nothing was established at that initial meeting, Coudyser was hugely impressed with the strobes, and when Peter secured his inde-pendence, buying out the company from RCF and relocating it to Denmark in February 2012, “my interest increased,” he said.

“I wanted to concentrate completely on new LED technology — and the new strobes became my primary source of interest. But I needed to be sure of the backing and strength of the man-ufacturer and the fact that they would provide the product support and promotion in our ter-ritory.”

Having held an interest in LED since 2004 Philippe also needed to be sure SGM’s range was also sufficiently broad to cover the core applications of TV, rock ‘n’ roll and rental. “We believe LED is the future and when I saw SGM’s full range, with the SP-6 SixPack, LT-100 Pixel Tubes and Q-7W white LED washlight I knew I had made the right choice. “We did the deal after PLASA 2012 and for us, SIEL 2013 will be the breaking point.”

Already, he says, customers love the strobes — but his enthusiasm doesn’t stop there. “We will be introducing the LT-100 to specialist rental companies — as this 3D product is deal for TV shows, with the right media server. We also see a huge market for the white LED washlight in the pro market, and we prototyped this at L’Opéra Bastille in Paris.”

SONOSS’ strategy will be to back these selective rental companies to gain TV visibility before fo-cusing on theatre and web sales.

From a base in the north of France (outside Lille) the company will also be introducing the prod-ucts to the Benelux countries (which Philippe knows well through his business interest in Bel-gian control company Luminex).

Peter Johansen was delighted to be back at the SIEL Show. “France was my first real export mar-ket 25 years ago and I have fond memories. That success seemed impossible to top — but when Philippe and I met in 2011, we were instantly on the same wavelength: the same ideas about quality, product direction … and good wines! SIEL proved my initial feeling that with this part-nership we are going to succeed big-time in the French market.”

We hope to see you10. - 13.4 2013Messe FrankfurtHall 9.0 · Stand C 80

SGM NEWS No 1 2013

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BACK AT THE TOP

Virtually since the birth of digital automated lighting 25 years ago, Danish entrepreneur Peter Johan-sen has been leading from the front. Following the success of Martin Professional it has taken him just 12 months to work the same magic at SGM.

It is 30 years since Peter first arrived in what was then the ‘disco’ industry, while the first men-tion of the legendary ‘Martin’ name was when he bought the brand name to market a range of smoke machines.

Martin Professional was founded in 1987, and by the beginning of the 1990’s the Danish manu-facturer had revolutionised the emerging scan-ner industry in a decade which his company would dominate.

The Roboscan family soon became a generic in-dustry term, amassing sales exceeding a stag-gering 100,000 units, and in the next chapter he blasted the market wide open with the famous range of Mac moving heads — meaning that cus-tomers could own their own moving lights for the first time instead of having to hire.

This enabled him to make the quantum leap from the world of ‘disco’ to fully fledged concert stages.

Jerry Gilbert interviews Peter Johansen

“If everything is going according to your plan, the plan was not ambitious enough”.

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SGM NEWS No 1 2013

By October 1995 Martin Professional had float-ed on the Copenhagen Stock Exchange, with former Danish prime minister Poul Schluter be-coming chairman of the board, and by the fol-lowing year Martin was unquestionably the big-gest company in the business.

But Peter got bored and felt uncomfortable in this huge corporation that Martin had become, with more than 500 employees. So he sold his shares and left the industry.

Fast forward 12 years — and one of his former colleagues Giorgio Radice, the son of Mario Radice who originally founded Martin Profes-sional Italy, picked up the phone. It was now 2010 and Radice was working with Italian light-ing manufacturers SGM, who had been recently bought out by the RCF Group. RCF was a highly respected 60-year old pro audio company with no knowledge of the lighting market and Giorgio could see the obvious solution.

The Dane initially registered disinterest but the opportunity to set up a new development ini-tiative (reuniting his former R&D team, including Finn Kallestrup, and relocating to Denmark) was too good to turn down. Eventually he led a con-sortium to buy out the company from the RCF Group in February 2012. He was his own boss again.

It was the kind of opportunism that had seen Peter Johansen chalk up success after success during his 12 years away from lighting — and commencing with Nitram (‘Martin’ spelt back-wards). Despite having no knowledge of den-tal technology he could see that by converting smoke machine technology, he could develop a product to clean, lubricate and sterilise dental handpieces and turbines in a single working pro-cess. Peter remained with the company for five years before selling to a Siemens subsidiary for €6m.

