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 ©David G. Thomson

Avery LyfordChief Customer Officer

InfoStretch

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Blueprint

Companies

Number ofCompanies

18.8M $4.1 T

Growth Companiesbelow $1B revenue

MarketValue

Number ofEmployees

11,000

 ©David G. Thomson

$4.4 T

Revenue

Blueprint Companies 

4% of IPOs that make $1B

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t Blueprint Growth Institute

Normalized Time(years)

4 years 6 years 12 years

Inflectionpoint

Revenue $ Millions

Blueprint of Exponential

Growth

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t Blueprint Growth Institute

• Create and Sustain aBreakthrough Value Proposition

• Exploit a

High Growth Market Segment

• Marquee Customers

™Shape the Revenue Powerhouse 

• Leverage Big Brother Alliances

• Become the Masters ofExponential Returns

• Management:

Inside – Outside Leadership

• Board: Comprised of

Essentials Experts

 ©David G. Thomson

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t Blueprint Growth Institute

Create and Sustain a Breakthrough Value

Proposition

Amgen

CiscoeBay

CREATE

Nike

StarbucksGoogle

REDEFINE

Staples

Best BuyJet Blue

OPTIMIZE

 ©David G. Thomson

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t Blueprint Growth Institute

Marquee Customers Shape the Revenue

Powerhouse

TM

product consumer x

value prop shaper x

lighthouse reference =

Marquee Customer ©David G. Thomson

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©David G. Thomson

Help Them Hit

Their Quarter 

“You can get much farther with a kind

word and a gun than you can witha kind word alone.”

- Al Capone (Untouchables)

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89

$ Millions

91 99979593

Marquee Customer  lifecycle revenue - 

Cisco example 

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“We have no eternal

allies, and we haveno perpetualenemies.

Our interests areeternal and

perpetual.”Lord Palmerston

It is Not About You

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Big Brothers

• Innovation for emerging markets• Fill critical gaps in portfolio• Outsource specialized functions

• License brands“!we all realize for innovation andcertain pieces of the portfolio we haveto turn to someone else”

Little Brothers

• Access and scale into new markets• Credibility with customers• Access to partner’s innovation and

product line• Market intelligence –Customer demand –Bottlenecks in current offerings –Evolution and emergence of newwebs or business ecosystems

Create win-win 

relationship 

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Jon Shirley and BillGates Jim Wright and Joe Scarlett

MICROSOFT TRACTOR SUPPLY

 ©David G. Thomson

Management:

Inside – OutsideLeadership

Source: Microsoft Archives

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• Prudent Risk, Asymmetric Risk

• Be Hungry, Be Foolish

• Make Sure You Like Your Customers• Long Term Greedy, Not Short Term Greedy

Avery Lyford on LinkedInMention Founder Institute in the invite

Thoughts To Live By

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over 90% of Blueprint

Companies leveraged5 or more of the7 Essentials

 ©David G. Thomson

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Avery@BlueprintGrowth.co

For more information:

www.BlueprintGrowth.com