SFWOW- Social Media Marketing
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Social Marketing Social Marketing Tips & Tricks Tips & Tricks Janet Fouts Janet Fouts http://www.twitter.com/jfouts http://www.twitter.com/jfouts Anna Billstrom Anna Billstrom http://www.friendfeed.com/banane http://www.friendfeed.com/banane
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A talk for SFWOW about social media and how to use it for marketing with Janet Fouts and Anna Billstrom
Transcript of SFWOW- Social Media Marketing
Social MarketingSocial MarketingTips & TricksTips & Tricks
Janet FoutsJanet Foutshttp://www.twitter.com/jfoutshttp://www.twitter.com/jfouts
Anna BillstromAnna Billstromhttp://www.friendfeed.com/bananehttp://www.friendfeed.com/banane
Success StoriesSuccess Stories
ExploratoriumExploratorium
Forever LivingForever Living
Abbott LabsAbbott Labs
The MulletThe MulletUse of Evite resulted in Use of Evite resulted in 4X more attendance4X more attendance
Applying the lessons Applying the lessons learnedlearned
Ask the questionAsk the question
Finding the hidden Finding the hidden maven & "the mullet"maven & "the mullet"
TaggingTagging
Finding the community Finding the community & Control& Control
Transparency and ControlTransparency and Control
Outer rings of associationOuter rings of association
Humor, CreativityHumor, Creativity
Digital rights, copyright, Digital rights, copyright, and copyingand copying
Finding peopleFinding people
TwitterPacks WikiTwitterPacks Wiki
Technorati and Google Technorati and Google Blog SearchBlog Search
Twitter SearchTwitter Search
Social NetworksSocial Networks
FriendFeedFriendFeed
Top Things to KnowTop Things to Know
Transparency & honestyTransparency & honesty
Use visualsUse visuals
Converse, don't preachConverse, don't preach
Goodwill worksGoodwill works
InspireInspire
Look before you leap Look before you leap
Don't sell, engageDon't sell, engage
It's not about youIt's not about you
Reach out, don't sit back and waitReach out, don't sit back and wait
Social Media ToolsSocial Media Tools
MetricsMetrics
Social Mention Social Mention
BuzzLogic BuzzLogic
Radian6Radian6
Analytics Analytics
Google AlertsGoogle Alerts
LifestreamingLifestreaming
TwitterTwitter
Social VideoSocial Video
Video recording Video recording is in browseris in browser
Threaded Threaded conversations in conversations in video "Candle video "Candle Talk"Talk"
Speed of Speed of download, free download, free hostinghosting
Don’t let Don’t let this this happen to happen to you!you!
Burger KingBurger King
QuickTime™ and a decompressor
are needed to see this picture.
FacebookFacebook
13 Virgin Atlantic 13 Virgin Atlantic employees were fired for employees were fired for talking about passengers talking about passengers and work-related issues and work-related issues on Facebookon Facebook
Your profile is publicYour profile is public
25% of HR 25% of HR managers say they managers say they Google applicants Google applicants
before hiring.before hiring.
WalmartWalmart
Astroturf is for footballAstroturf is for football
Working families for Walmart- Working families for Walmart- Written by Edelman staffWritten by Edelman staff
Wal Mart Across America RVWal Mart Across America RV
Cautionary TalesCautionary Tales
No personalityNo personality
One-sided, doesn't listenOne-sided, doesn't listen
Too much control: the corporate PR InvasionToo much control: the corporate PR Invasion
Boring, unengagingBoring, unengaging
Overly ambitiousOverly ambitious