This was followed by Dencam, the biggest man-ufacturer of large scale milling and plugs for the wind turbine industry, that too became a world-wide market leader, Royal Denship, who made luxury yachts and so on. This culminated in him setting up Martin Industrial Group (manufactur-ing tooling components for the wind power in-dustry) in Thailand.

Back in lighting, Peter Johansen made two prom-ises: this time he would not make the mistake of ceding control of his own company; and he would revolutionise the industry from the out-set. “Our brief was no ‘me-too’ products,” he

declared. “Our intention was to turn LED on its head and make everything unique.”

This was to be easier than he imagined. “With the arrival of LED, we assumed the [entertain-ment lighting] industry had become much big-ger than it actually was. At first we decided not to look at the market, preferring to come at it afresh with no preconceptions. And when we did eventually look, we were surprised how little had moved on — which is why the R&D guys be-came so enthusiastic.”

Peter and his team believed that they could de-velop an LED version of his classic Atomic strobe — no power hungry xenon light source, no co-lour scrolling — but a ton more creative options for the LD. This would become the first of many radical designs.

The X-5 and XC-5 strobes were among 19 inno-vative products that graced the SGM stand at Frankfurt Prolight+Sound in 2012. An aston-ished ‘old guard’ were rubbing their eyes in dis-belief. Those prepared to prematurely write Pe-ter off realised just how far ahead of the curve he actually was!

As the R&D team worked feverishly to produce a succession of innovations — like the LT-100 3D pixel tubes, P-5 Washlight and SP-6 (‘Six Pack’) pixel array (described as like a blinder on ste-roids), Peter was again becoming a global travel-ler, implementing his former successful market-ing strategy by appointing strategic partners to head up regional SGM sales offices.

Check the Product catalogue for the full list of unique product features. Suffice it to say that the added value in terms of creative options, ease of set up and cost of ownership with these eco-friendly, low profile, lightweight devices, is without equal.

And so the surge continues. “We are now mak-ing our own [LED] light engines and the future will be a single compact unit with uniform beam and colour mixing,” he predicts. The launch of the G-Spot will put these words into actions. G-Spot will be the world’s first IP65-rated mov-ing head, housing 850W RGB LED and offering a 10°-50° zoom.

It will sound the final death knell for ‘old school’ lighting. “There will be no more discharge lamps from me,” Peter Johansen promises. “Quite apart from the global warming implications, I’ve been there, done that! I just want to show that my success first time around was no fluke.”

SGM distributors

North America

Canada - S.F. Marketing Inc.

Cuba - Beta Music SA

Dominican Republic - All Trading Worldwide Inc.

Mexico - REPRESENTACIONES DE AUDIO S.A. DE C.V.

USA - Techni-Lux Inc.

USA - PRG Global

USA - Upstaging Inc.

South America

Argentina - Prind-co

Brazil - LBO Lighting Comercio e Importação e

Exportação Ltda

Asia

Georgia - AVB LTD

India - Modern Stage Services Pvt. Ltd.

Indonesia - Goshen Electronics Indonesia

Malaysia - Octodecim Akustik Sdn. Bhd.

Singapore, Japan, Hong Kong - China, Korea, Philip-

pines, Thailand, Vietnam - SGM Light Asia Pte. Ltd

UAE (Middle East Region) - TechnoPro Ltd.

Europe

Bulgaria - Music Center Ikonomov Ltd

Czech Republic - Dancefloor S.R.O

Finland - Noretron Communication Oy

France - Eclalux

France - Sonoss

Germany & Austria - SGM Deutschland GmbH

Hungary - Zaj System House Trading Ltd Co

Italy - SGM Technology for Lighting S.r.l.

Norway - AVAB CAC AS

Poland - PROLIGHT sp. z o.o.

Portugal - LightSet

Romania - PSI, Professional Sound Impact

Russia - Im-light Showtechnic

Sweden - SGM Sweden AB

Switzerland - ASL Electronic AG/SA

The Netherlands - Sales-all BV

Turkey - Asimetrik Ses Isik Ve Goruntu Sistemleri

UK - L.E.D. (Projects) Ltd.

Ukraine - Art-R Sergey Rusnak

SGM News No.1

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Transcript of SGM News No.1