SFHS Marketing Education/ DECA Program Home of the World’s Largest DECA Chapter
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SFHS Marketing Education/SFHS Marketing Education/DECA ProgramDECA Program
Home of the World’s Largest DECA ChapterHome of the World’s Largest DECA Chapter
SFHS Marketing Education SFHS Marketing Education ProgramProgram
Established in 1997 with 27 Marketing students and Established in 1997 with 27 Marketing students and 11 DECA Members11 DECA Members
Currently haveCurrently have more thanmore than 500500 Marketing students Marketing students and was once again named as the World’s Largest and was once again named as the World’s Largest DECA chapter in May 2013 with DECA chapter in May 2013 with 1,0391,039 members members
Program is Industry Certified by the American Program is Industry Certified by the American Marketing AssociationMarketing Association
Marketing classes lead to marketing Marketing classes lead to marketing opportunitiesopportunities
Classes OfferedClasses OfferedMarketing PrinciplesMarketing PrinciplesAdvanced Marketing Advanced Marketing Introduction to Fashion MarketingIntroduction to Fashion MarketingFashion Marketing Sales and PromotionFashion Marketing Sales and PromotionSports and Entertainment MarketingSports and Entertainment MarketingAdvanced Sports and Entertainment MarketingAdvanced Sports and Entertainment MarketingEntrepreneurship: Building a BusinessEntrepreneurship: Building a BusinessMarketing WBLMarketing WBL*IB Business and Marketing* *IB Business and Marketing*
Marketing, Sales, and Marketing, Sales, and ServicesServices
Career PathwaysCareer Pathways Marketing ManagementMarketing Management
Marketing Principles, Advanced Marketing, Marketing Principles, Advanced Marketing, Entrepreneurship: Building a BusinessEntrepreneurship: Building a Business
Fashion MarketingFashion Marketing
Marketing Principles, Introduction to Fashion Marketing Principles, Introduction to Fashion Marketing, Advanced Fashion MarketingMarketing, Advanced Fashion Marketing
Sports and Entertainment MarketingSports and Entertainment Marketing
Marketing Principles, Introduction to Sports Marketing Principles, Introduction to Sports and Entertainment Marketing, Advanced and Entertainment Marketing, Advanced Sports and Entertainment MarketingSports and Entertainment Marketing
Marketing Classes Prepare Marketing Classes Prepare Students for CollegeStudents for College
On average, On average, 97% 97% of our marketing students of our marketing students attend college.attend college.
The vast majority of our advanced marketing The vast majority of our advanced marketing students major in marketing in college.students major in marketing in college.
Business ProjectsBusiness ProjectsAdvertising Campaigns Advertising Campaigns
& Marketing & Marketing Research ProjectsResearch Projects
Ichiban Steak and Sushi Alpharetta
Lance’s Jewelry Cumming
The UPS Store Alpharetta
Computer Transitions Inc. Cumming
SpekWorx Vision Center Winder
Riverside Bank Buckhead
My Gym Children’s Fitness Center Duluth
Laurel Springs Golf Club Suwanee
Business ProjectsBusiness Projects
Sawnee EMC CummingAMS Pool CummingPVR Research SuwanneeI.O. Metro CummingMarco’s Pizza CummingYummy Yogurt CummingLeadership Forsyth CummingState Farm CummingNorth Metro Massage CummingCarvel AlpharettaCallaway Security Systems AlpharettaMcDonald’s Johns Creek
Completed over 30 projects in the last 3 years
SFHS DECA students assisted GMMG Ad Agency SFHS DECA students assisted GMMG Ad Agency of Washington, DC in developing a state-wide of Washington, DC in developing a state-wide
advertising campaign for the Southern advertising campaign for the Southern Governor’s Association Governor’s Association
SFHS DECA students, Jordan Chatelain SFHS DECA students, Jordan Chatelain and Bailey York, recorded two 30 and Bailey York, recorded two 30
second radio spots to promote second radio spots to promote CollegeBoard.com. The commercials CollegeBoard.com. The commercials
aired on 94.9fm.aired on 94.9fm.
Marketing students design ads for Marketing students design ads for The Avenue and are awarded The Avenue and are awarded
scholarshipsscholarships
Marketing students are mentored by Marketing students are mentored by representatives from Infinitee Advertising representatives from Infinitee Advertising
Agency in AtlantaAgency in Atlanta
Students designed a social media marketing campaign for The Avenue &
Cousins Properties
The campaign The campaign was used at all was used at all
Avenue locations Avenue locations in Georgia and in Georgia and
TennesseeTennessee
EntrepreneurshipEntrepreneurshipStudents manage DECA’s school store, Students manage DECA’s school store,
The Bird CageThe Bird Cage
Sports and Entertainment MarketingSports and Entertainment Marketing
DECA Night With the DECA Night With the Atlanta HawksAtlanta Hawks
Advertising Project for Atlanta Advertising Project for Atlanta Motor SpeedwayMotor Speedway
Sports Sports MarketinMarketin
g g students students conducteconducte
d d marketinmarketin
g g research research
and and designed designed a sports a sports
show show which which
aired on aired on ESPN in ESPN in October October
20102010
Fashion MarketingFashion Marketing
Former SFHS Fashion Former SFHS Fashion Student Designs for BarbieStudent Designs for Barbie
Produce the Prom Fashion ShowProduce the Prom Fashion Show
Marketing WBLMarketing WBLJuniors and Seniors explore career interests in Juniors and Seniors explore career interests in
the field of marketing.the field of marketing.
Student Student job titlesjob titles range from customer service range from customer service representatives, sales associates, and assistant representatives, sales associates, and assistant managers, to marketing assistants and more.managers, to marketing assistants and more.
Marketing AssistantMarketing Assistant, , K.C. Love, designed K.C. Love, designed advertisements for new products offered by River’s advertisements for new products offered by River’s Edge Pharmaceuticals in Suwanee. His employer Edge Pharmaceuticals in Suwanee. His employer awarded him a awarded him a $20,000 scholarship$20,000 scholarship..
Marketing WBLMarketing WBLMarketing student, Karlee Smith, completed her WBL Marketing student, Karlee Smith, completed her WBL
experience at Vanity Fair. She studied fashion marketing experience at Vanity Fair. She studied fashion marketing
in college and currently markets the in college and currently markets the PINKPINK line at the line at the Victoria’s Secret corporate headquarters in OhioVictoria’s Secret corporate headquarters in Ohio
ScholarshipsScholarshipsIn the past 5 years, marketing students have In the past 5 years, marketing students have
received a total of received a total of 35 scholarships (half of a million 35 scholarships (half of a million dollars) dollars) solely based upon projects that they solely based upon projects that they completed in their Marketing classes and in DECA completed in their Marketing classes and in DECA
The Avenue Forsyth business scholarshipsThe Avenue Forsyth business scholarships
E-Step Entrepreneurial Business Plan E-Step Entrepreneurial Business Plan scholarshipsscholarships
DECA ScholarshipsDECA Scholarships
Marketing Internship Scholarships-$20,000Marketing Internship Scholarships-$20,000
The Art Institute Scholarships-$80,000The Art Institute Scholarships-$80,000
SCORE Business Plan ScholarshipsSCORE Business Plan Scholarships
DECADECA““An Association of Marketing Students”An Association of Marketing Students”*SFHS DECA is the largest DECA chapter in the world*
DECA is a co-curricular organization designed for students who are interested in careers in marketing,
management, and entrepreneurship.
DECA CompetitionDECA Competition SFHS had 91 winners at the 2013 state competition
who will advance to compete at the upcoming International DECA Competition in California
2013 Competition stats80% SFHS International competitors-Top 20%
SFHS 1SFHS 1stst Place Place International DECA winners International DECA winners
Marketing Instructors/Marketing Instructors/DECA AdvisorsDECA Advisors
Debra MooreDebra Moore
– Marketing Principles, Advanced Marketing, Entrepreneurship, Marketing Marketing Principles, Advanced Marketing, Entrepreneurship, Marketing WBLWBL
Nancy RuffNancy Ruff
– Marketing Principles, Fashion Marketing, Fashion Marketing Sales and Marketing Principles, Fashion Marketing, Fashion Marketing Sales and Promotion, IB Business and ManagementPromotion, IB Business and Management
Katie PniewskiKatie Pniewski
– Marketing Principles, Sports and Entertainment Marketing, Advanced Marketing Principles, Sports and Entertainment Marketing, Advanced Sports and Entertainment MarketingSports and Entertainment Marketing
Seth HutchinsonSeth Hutchinson
-Marketing Principles, Sports and Entertainment Marketing-Marketing Principles, Sports and Entertainment Marketing